Reliance Partners
- Company typePrivate
- Founded2009
- HeadquartersChattanooga, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Reliance Partners firmographics
Firmographics- Name
- Reliance Partners
- Legal name
- Reliance Partners, LLC
- Website
- https://reliancepartners.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Reliance Partners is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Reliance Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Reliance Partners earns commissions from insurance carriers for placing commercial insurance coverage including trucking insurance (auto liability, physical damage, cargo), freight broker insurance, and commercial insurance products. Revenue is derived from brokerage fees typically calculated as a percentage of premium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Customized insurance programs for trucking companies of all sizes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Reliance Partners product offering
Product offeringCore offering
Reliance Partners is a commercial transportation insurance brokerage that places trucking, freight broker, and cross-border logistics insurance coverage through licensed agents in 44 U.S. states. The firm offers customized policies including auto liability, motor truck cargo, physical damage, workers' compensation, excess/umbrella, and specialty coverages, supplemented by API-enabled on-demand coverage via its RUBI usage-based insurance platform. It also provides risk management services such as CSA score monitoring and safety consulting to motor carriers, freight brokers, and 3PLs.
Product overview
Reliance Partners operates as a commercial transportation insurance broker offering a multi-product platform. The core offerings consist of Trucking Insurance and Freight Broker Insurance product lines, supplemented by the acquired Borderless Coverage sub-brand for cross-border U.S.-Mexico operations. Additional modules include Commercial Insurance, Risk Management services (CSA scores, safety consulting), RUBI usage-based insurance solutions, and specialized Trucking Programs targeting niche market segments (fleet, owner-operator, haz-mat, reefer, intermodal, courier, and high-risk operations). The company differentiates through API-driven coverage-on-demand capabilities and serves trucking companies and freight brokers across the U.S.
Differentiator
Problem solved
Functional benefit
Brands
- Borderless Coverage: Cross-border and international transportation and logistics insurance division offering USMCA consulting, Mexican transportation management consulting, and captive programs.
- RUBI
Products and services
- Trucking Insurance Commercial trucking insurance program for motor carriers covering auto liability, motor truck cargo, physical damage, general liability, workers' compensation, excess/umbrella, non-trucking liability (bobtail), and occupational accident coverage. Built for carriers ranging from owner-operators to large fleet operators.
- Freight Broker Insurance Insurance solutions for freight brokers and third-party logistics providers covering auto liability, motor truck cargo, general liability, shipper's interest, errors and omissions, broker bonds (BMC-84), and cyber liability, with API-enabled on-demand coverage issuance.
- Borderless Coverage Cross-border and international transportation insurance brand offering USMCA and international trade consulting, cross-border distribution strategy, Mexican transportation management consulting, and self-insurance/captive programs for companies navigating U.S.-Mexico trade.
- Commercial Insurance Broad commercial business insurance for businesses adjacent to transportation, including general liability, commercial property, BOP, workers' compensation, EPLI, excess/umbrella, business auto, E&O, D&O, cyber liability, fiduciary liability, garagekeepers liability, liquor liability, and coastal property insurance.
- RUBI Usage-Based Insurance Platform API-enabled usage-based insurance platform allowing freight brokers, motor carriers, shippers, and TMS providers to issue on-demand coverage for individual loads, including truckload excess cargo, less-than-truckload cargo, trailer liability, and excess auto liability.
- Risk Management Services Transportation-focused risk management services including CSA score monitoring, mock DOT audits, driver meeting facilitation, monthly retainer access to DOT compliance experts, safety consulting, and FMCSA compliance intervention support.
- Trucking Programs Specialized trucking insurance programs for niche segments including fleet, new venture, high-risk, auto hauler, intermodal, owner-operator, moving and storage, courier, flatbed, reefer, and haz-mat trucking operations.
Quantifiable outcome
- API-enabled instant quotes for excess cargo coverage, allowing motor carriers with $100k cargo limits to pull loads up to $10MM as needed
- +1 more outcomes
Companies that use Reliance Partners
Customer profileSegments4 records
Ideal customer profiles3 records
Reliance Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Reliance Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Borderless CoveragecoreBorderless Coverage was acquired by Reliance Partners in 2021. Founded by Mark Vickers, the company provides comprehensive North American transportation and logistics insurance. Mark Vickers now serves as Executive Vice President and Head of International Logistics at Reliance Partners.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Reliance Partners competitors and assessment
Company assessmentBroad incumbents
- Acrisure: Acrisure is one of the largest U.S. insurance brokerages, with significant transportation and commercial auto practice. It competes with Reliance Partners across mid-market trucking accounts and has invested heavily in tech-enabled distribution.
