Mobil

What Mobil does

Mobil is a global lubricants and fuel brand operating as part of Exxon Mobil Corporation (NYSE: XOM), one of the world's largest integrated energy companies. The brand traces its origins to Standard Oil (1866) and was consolidated into ExxonMobil through the landmark $82 billion Exxon-Mobil merger in 1999, led by then-CEO Lee Raymond. Mobil's portfolio centers on synthetic and conventional lubricant formulations — including the flagship Mobil 1 consumer motor oil line, Mobil Delvac heavy-duty commercial vehicle lubricants, Mobil SHC industrial synthetic lubricants, and Mobil Jet Oil II aviation lubricants — built on proprietary additive chemistry and validated through motorsports partnerships such as Red Bull Oracle Racing.

The company serves a diversified customer base spanning individual vehicle owners, commercial fleet operators, industrial and manufacturing sectors (construction, mining, power generation, oil & gas, petrochemical, forestry), marine, aviation, and — most recently — electric and hybrid vehicle manufacturers via a December 2025 co-branding partnership with BYD to launch the world's first PHEV-specific engine oil. Revenue is generated primarily through unit-priced hardware sales of lubricant products and wholesale fuels, complemented by licensing/co-branding revenue and B2B services including Mobil OnSite industrial lubrication. Distribution operates through a multi-tier global network of retail gas stations, automotive and heavy-duty lubricant distributors, industrial lubricant distributors, e-commerce platforms, direct B2B sales, and wholesale fuels operations.

Go-to-market combines direct-to-consumer engagement (mobil.com, store locators, the Mobil 1 DR1VRS CLUB loyalty program) with channel partnerships and strategic alliances — notably a fuel discount integration with Uber's driver rewards program offering up to 15% cash back for top-tier drivers, and CFL sports sponsorship. The business model is predominantly transaction-based retail and B2B sales with quote-based industrial pricing, backed by ExxonMobil's R&D and capital infrastructure across global geographies including North America, Australia, the Middle East, China, and Europe.

Name

Mobil

Legal name

Exxon Mobil Corporation

Website

https://mobil.us

Company type

Public

Founded year

1866

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobil is a global lubricants and fuel brand under ExxonMobil, offering synthetic motor oils (Mobil 1), heavy-duty (Mobil Delvac), industrial (Mobil SHC), and aviation lubricants to consumers, commercial fleets, industrial sectors, and — newly — EV/hybrid OEMs via a BYD co-branding partnership.

Ownership category

akta.pro rank

Product category

Motor Oils and Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Gasoline Stations (4571)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Motor Vehicle Supplies & New Parts (5013), Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH)

akta.pro secondary industries

Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Non-Fuel Retail & Ancillary Forecourt Services (Car Wash, Auto Care, ATM/Lottery, Parcel Lockers) (EUALAIAJ)

Keywords

• Synthetic motor oils
• Industrial lubricants
• Heavy-duty lubricants
• Aviation lubricants
• Gasoline retail

Headquarters

HQ city

Irving

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Consumer Lubricant Sales: Sale of Mobil 1 motor oils, oil filters, transmission fluids, gear lubricants, and synthetic grease to individual consumers through retail stores and online channels.
2. Industrial and Heavy-Duty Lubricant Sales: Sale of Mobil SHC synthetic lubricants, Mobil grease, industrial lubricants, and heavy-duty products (engine oils, gear oils, transmission fluids, coolant) to business customers across sectors including construction, mining, power generation, manufacturing, oil & gas, petrochemical, forestry, marine, and automotive.
3. Aviation Lubricant Sales: Sale of Mobil Jet Oil II and other aviation lubricants to the aviation sector including agricultural and forestry aircraft operations.
4. Wholesale Fuels: Wholesale distribution of fuel products through the ExxonMobil wholesale fuels operation.
5. Licensing and Co-branding: Revenue from co-branding partnerships such as the BYD Mobil Hybrid Dedicated engine oil line specifically designed for PHEVs.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Mobil manufactures and sells a comprehensive portfolio of branded lubricants and motor fuels. Core product lines include Mobil 1 consumer synthetic motor oils, Mobil Delvac heavy-duty commercial vehicle lubricants, Mobil SHC industrial synthetic lubricants, Mobil Industrial Grease, and Mobil Jet Oil II aviation lubricants. The company also operates a global retail gas station network under the Mobil brand and engages in co-branded product development, most recently with BYD for plug-in hybrid electric vehicle engine oils.

