Billhighway

Association Management Softwarebillhighway.co

Billhighway (operating as re:Members) provides membership management, CRM, payments, housing, and fundraising software built on Salesforce to thousands of professional associations and Greek-letter organizations across the United States.

Company typePrivate
Founded1999
HeadquartersTroy, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What Billhighway does

Billhighway, now operating as re:Members, is a Troy, Michigan-based SaaS provider founded in 1999 that delivers membership management, CRM, payments, housing, and fundraising software to professional associations and Greek-letter organizations. The company operates a platform-plus-modules architecture combining four consolidated brands: re:Members AMS (formerly Impexium), AMS Platform, CRM Platform (formerly ChapterSpot), Chapter Performance (the original Billhighway offering), Choice Finance (formerly GreekBill), Unified Finance, Housing, and Fundraising. Core technology is built on Salesforce combined with Microsoft Power Platform integration, with the AMS offering positioned as a highly configurable association management system featuring AI-driven capabilities.

The company generates revenue through annual subscription contracts sold primarily via a sales-led, demo-based enterprise motion targeting decision-makers at association and fraternal headquarters. Pricing is quote-based and not publicly disclosed, consistent with enterprise SaaS contract structures. Customers include thousands of organizations across verticals such as professional associations (PhRMA, ASQ, ASEE, SWE, RIMS, Auto Care Association, AAVMC), fraternities and sororities (Pi Beta Phi, Sigma Phi Epsilon, Tri Delta, Phi Mu), regulatory bodies (Federation of Chiropractic Licensing Boards), and other nonprofits (League of Women Voters, LPGA Amateur Golf Association, College Sports Communicators).

Billhighway's go-to-market is supplemented by content marketing, industry event participation, webinars, a customer ambassador program (Membassadors), and partnerships with ASAE, AMCI, FEA, NIC, FSAE, and CalSAE. The company maintains two offices (Troy, MI headquarters and McLean, VA regional office) and is backed by Comvest Credit Partners following a March 2024 financing. Leadership is founder-led, with Vincent Thomas serving as CEO and founder alongside Dave Cooke (CTO), Charles Hager (CSO), and Brenda Gallick (CPO).

Billhighway firmographics

Firmographics

Name: Billhighway
Legal name: Billhighway
Website: https://billhighway.co
Company type: Private
Founded year: 1999
Operating status: Operating
Headcount range: 11–50 employees
Short description: Billhighway (operating as re:Members) provides membership management, CRM, payments, housing, and fundraising software built on Salesforce to thousands of professional associations and Greek-letter organizations across the United States.
Ownership category
akta.pro rank

Billhighway industry classification

Industry

Product category: Association Management Software
NAICS: Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
akta.pro primary industry: B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
akta.pro secondary industry: Work Management & Collaboration Suites (BPAMAMAG)

Keywords

Association management software
Membership management platform
Fraternal organization software
Nonprofit payment solutions
Chapter management software

Where Billhighway is headquartered

Location

Headquarters

HQ city: Troy
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Billhighway business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

SaaS Subscription Services: Subscription-based software services providing membership management, CRM, payments, housing, and fundraising solutions to associations and fraternal organizations. The platform operates on a subscription model with organizations paying for access to the software platform.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Enterprise subscription pricing for associations and fraternal organizations

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Billhighway product offering

Product offering

Core offering

Billhighway (operating as re:Members) sells a cloud-based membership management software platform to professional associations, trade associations, fraternities, and sororities. Its product suite combines association management (AMS, AMS Platform, Chapter Performance), CRM for fraternal organizations, payment processing (Choice Finance, Unified Finance), housing management, and fundraising, all built primarily on Salesforce architecture with AI-driven features and Microsoft Power Platform integration.

Product overview

re:Members (formerly Billhighway) provides a platform-plus-modules architecture serving associations, fraternities, and sororities. The association suite includes re:Members AMS (a highly configurable AMS with AI-driven features and Microsoft Power Platform), re:Members AMS Platform (built on Salesforce), and re:Members Chapter Performance (technology tools for local chapters). The fraternal suite includes re:Members CRM Platform (built on Salesforce for member relationship management), two payment solutions—re:Members Choice Finance and re:Members Unified Finance—plus re:Members Housing for property management and re:Members Fundraising for donor engagement.

