Cascade Lacrosse

What Cascade Lacrosse does

Cascade Maverik Lacrosse, LLC, operating under the Cascade and Maverik brands, is a U.S.-based lacrosse equipment manufacturer founded in 1986 and headquartered in Liverpool, New York. The company sells a comprehensive portfolio of lacrosse gear organized under two primary brands: Cascade (helmets and head protection, including customizable lines such as the XRS Pro, SL, Z, and XRS Youth) and Maverik (lacrosse heads, shafts, complete sticks, and protective gear including gloves, shoulder pads, arm protection, and goalie pads). It also markets a women's line (LXP Headgear, Era Goggles, women's sticks), a Degree Series sub-brand of heads built around proprietary heat-resilient material, and accessories such as equipment bags. Sub-brands include Cascade Helmets, Maverik Sticks, Maverik Protection, and Degree Series, and the company has extended into lifestyle categories through co-branded collaborations with lululemon (apparel) and Kane (recovery footwear).

The business runs an omnichannel, hardware-sales revenue model anchored by direct-to-consumer e-commerce through a Shopify-powered storefront at cascademaverik.com, supplemented by a retail partner network accessed via a store-locator and a dedicated B2B Team Builder platform for clubs, schools, and leagues. Products are sold at unit prices ranging from roughly $54.99 (entry-level complete sticks, basic shafts) to $389.99 (premium customized helmets like the XRS Pro), with a custom helmet configurator enabling color, finish, and Quick Clip upgrades that lift ASPs. Marketing spans the website, Instagram, Facebook, YouTube, and TikTok, plus the brand collaborations. Customers span beginner/youth, intermediate, and elite players across men's and women's lacrosse, with position-specific (offense/defense/goalie) and box lacrosse equipment addressing use-case variation. No revenue, funding, or headcount-trend data is disclosed, and no AI/ML capabilities are present in the offering.

Name

Cascade Lacrosse

Legal name

Cascade Maverik Lacrosse, LLC

Website

https://cascadelacrosse.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Cascade Maverik Lacrosse is a U.S. manufacturer of lacrosse equipment selling helmets (Cascade) and sticks, shafts, and protective gear (Maverik) direct-to-consumer, through retail partners, and via a Team Builder B2B channel, serving beginner through elite players in men's, women's, and youth lacrosse.

Ownership category

akta.pro rank

Product category

Lacrosse Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Lacrosse Equipment Retail (CRAMAEAF), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Lacrosse equipment
• Lacrosse helmets
• Lacrosse sticks
• Sports protective gear
• Custom sports helmets

Headquarters

HQ city

Liverpool

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce and retail sales of lacrosse equipment including helmets, heads, shafts, complete sticks, protective gear, apparel, accessories, and bags. One-time purchase model for physical goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cascade Maverik Lacrosse designs, manufactures, and sells lacrosse equipment—including helmets, heads, shafts, complete sticks, protective gear, apparel, accessories, and equipment bags—under two sub-brands (Cascade for head protection, Maverik for sticks and protection). Products are sold directly to consumers via the cascademaverik.com e-commerce site, through a retail partner network, and through a dedicated Team Builder program for bulk orders from clubs, schools, and leagues.

Product overview

Cascade Maverik Lacrosse is a lacrosse equipment manufacturer offering a comprehensive portfolio of products organized under two primary brands: Cascade (helmets and head protection) and Maverik (lacrosse sticks, shafts, and protective gear). The company operates a single-brand product architecture with multiple product lines. The Cascade brand includes customizable helmets such as the XRS Pro, SL Custom, Z Custom, and XRS Youth, along with women's headgear like the LXP Headgear. The Maverik brand encompasses a full range of lacrosse sticks including heads (Kimera, Havok 2, Logik), shafts (A7, MAG-TI, FLYLITE, MAG, Hyperlite, F7, Caliber), and complete sticks (Nitro Hex, Sonar LE, Ascent Pro, Charger). The product portfolio also includes protective gear (M6 Player Glove, shoulders, arms, goalie pads), women's goggles (Era Goggle), and accessories (Monster Bag, S27 Monster Bag). The company extends its offerings through collaborations with Kane (footwear) and lululemon (apparel), and has introduced the Degree Series sub-brand featuring heat-resilient materials. Products are organized by player segment (Men, Women, Youth) and skill level (Beginner, Intermediate, Elite), with options for customization including color variants and Quick Clip attachments on helmets.

Differentiator

Problem solved

Functional benefit

Brands

• Cascade Helmets: Head protection helmets for lacrosse players
• Maverik Sticks
• Maverik Protection

Products and services

• Cascade Lacrosse Helmets

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• KaneminorGTM or Marketing PartnerMaverik // Kane collaboration producing the Revive Recover shoe, a lacrosse-specific footwear product combining Maverik's lacrosse expertise with Kane's athletic footwear design capabilities.
• lululemonminorGTM or Marketing PartnerMaverik // lululemon collection featuring apparel products that blend Maverik's lacrosse brand identity with lululemon's athletic apparel expertise for performance-focused lifestyle clothing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Under Armour: Under Armour is a broad sporting goods incumbent that produces lacrosse-specific gloves, apparel, and footwear through its team-sports division. Comparable as a larger player with overlapping lacrosse equipment offerings.
• Bauer Hockey: Bauer is a leading hockey helmet manufacturer with comparable head-protection technology, materials science, and customization capabilities. Relevant peer for Cascade's helmet franchise given overlapping engineering and safety standards.
• Nike: Nike is a broad athletic incumbent with significant lacrosse equipment, footwear, and apparel exposure. Comparable as a potential large-scale competitor and category-defining partner across men's, women's, and youth lacrosse.

Direct peers

• StringKing: StringKing is a DTC-forward lacrosse equipment brand offering sticks, heads, shafts, and protective gear with strong e-commerce and direct-to-consumer orientation. Highly comparable operating model and customer base.
• STX: STX is a long-standing competitor in lacrosse sticks, heads, and protective equipment with deep retailer penetration. Directly comparable as a multi-category lacrosse equipment manufacturer serving similar player segments and institutional buyers.
• Lax.com: Lax.com is a leading online lacrosse equipment retailer carrying multiple brands. Comparable as a multi-brand e-commerce channel competitor for Cascade Maverik's DTC and B2B team-order business.
• Epoch Lacrosse: Epoch specializes in premium lacrosse shafts and heads with proprietary carbon-fiber and composite technologies, competing directly in Maverik's stick portfolio and serving similar elite and intermediate player segments.
• Warrior Sports (New Balance): Warrior, now owned by New Balance, is a major lacrosse equipment brand with comparable product breadth across sticks, heads, gloves, and protective gear. Direct overlap in lacrosse category with similar premium and entry-level pricing tiers.

Others

• Dick's Sporting Goods: Dick's Sporting Goods is a major sporting goods retailer and channel partner carrying lacrosse equipment brands. Comparable as a primary physical retail distribution channel and potential own-label competitor.

Regional players

• Easton Hockey: Easton has historic lacrosse equipment heritage alongside its hockey business, with overlapping composite-shaft and protective-gear technology. Comparable product engineering and category adjacency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/cascadelacrosse
• Facebookfacebook.com/47187042905
• Instagraminstagram.com/cascade_lacrosse
• Xx.com/cascadelacrosse
• LinkedInlinkedin.com/company/cascade-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cascade Lacrosse