VEGA

What VEGA does

Vega, operated by Sequel Naturals Inc., is a North American plant-based nutrition brand that formulates and sells protein powders, creatine, and combined performance/Everyday Nutrition supplements directly to consumers and through natural/specialty retail channels. The company operates two direct-to-consumer e-commerce storefronts (myvega.com in USD and myvega.ca in CAD) and offers a Subscribe & Save subscription program (15% recurring discount with flexible delivery) plus Bundle & Save tiers (10–20% off) to drive recurring revenue and average order value. The product line is organized across Athletic Performance (Protein + Recovery, Protein + Creatine, Creatine Monohydrate) and Everyday Nutrition (All-in-One Nutrition, Protein + Supergreens, Essential Protein, Protein + Nutrition, Protein Made Simple) segments, with vegan, gluten-free, Non-GMO Project verified, Informed Choice, and NSF Certified for Sport credentials targeting performance athletes and clean-label consumers.

The core technology centers on proprietary plant protein blends combining pea protein isolate with pumpkin seed and organic sunflower seed protein concentrates, supplemented by shelf-stable Bacillus subtilis probiotics, BCAAs, creatine monohydrate, greens, fiber, and vitamin/mineral fortification. The Protein Made Simple SKU notably uses a 4–8 ingredient, stevia-free, gum-free formulation for the clean-label consumer. Vega differentiates through third-party certifications (NSF International testing for 270+ banned substances and heavy metals), an athlete ambassador program (Team Vega), a multi-channel content ecosystem (Vega Journal, @vegaplantnutrition on Instagram, TikTok, YouTube, and Facebook, plus email newsletter), and a sustainability narrative anchored by a Veritree partnership with 680,000+ trees planted.

The company is privately held with no disclosed funding rounds, headcount, or executive team identified in public materials, and the brand underwent a major 2025 rebrand with refreshed packaging, upgraded formulas, and renamed flagship SKUs (e.g., Vega Sport Premium Protein → Protein + Recovery; Vega All in One Shake → All-in-One Nutrition). Customer reviews on flagship SKUs sit at 4.7 out of 5 stars across ~819–1,089 reviews, indicating moderate but not breakout DTC scale relative to category leaders.

Name

VEGA

Legal name

Sequel Naturals Inc.

Website

https://myvega.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Vega (Sequel Naturals Inc.) is a North American plant-based nutrition brand selling vegan protein powders, creatine, and performance supplements direct-to-consumer and through retail, targeting athletic-performance and everyday-nutrition consumers with NSF-certified, clean-label formulations.

Ownership category

akta.pro rank

Product category

Plant-Based Protein Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Plant-Based Protein Shakes & Nutritional RTD (Non-Dairy) (AFAFAEAH), Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ)

Keywords

• Plant-based protein powder
• Athletic recovery supplements
• Sports nutrition products
• Vegan protein supplements
• Clean label nutrition

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Product Sales: Vega generates revenue primarily through direct-to-consumer e-commerce sales of plant-based protein powders and supplements. Products are sold in various sizes and flavors with one-time purchase options. The company operates separate US (USD) and Canadian (CAD) storefronts.
2. Subscription Revenue (Subscribe & Save): Recurring subscription model offering 15% discount and free shipping on every order. Subscribers can customize delivery frequency, skip orders, swap products, or pause subscriptions. This creates predictable recurring revenue and customer lifetime value.
3. Bundling and Cross-selling: Bundle & Save program offering 10% off for 2 products and 20% off for 3+ products. This drives higher average order value and product adoption across the portfolio.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

VEGA manufactures and sells plant-based protein powders and nutritional supplements, including multi-source plant protein blends (pea, pumpkin seed, organic sunflower, brown rice), creatine monohydrate, and all-in-one nutrition shakes. Products are sold direct-to-consumer via branded e-commerce storefronts and through natural/specialty retail channels, with subscriptions and bundle pricing as core commercial mechanics. The portfolio targets both athletic performance (recovery, muscle building) and everyday nutrition (greens, fiber, vitamins, probiotics) use cases.