Product overview

Mobil is a comprehensive lubricants portfolio under ExxonMobil offering a multi-tiered product architecture spanning consumer, commercial, and industrial segments. The core offerings include Mobil 1™ (premium consumer motor oils), Mobil Delvac™ (heavy-duty commercial vehicle lubricants), Mobil SHC Synthetic Lubricants (industrial synthetic oils), Mobil Industrial Grease, and Mobil Jet Oil II (aviation lubricants). Supporting products include transmission fluids, gear lubricants, oil filters, and coolants. The portfolio serves diverse sectors including on-highway vehicles, construction, mining, power generation, manufacturing, oil & gas, petrochemical, forestry, marine, automotive, and aviation. Recent additions include the co-branded BYD Mobil Hybrid Dedicated engine oil for plug-in hybrid electric vehicles, representing Mobil's expansion into EV-compatible lubricants.

Differentiator

Problem solved

Functional benefit

Brands

• Mobil 1: Premium synthetic motor oil brand known for performance, protection, and advanced engine technology. Features products like Mobil 1 Triple Action Formula and Mobil 1 Advanced Clean.
• Mobil Delvac
• Mobil SHC

Products and services

• Mobil 1 Motor Oils Premium synthetic motor oil brand for personal vehicles delivering performance, protection, and engine longevity. Available in multiple viscosity grades including Mobil 1 Advanced Full Synthetic and Mobil 1 Triple Action Formula. Targeted at individual vehicle owners seeking superior engine protection.
• Mobil Delvac Heavy-Duty Lubricants Heavy-duty lubricant line for commercial vehicles including engine oils, gear oils, grease, transmission fluids, and coolant/antifreeze. Designed for on-highway trucking and off-highway industrial applications, targeting fleet operators and commercial vehicle maintenance operations with warranty support.
• Mobil SHC Synthetic Lubricants Synthetic lubricants engineered for industrial applications including air compressors, bearings, gas engines, hydraulics, paper machines, turbines, and wind turbines. Targeted at industrial operators in construction, mining, power generation, manufacturing, oil & gas, petrochemical, and forestry sectors requiring high-performance equipment lubrication.
• Mobil Industrial Grease Industrial greases formulated for heavy-duty applications in construction, mining, and manufacturing sectors. Targeted at industrial operators requiring reliable grease lubrication for heavy machinery and equipment.
• Mobil Jet Oil II Fully synthetic aviation lubricant for turbine engines in commercial, agricultural, and forestry aircraft operations. Delivers up to 20% reduction in engine deposit formation, extended lubrication intervals exceeding 6,000 hours, and approximately 4,700 kg CO2 savings per year versus conventional oils. Targeted at aviation operators and agricultural/forestry aircraft operators.
• BYD Mobil Hybrid Dedicated Engine Oil Co-branded engine oil specifically designed for plug-in hybrid electric vehicles, optimized for BYD's DM-i PHEV platform. The flagship 0W-20 grade delivers 50% better wear resistance than industry standards and emulsification stability 2.5 times higher than standard specifications. Addresses lubrication challenges unique to PHEVs including frequent start-stop cycles, low-temperature operation, and high-load intermittent running. Targeted at BYD hybrid vehicle owners and hybrid/EV OEMs.
• Mobil Oil Filters Oil filters designed to complement Mobil motor oils for complete engine protection in personal vehicles. Targeted at individual vehicle owners performing routine engine maintenance.
• Mobil Automatic Transmission Fluids Automatic transmission fluids for personal vehicles, sold as a standalone product line. Targeted at individual vehicle owners and service centers performing transmission service.
• Mobil Gear Lubricants Gear lubricants for personal vehicle differentials and manual transmissions. Targeted at individual vehicle owners and automotive service centers performing drivetrain service.
• Mobil 1 Synthetic Grease Synthetic grease designed for personal vehicle applications requiring high-temperature performance. Targeted at individual vehicle owners and automotive service centers.
• Mobil Coolant & Antifreeze Coolant and antifreeze products formulated for heavy-duty commercial vehicle engine cooling systems. Targeted at fleet operators and heavy-duty vehicle maintenance operations.
• Mobil OnSite Services On-site lubrication services for industrial and commercial operations, including installation support, condition monitoring, and maintenance of industrial lubrication systems. Targeted at industrial and commercial customers requiring hands-on lubrication program support.

