Defy Medical
Defy Medical is a Tampa-based telemedicine and in-person integrative medicine clinic founded in 2011 that delivers hormone replacement therapy, GLP-1 weight management, and related wellness services direct-to-consumer across most US states on a cash-pay basis.
- Company typePrivate
- Founded2011
- HeadquartersTampa, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Defy Medical does
Defy Medical is a Tampa, Florida-based integrative medicine clinic founded in 2011 that delivers hormone replacement therapy, weight management, and related wellness services through a hybrid telemedicine and in-person model. The company operates a direct-to-consumer platform serving most US states, anchored by core offerings of Testosterone Replacement Therapy (TRT) for men and Bioidentical Hormone Replacement Therapy (BHRT) for women, with treatment protocols informed by comprehensive blood testing via a LabCorp partnership and a dedicated TestDefy.com lab ordering portal. The product portfolio has expanded substantially to include GLP-1 weight loss medications (Semaglutide, Tirzepatide), peptide therapy, ketamine infusions for treatment-resistant depression, thyroid treatment, IV therapy, joint pain/PRP procedures, hair loss, cosmetic injectables, and skincare, supplemented by a virtual primary care service at $39 per visit.
The technology stack consists of a proprietary online Patient Portal for prescription management and supplement ordering, an iOS/Android mobile app for appointment scheduling, refill requests, medication reminders, and daily symptom assessments, and integrated lab ordering through TestDefy.com. The company does not accept insurance; pricing is transparent and cash-pay, with TRT averaging under $250/month in year one and under $200/month thereafter. Revenue is generated through a mix of recurring monthly medication + consultation subscriptions and transactional fees for specialty injectables (e.g., Trimix at $1.39–$3.30 per injection) and in-clinic procedures at the Tampa location. Marketing relies on a quiz-based lead generation funnel, a content library of 190+ health articles, Trustpilot social proof (3,878 reviews), and Patient Advocate-guided onboarding, targeting primarily men's health, women's health, and weight loss patient segments.
Defy Medical firmographics
Firmographics- Name
- Defy Medical
- Legal name
- Defy Medical
- Website
- https://defymedical.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Defy Medical is a Tampa-based telemedicine and in-person integrative medicine clinic founded in 2011 that delivers hormone replacement therapy, GLP-1 weight management, and related wellness services direct-to-consumer across most US states on a cash-pay basis.
- Ownership category
- akta.pro rank
Defy Medical industry classification
Industry- Product category
- Telemedicine Hormone Therapy & Integrative Medicine
- NAICS
- Offices of Physicians (6211), Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)
- akta.pro secondary industry
- Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)
Keywords
Where Defy Medical is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Defy Medical business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Telemedicine Consultations: Revenue from extended 1-hour medical consultations with providers specializing in hormone restoration and integrative medicine. Patients pay per consultation visit.
- TRT and Hormone Therapy Medications: Prescription medications for testosterone replacement, bioidentical hormone therapy, and related treatments. Medications are ordered through the Patient Portal and dispensed by pharmacy network partners. Average TRT cost is under $250/month for first year, under $200/month thereafter.
- Specialty Injectables: Penile injection therapies including Trimix, Bimix, Quadmix and variants. Trimix ranges from $1.39 to $3.30 per injection with vials lasting 2-3 months. Consultation for these injections is $99.
- Primary Care Services: Virtual primary care consultations for common medical conditions at $39 per appointment plus medications if prescribed.
- Lab Testing Services: Direct-to-consumer laboratory testing ordered online. Patients purchase test panels and visit LabCorp locations for sample collection. Results typically finalize in 5-7 business days.
- In-Clinic Procedures: Revenue from in-person treatments at Tampa clinic including IV therapy, ketamine infusions, PRP injections, shockwave therapy, and cosmetic injections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Testosterone Replacement Therapy (TRT) |
| Unit Pricing | Pay-as-you-go | Trimix Injections |
| Subscription | Pay-as-you-go | Primary Care Consultations |
| Transaction based/ take rate | Pay-as-you-go | Ketamine Therapy |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Defy Medical product offering
Product offeringCore offering
Defy Medical is a direct-to-consumer telemedicine clinic specializing in hormone replacement therapy (TRT for men, BHRT for women) and integrative medicine. The clinic provides extended 1-hour consultations, comprehensive blood testing, customized treatment protocols, prescription medications, supplements, and in-clinic procedures (IV therapy, ketamine infusions, PRP, shockwave). Services span men's health, women's health, weight loss (GLP-1 medications), peptide therapy, thyroid treatment, primary care, and aesthetics, delivered primarily via telemedicine across most US states with a physical Tampa, FL clinic.
