prepmymeal
prepmymeal is a Frankfurt-based German meal prep company founded in 2018 that delivers high-protein, frozen pre-cooked meals via subscription and one-time orders to fitness enthusiasts, corporate clients, and professional sports teams across the DACH region and select European markets.
- Company typePrivate
- Founded2018
- HeadquartersFrankfurt, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What prepmymeal does
Prepmymeal GmbH is a Frankfurt am Main-based direct-to-consumer meal prep company founded in 2018 that delivers high-protein, pre-cooked frozen meals to customers across the DACH region (Germany, Austria, Switzerland) and several additional European markets (France, Italy, Belgium, Luxembourg, Netherlands, Liechtenstein, Poland). The company operates a cook & chill production process with shock-freezing technology that preserves nutrients and enables a 6-month frozen shelf life, supported by cold-chain delivery via DPD Express in insulated packaging maintaining 48+ hours of cold integrity. The product portfolio spans over 70 meal SKUs across Italian, Asian, Mexican, Indian, and other cuisines, organized into tiered meal boxes (6, 12, 18, or 24 meals) with volume discounts up to 15%, alongside the Athletes Line co-developed with professional athletes, XL Meals with 2-3 portions, and the Body Challenge coaching program bundling nutrition plans, training plans, and 1:1 coach support.
The business model is predominantly subscription-based with flexible cadence (weekly, bi-weekly, monthly), priced from €5.29 per portion on the largest box to €5.99 on the entry tier, with the Body Challenge program priced at €7.32-€7.79 per meal. Additional revenue comes from one-time purchases, gift cards (€25-€200), and corporate/B2B accounts. The customer base is anchored by individual fitness enthusiasts (primary segment), with secondary segments in weight-loss seekers using the Body Challenge coaching product and a B2B/corporate channel serving professional sports teams including Frankfurt Galaxy and MLP Academics Heidelberg. The company has served over 300,000 cumulative customers, holds a 4.4/5 rating across 6,251 reviews, and reports that 90% of customers rate taste as very good, 97% cite high time savings, and 95% say it supports performance. Marketing is driven by influencer partnerships with high-follower-count athletes (combined reach exceeding 5M followers), a €15 referral program, social media presence across Instagram, TikTok, Facebook, and Pinterest, and PR placements in Men's Health and Women's Health. Leadership is held by co-founder and CEO Kevin Schmid and co-founder Jonas Noyon.
prepmymeal firmographics
Firmographics- Name
- prepmymeal
- Legal name
- Prepmymeal GmbH
- Website
- https://prepmymeal.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- prepmymeal is a Frankfurt-based German meal prep company founded in 2018 that delivers high-protein, frozen pre-cooked meals via subscription and one-time orders to fitness enthusiasts, corporate clients, and professional sports teams across the DACH region and select European markets.
- Ownership category
- akta.pro rank
prepmymeal industry classification
Industry- Product category
- Meal Prep Delivery
- NAICS
- Frozen Specialty Food Manufacturing (311412), Frozen Food Manufacturing (31141)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Entrées & Complete Meals (CRADADAA)
- akta.pro secondary industries
- Frozen Prepared Foods & Meals Manufacturing (AFAKACAH), Frozen Ethnic & International Meals (CRADADAE), Drop-Off Catering & Boxed Meals (HSACAGAB)
Keywords
Where prepmymeal is headquartered
LocationHeadquarters
- HQ city
- Frankfurt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
prepmymeal business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Meal Subscription Boxes: Recurring subscription model where customers order meal boxes (6, 12, 18, or 24 meals) with flexible delivery schedules (weekly, every 2, 3, or 4 weeks). Volume discounts incentivize larger orders.
- One-time Meal Purchases: Single box purchases without subscription commitment.
- Gift Cards: Digital gift cards sold in denominations of €25, €50, €75, €100, and €200, delivered via email.
