What XTEN-AV does

XTEN-AV is a cloud-based software company that builds an AI-powered platform for audiovisual (AV) system design, proposal creation, and project management. Its core products include X-DRAW (AV diagramming and design with automated cable labeling, BOM generation, and front elevation diagrams), X-DOC (proposal generation with 100+ templates and digital signatures), X-PRO (end-to-end project management with mobile field access, inventory tracking, and ROI analytics), XAVIA (a conversational AI agent that automates BOM, design, proposal, and reporting workflows via chat/voice), and insightX (data analytics). The platform draws on a proprietary library of 1.5M+ products from 5,200+ brands and 80+ AVIXA-approved symbols, supported by a USPTO-granted utility patent for AI and cloud-based AV design technology. Target users are professional AV system integrators, designers, and manufacturers, with education, technology, manufacturing, and distribution as primary verticals.

The company operates a SaaS subscription model with monthly and annual billing, a basic plan starting at $66/month, and a 15-day free trial with no credit card required. Go-to-market combines product-led self-serve onboarding through xtenav.com and mobile app stores, enterprise sales-assisted demos for larger accounts, and channel partnerships including a Global Sponsorship with PSNI Global Alliance (access to Certified Solution Providers) and a distribution partnership with Bisht Price for the Indian market. The company is registered as XTEN-AV LLC in Illinois with principal offices in Union City, California and an operations office in Noida, India. Co-founders Vibhav Singh (ex-Harman, Biamp, Music Tribe; CTS-certified) and Sahil Dhingra (ex-Apple, HP, Cisco) lead the business, which appears bootstrapped with no disclosed venture funding.

Revenue mechanics rely on tiered SaaS subscriptions, with an emphasis on conversion from a 15-day free trial and expansion via enterprise and channel sales. Customer reach is evidenced by 30,000+ registered users worldwide, a 4.7/5 Capterra rating, and a logo roster spanning higher education (Harvard, Northwestern, USC, Duke, Michigan), manufacturers (Samsung, Panasonic, Yamaha, Kramer, Lightware, AtlasIED), and AV integrators/distributors (Midwich, Snap One, Tech Electronics, Link Integration). The platform has accumulated multiple industry awards since its 2019 InfoComm debut, including consecutive SCN Stellar Service Awards (2022, 2025) for Best Project Management Tool and a sweep of InfoComm 2025 and 2026 awards anchored by XAVIA.

Name

XTEN-AV

Legal name

XTEN-AV LLC

Website

https://xtenav.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

XTEN-AV is a cloud-based AI platform that automates audiovisual system design, proposals, and project management for AV integrators, designers, manufacturers, and enterprise customers, offering SaaS subscriptions starting at $66/month.

Ownership category

akta.pro rank

Product category

Audio-Visual Design and Project Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• AV design software
• Audio visual integration
• AV proposal automation
• AV project management
• Pro AV documentation tools

Headquarters

HQ city

Union City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: XTEN-AV generates revenue primarily through SaaS subscription plans. Customers can subscribe on monthly or annual basis, with annual subscriptions offering potential discounts. The platform offers tiered pricing with a basic plan starting at $66/month. Subscriptions auto-renew at the end of each period unless cancelled.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

XTEN-AV is a cloud-based AI-powered software platform that automates audio-visual (AV) project design, documentation, proposal generation, and project management for AV integrators, designers, manufacturers, and end-user organizations. The platform bundles AV-specific design tools, a library of 1.5M+ products from 5,200+ brands, AI-driven Bill of Materials generation, proposal automation with digital signatures, mobile field workflows, and analytics in a single SaaS subscription product.

Differentiator

Problem solved

Functional benefit

Brands

• X-DRAW: Smarter and faster AV designs - cloud-based diagramming and design tool for AV professionals.
• X-DOC
• X-PRO
• XAVIA
• insightX

Products and services

• X-DRAW Cloud-based AV design and diagramming tool with automatic cable labeling, AV design templates, AI-assisted drawing completion, automated Bill of Materials generation from designs, and support for multi-room documentation. Built for AV integrators and designers as an AV-specific replacement for general-purpose CAD tools.
• X-DOC Proposal creation platform with 100+ customizable AV proposal templates, legally-binding digital signatures, and real-time proposal tracking with notifications and reminders, designed for AV integrators and sales teams to generate client-facing proposals from approved designs.
• X-PRO End-to-end project management platform for AV professionals offering task management linked to events, comprehensive project ROI insights, mobile access for field technicians to access designs, documents, and tasks on-site, plus clock-in/clock-out functionality, inventory management, and multi-site project structure.
• XAVIA AI-powered conversational workflow agent for AV that automates Bill of Materials generation, AV design revisions, proposal creation, insights/reporting, and project setup via chat or voice commands. Marketed as the AV industry's first AI agent and offered with a mobile app for field use.
• insightX Data-driven AV insights module providing real-time project analytics, trend identification, and bottleneck detection across products, projects, proposals, and tasks. Available to AV integrators and enterprise users through the XTEN-AV platform.

