Mount Pleasant Tribune

Local Newspaper Publishingtribnow.com

Company typePrivate
Founded-
HeadquartersMount Pleasant, United States
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

Mount Pleasant Tribune firmographics

Firmographics

Name: Mount Pleasant Tribune
Legal name: Mount Pleasant
Website: https://tribnow.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Mount Pleasant Tribune industry classification

Industry

Product category: Local Newspaper Publishing
NAICS: Advertising, Public Relations, and Related Services (5418)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

Local newspaper publishing
Community news coverage
Digital news subscriptions
Classified advertising
Display advertising sales

Where Mount Pleasant Tribune is headquartered

Location

Headquarters

HQ city: Mount Pleasant
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Mount Pleasant Tribune business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Digital and Print Subscriptions: Recurring subscription revenue from readers paying for full access to stories, archive, e-Edition, and exclusive features, 'starting at just a few dollars a month' per the site's paywall prompt.
Display and Banner Advertising: Local display advertising sold to area businesses (e.g., Cypress Basin Hospice, Titus Regional, Business Insurance Market), with ad placement in banner, sidebar, and special-section formats on the website and e-Edition.
Classified Advertising: Classified listings routed through publisher.etype.services/Mount-Pleasant-Tribune, monetized as paid notices from local buyers and sellers.
Local Business Directory Listings: Annual local business directory publication (Mount Pleasant BC) distributed via Issuu as an additional advertising product.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Subscriber access to full stories, archive, and e-Edition
Other	Monthly	Display and classified advertising for local businesses

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Mount Pleasant Tribune product offering

Product offering

Core offering

Mount Pleasant Tribune is a community newspaper that publishes hyper-local news, sports, opinion columns, obituaries, and classifieds for Mount Pleasant, Texas and the surrounding Northeast Texas region. The newspaper is delivered through a print edition, a paywalled website (tribnow.com), a digital e-Edition replica, and the Texas Papers iOS and Android mobile apps, with revenue generated from reader subscriptions and local display and classified advertising.

Differentiator

Problem solved

Functional benefit

Products and services

Mount Pleasant Tribune print newspaper
Tribnow.com digital news subscription
Mount Pleasant Tribune e-Edition
Texas Papers mobile app (iOS and Android)
Classified advertising
Display and banner advertising
Mount Pleasant Local Business Directory

Companies that use Mount Pleasant Tribune

Customer profile

Ideal customer profiles2 records

Mount Pleasant Tribune technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Mount Pleasant Tribune partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

eType ServicesflagshipTechnology or IntegrationeType Services is the underlying publishing platform powering the Mount Pleasant Tribune website, e-Edition (publication ID 77), subscriber authentication, and classifieds module at publisher.etype.services/Mount-Pleasant-Tribune. The partnership also connects the Tribune to the Texas Papers mobile app ecosystem and shared advertiser products such as the 'Best Of' recognition program (bestof.etypeservices.net).
Texas Papers (Texas Local Media)flagshipStrategic or Co-development PartnerTexas Papers is the umbrella app and content network (Texas Local Media) under which the Mount Pleasant Tribune is distributed on iOS (App Store id 6478862667) and Android (com.texaspapers). Reporter email domain (texaslocalmedia.com) confirms shared ownership / operating affiliation, and the Tribune links to sister publication Country World.
Apple App StorecoreChannel Partner/ Reseller/ DistributorApple distributes the Mount Pleasant Tribune (via the Texas Papers app, App Store id 6478862667) to iOS users, providing discoverability and billing infrastructure for digital subscriptions.
Google PlaycoreChannel Partner/ Reseller/ DistributorGoogle Play distributes the Texas Papers Android app (com.texaspapers) carrying the Mount Pleasant Tribune, providing discoverability and billing infrastructure for Android users.
J.C. White Funeral & Cremation ServiceminorGTM or Marketing PartnerMt. Pleasant-based funeral home whose obituary notices are regularly carried by the Tribune and which directs online condolences to wwwjcwhitefd.com, indicating an ongoing editorial / community partnership.
IssuuminorChannel Partner/ Reseller/ DistributorIssuu hosts and distributes the Tribune's Local Business Directory publication (Mount Pleasant BC 2020) referenced in the site footer.
Cypress Basin HospiceminorGTM or Marketing PartnerLocal advertiser running a 300x250 VIP placement on the Tribune homepage linking to cbhospice.org, indicating a recurring display-advertising relationship.
Titus Regional Medical CenterminorGTM or Marketing PartnerLocal healthcare system running sidebar 300x250 ad placements for its cancer center and main services (titusregional.com) on the Tribune website.
Country World (sister publication)minorStrategic or Co-development PartnerThe Tribune homepage cross-promotes Country World (publisher.etype.services/Country-World), a sibling newspaper within the Texas Local Media / eType network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Mount Pleasant Tribune competitors and assessment

