Odacité
Odacité is a privately-held, founder-owned premium clean beauty company founded in 2009 that sells 72+ skincare SKUs direct-to-consumer through odacite.com and luxury hotel spa partners, serving consumers seeking hybrid botanical and clinical-grade formulations.
- Company typePrivate
- Founded2009
- HeadquartersVan Nuys, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Odacité does
Odacité is a privately-held, founder-owned clean beauty company founded in 2009 by French-born Valérie Grandury and headquartered in Topanga, California, with an ECOCERT-certified laboratory in Los Angeles where all products are formulated and handcrafted in small batches. The company sells 72+ premium skincare SKUs — including serums, cleansers, moisturizers, SPF products, body care, masks, and tools — under its Biocompatible Performance® philosophy, which fuses raw botanical ingredients (sourced organic, wildcrafted, non-GMO) with clinical-grade actives such as Vitamin C, Retinol, Hyaluronic Acid, Peptides, Salicylic Acid, CoQ10, and Probiotics. Notable proprietary technologies include AI-biotch-cultivated Edelweiss (Leontopodic Acid + Chlorogenic Acid), an Advanced Encapsulation Technology for stabilizing clinical actives, and proprietary complexes such as BioBarrier E™ and Edelweiss Extrême® Double Defense. The 11-Serum Concentrate system allows customers to mix 2–3 drops per concern into existing routines, and the brand spans a price ladder from $4.95 accessories to $165 Private Collection serums.
The company operates a direct-to-consumer e-commerce model on Shopify (odacite.com), augmented by experiential retail through luxury hotel spas (Domaine des Étangs, Auberge du Soleil, Hotel Villa-des-Près, The Edition West Hollywood) and a network of boutique spa retailers. Revenue mechanics combine one-time purchases with a subscription program offering 15% off on 30/60/90-day recurring orders, plus discovery sets, bundling, and a 20% first-order discount. Distribution is intentionally selective — Amazon, mass-market retailers, and third-party marketplaces are avoided — preserving premium positioning. Marketing leans on Instagram, an in-house 'To Health and Beauty' blog, the Skin Quiz funnel, Yotpo reviews, and earned media coverage in Vogue, Elle, Byrdie, Glamour, InStyle, Refinery29, and People. The company holds ECOCERT, FSC, PETA Cruelty-Free, and Protect Land + Sea certifications, and partners with CleanHub for plastic neutrality (355,700 plastic bottles removed since May 2022).
Odacité firmographics
Firmographics- Name
- Odacité
- Legal name
- Odacite Inc.
- Website
- https://odacite.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Odacité is a privately-held, founder-owned premium clean beauty company founded in 2009 that sells 72+ skincare SKUs direct-to-consumer through odacite.com and luxury hotel spa partners, serving consumers seeking hybrid botanical and clinical-grade formulations.
- Ownership category
- akta.pro rank
Odacité industry classification
Industry- Product category
- Clean Beauty Skincare
- NAICS
- Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)
- akta.pro secondary industries
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Sensitive Skin & Barrier Repair (CRABAAAG), Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where Odacité is headquartered
LocationHeadquarters
- HQ city
- Van Nuys
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Odacité business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer Product Sales: Odacité sells its full range of skincare products (serums, cleansers, moisturizers, SPF, body care, tools, sets) directly to consumers through its e-commerce website odacite.com. Products are available as one-time purchases or via subscription with 15% recurring discount. The brand operates on a B2C model with no intermediaries.
- Subscription / Recurring Revenue: Odacité offers a subscription program where customers can set up recurring deliveries of products at 15% off. Subscribers can customize frequency (30, 60, or 90 days), quantity, and can manage their subscriptions online. This creates predictable recurring revenue and customer lifetime value.
