What Verv does

Verv Inc. is a consumer wellness platform that delivers fitness, mindfulness, and sleep content through a consolidated mobile app and a portfolio of sub-brand apps. Its core product, branded as Verv: Home Workout Planner, integrates three modules — Move (interval trainings, workouts, running programs), Mind (guided meditations, breathing exercises), and Sleep (ASMR, sleep stories, relaxation sounds) — alongside nutrition guidance (vegan, keto recipes) and motivational music mixes, all available under a single subscription. The underlying stack is mobile-first, distributing via iOS App Store, Google Play, and the direct-to-consumer web subscription portal at verv.health, with optional import/export of health telemetry through Apple HealthKit and analytics infrastructure built on Firebase, Amplitude, AppsFlyer, Google Analytics, and Yandex Metrica.

Verv monetizes exclusively through consumer subscriptions priced across 1-week, 1-month, 3-month, 6-month, and 1-year tiers (annual reference price of $59.99), with promotional rates on initial periods and automatic renewal. Payment is processed via Apple/Google in-app billing or, on the web, via Stripe, Braintree, PayPal, and Primer; the company does not store cardholder financial data. The GTM motion is product-led growth combined with event-driven paid acquisition: self-serve app downloads and a content-heavy wellness blog drive organic discovery, while paid campaigns run through Facebook Marketing Partner, TikTok, and affiliate networks. A 30-day money-back guarantee applies to website purchases only. The platform serves global individual consumers (general wellness seekers, fitness beginners, weight-loss users, and mental-health/stress-relief users) and claims 75.5M+ lifetime users, 17,000 daily workouts, and 18,900 daily hydration logs.

Verv was founded in 2013 in Minsk, Belarus, by Luba Pashkovskaya, Natalia Bahar, and Igor Yudin, and is now incorporated as Verv Inc. in Nevada, with a US headquarters in Las Vegas and an EU representative office (KRIPSTIK VENTURES LTD) in Limassol, Cyprus, for data-protection matters. The company operates with 51-100 employees across product, finance, and marketing leadership (including CPO Tatsiana Parfianiuk and CFO Yuriy Kniazkin), and has raised only $265,000 in disclosed seed funding across 2013-2014, suggesting a largely bootstrapped operating model.

Name

Verv

Legal name

Verv Inc.

Website

https://verv.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Verv Inc. is a Las Vegas-headquartered consumer wellness platform offering a subscription mobile app that combines fitness workouts, running programs, meditation, sleep content, and nutrition guidance, serving 75M+ lifetime global users across iOS, Android, and web.

Ownership category

akta.pro rank

Product category

Consumer Health and Wellness Mobile App

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Holistic wellness app
• Home fitness workouts
• Meditation subscription
• Sleep and ASMR content
• Personalized workout plans

Headquarters

HQ city

Minsk

HQ country

Belarus

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. App Store Subscriptions (iOS): Subscriptions purchased through iTunes Account with automatic renewal. Payment charged to credit/debit card through Apple. Cancel through iOS Settings > Subscriptions.
2. Google Play Subscriptions (Android): Subscriptions purchased through Google Play with automatic renewal. Payment processed via Google Play billing.
3. Website Direct Subscriptions: Subscriptions purchased via website (verv.health domain) using third-party payment processors including Stripe, Braintree, PayPal, and Primer. Payment processed through these providers without Verv storing financial data.
4. Subscription Tiers: Available subscription durations include 1-week, 1-month, 3-month, 6-month, and 1-year options. Promotional/discounted prices offered for initial periods with standard non-promotional rates at renewal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Verv provides a holistic wellness mobile app subscription that combines fitness workouts and running programs (Move), guided meditation and mindfulness content (Mind), ASMR and sleep stories (Sleep), and nutrition guidance with vegan and keto recipes. The subscription unlocks personalized actionable workout plans, hydration and step tracking, and optional integration with Apple HealthKit, distributed through iOS, Android, and a direct-to-consumer web channel at verv.health.