Company assessment

Direct peers

Country World: Sister publication within the Texas Local Media / eType network, confirmed by cross-promotion on the Tribune homepage and shared publishing platform; directly comparable small-town Texas newspaper with similar community-coverage model.

Regional players

Paris News: Long-running community daily serving Paris, Texas in Northeast Texas; comparable hyper-local newspaper serving a similarly-sized Texas town with print and digital editions in overlapping geography.
Sulphur Springs News-Telegram: Community newspaper serving Sulphur Springs, Texas in the same Northeast Texas region; directly comparable in scale, audience (small-town Texas community), and product mix (print, web, e-Edition).
Mount Vernon Optic-Herald: Weekly community newspaper serving Mount Vernon, Texas in Franklin County, immediately adjacent to Titus County; highly comparable in audience size, geographic profile, and small-town East Texas coverage model.
Longview News-Journal: Regional daily serving Longview, Texas in East Texas, part of the Gannett/Texas network; comparable product (print + digital + e-Edition) targeting overlapping East Texas readership but at a larger market scale.
Tyler Morning Telegraph: Regional daily serving Tyler, Texas (referenced in Tribune obituary listings) in East Texas; comparable in covering Northeast Texas communities but at significantly larger market scale.

Broad incumbents

Gannett Co. Largest U.S. newspaper publisher (USA TODAY Network) operating hundreds of community dailies and weeklies; a broad incumbent competing with the Tribune for digital ad spend and reader attention across overlapping Texas geographies.
Lee Enterprises: Major U.S. community newspaper chain operating across the Midwest and South; comparable business model (subscription + advertising + e-Edition for local markets) and a relevant competitive reference for community-paper valuation and operations.
Hearst Media Texas: Hearst's Texas newspaper group operates San Antonio Express-News and Houston Chronicle; a broad incumbent that sets regional advertising-rate benchmarks the Tribune competes against for local ad budgets.

Others

eType Services: Publishing platform and classifieds provider powering the Tribune's website, e-Edition, subscriber authentication, and Texas Papers mobile app ecosystem; an enabling technology partner rather than a competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Mount Pleasant Tribune financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mount Pleasant Tribune leadership team

Management profile

Number of profiles

Mount Pleasant Tribune funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mount Pleasant Tribune M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mount Pleasant Tribune

What does Mount Pleasant Tribune do?

Is Mount Pleasant Tribune a public or private company?

Mount Pleasant Tribune is a private company. It is classified as unknown and is currently operating.

When was Mount Pleasant Tribune founded?

Mount Pleasant Tribune was founded in -1. It employs 11 to 50 people.

Where is Mount Pleasant Tribune based?

Mount Pleasant Tribune is headquartered in Mount Pleasant, United States, in the North America region.

How does Mount Pleasant Tribune make money?

Four revenue lines are on record. Digital and Print Subscriptions are the primary driver. The others are display and Banner Advertising, classified Advertising and local Business Directory Listings.

Who are Mount Pleasant Tribune's main competitors?

Country World is listed as a direct peer. Regional players are Paris News, Sulphur Springs News-Telegram, Mount Vernon Optic-Herald, Longview News-Journal and Tyler Morning Telegraph. Broad incumbents are Gannett Co., Lee Enterprises and Hearst Media Texas. eType Services is listed as an others.

Does Mount Pleasant Tribune have an API?

No public API is recorded for Mount Pleasant Tribune.

What industry is Mount Pleasant Tribune in?

Mount Pleasant Tribune's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 5418 and its SIC code is 2721.