- Spa / Retail Partnerships: Odacité products are distributed through luxury hotel spas and boutique retailers where consumers can experience products during treatments before purchasing online. Featured partners include Domaine des Étangs, Auberge du Soleil, Hotel Villa-des-Prés, and The Edition West Hollywood.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and Tools |
| Unit Pricing | Pay-as-you-go | Entry / Mid-Tier Products |
| Unit Pricing | Pay-as-you-go | Core Serums and Treatments |
| Unit Pricing | Pay-as-you-go | Premium Moisturizers and SPFs |
| Unit Pricing | Pay-as-you-go | Private Collection (Luxury Tier) |
| Unit Pricing | Pay-as-you-go | Bundles and Sets |
| Subscription | Monthly | Subscription Model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Odacité product offering
Product offeringCore offering
Odacité formulates, manufactures and sells premium clean skincare products that fuse raw natural botanicals with clinical-grade actives (Vitamin C, Retinol, Hyaluronic Acid, Peptides, Salicylic Acid) under its Biocompatible Performance® philosophy. Products are handcrafted in small batches at the company's own ECOCERT-certified lab in Los Angeles and sold directly to consumers via odacite.com, with distribution also through luxury hotel spa partners. The catalog spans cleansers, treatment mists, customizable serum concentrates, moisturizers, SPF, body care, hair care, masks, tools and curated bundles.
Differentiator
Problem solved
Functional benefit
Products and services
- SPF 50 Tinted Mineral Drops (Flex-Perfecting®)
- C-Glow Hydra-Firm Body Oil
- Blue Aura Micellar Cleansing Water
- Brightening Serum (Vitamin C, E + Hyaluronic Acid)
- SPF 40 Nourishing Lip Serum
- Hydra-Calm Cream Cleanser
- Serum Concentrates Line (11 Targeted Boosters)
- Private Collection (Bespoke Vitamin C Serums)
- Crème de la Nuit (Restorative Night Cream)
- Le Blue Balm
- 552M Shampoo Bar (Argan + Coconut)
Quantifiable outcome
- 82% agree skin looked more luminous after 4 weeks with Brightening Serum
- +13 more outcomes
Companies that use Odacité
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles2 records
Odacité technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
Odacité partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and flagship.
- CleanHubcoreOdacité partnered with CleanHub to achieve plastic neutrality. For every product produced, CleanHub removes an equivalent amount of plastic from the ocean. Odacité sponsors CleanHub's Green Worms facility in Kerala, India, where women self-help groups lead door-to-door plastic collection, creating employment opportunities in the community. Since May 2022, over 355,700 plastic bottles have been removed from the ocean.
- ECOCERTcoreOdacité Lab is one of the few labs in the US to receive the highest certification of EU environmental consciousness standards from ECOCERT. Ecocert inspectors conduct thorough on-site audits to certify that the entire chain of manufacturing, raw ingredients, packaging, and formulas respects health, biodiversity, and natural resources.
- PETA (People for the Ethical Treatment of Animals)coreOdacité holds a Cruelty-Free Certificate from PETA, confirming that no animal testing is conducted at any stage of product development. The brand is recognized as cruelty-free and vegan-friendly by PETA's Beauty Without Bunnies program.
- FSC (Forest Stewardship Council)minorOdacité's paper packaging is made with FSC-certified forests that provide environmental, social, and economic benefits. The FSC certification represents the gold standard of ethical production for paper and wood-based packaging materials.
- Protect Land + Sea CertificationminorOdacité's Sun Guardian Day Crème SPF 30 received the Protect Land + Sea Certification, indicating clean sun protection free of chemicals or nanoparticles that may affect land and sea life.
- Domaine des ÉtangsflagshipLuxury French spa located within a preserved natural sanctuary at Le Moulin, offering Odacité treatments as part of its serene sensory journey experiences. This partnership positions Odacité in an ultra-premium French hospitality context.
- Auberge du Soleilflagship5-star Napa Valley resort inspired by the south of France, featuring a picturesque spa that offers Odacité treatments as a peaceful retreat for reflecting, relaxing, and restoring.
- Hotel Villa-des-PrésflagshipLuxury hotel in Paris offering a blend of Parisian cultural elegance and skincare wellness through Odacité spa treatments, positioned in a renowned district bustling with Parisian culture and fashion.