Product overview

Verv is a holistic health and wellness platform offering an integrated suite of fitness, mindfulness, and sleep improvement products. The core offering consists of four interconnected modules—Move (fitness workouts), Mind (meditation), Sleep (sleep stories and ASMR), and the All-in-One Verv app—plus specialized sub-brands for specific use cases including Home Fitness for Weight Loss, Weight Loss Running, Weight Loss Walking, and Meditation & Sleep. The platform provides approximately 40 interval trainings, 20 fitness workouts, 60 running workouts, 10 meditations, 100 music mixes, 70 vegan/keto recipes, and 20 ASMR/sleep stories. Content is available via subscription through iOS, Android, and web platforms, with optional personalization plans and integration with Apple HealthKit. The company also offers a wellness blog with expert-written articles on fitness, nutrition, and mindfulness topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Verv: Home Workout Planner (All-in-One) Comprehensive wellness subscription app combining fitness workouts, running programs, meditation, sleep content, nutrition guidance, and personalized planning in a single subscription for individual consumers on iOS, Android, and web.
• Home Fitness for Weight Loss Standalone mobile app offering weight-loss focused fitness programs and workouts, available on iOS and Android as a sub-brand of Verv.
• Weight Loss Running by Verv Standalone running-focused app for weight loss featuring outdoor running workouts and training programs, available as a Verv sub-brand on iOS.
• Weight Loss Walking by Verv Standalone walking-focused app for weight loss featuring indoor walking programs and outdoor walking training, available as a Verv sub-brand on iOS.
• Meditation & Sleep by Verv Standalone mindfulness and sleep app offering guided meditations, sleep stories, ASMR, and relaxation sounds, available as a Verv sub-brand on iOS and Android.

Quantifiable outcome

• 75,548,376+ people have made healthier choices using Verv
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Apple HealthKitcoreTechnology or IntegrationHealth data integration allowing users to import/export fitness data including weight, gender, height, heartbeat rate, steps, and distance. Verv explicitly states HealthKit data is not used for advertising, not disclosed to third parties without consent, and not sold to advertising platforms or data brokers.
• Facebook/Facebook Marketing PartnercoreGTM or Marketing PartnerAdvertising partner for displaying ads in-app and on other sites. Uses Facebook services including Ads Manager, Lookalike Audiences, Campaign Planner, Business Manager, and Facebook Pixel for web activity tracking. Shares IDFA, IP address, click IDs, browser ID, device info, and app usage data.
• TikTokminorGTM or Marketing PartnerMarketing partner for carrying out marketing activities and providing targeted service. Shares IDFA/Android advertising ID and app lifecycle data (launch, update, install, purchase, subscription cancel events). No health data shared with TikTok.
• ZendeskminorImplementation/ SI/ Consulting PartnerCustomer support service intermediary connecting Verv with users. Collects contact information to facilitate user support communications.
• Stripe, Braintree, PayPal, PrimercoreTechnology or IntegrationThird-party payment processing service providers for website subscription purchases. Process credit/debit card payments; store name, surname, card expiry date, and PAN number; initiate and process transactions on behalf of Verv.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Calm: Calm is a leading meditation, sleep, and mindfulness subscription app that directly competes with Verv's Mind and Sleep modules and overlaps with the holistic wellness positioning. Both target the same D2C subscription model with auto-renewing premium tiers.
• Headspace: Headspace offers guided meditation, sleep, and focus content through a subscription mobile app, competing directly with Verv's Mind and Sleep pillars on the same D2C consumer base.
• MyFitnessPal: MyFitnessPal is a subscription-based nutrition and fitness tracking app competing with Verv's Move and nutrition guidance modules, particularly for users focused on weight management and calorie tracking.
• Strava: Strava is a subscription fitness app for runners and cyclists with social tracking features, directly overlapping with Verv's Weight Loss Running, running workouts, and community engagement positioning.
• Noom: Noom is a subscription weight-loss and behavior-change app combining coaching, nutrition, and exercise content, competing directly with Verv's Home Fitness for Weight Loss and Weight Loss Walking/Running sub-brands.
• BetterMe: BetterMe offers subscription home workout, fasting, and weight loss apps with personalized plans, closely mirroring Verv's at-home fitness and weight-loss subscription positioning for similar global D2C audiences.
• Freeletics: Freeletics is an AI-driven subscription fitness coaching app offering personalized bodyweight and running training, comparable to Verv's personalized Move module and interval training library.

Broad incumbents

• Apple Fitness+: Apple Fitness+ is Apple's subscription workout service integrated with Apple Watch and HealthKit, overlapping with Verv's Move modules and benefiting from native HealthKit data flows that Verv also relies on.
• Fitbit (Google): Fitbit Premium offers subscription guided workouts, mindfulness, and sleep content through its wearable ecosystem, overlapping with Verv's Move, Mind, and Sleep modules at a broader, device-led scale.
• Peloton: Peloton offers subscription fitness content across running, strength, yoga, and meditation, overlapping with Verv's Move and Mind pillars though anchored to Peloton hardware rather than a pure mobile app.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/verv_inc
• LinkedInlinkedin.com/company/3008639

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verv