Product overview

VEGA is a clean, plant-based protein and nutrition company offering a portfolio of protein powders and supplements organized around two main categories: Athletic Performance (for serious athletes and workout recovery) and Everyday Nutrition (for daily wellness and nutrition support). The product line includes nine distinct offerings: Protein + Recovery (30g protein for post-workout recovery with BCAAs and probiotics), Protein + Creatine (30g protein with creatine for muscle growth), Creatine Monohydrate (standalone creatine supplement), Protein + Supergreens (25g protein with greens and fiber), Essential Protein (25g clean protein with fiber), Protein Made Simple (15g protein with minimal 4-8 ingredients), All-in-One Nutrition (20g organic protein with vitamins, minerals, probiotics, and greens), Protein + Nutrition (20g protein with vitamins and minerals), and a Blender Bottle accessory. Products are vegan, gluten-free, NSF Certified for Sport, Informed Choice certified, and Non-GMO Project verified. The company underwent a major 2025 rebranding with refreshed packaging and upgraded formulas across the product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Protein + Recovery Premium plant-based protein powder for athletic recovery, providing 30g protein, 12g essential amino acids, 5g BCAAs, tart cherry, and probiotics to support muscle recovery and rebuilding after workouts. Targeted at active individuals and athletes engaged in strength training, HIIT, and endurance sports.
• Protein Made Simple Clean plant-based protein powder made with only 4–8 natural ingredients for simple, straightforward nutrition. Provides 15g protein per serving without gums, stevia, or artificial additives. Targeted at clean-label and ingredient-conscious consumers.
• Creatine Monohydrate Vegan creatine monohydrate supplement delivering 5g per serving to support strength, lean muscle growth, and endurance. Pure, unflavored, micronized formula that mixes smoothly into any drink. Targeted at athletes and active consumers seeking plant-based creatine.

Quantifiable outcome

• 680,000+ trees planted through Veritree partnership for environmental sustainability
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VeritreecoreStrategic or Co-development PartnerVega partners with Veritree, an environmental restoration platform, for tree planting and ecosystem restoration initiatives. As of available data, Vega has planted over 680,000 trees in some of the world's most valuable ecosystems. Progress is tracked publicly at vega.veritree.com, supporting Vega's sustainability positioning and environmental impact goals.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sunwarrior: Specialist plant-based protein and superfood brand with comparable product mix (protein blends, greens, BCAAs). Competes directly with Vega's plant protein positioning and certified-vegan, clean-label formulation approach.
• Tera's Whey: Plant-based and whey protein brand with rBGH-free, organic, and vegan product lines. Competes across natural channel retailers with comparable price points and consumer demographic.
• Orgain: Direct peer offering plant-based protein powders and nutritional shakes across organic, vegan, and clean-label lines. Competes head-to-head at natural retailers and via DTC, with overlapping customer base of health-conscious consumers and similar product positioning.
• Amazing Grass: Plant-based nutrition brand offering greens, protein powders, and superfood blends. Comparable across Everyday Nutrition positioning (greens + protein) and natural channel distribution strategy.
• Ritual: DTC-first supplement brand with growing plant protein line. Comparable in clean-label, traceable-ingredient positioning, and DTC subscription model targeting health-conscious consumers.
• Aloha: Plant-based protein brand offering organic protein bars and powders with strong DTC e-commerce. Targets the same health-conscious, vegan-adjacent consumer with clean-label formulations and subscription-based retention model.
• KOS: Plant-based protein powder brand offering organic, vegan protein with subscription model. Competes for the same clean-label, plant-based consumer with comparable e-commerce-first GTM and similar price points.
• Garden of Life (Sport): Plant-based protein and sport nutrition brand owned by Nestlé Health Science. Competes directly via organic plant protein powders with comparable certifications (NSF, Non-GMO) and similar Athletic Performance / Everyday Nutrition SKU architecture.

Emerging players

• PlantFusion: Plant-based protein supplement brand with comparable plant protein formulations (pea, artichoke, organic sprouted amaranth/quinoa). Competes in similar natural channel retailers with smaller brand presence.

Broad incumbents

• Optimum Nutrition: Largest incumbent in sports nutrition with Gold Standard whey dominating performance supplement category. Vega competes with Optimum Nutrition's plant-based line (Gold Standard Plant) for performance-conscious consumers seeking clean protein options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/myvegatv
• Facebookfacebook.com/vegafanpage
• Instagraminstagram.com/vegaplantnutrition
• TikToktiktok.com/@vegaplantnutrition
• Xx.com/VegaTeam
• LinkedInlinkedin.com/company/vega-com

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VEGA