What MyChelle Dermaceuticals does

MyChelle Dermaceuticals is a US-based clean skincare brand founded in 2000 in Colorado and now operating with its corporate address in Cincinnati, Ohio. The company develops and sells science-driven, naturally-inspired skincare formulations organized into seven benefit collections: AGELESS (peptides and polypeptides), BRIGHTEN (vitamin C), HYDRATE (multi-molecular hyaluronic acid), PROTECT (mineral SPF), CORRECT (acne/blemish), RENEW (retinal and bakuchiol), and STRENGTHEN (antioxidants and enzyme exfoliation). The product range spans cleansers, moisturizers, serums, eye care, sun care, body care, and curated bundles, with most SKUs priced between $8 and $59.99. Differentiating technical components include proprietary multi-peptide complexes (Matrixyl synthe'6, Palmitoyl Tripeptide-5/38, Acetyl Octapeptide-3), retinal-based renewal formulations, and reef-friendly non-nano zinc oxide sun protection. The brand is Clean Label Certified, PETA cruelty-free, vegetarian, and reef-safe.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce via a Shopify storefront (mychelle.com) — including a subscription model with a 20% recurring discount and a free virtual skincare concierge — with wholesale distribution through natural and specialty grocery banners including Whole Foods Market, Sprouts Farmers Market, Natural Grocers, Earth Fare, Fresh Thyme Market, King Soopers, and H-E-B. Target customers are health-conscious consumers, anti-aging seekers, and sensitive-skin consumers prioritizing ingredient transparency, environmental responsibility, and clinical-grade actives. The company is led by President and CEO Paul Whittle, employs 101-250 people, and operates as a privately held LLC with no disclosed institutional investors, parent company, or recent funding rounds. Marketing is primarily organic, including a Beauty Briefs content hub, social media presence on Facebook, TikTok, and Instagram, email newsletters, and significant earned-media coverage in Forbes, InStyle, Today Show, Vogue, and Newsweek, supplemented by corporate partnerships with the Coral Restoration Foundation and Gentle Barn.

Name

MyChelle Dermaceuticals

Legal name

MyChelle Dermaceuticals, LLC

Website

https://mychelle.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

MyChelle Dermaceuticals is a US-based clean skincare brand founded in 2000 that sells science-driven, naturally-inspired skincare — peptides, retinal, vitamin C, hyaluronic acid, and mineral SPF — via DTC e-commerce with subscriptions and through natural-grocery retailers such as Whole Foods and Sprouts, targeting health-conscious and anti-aging consumers.

Ownership category

akta.pro rank

Product category

Clean Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Eye & Lip Skincare (CRABAAAC), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD)

Keywords

• Clean skincare products
• Anti-aging peptides
• Mineral sunscreen SPF
• Vitamin c serums
• Cruelty-free cosmetics

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue from direct-to-consumer sales through mychelle.com website, including one-time purchases and subscription orders with 20% recurring discount
2. Retail Distribution: Wholesale revenue from distribution through natural grocery retailers including Whole Foods, Sprouts, Natural Grocers, Earth Fare, Fresh Thyme Market, King Soopers, and H-E-B

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

MyChelle Dermaceuticals manufactures and sells clean, eco-friendly skincare products organized into seven benefit collections (AGELESS, BRIGHTEN, HYDRATE, PROTECT, CORRECT, RENEW, STRENGTHEN). The product line spans cleansers, moisturizers, serums, eye care, mineral sun care, and bundles with proprietary peptide complexes, retinal, Vitamin C, hyaluronic acid, and reef-friendly mineral SPF formulations. Products are sold direct-to-consumer via mychelle.com (with subscriptions) and wholesale through natural grocery retailers.

