20/80nonprofits.org

Name

20/80nonprofits.org

Legal name

20/80 Nonprofits

Website

https://2080nonprofits.org

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Nonprofit Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Nonprofit marketing services
• Google Ad Grants management
• Landing page optimization
• Nonprofit SEO services
• Nonprofit email marketing

Headquarters

HQ city

Los Gatos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Project-based Marketing Services: One-time project engagements for specific marketing initiatives such as landing page creation, SEO optimization, or email campaign development. Work can be done by project, monthly fee, or consulting arrangement.
2. Monthly Retainer Services: Ongoing monthly fee arrangements for continued marketing support, including management and optimization of Google Ad Grants, SEO, and email marketing campaigns. SEO is free to ongoing Google Ad Grant clients.
3. Consulting Services: Strategic consulting engagements for nonprofits seeking guidance on marketing programs and optimization.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

20/80 Nonprofits is a full-service marketing agency that delivers digital marketing services to nonprofit organizations (primarily 501(c)(3) charities). Its core offerings are Landing Pages, Google Ad Grants (PPC) management, Search Engine Optimization, and Email Marketing. Engagements are delivered by senior-level professionals, can be project-based, monthly retainer, or consulting, and are underpinned by a 'Give to Get' philosophy that offers free trials to demonstrate value.

Product overview

20/80 Nonprofits is a full-service marketing agency focused on delivering results for nonprofits through four core service offerings: Landing Pages, Google Ad Grants (PPC), Search Engine Optimization (SEO), and Email Marketing. The company also provides supplementary services including Websites, Graphics, Video, and print as needed. All services utilize senior-level professionals and are based on a 'Give to Get' marketing philosophy. The company operates remotely with clients of all sizes, offering flexible engagement models through project work, monthly fees, or consulting arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Landing Pages Creation, management, and optimization of landing pages with A/B testing and AI-assisted results maximization. Includes free hosting through the Unbounce partnership. Designed to increase conversion rates by 20-100% or more across PPC, email, social, and donation pages for nonprofit clients.
• Google Ad Grants (PPC) Securing, managing, and maximizing $10,000/month Google Ad Grants and pay-per-click advertising for qualified 501(c)(3) nonprofits. As a certified Google partner, the agency uses separate landing pages for every ad group and all Google extensions to boost targeted website traffic.
• Search Engine Optimization (SEO)
• Email Marketing Email marketing campaigns including list building, automated drip campaigns, content production, landing page integration, and tracking. Coordinates with existing donor management systems and existing email lists, with exclusive nonprofit pricing through email suppliers.

Quantifiable outcome

• Landing page optimization can increase conversion rates by 20-100% or more
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreGTM or Marketing Partner20/80 Nonprofits is a certified Google partner that manages Google Ad Grants for nonprofits. They secure, manage, and maximize $10,000/month Google advertising grants for qualified 501(c)3 organizations. The partnership enables access to Google's advertising platform and Google partner tools to gain maximum advertising page real estate.
• UnbouncecoreTechnology or Integration20/80 Nonprofits has an exclusive nonprofit discount program through Unbounce that allows nonprofits to host landing pages and use Unbounce's industry-leading tools for free. This partnership enables them to build, host, and test landing pages for clients at no additional cost.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Humblecrew: Humblecrew is a creative and digital marketing agency built specifically for nonprofits and social-impact brands. It is a direct peer because it sells websites, brand, content, and digital campaigns to similar 501(c)3 buyers with comparable project/retainer structures.
• Firespring: Firespring is a full-service marketing, print, and technology provider specialized for nonprofits and small businesses. It is the closest direct competitor to 20/80 Nonprofits because it offers overlapping services such as websites, landing pages, email marketing, and Google Ad Grants-style support, sharing the same vertical focus and project-plus-retainer delivery model.
• Wired Impact: Wired Impact provides websites, email marketing, and digital engagement services exclusively for nonprofits. It directly competes with 20/80 Nonprofits in landing pages, SEO, and email/drip campaign execution for the same 501(c)3 buyer.
• Network for Good: Network for Good combines donor-management software with marketing and fundraising services for nonprofits. While more software-leaning, its services and content offerings overlap directly with 20/80's email, landing-page, and donor-acquisition focus.
• Elevation Marketing: Elevation is a digital marketing agency serving mission-driven organizations and nonprofits. It competes with 20/80 Nonprofits across SEO, paid search/Google Grants, email, and landing pages, targeting the same nonprofit decision-maker.

Emerging players

• The Good Copy (formerly ReFuel Creative): Good Copy / ReFuel Creative is a nonprofit-focused copywriting and digital marketing agency. It overlaps with 20/80 on landing-page, email, and content production services, but operates at a smaller, more content-specialized scope.
• Donorbox: Donorbox is a recurring donation platform for nonprofits with complementary email and page-building tools. It indirectly competes with 20/80's donor-acquisition and email services where nonprofits choose platform-driven solutions over agency engagements.
• Funraise: Funraise is a nonprofit fundraising platform with email, donation pages, and growth services aimed at small to mid-sized nonprofits. Its bundled services overlap with 20/80's email and landing-page offerings, though Funraise leans more SaaS than agency.

Broad incumbents

• Classy (GoFundMe Pro): Classy, now part of GoFundMe Pro, is a large nonprofit fundraising and marketing platform. It competes for the same donor-acquisition and email/landing-page budgets as 20/80 Nonprofits but operates at much greater scale and software-first, making it a broad incumbent rather than agency peer.
• M+R (M+R Consultants): M+R is a leading digital agency serving nonprofits, associations, and advocacy groups with fundraising, messaging, paid media, and email programs. It competes for the same nonprofit marketing budget as 20/80 but is much larger and offers strategy plus managed services at enterprise scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KenDickens
• LinkedInlinkedin.com/in/thekendickens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 20/80nonprofits.org