- Body Challenge Program: Coaching program with personalized nutrition plans, 2 meals per day, training plans, and app access. Priced per meal at €7.79 for 1 week, with discounts for longer commitments (4, 8, 12 weeks).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 6 Meal Box - Entry tier |
| Subscription | Pay-as-you-go | 12 Meal Box - Bestseller (5% savings) |
| Subscription | Pay-as-you-go | 18 Meal Box - 10% savings |
| Subscription | Pay-as-you-go | 24 Meal Box - Maximum savings (15%) |
| Unit Pricing | Pay-as-you-go | XL Meals (2 Portions) |
| Subscription | Weekly | Body Challenge 1 Week |
| Subscription | Monthly | Body Challenge 4 Weeks |
| Subscription | Multi-year contract | Body Challenge 8 Weeks |
| Subscription | Multi-year contract | Body Challenge 12 Weeks |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
prepmymeal product offering
Product offeringCore offering
Prepmymeal produces and delivers high-protein, cook-and-chill frozen meals via a subscription-based online shop serving the DACH region and select European countries. Customers build customizable Meal-Boxes (6, 12, 18, or 24 meals) from 70+ recipes spanning High Protein, Lower Carb, Vegan/Veggie, Keto, and Gluten-Free categories, with specialized Athletes Line and Body Challenge coaching offerings. Delivery is fulfilled via DPD Express with insulated cold-chain packaging.
Product overview
prepmymeal is a German frozen meal delivery service offering customizable Meal-Boxes (6er, 12er, 18er, 24er) containing 70+ high-protein, pre-cooked meals made from natural ingredients. The core product allows customers to individually select meals across categories including High Protein, Veggie, Vegan, Lower Carb, Keto, and Gluten-Free. The XL Gerichte sub-brand provides larger 2-3 portion meals at discounted prices. An optional Body Challenge coaching program adds personalized nutrition planning, training plans, and 1:1 coach support. The Athletes Line offers specialized meals developed with professional athletes. Gift Cards are available for gifting purposes. All meals are delivered frozen via DPD Express with a 30-day money-back guarantee.
Differentiator
Problem solved
Functional benefit
Brands
- Body Challenge: A coaching program combining nutrition planning with prepmymeal meals for fitness goals including weight loss and muscle building.
- Athletes Line
Products and services
- Customizable Meal-Box (6er, 12er, 18er, 24er) Subscription or one-time frozen meal boxes in sizes of 6, 12, 18, or 24 meals, allowing customers to choose from over 70 high-protein recipes across categories including High Protein, Veggie, Vegan, Lower Carb, Keto, and Gluten-Free. Customers select meals individually via prepmymeal.com with prices starting from €5.99 per portion in the 6-meal box down to €5.29 per portion in the 24-meal box.
- XL Gerichte (XL Meals) Extra-large portion meals containing 2–3 servings each, offering greater value and savings per portion compared to standard meals. Available within the Meal-Box ordering system and priced from €5.29 per portion.
- Body Challenge Coaching Program Structured coaching program combining two prepmymeal meals per day with personalized nutrition plans, training plans, and live-chat 1:1 coach support, designed for individuals pursuing weight loss or muscle-building transformation. Available in 1-week, 4-week, 8-week, and 12-week durations with tiered per-meal pricing.
- Athletes Line Specialized high-protein meal line co-developed with professional athletes, offering precise macronutrient control, low sodium content, and transparent nutritional information for competitive sports nutrition. Featured prominently in marketing through athlete endorsements including UFC fighter Islam Dulatov, bodybuilder Urs Kalecinski, and triathlete Alex Kukla.
- Digital Gift Card (Gutschein) Email-delivered digital gift cards denominated at €25, €50, €75, €100, and €200, redeemable on prepmymeal.com for meal box purchases. Designed for gifting to friends, family, or corporate recipients.
Quantifiable outcome
- 90% of customers rate taste as very good
- +3 more outcomes
Companies that use prepmymeal
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
prepmymeal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
prepmymeal partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Frankfurt GalaxyminorProfessional American football team that uses prepmymeal as part of their team nutrition. The team cites the meals as delicious, fast, and perfect for their game-day routine.
- MLP Academics HeidelbergminorProfessional basketball team in the Basketball Bundesliga that uses prepmymeal meals so players can access fresh, protein-rich meals anytime.