- Hub International: Hub International is a large North American insurance brokerage with a dedicated transportation practice serving trucking, fleet, and freight broker clients. It competes with Reliance Partners for mid-market and enterprise trucking accounts and shares the multi-state, multi-line brokerage model.
- Lockton: Lockton is the world's largest independent insurance brokerage with a significant transportation and logistics practice. It competes with Reliance Partners for larger trucking fleets and freight broker programs as part of a broader specialty portfolio.
- USI Insurance Services: USI Insurance Services is a large U.S. insurance brokerage serving mid-market and large commercial clients, including transportation and logistics. It competes with Reliance Partners for fleet, cargo, and freight broker placements as part of a broader portfolio.
Direct peers
- Brown & Riding: Brown & Riding is a specialty wholesale insurance broker with expertise in transportation, cargo, and commercial auto placement. It is a relevant competitor for Reliance Partners on complex and hard-to-place trucking risks.
- Cottingham & Butler: Cottingham & Butler is a specialty insurance brokerage with strong transportation and trucking expertise, offering auto liability, cargo, and fleet coverage. It is one of the most direct competitors to Reliance Partners in transportation-specialized commercial insurance placement.
- RPS (Risk Placement Services): RPS is a wholesale and specialty insurance distributor with transportation expertise, working with retail brokers to place trucking, cargo, and commercial auto risks. It overlaps Reliance Partners in specialty placement for hard-to-place and high-risk trucking accounts.
- Heffernan Insurance Brokers: Heffernan Insurance Brokers is a mid-market-focused commercial insurance brokerage with a transportation and logistics practice. It serves commercial trucking and freight broker clients with a similar mix of placement, risk management, and specialty program capabilities.
- World Insurance Associates: World Insurance Associates is a growing specialty insurance brokerage with active transportation and commercial trucking practice, and has pursued an active roll-up strategy similar to Reliance Partners. Comparable in size, growth trajectory, and vertical specialization.
Emerging players
- CoverWallet: CoverWallet is an InsurTech-focused commercial insurance platform that uses digital distribution to serve small and mid-market businesses, including trucking and logistics. It represents the emerging tech-enabled distribution model that competes with Reliance Partners' RUBI API and online quote capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Reliance Partners social profiles
Digital presenceReliance Partners compliance and trust
Trust signalCompliance1 record
Reliance Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reliance Partners leadership team
Management profileNumber of profiles
Profiles10 records
Reliance Partners subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reliance Partners funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reliance Partners M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reliance Partners
What does Reliance Partners do?
Reliance Partners is a commercial transportation insurance brokerage that places trucking, freight broker, and cross-border logistics insurance coverage through licensed agents in 44 U.S. states. The firm offers customized policies including auto liability, motor truck cargo, physical damage, workers' compensation, excess/umbrella, and specialty coverages, supplemented by API-enabled on-demand coverage via its RUBI usage-based insurance platform. It also provides risk management services such as CSA score monitoring and safety consulting to motor carriers, freight brokers, and 3PLs.
Is Reliance Partners a public or private company?
Reliance Partners is a private company. It is classified as private equity controlled and is currently operating.
When was Reliance Partners founded?
Reliance Partners was founded in 2009. It employs 251 to 500 people.
Where is Reliance Partners based?
Reliance Partners is headquartered in Chattanooga, United States, in the North America region.
How does Reliance Partners make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Reliance Partners's main competitors?
Broad incumbents on record are Acrisure, Hub International, Lockton and USI Insurance Services. Direct peers are Brown & Riding, Cottingham & Butler, RPS (Risk Placement Services), Heffernan Insurance Brokers and World Insurance Associates. CoverWallet is listed as an emerging player.
Does Reliance Partners have an API?
Yes. Reliance Partners offers API-enabled solutions for freight brokers, TMS providers, shippers, and motor carriers. The API enables instant quotes for excess motor truck cargo and primary LTL insurance on a per-load basis. This allows users to integrate coverage capabilities into their existing systems, providing the ability to issue on-demand coverage for domestic, cross-border, and international freight without inflating overall policy limits.