InsureandGo
InsureandGo is a UK-domiciled travel insurance intermediary that has served 27 million+ travelers over 25+ years, specializing in single-trip and annual policies for seniors and travelers with pre-existing medical conditions through direct website, phone, and affiliate channels.
- Company typePrivate
- Founded2000
- HeadquartersSouthend-on-sea, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What InsureandGo does
InsureandGo is a UK-focused travel insurance intermediary operated by Gibraltar-based IES Limited, with UK administration handled by FCA-regulated Insure & Go Insurance Services Limited (FRN 309572). The company has been in operation for over 25 years and has served 27 million+ travelers, offering single-trip and annual multi-trip policies across four tiers — Budget, Silver, Gold, and Black — with optional add-ons for cruise, winter sports, golf, gadgets, and natural disaster cover. Its primary differentiation is the underwriting of pre-existing medical conditions (cancer, heart conditions, diabetes, epilepsy, asthma, high blood pressure, dementia) and a 'no upper age limit' policy that targets seniors, segments routinely rejected or overpriced by mainstream competitors.
The business runs on bespoke proprietary technology for online quoting, policy management, medical screening, claims processing, and 24/7 emergency assistance, with infrastructure that remained fully operational during the July 2024 global IT outage. Distribution is hybrid: a self-service website and UK phone sales team (freephone 0800 072 6778) handle direct consumer purchases, while an affiliate program via Tradedoubler (commission up to 12% of base premium) drives third-party referrals. The company is independently owned, with no disclosed external investors, and is led by CEO Chris Rolland.
Revenue is generated from one-time insurance premiums on individual policies, supplemented by commission economics on the affiliate channel. Customer acquisition is supported by extensive SEO-built destination and condition-specific landing pages, a content blog, social channels, email, and a referral program. Independent validation includes Which? Best Buy status for Gold and Black policies for three consecutive years (through May 2025), Defaqto 5-star ratings since 2011, and a 97% 'Excellent'/'Great' Trustpilot rating across 60,000+ reviews.
InsureandGo firmographics
Firmographics- Name
- InsureandGo
- Legal name
- IES Limited
- Website
- https://insureandgo.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- InsureandGo is a UK-domiciled travel insurance intermediary that has served 27 million+ travelers over 25+ years, specializing in single-trip and annual policies for seniors and travelers with pre-existing medical conditions through direct website, phone, and affiliate channels.
- Ownership category
- akta.pro rank
InsureandGo industry classification
Industry- Product category
- Travel Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Other Insurance Related Activities (52429)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Travel Assistance & Concierge Services (Non-Insurance) (FSAJAJAF)
- akta.pro secondary industries
- Adventure Sports & High-Risk Activity Travel/Accident Insurance (FSAJAJAL), International/Expat Critical Illness & Hospital Indemnity (FSAIAKAJ)
Keywords
Where InsureandGo is headquartered
LocationHeadquarters
- HQ city
- Southend-on-sea
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
InsureandGo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Travel Insurance Policies: Core revenue from sale of travel insurance policies including single trip and annual multi-trip coverage. Revenue is subscription/one-time premium based on coverage level, trip duration, traveler age, and medical conditions. Four tiers: Budget, Silver, Gold, Black with varying coverage limits and pricing.
- Optional Add-ons and Extras: Additional revenue from optional policy add-ons such as cruise cover, winter sports cover, golf insurance, gadget/valuables cover, and natural disaster cover. These are purchased as supplements to base policies.
- Affiliate/Referral Revenue: Commission-based revenue from affiliate partners who drive new customer acquisitions. InsureandGo pays up to 12% commission on base premium to affiliates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Black tier: Highest coverage with unlimited medical/repatriation, £10K cancellation, £0 excess, £3K baggage, pre-existing conditions available |
| One time/ perpetual license | Pay-as-you-go | Gold tier: £15M medical, £7,500 cancellation, £50 excess, £2,500 baggage, pre-existing conditions available |
| One time/ perpetual license | Pay-as-you-go | Silver tier: £10M medical, £5,000 cancellation, £60 excess, £2,000 baggage |
| One time/ perpetual license | Pay-as-you-go | Budget tier: £5M medical, £1,000 cancellation, £100 excess, no pre-existing conditions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
InsureandGo product offering
Product offeringCore offering
InsureandGo is a UK-based travel insurance intermediary that compares and distributes over 100 travel insurance products from 30+ providers to individual consumers. It sells single trip, annual multi-trip, cruise, winter sports, golf, activity, senior, and medical-condition travel cover directly online and by phone, with no upper age limit and 24/7 emergency medical assistance.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Trip Travel Insurance
- Annual Multi-Trip Travel Insurance
- Cruise Travel Insurance
- Winter Sports Travel Insurance
- Golf Travel Insurance
- Activities / Extreme Sports Travel Insurance
- Medical Travel Insurance
- Seniors Travel Insurance
- Europe Travel Insurance
- Worldwide Travel Insurance
Quantifiable outcome
- 99% of customers would recommend InsureandGo to friends and family
- +4 more outcomes
Companies that use InsureandGo
Customer profileNamed customers5 records
Segments11 records
Ideal customer profiles4 records
InsureandGo technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
InsureandGo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TradedoublerminorAffiliate marketing network partner for the InsureandGo affiliate program. Tradedoubler hosts the affiliate sign-up platform where partners can register to earn commission driving new customer referrals to InsureandGo travel insurance products.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
InsureandGo competitors and assessment
Company assessmentDirect peers
- Staysure: UK travel insurance intermediary founded 2004, also focused on seniors and travelers with pre-existing medical conditions. Directly comparable in target customer, product structure (single-trip and annual policies), and broker model. Most direct head-to-head competitor to InsureandGo.