- Urs KalecinskicoreProfessional bodybuilder with 1.8M followers co-developed the Athletes Line product line, featuring meals with precise macros and low sodium for athletic performance.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
prepmymeal competitors and assessment
Company assessmentEmerging players
- Gymondo: Berlin-based online fitness and nutrition platform offering workout plans, coaching, and increasingly integrated nutrition solutions. Adjacent competitor in the DACH fitness consumer space with overlapping target customers and similar subscription/digital ecosystem model.
Broad incumbents
- Marley Spoon: Berlin-founded subscription meal-kit company operating across Europe. Competes for similar weekly meal-spend wallet in DACH but uses a meal-kit (cook-yourself) format rather than pre-prepared frozen meals.
- HelloFresh: Germany-founded global leader in subscription meal kits. A scaled, publicly-listed incumbent in meal subscription delivery — not a direct competitor on format (kits vs. ready meals) but competes for the same weekly meal-spend wallet across DACH.
- Bofrost: Established German frozen-food home-delivery specialist selling a broad range of frozen meals, vegetables, and ice cream via direct-to-door sales. Comparable in frozen-meal delivery infrastructure and customer base, though with mainstream rather than fitness positioning.
Direct peers
- MuscleFood: UK fitness-focused DTC food brand offering high-protein ready meals, snacks, and supplements. Comparable in target audience (gym-goers, bodybuilders) and high-protein ready-meal format, though primarily UK-focused.
- Foodspring: Berlin-based fitness nutrition brand selling high-protein meals, snacks, and supplements directly to consumers across Europe. Most comparable peer — same German DNA, fitness-focused positioning, premium DTC pricing, and similar customer demographic to prepmymeal.
- YFood Labs: Munich-based DTC nutrition brand offering high-protein ready-to-drink meals and bars targeting busy professionals and fitness consumers in DACH. Directly comparable on geography, target customer, and high-protein convenience positioning.
- Eat Performance: UK-based DTC meal-prep brand specializing in high-protein, fitness-oriented ready meals. Directly comparable product format and customer demographic, though operating in a different geography.
- Kochzauber: German meal-kit and prepared-meal delivery service operating across DACH. Comparable subscription-based delivery model with weekly meal options for time-constrained consumers, though with broader mainstream positioning rather than fitness specialization.
- Linessa: German diet meal delivery service offering calorie-controlled ready-to-eat meals with flexible subscription plans. Closely comparable DACH diet/portion-controlled meal delivery model serving weight-management consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
prepmymeal social profiles
Digital presenceprepmymeal financial estimates
Financial estimateRevenue estimate
Valuation estimate
prepmymeal leadership team
Management profileNumber of profiles
Profiles2 records
prepmymeal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
prepmymeal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about prepmymeal
What does prepmymeal do?
Prepmymeal produces and delivers high-protein, cook-and-chill frozen meals via a subscription-based online shop serving the DACH region and select European countries. Customers build customizable Meal-Boxes (6, 12, 18, or 24 meals) from 70+ recipes spanning High Protein, Lower Carb, Vegan/Veggie, Keto, and Gluten-Free categories, with specialized Athletes Line and Body Challenge coaching offerings. Delivery is fulfilled via DPD Express with insulated cold-chain packaging.
Is prepmymeal a public or private company?
prepmymeal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was prepmymeal founded?
prepmymeal was founded in 2018. It employs 1 to 10 people.
Where is prepmymeal based?
prepmymeal is headquartered in Frankfurt, Germany, in the Europe region.
How does prepmymeal make money?
Four revenue lines are on record. Meal Subscription Boxes are the primary driver. The others are one-time Meal Purchases, gift Cards and body Challenge Program.
Who are prepmymeal's main competitors?
Gymondo is listed as an emerging player. Broad incumbents are Marley Spoon, HelloFresh and Bofrost. Direct peers are MuscleFood, Foodspring, YFood Labs, Eat Performance, Kochzauber and Linessa.
Does prepmymeal have an API?
No public API is recorded for prepmymeal.
What industry is prepmymeal in?
prepmymeal's product category is Meal Prep Delivery. Its primary akta.pro industry code is CRADADAA, Frozen Entrées & Complete Meals, with a secondary code of AFAKACAH, Frozen Prepared Foods & Meals Manufacturing. Its NAICS code is 311412 and its SIC code is 2030.