Magoosh

What Magoosh does

Magoosh is a Berkeley-headquartered online test preparation company founded in 2009 by four UC Berkeley students (Bhavin Parikh, Hansoo Lee, Pejman Pour-Moezzi, and Vikram Shenoy). The company offers self-paced preparation courses for nine standardized exams — GRE, GMAT, SAT, ACT, TOEFL, IELTS, MCAT, LSAT, and Praxis — delivered through a cloud-based platform that combines video lessons, practice questions, detailed explanations, and progress analytics. Since its first GRE product launch in 2011, Magoosh has expanded its portfolio, added iOS and Android mobile apps, and introduced an AI-powered personalized tutoring feature that provides instant scoring, step-by-step guidance, and targeted feedback. The company reports serving more than 10 million students across 185 countries, with 550 million practice questions answered and 13 million hours of video consumed on the platform.

The core product experience is a subscription-based, self-serve model priced at $99–$399 depending on the exam, with some products carrying score-improvement guarantees (e.g., +5 points on LSAT, +10 points on MCAT). The go-to-market motion is primarily product-led growth via direct website sales, supplemented by a B2B group channel (Magoosh Schools) that sells bulk subscriptions of 10+ accounts to educational institutions, nonprofits, and test prep centers, an affiliate program operated through Impact, and a content marketing engine spanning dedicated exam blogs and YouTube channels. Revenue mechanics are heavily skewed toward B2C with a long-tail of small transactions and episodic purchase cycles tied to specific exam dates.

Operationally, Magoosh is a lean, profitable company that reached positive cash flow in May 2012 and has raised approximately $2.75M in cumulative outside capital ($750K seed in 2011–2012 plus a $2M Series A in the 2014–2016 window). Headcount has fluctuated between roughly 30 at its Berkeley headquarters and 100 part-time and full-time employees company-wide as of June 2020, following a transition to fully remote operations during the COVID-19 pandemic in March 2020. The company is privately held under Magoosh Inc. (Delaware), with no disclosed private equity or corporate parent.

Name

Magoosh

Legal name

Magoosh Inc.

Website

https://magoosh.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Magoosh is an online test preparation company offering self-paced video-based courses for nine standardized exams (GRE, GMAT, SAT, ACT, TOEFL, IELTS, MCAT, LSAT, Praxis), serving over 10 million students across 185 countries through a direct-to-consumer subscription model with AI-powered tutoring features.

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAGADAC

Higher Education Admissions & Placement Exam Prep (GRE/GMAT/LSAT/MCAT)

Education/Educational Publishing & Learning Content/Assessment, Testing & Exam Prep Publishing

SECONDARYEDAGALAD

Assessment & Test Prep Media (Video Lessons, Drills, Simulations)

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

SECONDARYEDAGADAH

Formative & Benchmark Assessment Content (K–12)

Education/Educational Publishing & Learning Content/Assessment, Testing & Exam Prep Publishing

SECONDARYEDANAGAL

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors)

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

Keywords

• Online test preparation
• Standardized test prep
• Self-paced courses
• Video-based learning
• Educational technology platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Individual Subscriptions: Subscription-based access to online test prep courses for individual consumers. Users pay flat subscription fees for access to video lessons, practice questions, and study tools for exams including GRE, GMAT, SAT, ACT, TOEFL, IELTS, LSAT, and MCAT.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Magoosh is an online test preparation company that sells subscription-based, self-paced courses for nine standardized exams (GRE, GMAT, SAT, ACT, TOEFL, IELTS, MCAT, LSAT, and Praxis). The core deliverable is expert-crafted video lessons, practice questions with detailed explanations, full-length practice tests, and progress analytics, delivered through a cloud-based web and mobile platform with AI-powered tutoring support. The company also offers discounted bulk subscriptions to schools, districts, and nonprofits through a separate Magoosh Schools platform.

