What HYLA Mobile does

HYLA Mobile, Inc. (an Assurant group company, NYSE: AIZ) operates a B2B marketplace for pre-owned mobile devices, sourcing smartphones, tablets, wearables, and Apple accessories directly from the world's largest carriers, retailers, and OEMs through their trade-in, buyback, and remorse return programs. Headquartered in Farmers Branch, Texas, with global operating reach across the Americas (USA, Canada), EMEA (UK and broader), and Asia-Pacific (Japan, Australia, New Zealand), the company employs 101–250 people and is a wholly-owned subsidiary of Assurant, Inc. following its 2018 acquisition. The business was founded in 2009 and historically raised approximately $140 million+ in venture capital, with prior acquisitions of Flipswap (2012), Zone Impact (2012), ReCellular (2013), and Cell Again (2014) building out its reverse-logistics and trade-in footprint.

The core platform is the Assurant Advanced Sales Platform (HYLA ASP), accessible at buy.hylamobile.com, where approved B2B buyers can browse live inventory, submit offers, review purchase orders, and manage invoices and account balances. Devices are processed through automated grading systems that are reinforced by random post-inspection quality checks, then subjected to a data sanitization protocol that includes factory reset, physical destruction of SIM and memory cards, software-based personal data clearing, and verification against the GSMA lost and stolen database. The platform is supported by a direct enterprise sales operations team and operates under documented privacy compliance programs (GDPR, CCPA, PIPEDA).

HYLA generates revenue primarily through hardware resale of graded pre-owned devices, with pricing handled transaction-by-transaction through the B2B marketplace; no public price list is published, and prospective buyers must apply and be approved before accessing inventory. The customer base consists of two principal segments: B2B enterprise and reseller buyers procuring pre-owned devices for resale or corporate use, and the supply-side device source partners (carriers, retailers, OEMs) that feed inventory through trade-in and buyback programs. The combined platform, supply chain, and global logistics capability position HYLA as a closed-loop device lifecycle solution within Assurant's broader connected-device services portfolio.

Name

HYLA Mobile

Legal name

Hyla Mobile, Inc.

Website

https://hylaasp.hylamobile.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

HYLA Mobile operates a B2B marketplace for pre-owned smartphones, tablets, wearables, and Apple accessories, sourcing devices from global carriers, retailers, and OEMs. As an Assurant subsidiary, it serves hundreds of enterprise buyers worldwide through the Assurant Advanced Sales Platform.

Ownership category

akta.pro rank

Product category

Pre-Owned Mobile Device Trade-In and Resale

NAICS

Used Merchandise Retailers (459510), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)

akta.pro secondary industries

Refurbished, Used & Recommerce Smartphones (CRACALAG), Device Lifecycle Services (Imaging, Deployment, MDM/UEM Ops, Asset Tagging) (EDAEAHAK)

Keywords

• Pre-owned mobile devices
• Device trade-in services
• Mobile buyback programs
• Device lifecycle management
• Refurbished electronics resale

Headquarters

HQ city

Farmers Branch

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Pre-owned Device Sales: HYLA Mobile generates revenue through the sale of pre-owned smartphones, tablets, wearables, and Apple accessories to approved buyers. Devices are sourced from carriers, retailers, and OEMs through trade-in, buyback, and remorse return programs, then graded, sanitized, and resold through their online marketplace platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HYLA Mobile (an Assurant group company) operates the Assurant Advanced Sales Platform, an online B2B marketplace where approved buyers can browse, offer on, and purchase pre-owned smartphones, tablets, wearables, and Apple accessories. Devices are sourced from the world's largest carriers, retailers, and OEMs through trade-in, buyback, and remorse return programs, then graded via automated diagnostics, sanitized (including SIM/memory card destruction and GSMA lost-and-stolen verification), and resold globally.

Product overview

HYLA Mobile (an Assurant group company) operates as a B2B marketplace for pre-owned mobile devices, functioning as both a platform and a supply chain solution. The core offering is the Assurant Advanced Sales Platform (HYLA ASP), which enables buyers to browse inventories, submit offers, and manage purchases of pre-owned smartphones, tablets, and wearables sourced from carriers, retailers, and OEMs through trade-in programs. The business model centers on the Assurant Advanced Sales Platform as the primary transaction engine, supplemented by complementary services including Automated Diagnostics (for device grading quality assurance) and Data Sanitization and Security (for data protection and GSMA database verification). Apple Accessories represent an adjacent product category. The portfolio collectively enables a closed-loop lifecycle management solution where devices are acquired, graded, sanitized, and resold to global buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurant Advanced Sales Platform (HYLA ASP) Online B2B sales platform operated by Hyla Mobile, Inc. that allows approved buyers to view available pre-owned device inventories, submit offers, review purchase orders, and manage invoices and account balances. Buyer approval is required through the Assurant application process.
• Pre-Owned Smartphones, Tablets, and Wearables Pre-owned smartphones, tablets, and wearables sourced directly from the world's largest carriers, retailers, and OEMs through trade-in, buyback, and remorse return programs. Devices are offered at multiple cosmetic and functional grades, from like new to heavy wear, with clear documentation of tests performed and passed for each grade.
• Apple Accessories Apple-branded accessories including AirPods, AirPods Pros, HomePods, Apple TVs, and Apple Pencils, sold alongside pre-owned devices on the Assurant Advanced Sales Platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Swappa: Peer-to-peer marketplace for used smartphones, tablets, and wearables with strict device condition criteria. Comparable as a secondary mobile device marketplace with similar grading transparency focus.
• Gazelle: Long-standing US trade-in and recommerce platform for used smartphones, tablets, and laptops, buying from consumers and reselling to wholesalers and consumers. Directly overlaps HYLA's pre-owned device sourcing and grading model.
• ItsWorthMore: US-based buyer and reseller of used smartphones, tablets, and laptops with direct trade-in and wholesale operations. Comparable to HYLA's B2B device resale business with overlapping grading and refurbishment workflows.
• ecoATM: Operator of automated kiosks that buy back used smartphones and consumer electronics for refurbishment and resale. Comparable in sourcing used mobile devices from end users and routing them into the recommerce supply chain.
• Refurbed: European marketplace for refurbished consumer electronics including smartphones, with grading standards and warranty-backed resale. Comparable in refurbished mobile device category, with strong European overlap to HYLA's EMEA operations.
• Back Market: Global B2C marketplace for refurbished smartphones, tablets, and consumer electronics with seller certification standards. Directly comparable to HYLA in the secondary mobile device value chain, though Back Market serves end consumers while HYLA is primarily B2B.
• uSell: Online trade-in comparison and buyback platform for used smartphones and electronics, aggregating offers from multiple buyers. Overlaps HYLA in the mobile device trade-in sourcing funnel.
• SellCell: Price-comparison and trade-in marketplace for used smartphones and tablets, routing consumer devices to buyback vendors. Comparable as a channel in the mobile recommerce ecosystem where HYLA is a supply-side participant.

Emerging players

• Phonecheck: Device diagnostics and certification platform for the secondary mobile market, providing grading and verification services to resellers and carriers. Comparable in the device grading and certification layer that HYLA performs internally.

Broad incumbents

• Apple Trade In / Apple Refurbished: Apple's first-party trade-in and refurbished device program, sourcing used iPhones and iPads for resale as certified refurbished units. Comparable as both a supply-side alternative and a competitor for buyer demand on Apple devices specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hylamobile
• Facebookfacebook.com/HYLAmobile
• LinkedInlinkedin.com/company/hylamobile

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HYLA Mobile