Spartan Media Group

What Spartan Media Group does

Spartan Media Group is a Las Vegas-based, founder-operated business coaching company that sells tiered subscription coaching programs to entrepreneurs and small business owners, with a focused niche in the concrete coatings vertical. The company operates under a 'Warriors of Business' positioning and structures its offering in three tiers — Bronze, Silver, and Gold — each priced on a recurring monthly subscription basis and progressively adding personalized mentorship, group coaching calls, on-site House Call Pro Coaching/Setup, and Shop Tour visits for the Gold tier.

Its core technology is Warplan AI, a proprietary AI-powered business planning and strategy platform described in marketing as an 'industry-exclusive AI solution,' providing performance tracking, business systems support, and strategic promotion guidance to coaching members. Beyond Warplan AI, the product surface is built around a 10-Week Money Making Implementation Program and community layers (Battle Plan Group, Spartan Groups), with the Gold tier additionally bundling the Fastlane Buying Program exclusive to coatings businesses. The go-to-market is sales-led, relying on direct outreach, the wearespartan.com website, newsletter capture, and 'Schedule A Call Today' CTAs that route prospects into consultation-based enrollment. No external funding, M&A activity, or disclosed revenue is on record; the company is co-founded and led by Emilio Esparza (Co-Founder) and Kimberly Esparza (Chief Visionary Officer), the same husband-and-wife team that co-founded Fastlane Coatings in 2018, which is used as both a reference case and a partner for coatings-vertical offerings.

Name

Spartan Media Group

Legal name

Spartan Media Group

Website

https://wearespartan.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Spartan Media Group is a Las Vegas-based business coaching company that sells tiered monthly subscription programs (Bronze, Silver, Gold), powered by its proprietary Warplan AI tool, to entrepreneurs and small business owners with a focused niche in the concrete coatings vertical.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Business Coaching Programs: Spartan Media Group generates revenue through tiered subscription-based business coaching programs. The Bronze, Silver, and Gold tiers offer progressively more personalized services including group coaching, 1-on-1 mentorship calls, and house call coaching sessions. Revenue is recurring in nature as clients subscribe to ongoing coaching services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Spartan Media Group sells tiered business coaching subscription programs (Bronze, Silver, Gold) to entrepreneurs and small business owners. Each tier combines the proprietary Warplan AI planning tool, group and 1-on-1 coaching calls, and implementation programs aimed at scaling businesses to 7-figure revenue. The Gold tier adds premium on-site services such as House Call Pro Coaching, Shop Tours, and the exclusive Fastlane Buying Program for concrete coatings operators.

Product overview

Spartan Media Group is a business coaching company offering tiered membership programs (Bronze, Silver, Gold) centered around their proprietary Warplan AI tool. The Bronze tier provides foundational access to Warplan AI, the 10-Week Money Making Implementation Program, and group coaching communities (Battle Plan Group). The Silver tier adds personalized business coaching with monthly 1-on-1 mentor calls and bi-weekly group facilitator sessions alongside Warplan AI access. The Gold tier delivers premium services including personalized coaching, on-site House Call Pro coaching and Shop Tour visits, and the exclusive Fastlane Buying Program for coatings businesses. All tiers emphasize scaling businesses to 7-figure revenues through comprehensive AI-powered coaching solutions combining group coaching, individual mentoring, expert training, and performance tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Warplan AI: AI-powered business planning tool offered as part of coaching programs.
• Fastlane Coatings

Products and services

• Bronze Coaching Program Foundational subscription tier providing access to Warplan AI, the 10-Week Money Making Implementation Program, monthly group Warplan calls, and the Battle Plan group community for entrepreneurs building 7-figure businesses.
• Silver Coaching Program Mid-tier subscription that includes all Bronze benefits plus Personalized Business Coaching, Battle Plan and Spartan groups, bi-weekly group facilitator calls, and monthly 1-on-1 mentor calls.
• Gold Coaching Program Premium subscription tier adding personalized business coaching, on-site House Call Pro Coaching and business setup, Shop Tour visits, and the exclusive Fastlane Buying Program (available only for concrete coatings businesses).
• Warplan AI Proprietary AI-powered business planning and strategy platform exclusive to Bronze and Silver coaching program members, providing industry-specific AI solutions for strategic planning, performance tracking, and business systems development.

Quantifiable outcome

• Help entrepreneurs build 7-figure businesses

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• Fastlane CoatingscoreStrategic or Co-development Partner · 1 January 2018Fastlane Coatings was co-founded by Emilio and Kimberly Esparza in 2018 and has achieved 7-figure sales, winning 'Best of Las Vegas' three times. It serves as both the founders' operating business and a key reference case for Spartan Media Group's coaching programs. The Fastlane Buying Program is offered as an exclusive benefit to Gold tier coaching clients in the concrete coatings vertical.

Scale indicators1 record

Expansion highlights5 records

Direct peers

• Strategic Coach: Established entrepreneur coaching firm founded by Dan Sullivan, serving SMB owners and entrepreneurs with tiered membership programs and group coaching. Closely comparable to Spartan's tiered coaching structure and target customer (7-figure business owners).
• Entrepreneurs' Organization (EO): Global peer-to-peer network for entrepreneurs with membership tiers and accelerator programs. Comparable in serving 7-figure business owners with membership-based programs and educational components, though primarily peer-learning rather than 1-on-1 coaching.
• Gazelles / Scaling Up: Founded by Verne Harnish, Scaling Up (formerly Gazelles) provides business growth coaching methodology and coaching services for scaling companies. Direct peer in business growth coaching targeting growth-stage entrepreneurs.
• Sam Ovens / Consulting.com: Sam Ovens' Consulting.com sells AI-enhanced business consulting and coaching programs (Consulting Accelerator, AI Powered Services) targeted at entrepreneurs and SMB owners. The most directly comparable peer given the combination of AI tools with tiered coaching programs.
• ActionCOACH: Global business coaching franchise offering coaching for SMB owners across many verticals. Direct peer in business coaching services, though delivered via a franchise model rather than founder-led delivery.
• Dean Graziosi: Offers entrepreneur education programs (Millionaire Underpants, Bodaloo, etc.) targeting aspiring and early-stage business owners. Direct peer in entrepreneur education/coaching with tiered program offerings.

Emerging players

• Russell Brunson / ClickFunnels: Online business education ecosystem combining ClickFunnels software with the Funnel Hacker Community and coaching programs. Comparable in offering entrepreneur education paired with proprietary software, though in the funnel-building category rather than AI business planning.
• Ramit Sethi / I Will Teach You To Be Rich: Personal finance and business education platform with paid courses and premium programs (Million Dollar Dream, Profit Playbook). Comparable in selling educational programs to entrepreneurs and SMB owners, though more content/education focused than 1-on-1 coaching.
• Bodalbo / Brandon Dawson: Business coaching programs targeting specific verticals (often home services and trades) with tiered programs and community elements. Comparable to Spartan's coatings vertical focus in targeting trade and home-services business owners.

Broad incumbents

• Tony Robbins Business Mastery: Tony Robbins' high-profile business coaching and education programs target entrepreneurs and business owners seeking transformational growth. Comparable in serving the entrepreneur coaching market but with much broader scope, scale, and brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/spartanmg
• Facebookfacebook.com/spartanmg
• LinkedInlinkedin.com/company/spartan-media-group-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spartan Media Group