Quantifiable outcome

• Mobil Jet Oil II provides up to 20% reduction in engine deposit formation compared to conventional oils
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Canadian Football League (CFL)coreGTM or Marketing Partner · 11 June 2026Mobil renewed its partnership with the Canadian Football League for the 2026 season as part of a roster of over 50 brand partners. The partnership includes fan engagement initiatives tied to key weekends throughout the season including Canada Day, Labour Day, and Thanksgiving, culminating with the 113th Grey Cup at McMahon Stadium in Calgary on November 15, 2026. Tylor Keenan, the LCF's Chief Revenue Officer, highlighted the partners' role in enhancing fan engagement through digital assets, game broadcasts, and promotional activities.
• UbercoreGTM or Marketing Partner · 26 May 2026Mobil participates in Uber's fuel discount and cash back program for drivers and couriers. Uber is extending and significantly expanding fuel discounts through mid-2026, including increased savings via partners Upside (up to $1.00/gallon) and Shell (up to 21 cents/gallon). The company is also boosting cash back rates on the Uber Pro Card, allowing top-tier Diamond drivers to earn up to 15% cash back at gas stations, representing combined savings of up to $1.44 per gallon.
• BYDcoreStrategic or Co-development Partner · 23 December 2025On December 23, 2025, BYD announced a partnership with Mobil to launch the world's first engine oil series specifically designed for plug-in hybrid electric vehicles. The co-branded 'BYD Mobil Hybrid Dedicated' engine oil line features a 0W-20 viscosity grade optimized for BYD's DM-i PHEV platform, offering 50% better wear resistance than industry standards and emulsification stability 2.5 times higher than standard specifications. This partnership addresses lubrication challenges unique to PHEVs including frequent engine starts and stops, low-temperature operation, and high-load intermittent running.
• UpsideminorGTM or Marketing PartnerFuel discount partner integrated with Uber's driver rewards program offering up to $1.00/gallon savings at gas stations including Mobil locations.
• ShellminorGTM or Marketing PartnerFuel discount partner integrated with Uber's driver rewards program offering up to 21 cents/gallon savings at Shell gas stations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valvoline: U.S.-headquartered lubricants specialist competing with Mobil 1 in consumer and fleet motor oils, and a growing service center footprint that overlaps with Mobil's quick-lube distribution.
• Fuchs Petrolub: Germany-based global lubricants manufacturer focused on industrial and automotive applications; directly comparable to Mobil SHC and Delvac portfolios in industrial end-markets.
• Shell: Integrated oil major with a global lubricants portfolio (Shell Helix, Rimula, Pennzoil) and retail gas station network directly competing with Mobil across consumer, heavy-duty, and industrial segments.
• PetroChina (Kunlun Lubricants): State-owned integrated oil major with Kunlun lubricants competing against Mobil in domestic Chinese and select international markets, particularly heavy-duty and industrial.
• Sinopec (Great Wall Lubricants): China's largest integrated energy company with the Great Wall lubricants brand; competes with Mobil in Asian markets across consumer, heavy-duty, and industrial categories.
• BP (Castrol): Operates Castrol as its global lubricants brand competing head-to-head with Mobil 1 in passenger car motor oils and Castrol EDGE/CRB in industrial; also runs a global retail fuels network.
• Chevron: Integrated energy major with Techron and Havoline/Delo lubricants brands; competes directly with Mobil in retail fuels, consumer motor oils, and heavy-duty lubricants.
• TotalEnergies: Global integrated energy company with extensive lubricants business (Total Quartz, Hi-Perf, Rubia) and retail station network overlapping Mobil in Europe, Africa, and Asia.

Emerging players

• Quaker Houghton: Specialty industrial chemicals and lubricants company overlapping with Mobil's industrial portfolio (metalworking fluids, hydraulic fluids) for B2B manufacturing customers.

Regional players

• Lukoil: Russian integrated oil major with lubricants and retail station operations overlapping with Mobil in Eastern Europe, the CIS, and parts of the Middle East.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@OfficialMobil1
• Facebookfacebook.com/mobil1
• LinkedInlinkedin.com/company/mobil
• Instagraminstagram.com/mobil1
• Xx.com/mobil1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobil