Mira Network

What Mira Network does

Mira Network is a Stockholm-headquartered Nordic SaaS provider, founded in Sweden in 1998, that builds the Mira CRM platform for external relations and member engagement in higher education institutions and membership organizations. The company serves more than 100 institutions across Sweden, Norway, Finland, and Denmark with a modular product suite spanning student recruitment and admissions, internships and career services, verksamhetsförlagd utbildning (VFU/practicum), alumni relations, continuous and commissioned professional education, corporate relations and innovation, conferences and events, fundraising, research services, and member management, communication, and advocacy. Recent module additions include the Partnership Module (with Giva Sverige, 2025), Career Follow-up Module (with Hanken, 2024), Alumni Engagement Analytics (2025), and the announced Research Services module (Spring 2026).

The platform is hosted on Microsoft Azure within the EU/EEA and is built around deep integrations with Nordic national infrastructure: student administrative systems (Ladok in Sweden, Felles studentsystem in Norway, Peppi/Oodi and SISU/Funidata in Finland), identity providers (BankID, FEIDE, SWAMID, Shibboleth, Microsoft Entra ID, Microsoft AD FS), and official registries (Navet/SPAR, Brønnøysundregistrene). It exposes REST and GraphQL APIs, event-driven integrations, and Model Context Protocol support for AI-agent integrations. The platform is positioned for compliance by design with GDPR, NIS2, AI Act, CRA, ISO 27001, and Swedish MSBFS requirements.

Revenue is generated through tiered subscription starter packages (Small, Medium, Large) bundled with onboarding projects of 2-12 weeks, plus optional professional services. Go-to-market is consultative direct enterprise sales with multiple procurement pathways (framework agreements, direct procurement, open procurement) tailored to Nordic public-sector buyers, supported by webinars, client stories, and active participation at CASE Nordic. No external investors, parent company, subsidiaries, or M&A activity are disclosed in the source data, indicating a privately-held, founder- or management-led operator with limited headcount (11-50 employees).

Name

Mira Network

Legal name

Mira Network

Website

https://mira.se

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Mira Network is a Stockholm-based Nordic SaaS provider of the Mira CRM platform, purpose-built for external relations, alumni, and member engagement at higher education institutions and membership organizations across Sweden, Norway, Finland, and Denmark, serving 100+ institutions on subscription with onboarding services.

Ownership category

akta.pro rank

Product category

Higher Education CRM Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)

Keywords

• Higher education CRM
• Membership management software
• Alumni relations platform
• Nordic SaaS solutions
• External relations management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. CRM Subscription: Ongoing subscription for the CRM platform including usage, customer support, product updates, hosting, operations and backups. Includes unlimited internal users, contact records, email recipients and sent emails.
2. Onboarding Project: One-time onboarding project fee covering implementation from decision to adoption, including workshops, configuration, setup, training and go-live support. Duration varies by package (2-4 weeks Small, 4-8 weeks Medium, 8-12 weeks Large).
3. Professional Services (Optional): Additional consulting and implementation support beyond standard onboarding packages for organizations requiring extra help

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mira Network sells Mira CRM, a ready-to-use Nordic SaaS web application purpose-built for external relations, collaboration, and member engagement at higher education institutions and membership organizations across the Nordic region. The platform provides core CRM functionality (person and organization records, relationship history, activities, segmentation, integrated email communications) extended by specialized modules for student recruitment, VFU, alumni relations, continuous professional education, corporate relations, conferences, fundraising, and research services. Revenue is generated primarily through tiered subscription packages (Small, Medium, Large) bundled with onboarding projects, plus optional professional services.

Product overview

Mira Network offers Mira CRM as a unified Nordic SaaS platform with a modular architecture designed for higher education institutions and membership organizations. The core platform (Mira CRM) provides foundational CRM functionality including person and organization records, relationship history, activities, segmentation, and integrated email communications. Additional specialized modules extend the platform for specific use cases: Student Recruitment and Admissions, Internships and Career Services, Verksamhetsförlagd utbildning (VFU), Alumni Relations (with Alumni Engagement Analytics sub-feature), Continuous Professional Education (with Course Catalogue add-on), Corporate Relations and Innovation, Conferences and Events, Fundraising, Research Services, Member Management and Service, Communication and Advocacy, Events and Engagement, Partnership Module, and Career Follow-up Module. Pricing follows a tiered starter package model (Small, Medium, Large) with subscription and onboarding components.

Differentiator

Problem solved

Functional benefit

Products and services

• Mira CRM A ready-to-use Nordic SaaS CRM web application purpose-built for external relations, collaboration, and member engagement. The core platform serves higher education institutions and membership organizations across the Nordic region, providing person and organization records, relationship history, activities and next steps, segmentation, saved lists, integrated email communications, GDPR compliance support, unlimited internal users and contact records, hosting, operations, and backups.
• Career Follow-up Module (Karriäruppföljningsmodul) Module developed in co-creation with Hanken School of Economics that simplifies annual Finnish career monitoring surveys through personalized survey links, email statistics tracking, and improved response rates. Targeted at higher education institutions performing career follow-up.
• Partnership Module (Partnerskapsmodulen) Module created with Giva Sverige that provides clear overview of partnership agreements including different levels, important dates, and activities. Enables better control and overview of corporate partners for membership organizations and higher education institutions.
• Mira CRM Alumni Engagement Analytics A comprehensive analytics solution with five components: Alumni Activities registration and analysis, Alumni Engagement Levels, Engagement during studies, Alumni registration forms, and Credit-bearing education integration with student systems. Enables data-driven overview of alumni contributions for higher education institutions.
• Course Catalogue (Kurskatalogen) Add-on module to the Continuous Professional Education module that displays course catalogs on external websites with search and filtering capabilities via API integration. Developed for Karolinska Institutet's KI Uppdrag to make courses visible, searchable, and updated on their website.
• Research Services (Forsknings tjänster) Module for higher education institutions that supports research funding workflows, researcher engagement, application processes, and post-award follow-up within one shared operational model.

Quantifiable outcome

• Lund University replaced four separate systems with one Mira CRM for commissioned education
• +4 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• Microsoft (Azure, Entra ID, Microsoft Graph)coreTechnology or IntegrationMicrosoft Azure cloud hosting with EU data residency. Microsoft Entra ID integration for SSO and identity management. Microsoft Graph API for organizational data enrichment. Core infrastructure partnership for Nordic SaaS operations.
• Ladok (Sweden)coreTechnology or IntegrationNative integration with Ladok, the Swedish national student administrative system. Supports student data sync for alumni, continuing education, and lifecycle workflows.
• Felles studentsystem (FS, Norway)coreTechnology or IntegrationIntegration with Norwegian student administrative system FS for data synchronization between student records and CRM.
• Peppi / Oodi (Finland)coreTechnology or IntegrationIntegration with Finnish student administrative systems Peppi and Oodi for educational institution data connectivity.
• SISU / Funidata (Finland)coreTechnology or IntegrationIntegration with SISU (developed and maintained by Funidata), the Finnish national student system. Used by institutions like Arcada for daily alumni data synchronization.
• BankID (Sweden)coreTechnology or IntegrationBankID integration for secure authentication, enabling Swedish users to log in with their national digital identity.
• FEIDE (Norway)coreTechnology or IntegrationFEIDE integration for Norwegian education sector identity and single sign-on, used by Norwegian universities and colleges.
• ShibbolethcoreTechnology or IntegrationShibboleth SAML integration for federated identity management across European academic institutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blackbaud: Blackbaud is a leading global provider of CRM, fundraising, and financial management software for higher education, nonprofits, and membership organizations. It is a direct competitor to Mira CRM across alumni relations, fundraising, and member management use cases, though focused on larger institutions primarily in North America.
• Slate by Technolutions: Slate is a CRM platform purpose-built for higher education admissions, student recruitment, and enrollment management. It directly competes with Mira's Student Recruitment and Admissions module for the same institutional buyer, though Slate's footprint is predominantly North American.
• Graduway: Graduway is an alumni engagement and mentoring platform used by universities and schools worldwide. It overlaps directly with Mira's Alumni Relations module and Alumni Engagement Analytics on engagement scoring, mentoring programs, and event management.
• Fonteva (now part of Salesforce): Fonteva is a membership management platform built natively on Salesforce, used by associations and member-based organizations. It is a direct peer for Mira's membership organization modules, particularly Member Management and Service, Communication and Advocacy, and Events and Engagement.
• Wild Apricot: Wild Apricot is a membership management software platform for small-to-medium associations and membership organizations. It overlaps with Mira's Member Management and Service, Events and Engagement, and Communication and Advocacy modules, though it targets smaller organizations.
• MemberPlanet: MemberPlanet is a CRM and engagement platform for membership organizations, associations, and nonprofits. It is comparable to Mira for member management, communication, and event use cases, especially in smaller and mid-sized membership organizations.

Broad incumbents

• Salesforce (Education Cloud and Nonprofit Cloud): Salesforce is the dominant global CRM platform with verticalized offerings for higher education (Education Cloud) and nonprofits/membership organizations (Nonprofit Cloud). While its Nordic student-system integration depth is lower, it competes for the same procurement budgets and offers a broader CRM platform portfolio.
• Microsoft Dynamics 365: Microsoft Dynamics 365 is a broad enterprise CRM/ERP suite that is increasingly being adopted within universities already standardized on Microsoft 365 and Entra ID. It competes with Mira for the same external-relations CRM budget, leveraging existing identity and integration infrastructure.
• HubSpot: HubSpot is a leading CRM platform with strong marketing automation, email campaigns, and event management functionality. It competes with Mira for marketing-led CRM use cases such as segmented alumni communication, member outreach, and event-driven engagement workflows.

Regional players

• ThankQ (by Pegasus Systems): ThankQ is a CRM platform widely used by UK and European membership organizations and charities. While it serves a different geography than Mira's Nordic footprint, the use cases (member management, fundraising, events) are closely aligned, making it a useful international benchmark.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mira-network
• Xx.com/MiraNetwork

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mira Network