Hearst Texas
Hearst Texas (Hearst San Antonio Media Group) is a regional media subsidiary of Hearst Corporation operating a multi-platform portfolio of print, digital, magazine, and broadcast properties across South and Central Texas, including the San Antonio Express-News, Austin American-Statesman, and associated digital brands. The company sells advertising-driven marketing solutions to local businesses and classified clients.
- Company typePrivate
- Founded1887
- HeadquartersSan Antonio, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Hearst Texas does
Hearst Texas, operating as Hearst San Antonio Media Group and part of Hearst Central Texas Media Group, is a regional media subsidiary of Hearst Corporation. The entity operates a multi-platform local media portfolio serving South and Central Texas, anchored by the San Antonio Express-News (print newspaper), mySA and ExpressNews.com (digital news platforms), and San Antonio Magazine (lifestyle publication). Through the parent Hearst Central Texas Media Group, operations extend to the Austin market via the Austin American-Statesman, Austin Monthly, and Austin Home. The underlying technology stack includes digital media and multi-platform content distribution infrastructure, supported by Hearst AnyScreen (programmatic advertising/multiscreen delivery) and StoryStudio (content creation and advertising studio services). Recent integrations with Magnite (preferred deal partner) and SpringServe (ad-serving platform) extend the advertising technology layer into web and CTV inventory across web exit-intent placements and CTV pause ads.
The business model is almost entirely advertising-driven across four revenue streams: television/broadcast (including NBC-affiliated stations, driven by election and sporting event cycles), print media (San Antonio Express-News, Austin American-Statesman, and lifestyle magazines), digital platforms (ExpressNews.com, mySA, and digital extension products), and classified advertising (marketplace listings, obituaries, legal notices, employment notices). The company operates a sales-led go-to-market motion through local media sales teams that offer multi-touch marketing solutions to businesses of all sizes, targeting both local businesses (primary segment) and classified advertising clients. Pricing is quote-based and not publicly disclosed, varying by publication, audience reach, and placement type. The entity leverages what it describes as one of the largest first-party data networks in the country, reaching over 80 million users across Hearst's local news outlets, to deliver targeted advertising with real-time performance dashboards.
Hearst Texas firmographics
Firmographics- Name
- Hearst Texas
- Legal name
- Hearst San Antonio Media Group
- Website
- https://hearstmediasa.com
- Company type
- Private
- Founded year
- 1887
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Hearst Texas (Hearst San Antonio Media Group) is a regional media subsidiary of Hearst Corporation operating a multi-platform portfolio of print, digital, magazine, and broadcast properties across South and Central Texas, including the San Antonio Express-News, Austin American-Statesman, and associated digital brands. The company sells advertising-driven marketing solutions to local businesses and classified clients.
- Ownership category
- akta.pro rank
Hearst Texas industry classification
Industry- Product category
- Local Media & Advertising Services
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (513120), Other Publishers (51319)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
- akta.pro secondary industries
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Magazine & Newspaper Subscriptions / Delivery Retail (CRALAAAH)
Keywords
Where Hearst Texas is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hearst Texas business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Television/Broadcast: Revenue from local television stations including NBC-affiliated stations, driven by election cycles, major sporting events, and advertising
- Print Media: Revenue from San Antonio Express-News, Austin American-Statesman, San Antonio Magazine, Austin Monthly and related print publications
- Digital Platforms: Revenue from ExpressNews.com, MySA, digital extension products including Hearst AnyScreen & StoryStudio, and online advertising
- Classified Advertising: Marketplace listings, obituary placements, legal notices, and employment notices through Hearst's classified advertising services
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Hearst Texas product offering
Product offeringCore offering
Hearst Texas is a regional media group operating newspapers, digital news sites, and lifestyle magazines across Central and South Texas. The company sells multi-touch advertising solutions—including display advertising, programmatic, sponsored content, and branded content—to local businesses in the Austin and San Antonio markets. Core brands include the San Antonio Express-News, Austin American-Statesman, MySA, and several lifestyle publications.
Product overview
Hearst San Antonio Media Group operates a multi-platform local media portfolio comprising print newspapers, digital news sites, lifestyle magazines, and programmatic advertising products. The core offerings include the San Antonio Express-News (print), MySA and ExpressNews.com (digital platforms), and San Antonio Magazine (lifestyle), supported by digital extensions Hearst AnyScreen and StoryStudio for advertising and content services. The group is part of Hearst Central Texas Media Group, which extends coverage to Austin through the Austin American-Statesman, Austin Monthly, and Austin Home.
Differentiator
Problem solved
Functional benefit
Brands
- San Antonio Express-News: Primary daily newspaper serving San Antonio, Texas
- MySA
- ExpressNews.com
- San Antonio Magazine
- Hearst AnyScreen
- StoryStudio
- Austin American-Statesman
- Austin Monthly
- Austin Home
Products and services
- San Antonio Express-News Flagship daily newspaper serving the San Antonio metropolitan market, published in print and digital editions. Provides local news, sports, business, and lifestyle coverage to San Antonio readers and serves as an advertising platform for local businesses.
- MySA Digital news platform associated with the San Antonio Express-News, delivering local San Antonio news, dining, entertainment, and lifestyle content to online audiences.
- ExpressNews.com Digital news website for the San Antonio Express-News, providing online access to local news content and digital advertising inventory.
- San Antonio Magazine Lifestyle magazine covering San Antonio's dining, culture, shopping, and local trends, serving as a premium advertising vehicle for brands targeting affluent San Antonio consumers.