Product overview
Defy Medical is a telemedicine-based integrative medicine clinic offering a comprehensive portfolio of hormone therapy and wellness services. The core offerings center on Testosterone Replacement Therapy (TRT) for men and Bioidentical Hormone Replacement Therapy (BHRT) for women, supported by related treatments including Erectile Dysfunction medication, Female Sexual Dysfunction therapy, Trimix injections, and Anabolic Androgenic Therapies. The company provides weight management through GLP-1 medications (Semaglutide, Tirzepatide), Peptide Therapy, comprehensive Lab Testing, Primary Care, and specialty services such as Ketamine Therapy, Thyroid Disease Treatment, IV Therapy, Joint Pain Treatment, Hair Loss, Cosmetic Injections, and Skincare. All services are accessible via telemedicine nationwide, with in-office procedures available at the Tampa clinic. The company also offers a mobile app for appointment scheduling, prescription tracking, and daily health assessments, along with a Patient Portal for online ordering. The ecosystem connects patients through online questionnaires, provider consultations, and a network of pharmacy partners.
Differentiator
Problem solved
Functional benefit
Brands
- TestDefy: Online lab testing platform operated by Defy Medical for ordering blood panels and diagnostic tests.
Products and services
- Testosterone Replacement Therapy (TRT) An ongoing treatment replenishing testosterone levels to relieve symptoms of Low T including erectile dysfunction, low libido, weight gain, and fatigue. Delivered via telemedicine with multiple delivery options including injections, topical gels, pellets, and nasal gel for men with hormone deficiency.
- Erectile Dysfunction Treatment Access to medications and therapies for erectile dysfunction including Sildenafil (Viagra), Tadalafil (Cialis), Vardenafil (Levitra), Trimix injections, and Bimix/Quadmix formulations, plus Shockwave Therapy and PRP Injections available at the Tampa clinic.
- Trimix Injections Penile injection therapy containing Phentolamine, Alprostadil, and Papaverine for erectile dysfunction. Reported 89% success rate. Priced at $1.39 to $3.30 per injection with variants including Super Trimix, Bimix, Super Bimix, Quadmix, and Super Quadmix.
- Anabolic Androgenic Therapies Hormone therapies including Oxandrolone, Nandrolone, and Stanozolol for body composition, joint pain, wound recovery, and sexual health. Prescribed via telemedicine as appropriate.
- Bioidentical Hormone Replacement Therapy (BHRT) Online hormone replacement therapy for women using bioidentical hormones (Estrogen, Progesterone, Testosterone, DHEA, Pregnenolone) to address menopause, perimenopause, and hormone imbalances. Available as injections, topical gels, capsules, pellets, and suppositories.
- Menopause Treatment Comprehensive menopause and perimenopause treatment including BHRT, sexual health treatments, supplements, and anti-aging skincare to address hot flashes, vaginal dryness, mood issues, and weight changes.
- Female Sexual Dysfunction Treatment
Quantifiable outcome
- TRT patients report stronger sex drive, improved sexual performance, easier muscle building, improved body composition, more energy, better sleep, less anxiety/depression
- +6 more outcomes
Companies that use Defy Medical
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles1 record
Defy Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Defy Medical partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- LabCorpcoreLabCorp partnership provides Defy Medical patients access to laboratory testing nationwide. Patients order tests through the TestDefy.com platform and visit local LabCorp facilities for sample collection. Results are returned through the patient account.
- Pharmacy Network PartnerscoreDefy Medical works with a network of high-quality pharmacy vendors who meet USP and Good Manufacturing Practices standards and use FDA-approved active ingredients. Medications are prescribed and ordered through the Patient Portal for direct-to-door delivery.
- GetlabsminorMobile phlebotomy partnership allowing patients to have lab work drawn at a location of their choice by adding Getlabs mobile phlebotomy services to lab orders.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Defy Medical competitors and assessment
Company assessmentDirect peers
- Hone Health: Hone Health is a direct-to-consumer telemedicine clinic specializing in testosterone replacement therapy and hormone optimization for men, with at-home lab testing and monthly subscriptions. Highly comparable to Defy on core TRT offering, DTC motion, and recurring cash-pay model.