- AllClear Travel Insurance: UK specialist intermediary focused exclusively on travelers with pre-existing medical conditions. Operates a similar medical-screening-led model and targets the same underserved niche that InsureandGo leads. Direct competitor for condition-specific travelers.
- Saga Travel Insurance: UK travel insurance product marketed primarily to the over-50s demographic by Saga plc. Strongly comparable in age-focused positioning and brand-led distribution, although parent-owned and tied to broader membership services.
- Avanti Travel Insurance: UK travel insurance intermediary offering single-trip, annual, and cruiser policies with medical condition cover. Direct competitor in similar tiers and customer profiles. Comparable in direct online distribution model.
- CoverForYou: UK travel insurance intermediary (TBI Group) covering single-trip, annual multi-trip, and backpacker policies. Direct competitor with comparable online self-serve motion, tiered coverage, and pre-existing condition handling.
- Direct Line Travel Insurance: UK travel insurance product from Direct Line Group, distributed via the Direct Line brand and aggregators. Comparable in policy structure and tiers but with broader insurance parent and aggregated distribution rather than specialist niche positioning.
- Columbus Direct: Established UK travel insurance intermediary providing single-trip and annual cover with optional add-ons (winter sports, golf, business). Comparable product portfolio and direct distribution approach, though less specialist in pre-existing conditions.
Emerging players
- World Nomads: Global travel insurance provider focused on backpackers, adventure travelers, and long-haul nomads. Overlaps with InsureandGo's adventure/activities cover segment but serves a younger, international customer base rather than UK seniors.
Broad incumbents
- Compare the Market: UK insurance aggregator that distributes travel insurance alongside home, motor, and life products. Indirect competitor/partner: drives comparison shopping pressure on InsureandGo via affiliate and aggregator dynamics.
- GoCompare: UK financial comparison platform distributing travel, home, motor, and life insurance. Aggregator that pushes pricing transparency and commission-driven competition across the travel insurance market, indirectly shaping InsureandGo's pricing and channel mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
InsureandGo social profiles
Digital presenceInsureandGo financial estimates
Financial estimateRevenue estimate
Valuation estimate
InsureandGo leadership team
Management profileNumber of profiles
Profiles3 records
InsureandGo subsidiaries and ownership
Company hierarchySubsidiaries1 record
InsureandGo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InsureandGo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InsureandGo
What does InsureandGo do?
InsureandGo is a UK-based travel insurance intermediary that compares and distributes over 100 travel insurance products from 30+ providers to individual consumers. It sells single trip, annual multi-trip, cruise, winter sports, golf, activity, senior, and medical-condition travel cover directly online and by phone, with no upper age limit and 24/7 emergency medical assistance.
Is InsureandGo a public or private company?
InsureandGo is a private company. It is classified as management employee owned and is currently operating.
When was InsureandGo founded?
InsureandGo was founded in 2000. It employs 101 to 250 people.
Where is InsureandGo based?
InsureandGo is headquartered in Southend-on-sea, United Kingdom, in the Europe region.
How does InsureandGo make money?
Three revenue lines are on record. Travel Insurance Policies are the primary driver. The others are optional Add-ons and Extras and affiliate/Referral Revenue.
Who are InsureandGo's main competitors?
Direct peers on record are Staysure, AllClear Travel Insurance, Saga Travel Insurance, Avanti Travel Insurance, CoverForYou, Direct Line Travel Insurance and Columbus Direct. World Nomads is listed as an emerging player. Broad incumbents are Compare the Market and GoCompare.
Does InsureandGo have an API?
No public API is recorded for InsureandGo.
What industry is InsureandGo in?
InsureandGo's product category is Travel Insurance. Its primary akta.pro industry code is FSAJAJAF, Travel Assistance & Concierge Services (Non-Insurance), with a secondary code of FSAJAJAL, Adventure Sports & High-Risk Activity Travel/Accident Insurance. Its NAICS code is 524210 and its SIC code is 6411.