Product overview

Magoosh is an online test preparation company offering a comprehensive portfolio of self-paced courses across nine standardized exams: GRE, GMAT, SAT, ACT, TOEFL, IELTS, MCAT, LSAT, and Praxis. The core offering consists of expert-crafted practice questions, video lessons, and detailed explanations, all supported by analytics to track student progress. The platform provides a Personalized AI Tutoring feature offering instant scoring, step-by-step guidance, and targeted feedback. Mobile apps (iOS and Android) enable study on-the-go with prep and flashcard applications. The company also offers school and district plans for group purchases with discounted pricing for 10+ accounts. Subscription pricing ranges from $99 to $399 depending on the exam, with score improvement guarantees (e.g., +5 points for GRE, +10 points for MCAT). Founded in 2009 at UC Berkeley, Magoosh has served over 10 million students across 185 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Magoosh Schools: A separate platform (schools.magoosh.com) providing discounted test prep products for educational institutions, schools, and districts with bulk pricing and educator tools.

Products and services

• GRE Prep Self-paced GRE preparation offering 290+ video lessons, licensed official ETS practice questions, practice tests, and score improvement tools for graduate-school applicants.
• GMAT Prep Self-paced GMAT preparation with video-based courses and practice tests for graduate management admission.
• SAT Prep Digital SAT preparation with expert-crafted practice questions, video lessons, and detailed explanations aligned with the Digital SAT format for college-bound high school students.
• ACT Prep ACT test preparation with practice questions, video lessons, and full-length practice exams for college-bound students.
• TOEFL Prep English language proficiency test preparation with video lessons and practice questions for non-native English speakers.
• IELTS Prep IELTS preparation with video lessons and practice materials for English language proficiency testing.
• MCAT Prep Medical College Admission Test preparation with 740+ practice questions, 3 full-length practice tests, 380+ content review videos, and a 10-point score improvement guarantee for medical school applicants.
• LSAT Prep

Quantifiable outcome

• Score improvement of 14+ points on GRE Quant section demonstrated in customer testimonials
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 20+ Nonprofit OrganizationscoreStrategic or Co-development PartnerMagoosh partners with over 20 nonprofit organizations to bring high-quality test prep to underserved communities as part of their mission to level the playing field in education access.
• Hansoo Lee Fellowship at HaasminorOthersFellowship established in memory of co-founder Hansoo Lee to support aspiring entrepreneurs at UC Berkeley Haas School of Business. Funded by Bhavin Parikh, Pejman Pour-Moezzi, and Hansoo Lee's fiancée.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Manhattan Prep: Direct competitor in GRE and GMAT prep, frequently referenced alongside Magoosh in customer comparisons and known for higher-touch classroom and instructor-led offerings.
• PrepScholar: Online adaptive test prep platform focused on SAT, ACT, and GRE with personalized algorithms — directly comparable in delivery model and self-paced digital format to Magoosh.
• BenchPrep: B2B test prep and certification learning platform powering publishers and credentialing programs — comparable in delivery format and recurring subscription model, though more institutional in orientation.

Broad incumbents

• Princeton Review: Broad incumbent in standardized test prep across GRE, GMAT, SAT, ACT, LSAT, and MCAT with live tutoring, in-person classes, and admissions consulting — explicitly cited by Magoosh users as the higher-priced alternative they switched from.
• Kaplan Test Prep: Largest US test prep incumbent with university partnerships, live instruction, and a full multi-exam portfolio that overlaps every category Magoosh serves.
• Coursera: Large online learning platform with test prep, certificate, and degree offerings — broader than Magoosh but overlapping on standardized exam preparation and self-paced video learning.
• Udemy: Global marketplace for video-based courses including third-party GRE, GMAT, SAT, and LSAT prep — competes with Magoosh on self-paced, video-led, subscription-adjacent test prep at similar price points.
• 2U: Online education platform offering graduate-level short courses, boot camps, and test prep partnerships — adjacent to Magoosh in audience (grad school applicants) though not a direct standardized-exam competitor.

Emerging players

• Varsity Tutors: Live and on-demand tutoring platform that has expanded into packaged test prep courses across multiple exams, increasingly competing with Magoosh on the online subscription side.
• Khan Academy: Free SAT and LSAT prep with the Khanmigo AI tutor — competes most directly with Magoosh's free-trial funnel and represents the long-tail pricing pressure on standardized test prep.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MagooshGRE
• Facebookfacebook.com/Magoosh
• LinkedInlinkedin.com/company/magoosh
• Instagraminstagram.com/magoosh_official
• TikToktiktok.com/@magoosh_official
• Xx.com/magoosh

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magoosh