Product overview

MyChelle Dermaceuticals is a clean skincare brand founded in 2000, offering a comprehensive portfolio of science-driven, naturally-inspired skincare products organized into seven benefit collections: AGELESS (anti-aging with peptides and polypeptides), BRIGHTEN (Vitamin C-based brightening), HYDRATE (hyaluronic acid and deep hydration), PROTECT (mineral sunscreen with SPF), CORRECT (acne and blemish control), RENEW (retinal/retinol alternatives), and STRENGTHEN (antioxidants and enzyme exfoliation). The product line spans multiple categories including cleansers, moisturizers, serums, eye care, body care, and tinted sunscreens, with most products available in multiple formats or formulations. The brand differentiates through clean ingredient transparency, reef-friendly formulations, and cruelty-free certification, positioning itself as the original innovator in the clean skincare movement with over 20 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Supreme Polypeptide Cream Premium anti-aging moisturizer with Matrixyl synthe'6, pea peptide, and rice peptides designed to reduce wrinkle depth and enhance firmness for mature skin.
• Supreme Polypeptide Cream Unscented Fragrance-free variant of the premium anti-aging moisturizer with polypeptides for mature skin seeking firming and wrinkle reduction.
• Peptide+ Anti-Wrinkle Serum Targeted wrinkle-fighting serum with Matrixyl-infused peptides, pea extract, and Indian ginseng formulated to boost collagen and elasticity.
• G2 Instant Firming Serum Anti-aging serum designed to instantly firm and smooth skin appearance.
• Daily UV Defense Peptide Moisturizer Mineral SPF 30 moisturizer with Zinc Oxide 13.5% combined with three peptides including Matrixyl Synthe'6 for broad-spectrum UVA/UVB protection and anti-aging benefits.
• Refining Sugar Cleanser Gentle exfoliating cleanser with sugar particles designed to refine skin texture.
• Perfect C Vitamin C Serum 17% Daily-strength L-ascorbic acid serum with CoQ10 and astaxanthin that brightens dull skin and supports an even complexion.
• Perfect C PRO Vitamin C Serum 25% High-concentration professional-grade Vitamin C serum formulated for maximum brightening and skin renewal.
• Perfect C Eye Cream Vitamin C-enriched eye cream designed to brighten and hydrate the delicate skin around the eyes.
• Instantly Illuminating Vitamin C & Peptides Serum Brightening serum combining Vitamin C with peptides to deliver illuminated, glowing skin.
• Illuminating Vitamin C & Peptides Whipped Moisturizer Lightweight whipped moisturizer with Vitamin C and peptides formulated for brightening and hydrating.
• Instant Radiance Vitamin C Oil Facial oil blend with Vitamin C for instant radiance and brightening benefits.
• Luminous Renewal Body Bar Exfoliating body bar with Kojic Acid and Turmeric formulated to brighten and renew skin texture.
• 3-in-1 Super Serum Multi-functional serum combining hydration, sun protection, and tinted coverage in one product, available in Light, Light/Medium, and Medium/Dark tints.
• Deep Repair Cream Ultra-nourishing cream with Kombucha black tea antioxidants and Vitamin B for the highest level of hydration and barrier recovery.
• Hyaluronic Acid Instant Firming Gel Multi-molecular hyaluronic acid serum designed to instantly plump and firm skin.
• Ultra Hyaluronic Hydrating Serum Intensive hydrating serum with multi-molecular hyaluronic acid, squalane, sodium PCA, rosehip oil, and phospholipids.
• Ultra Hyaluronic Eye Gel Targeted eye gel for hydrating and firming the delicate eye area.
• Ultra Hyaluronic Hydrating Cream Daily moisturizer with hyaluronic acid formulated for deep hydration and skin softness.
• Ultra Hyaluronic Hydrating Cleanser Gentle hydrating cleanser that maintains skin moisture while cleansing.
• Bakuchiol Renewal Serum Plant-based retinol alternative serum with Bakuchiol for gentle anti-aging renewal.
• Oat Milk & Honey Body Bar Hydrating exfoliating bar soap with natural ingredients for gentle cleansing.
• Sun Shield Liquid SPF 50 Non-Tinted Non-nano mineral sunscreen with Zinc Oxide formulated for broad-spectrum SPF 50 protection without tint.
• Sun Shield Liquid SPF 30 Light/Medium Tinted mineral sunscreen with Zinc Oxide 16.2% providing broad-spectrum protection with sheer coverage that blends seamlessly and eliminates white cast.
• Sun Shield Liquid SPF 30 Medium/Dark Tinted mineral sunscreen designed for medium to dark skin tones with broad-spectrum SPF 30 protection.
• Sun Shield Stick SPF 50 Convenient stick-format mineral sunscreen with SPF 50 for easy application.
• Sun Shield Stick SPF 50 Tinted Tinted stick sunscreen with SPF 50 for convenient touch-ups and on-the-go protection.
• Sun Shield Clear Spray SPF 30 Clear spray-format mineral sunscreen for easy, full-body application.
• Replenishing Solar Defense Body Lotion SPF 50 Body sunscreen with SPF 50 providing hydrating sun protection for daily use.
• Sun Shield SPF 28 Unscented Fragrance-free mineral sunscreen with SPF 28 formulated for sensitive skin.
• Sun Shield SPF 28 Coconut Mineral sunscreen with SPF 28 infused with coconut for a pleasant tropical scent.
• Replenishing Solar Defense SPF 30 Daily-use sunscreen with SPF 30 formulated for broad-spectrum sun protection.
• Clear Skin Serum Targeted serum for acne-prone and congested skin designed to help clear and balance the complexion.
• Clear Skin Balancing Lotion Balancing moisturizer formulated for oily and acne-prone skin types.
• Remarkable Retinal Advanced Renewal Serum Fast-acting retinal serum that renews and refines skin texture, working faster and gentler than retinol.
• Remarkable Retinal Recovery Night Cream Peptide-rich night cream with retinal and ceramide support formulated for overnight skin renewal and firming.
• Remarkable Retinal Eye Cream Eye cream with retinal formulated to renew and hydrate the delicate skin around the eyes.
• Fruit Enzyme Purifying Cleanser Enzyme-based cleanser with pineapple bromelain that resurfaces skin and purifies pores.
• Pumpkin Renew Cream Rich moisturizer with three forms of pumpkin, Shea Butter, and CoQ10 formulated for skin renewal.
• Fruit Enzyme Polishing Scrub Physical exfoliant with smooth jojoba beads and bamboo stem extract designed for instant brightness and smoother skin.
• Fruit Enzyme Hydrating Mist Refreshing mist with pineapple bromelain enzyme, Kakadu plum, and hyaluronic acid designed for hydration and pore refinement.
• Pumpkin Enzyme Cream Cleanser Creamy daily cleanser with real pumpkin powder formulated for gentle enzyme exfoliation.
• Glycolic Exfoliating Toner Multi-acid toner with glycolic acid, lactic acid, and salicylic acid formulated to smooth texture and brighten tone.
• Cloudberry Replenishing Soft Cream Antioxidant-rich moisturizer with Cloudberry Seed Oil, Acai, and Camu Camu formulated to protect skin, boost radiance, and support collagen for visibly firmer skin; contains natural ferments that support the skin microbiome.
• Peaceful Night Bundle Bundle including Retinal Renewal Serum, Retinal Night Cream, and Hyaluronic Hydrating Cleanser for comprehensive nighttime skincare.
• Perfect Morning Bundle Morning routine bundle with Pumpkin Renew Cream, Anti-Wrinkle Serum, and Fruit Enzyme Cleanser.
• Perfect Partners: Renew & Firm Duo bundle featuring Supreme Polypeptide Cream for renewal and firming benefits.
• Perfect Partners: Hydrate + Repair Hydration-focused duo with Ultra Hyaluronic Serum and Deep Repair Cream.
• Perfect Partners: Brighten + Glow Group Brightening bundle with Perfect C PRO Serum and Illuminating Peptide-Rich Whipped Moisturizer.
• The Luminous Collection Comprehensive brightening collection formulated to achieve radiant, glowing skin.