- Marek Health: Marek Health operates a telehealth platform for TRT, hormone optimization, men's health, and performance peptides, with provider consultations and at-home lab work. Directly comparable to Defy on TRT, peptide therapy, and DTC telemedicine delivery.
- TRT Nation: TRT Nation is a telemedicine clinic focused on testosterone replacement therapy and men's hormone health via remote consultations and prescription fulfillment. Directly overlaps with Defy's TRT-centric male patient segment and subscription-style pricing.
- Peter MD: Peter MD is a direct-to-consumer telehealth provider of TRT, ED treatment, hair loss, and men's wellness with a recurring membership model. Comparable to Defy on men's health scope, cash-pay consultation model, and prescription-based revenue mix.
- Fountain TRT: Fountain TRT is a telemedicine clinic for testosterone replacement therapy offering home lab testing, provider visits, and prescription delivery. Closely comparable to Defy's core TRT consultation-plus-medication funnel.
- Maximus (Maximus Tribe): Maximus provides direct-to-consumer men's hormone optimization, TRT, and longevity-focused telemedicine care under a subscription model. Overlaps with Defy's TRT and peptide therapy lines and similar cash-pay positioning.
- BlueChew: BlueChew is a subscription telemedicine service offering chewable ED medications (sildenafil, tadalafil) prescribed via telehealth and delivered monthly. Directly comparable to Defy's erectile dysfunction treatment line and recurring cash-pay delivery model.
Broad incumbents
- Hims & Hers Health: Hims & Hers is a large public telehealth company offering men's and women's health services including TRT, ED, hair loss, weight loss (GLP-1s), and primary care via telemedicine. Broadly competes with Defy across most service lines but at much larger scale and with insurance and brand partnerships.
- Ro (Roman): Ro is a public-facing direct-to-consumer telehealth platform providing men's health (TRT, ED, hair), women's health, weight loss, and primary care. Overlaps with Defy's telehealth hormone, ED, weight loss, and primary care offerings across a much wider footprint.
- LifeMD: LifeMD is a publicly traded telehealth company offering virtual primary care, weight management (GLP-1s), hormone therapy, and specialty consults. Competes with Defy on virtual primary care, GLP-1 weight loss, and hormone therapy service lines through a similar DTC subscription model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Defy Medical social profiles
Digital presenceDefy Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Defy Medical leadership team
Management profileNumber of profiles
Profiles11 records
Defy Medical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Defy Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Defy Medical
What does Defy Medical do?
Defy Medical is a direct-to-consumer telemedicine clinic specializing in hormone replacement therapy (TRT for men, BHRT for women) and integrative medicine. The clinic provides extended 1-hour consultations, comprehensive blood testing, customized treatment protocols, prescription medications, supplements, and in-clinic procedures (IV therapy, ketamine infusions, PRP, shockwave). Services span men's health, women's health, weight loss (GLP-1 medications), peptide therapy, thyroid treatment, primary care, and aesthetics, delivered primarily via telemedicine across most US states with a physical Tampa, FL clinic.
Is Defy Medical a public or private company?
Defy Medical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Defy Medical founded?
Defy Medical was founded in 2011. It employs 51 to 100 people.
Where is Defy Medical based?
Defy Medical is headquartered in Tampa, United States, in the North America region.
How does Defy Medical make money?
Six revenue lines are on record. Telemedicine Consultations are the primary driver. The others are TRT and Hormone Therapy Medications, specialty Injectables, primary Care Services, lab Testing Services and in-Clinic Procedures.
Who are Defy Medical's main competitors?
Direct peers on record are Hone Health, Marek Health, TRT Nation, Peter MD, Fountain TRT, Maximus (Maximus Tribe) and BlueChew. Broad incumbents are Hims & Hers Health, Ro (Roman) and LifeMD.
Does Defy Medical have an API?
No public API is recorded for Defy Medical.
What industry is Defy Medical in?
Defy Medical's product category is Telemedicine Hormone Therapy & Integrative Medicine. Its primary akta.pro industry code is HLALAAAD, Prescription-Based Digital Clinics (Condition-Specific Rx Programs), with a secondary code of HLALAHAJ, Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support). Its NAICS code is 6211 and its SIC code is 8011.