- Austin American-Statesman Flagship daily newspaper serving the Austin metropolitan market, published in print and digital editions. Provides local news, politics, business, entertainment, and sports coverage to Austin readers and functions as an advertising platform for local businesses.
- Austin Monthly Lifestyle magazine covering Austin's dining, entertainment, culture, and local living content, serving as a premium advertising vehicle for brands targeting Austin consumers.
- Austin Home Lifestyle and home-focused publication covering Austin real estate, home design, and local living, serving as a targeted advertising platform for home, design, and real estate advertisers.
- Hearst AnyScreen Programmatic advertising offering that enables advertisers to purchase digital ad inventory across Hearst's portfolio of digital properties, delivering audience-targeted campaigns at scale. Leverages partnerships such as Magnite for programmatic ad distribution and reaches approximately 80 million monthly users.
- StoryStudio Branded content production service that creates custom editorial-style content for advertisers across Hearst Texas properties, enabling brands to engage audiences through sponsored storytelling and native advertising formats.
Quantifiable outcome
- Over 80 million users reached across local news outlets
Companies that use Hearst Texas
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Hearst Texas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Hearst Texas partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- ChptrminorHearst Television participates in Chptr's hyperlocal media distribution platform through strategic partnerships. Chptr raised $5.5M Series A funding led by CityRock with participation from Tribute Technology and strategic partnerships including Hearst. Chptr provides infrastructure to deliver community-focused content across television, radio, and digital channels.
- MagnitecoreHearst News selected Magnite as preferred deal partner for high-impact advertising formats across web and CTV inventory. The expanded collaboration includes SpringServe platform integration, combining Hearst News' premium content with Magnite's omnichannel scale to support formats such as web exit-intent placements and CTV pause ads.
- SpringServecoreSpringServe platform integration with Magnite and Hearst News enables advanced advertising technology for high-impact formats across Hearst's digital portfolio including web and CTV inventory.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Hearst Texas competitors and assessment
Company assessmentBroad incumbents
- Cox Media Group: Privately held media company operating TV stations, radio, newspapers, and digital properties across multiple U.S. markets; overlaps with Hearst Texas's broadcast and multi-platform local media mix.
- News Corp: Global media conglomerate operating Wall Street Journal, New York Post, and digital platforms; comparable at the corporate strategic level and in the newspaper advertising business.
- Gray Television: Television broadcasting company operating local TV stations and digital properties across 100+ U.S. markets, with overlapping broadcast and digital advertising revenue model.
- TEGNA: Broadcast and digital media company with 64 TV stations and digital platforms, comparable to Hearst's broadcast and digital advertising business but lacking a newspaper portfolio.
- Sinclair Broadcast Group: One of the largest U.S. TV station operators, competing with Hearst Television for broadcast advertising dollars and digital video inventory across U.S. markets.
Direct peers
- Gannett Co. The largest U.S. newspaper publisher, operating USA Today and hundreds of local publications with a multi-platform print/digital advertising model that directly mirrors Hearst Texas's regional newspaper and digital business.
- McClatchy: Regional U.S. newspaper chain operating 30+ daily papers and digital sites, with a similar business model of monetizing local audiences through print and digital advertising — a direct comparable to Hearst's Express-News and American-Statesman.
- Lee Enterprises: Major U.S. newspaper publisher operating daily and weekly papers in mid-sized markets, with a comparable subscription, advertising, and digital transformation strategy to Hearst Texas's regional newspaper operations.
- Tribune Publishing: Regional newspaper publisher (now largely under Alden Global Media) with daily papers and digital properties across multiple U.S. markets, competing in the same local multi-platform newspaper advertising space as Hearst Texas.
Others
- The New York Times Company: National newspaper publisher with successful digital subscription model; operates in the same publishing industry but serves a different geographic and audience market than Hearst Texas's regional focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hearst Texas social profiles
Digital presenceHearst Texas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hearst Texas leadership team
Management profileNumber of profiles
Hearst Texas subsidiaries and ownership
Company hierarchySubsidiaries8 records
Hearst Texas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hearst Texas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hearst Texas
What does Hearst Texas do?
Hearst Texas is a regional media group operating newspapers, digital news sites, and lifestyle magazines across Central and South Texas. The company sells multi-touch advertising solutions—including display advertising, programmatic, sponsored content, and branded content—to local businesses in the Austin and San Antonio markets. Core brands include the San Antonio Express-News, Austin American-Statesman, MySA, and several lifestyle publications.
Is Hearst Texas a public or private company?
Hearst Texas is a private company. It is classified as corporate owned and is currently operating.
When was Hearst Texas founded?
Hearst Texas was founded in 1887. It employs 5,001 to 10,000 people.
Where is Hearst Texas based?
Hearst Texas is headquartered in San Antonio, United States, in the North America region.
How does Hearst Texas make money?
Four revenue lines are on record. Television/Broadcast is the primary driver. The others are print Media, digital Platforms and classified Advertising.
Who are Hearst Texas's main competitors?
Broad incumbents on record are Cox Media Group, News Corp, Gray Television, TEGNA and Sinclair Broadcast Group. Direct peers are Gannett Co., McClatchy, Lee Enterprises and Tribune Publishing. The New York Times Company is listed as an others.
Does Hearst Texas have an API?
No public API is recorded for Hearst Texas.
What industry is Hearst Texas in?
Hearst Texas's product category is Local Media & Advertising Services. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First), with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 51311 and its SIC code is 2711.