Quantifiable outcome

• 20+ years of clean skincare formulation experience
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Gentle BarnminorStrategic or Co-development Partner · 1 October 2021Gentle Barn, an animal sanctuary organization, announced sponsorship with MyChelle Dermaceuticals as part of the brand's commitment to cruelty-free and animal welfare values. Gentle Barn provides sanctuary to animals and promotes compassionate living.
• Coral Restoration FoundationcoreStrategic or Co-development PartnerMyChelle partners with the Coral Restoration Foundation, the world's largest non-profit marine-conservation organization, to support reef conservation efforts. The partnership aligns with MyChelle's commitment to reef-friendly sunscreens formulated without harmful chemicals like oxybenzone and octinoxate that contribute to coral bleaching.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beautycounter: Clean beauty brand with rigorous ingredient standards, multi-category skincare, and omnichannel distribution including DTC and consultants — comparable regulatory/clean-certification-led marketing to MyChelle.
• Supergoop!: Mineral and chemical SPF-focused brand across daily, body, and tinted formats; directly overlaps with MyChelle's PROTECT line in consumer target, retail placement, and reef-friendly positioning.
• Drunk Elephant: Clean, actives-forward skincare brand (serums, moisturizers, SPF) with similar science + clean-ingredient thesis, distributed through Sephora and DTC — same target consumer and formulation philosophy as MyChelle.
• Indie Lee: Clean, naturally-derived skincare line spanning cleansers, serums, moisturizers, and SPF, sold DTC and at Whole Foods/Sephora Clean — virtually identical distribution footprint and product structure to MyChelle.
• Paula's Choice: Science-backed, ingredient-transparent skincare with actives-heavy serums, exfoliants, and SPF sold DTC globally — competes for the same 'clinical clean' consumer MyChelle targets.
• The Ordinary (DECIEM): Single-active, science-forward serums and treatments at accessible price points; competes for MyChelle's actives-seeking, ingredient-literate consumer across hyaluronic acid, vitamin C, retinal, and exfoliants.
• Juice Beauty: USDA-organic-leaning clean skincare brand with serums, moisturizers, SPF, and treatment products sold DTC and through natural/specialty retailers — directly comparable to MyChelle's clean + efficacy value proposition.
• Tata Harper: Direct peer in prestige clean/natural skincare with botanical- and science-driven formulations, multi-step routines, and DTC plus select natural retail distribution — closely aligned with MyChelle's clean-beauty positioning.
• Biossance: Clean, sustainably-positioned skincare brand with serums, moisturizers, and SPF sold DTC and through Sephora/Whole Foods — same channels and clean-ingredient + efficacy narrative as MyChelle.

Emerging players

• S.W. Basics: Smaller indie clean skincare brand with minimal-ingredient formulations sold DTC and through natural retailers — overlapping target consumer and clean-beauty positioning at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mychelledermaceuticals
• Instagraminstagram.com/mychellebeauty
• TikToktiktok.com/@mychellebeauty
• Xx.com/mychelle
• LinkedInlinkedin.com/company/mychelle-dermaceuticals

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyChelle Dermaceuticals