Quantifiable outcome

• Trusted by 30,000+ users worldwide
• +3 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature9 records

Partnerships

Six partnerships are on record, tiered regional, integration, core and minor.

• Bisht PriceregionalChannel Partner/ Reseller/ Distributor · 1 August 2025Bisht Price serves as XTEN-AV's official distribution partner for the Indian market. Announced at InfoComm India 2025, this partnership marked XTEN-AV's India debut and enables local sales, support, and distribution of the platform to Indian AV integrators and professionals.
• NetSuite (Oracle)integrationTechnology or Integration · 1 June 2025XTEN-AV added NetSuite CRM integration to reduce double entry for enterprise AV teams. The integration syncs accounts and contacts between NetSuite and XTEN-AV, streamlining business operations and eliminating manual data entry across platforms.
• PSNI Global AlliancecoreGTM or Marketing Partner · 4 April 2025XTEN-AV partnered with PSNI Global Alliance as a Global Sponsor, gaining exclusive access to their global network of Certified Solution Providers (CSPs) - elite AV integrators and service providers. The partnership enables XTEN-AV to showcase its platform at PSNI events, understand AV professional pain points, and deliver advanced AV solutions. The goal is to make AV design and management faster, more automated, and hassle-free through AI-powered tools and automation-driven workflows.
• Harman (Samsung)integrationTechnology or Integration · 1 January 2021XTEN-AV partnered with Harman Professional to integrate their product catalog into XTEN-AV's platform, strengthening the AV platform's product ecosystem. Harman is a division of Samsung. Coverage from 2021 indicates this was an early strategic partnership for technology integration.
• GoogleintegrationTechnology or IntegrationXTEN-AV uses Google APIs for user authentication, enabling Google account sign-in and GSuite integration for sending client-related business emails. This integration allows users to send crafted documents to clients without leaving the XTEN-AV platform.
• AtlasIEDminorOEM/ Whitelabel/ Licensing PartnerAtlasIED was XTEN-AV's first Platinum OEM Partner, enabling AtlasIED products to be integrated into the XTEN-AV platform and ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Autodesk AutoCAD: AutoCAD is the general-purpose CAD standard against which XTEN-AV positions its AV-specific X-DRAW. While not AV-native, it is widely used by AV designers today, and Autodesk's scale and resources pose a long-term competitive threat if it deepens AV-specific tooling or integrates AI design automation.
• Procore: Procore is the dominant cloud construction project management platform and a potential horizontal competitor if XTEN-AV expands X-PRO into broader construction PM. It serves general contractors with broader scope, but its project management approach overlaps with X-PRO's value proposition for AV integrators working on construction projects.
• Microsoft Visio: Microsoft Visio is a general-purpose diagramming tool used by some AV integrators for schematic documentation. It is a broader incumbent that lacks AV-specific features but competes for the same low-end diagramming and documentation budget that XTEN-AV targets with X-DRAW.

Direct peers

• Vectorworks (ConnectCAD): Vectorworks ConnectCAD is an AV-specific CAD module widely used by AV designers for schematic and rack layouts. XTEN-AV directly competes by offering AV-native cloud design at $66/month vs $183/month plus separate Vectorworks licensing, targeting the same AV design professional persona.
• System Surveyor: System Surveyor provides cloud-based AV and security system design and documentation for integrators, directly competing with XTEN-AV on browser-based AV system design and remote collaboration for AV/security low-voltage integrators.
• Stardraw: Stardraw Design and Stardraw Control are AV-focused design and control software products serving AV integrators with system schematics and rack layouts. They overlap directly with XTEN-AV's X-DRAW design and documentation capabilities.
• D-Tools: D-Tools (now D-Tools Cloud) is the most established AV system design and proposal software, directly competing with XTEN-AV across design, BOM, and proposal generation. XTEN-AV customer testimonials explicitly reference migrating from D-Tools, confirming head-to-head competition for AV integrators.

Others

• Crestron (Crestron Studio/Simpl): Crestron is a major AV manufacturer with proprietary design and programming tools (Crestron Studio, SIMPL) used by AV integrators. It is more of an ecosystem participant than direct competitor, but its tooling overlap and channel relationships with integrators make it strategically adjacent to XTEN-AV's design-and-spec workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xten_av
• Facebookfacebook.com/xtenav
• LinkedInlinkedin.com/company/xtenav

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XTEN-AV