- The Edition West HollywoodflagshipThe first luxury destination in Los Angeles to weave together wellness, mindfulness, and beauty through holistic treatments that embrace healthy lifestyles and ecological well-being, featuring Odacité products.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Odacité competitors and assessment
Company assessmentDirect peers
- Tata Harper: Luxury farm-to-face clean beauty brand built around proprietary botanical formulations and in-house manufacturing. Closely comparable to Odacité on premium positioning, proprietary in-house lab, direct-to-consumer model and clinical-active + botanical philosophy.
- Herbivore Botanicals: Natural + clinical actives clean beauty brand with premium DTC positioning and notable press coverage (Sephora, Byrdie, Vogue). Highly comparable to Odacité on ingredient-led storytelling, serum/treatment focus, and DTC-led luxury clean beauty.
- True Botanicals: Premium clean beauty brand marketing clinical-grade, non-toxic formulations with dermatologist testing. Comparable to Odacité on efficacy-led clean beauty positioning, premium pricing and DTC-led GTM.
- Vintner's Daughter: Ultra-premium botanical skincare brand with small-batch, multi-active serums and oils. Closely comparable to Odacité on luxury tier pricing ($100+), botanical-led formulation and DTC-only distribution.
- Biologique Recherche: French clinical-luxury skincare brand sold primarily through high-end spas and specialty retailers. Comparable to Odacité on French luxury heritage, clinical-grade positioning, and distribution through premium spa partners.
- Youth To The People: Premium clean skincare brand focused on superfood + clinical actives, now owned by L'Oréal. Comparable to Odacité on "cold-pressed botanicals + actives" formulation philosophy, premium price points and broad press validation.
Broad incumbents
- Drunk Elephant: Pioneer of biocompatible, clinical-grade clean skincare now owned by Shiseido. Direct category peer to Odacité on "clean + clinical actives" positioning, but operates at significantly larger scale with broad retail distribution including Sephora and Ulta.
- RéVive Skincare: Luxury biotech anti-aging skincare brand with proprietary bioengineered actives and spa/retail distribution. Comparable to Odacité on clinical actives + luxury positioning, but with a more focused anti-aging positioning and larger retail presence.
- Augustinus Bader: Luxury biotech skincare brand built on proprietary stem-cell-related technology, $100–$300 price points, with broad luxury retail and spa distribution. Comparable to Odacité on premium biotech positioning, luxury hotel spa channel and high price points.
- Tatcha: Japanese-inspired clean prestige skincare brand owned by Unilever, distributed through Sephora and own DTC. Comparable to Odacité on "ritual-inspired" luxury positioning, but operates at significantly larger scale and broader retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Odacité social profiles
Digital presenceOdacité financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odacité leadership team
Management profileNumber of profiles
Profiles2 records
Odacité funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odacité M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odacité
What does Odacité do?
Odacité formulates, manufactures and sells premium clean skincare products that fuse raw natural botanicals with clinical-grade actives (Vitamin C, Retinol, Hyaluronic Acid, Peptides, Salicylic Acid) under its Biocompatible Performance® philosophy. Products are handcrafted in small batches at the company's own ECOCERT-certified lab in Los Angeles and sold directly to consumers via odacite.com, with distribution also through luxury hotel spa partners. The catalog spans cleansers, treatment mists, customizable serum concentrates, moisturizers, SPF, body care, hair care, masks, tools and curated bundles.
Is Odacité a public or private company?
Odacité is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Odacité founded?
Odacité was founded in 2009. It employs 11 to 50 people.
Where is Odacité based?
Odacité is headquartered in Van Nuys, United States, in the North America region.
How does Odacité make money?
Three revenue lines are on record. Direct-to-Consumer Product Sales are the primary driver. The others are subscription / Recurring Revenue and spa / Retail Partnerships.
Who are Odacité's main competitors?
Direct peers on record are Tata Harper, Herbivore Botanicals, True Botanicals, Vintner's Daughter, Biologique Recherche and Youth To The People. Broad incumbents are Drunk Elephant, RéVive Skincare, Augustinus Bader and Tatcha.
Does Odacité have an API?
No public API is recorded for Odacité.
What industry is Odacité in?
Odacité's product category is Clean Beauty Skincare. Its primary akta.pro industry code is CRABAAAB, Treatment Skincare (Serums, Actives, Acne & Anti-aging), with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 4561 and its SIC code is 2844.