Differentiator

Problem solved

Functional benefit

Brands

re:Members AMS: Formerly Impexium - Highly configurable AMS solution with membership management, AI-driven features, and Microsoft Power Platform
re:Members AMS Platform
Chapter Performance
CRM Platform
Choice Finance
Unified Finance
Housing
Fundraising

Products and services

re:Members AMS A highly configurable association management system (AMS) for associations that includes membership management, AI-driven features, and Microsoft Power Platform integration.
re:Members AMS Platform Association management platform that combines Salesforce scalability and security with membership management functionality and a members' portal for professional and trade associations.
re:Members Chapter Performance Technology tools designed to help association and fraternal chapters perform better by reducing administrative hurdles and empowering local leaders to engage members and drive revenue.
re:Members CRM Platform CRM platform built for fraternal organizations that combines the power of Salesforce with a member portal to help strengthen member relationships.
re:Members Choice Finance Payment solution providing financial tools for fraternities and sororities, supporting chapter billing and dues collection.
re:Members Unified Finance Payment solution providing powerful financials and membership tools for fraternal chapters and headquarters to manage billing, payments, and financial operations.
re:Members Housing Housing and property management solution that helps fraternal housing entities take control of their finances and property management operations.
re:Members Fundraising Fundraising solution that empowers fraternal organizations to engage donors with fundraising capabilities for chapters, alumni, and foundations.

Quantifiable outcome

Reduced admin hurdles for local chapter leaders
+2 more outcomes

Companies that use Billhighway

Customer profile

Named customers19 records

Segments2 records

Ideal customer profiles2 records

Billhighway technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature7 records

Billhighway partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

ChapterSpotcoreStrategic or Co-development Partner · 15 February 2024Acquired ChapterSpot, a provider of CRM and member management software for fraternal organizations. The acquisition enhances Billhighway's suite of solutions for member engagement and financial management, creating a comprehensive platform that supports the entire member lifecycle and drives organizational growth. Integration aims to combine CRM capabilities with existing payment and chapter management solutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Billhighway competitors and assessment

Company assessment

Emerging players

Vizergy: Digital marketing and member-engagement platform widely used by associations and hospitality organizations — adjacent to re:Members in the association marketing/engagement layer.
Novi AMS: Association management software serving trade and professional associations, with overlap to re:Members in the small/mid association segment and an emerging challenger profile.
MemberLeap: Association management software for smaller associations and member-based organizations — partial overlap with re:Members' association segment at the lower end of the market.

Direct peers

GrowthZone (formerly MemberClicks): Cloud-based association management software serving small-to-mid associations and chambers — competes head-to-head with re:Members AMS in the same association vertical with overlapping membership, event, and engagement features.
MemberPlanet: All-in-one membership and engagement platform for associations, clubs, and fraternal-style groups — overlapping member management, payments, and communication features with re:Members.
Fonteva: Salesforce-native association management system (AMS) serving associations and member-based organizations — directly comparable to re:Members AMS in technology stack, target buyer, and core use case.
Personify (Wild Apricot): Personify's Wild Apricot product is a leading AMS for small and mid-sized associations and nonprofits, directly competing with re:Members across the association member-lifecycle suite.
iMIS (Advanced Solutions International): Long-standing association and member-management platform used by associations, unions, and nonprofits — direct competitor to re:Members AMS, particularly for mid-to-large associations.

Broad incumbents

Community Brands (YourMembership / Aptify): Portfolio of AMS and member-engagement products (including YourMembership and Aptify) targeting associations and nonprofits — broad incumbent in the same market as re:Members, with overlapping association management capabilities.
Salesforce Nonprofit Cloud / Experience Cloud: Salesforce's own nonprofit and member-experience offerings, which re:Members is built on — an upstream platform that could expand native functionality and compress differentiation for re:Members' AMS/CRM products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Billhighway financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Billhighway leadership team

Management profile

Number of profiles

Profiles5 records

Billhighway subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Billhighway funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Billhighway M&A and investment

M&A and investment

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billhighway

What does Billhighway do?

Is Billhighway a public or private company?

Billhighway is a private company. It is classified as venture growth investor backed and is currently operating.

When was Billhighway founded?

Billhighway was founded in 1999. It employs 11 to 50 people.

Where is Billhighway based?

Billhighway is headquartered in Troy, United States, in the North America region.

How does Billhighway make money?

One revenue line is on record: saaS Subscription Services.

Who are Billhighway's main competitors?

Emerging players on record are Vizergy, Novi AMS and MemberLeap. Direct peers are GrowthZone (formerly MemberClicks), MemberPlanet, Fonteva, Personify (Wild Apricot) and iMIS (Advanced Solutions International). Broad incumbents are Community Brands (YourMembership / Aptify) and Salesforce Nonprofit Cloud / Experience Cloud.

Does Billhighway have an API?

No public API is recorded for Billhighway.

What industry is Billhighway in?

Billhighway's product category is Association Management Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of BPAMAMAG, Work Management & Collaboration Suites. Its NAICS code is 541511 and its SIC code is 7372.