Intention
Intention is a pre-launch Houston fintech building a self-serve digital platform that plans to offer individual investors access to a climate-technology venture capital fund with a $500 minimum and recurring deposits, supported by a Slack-based climate-investing community.
- Company typePrivate
- Founded2019
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Intention does
Intention is a Houston-based, privately held fintech founded in 2019 that is positioning itself as a retail-access gateway to climate-technology venture capital. The core product is the Climate Tech Venture Fund, designed to give individual investors exposure to a portfolio of climate-tech startups and decarbonization-focused companies that has historically been limited to ultra-wealthy and institutional investors. The platform supports a low $500 minimum initial investment with recurring deposit options and emphasizes real-world carbon impact tracking alongside financial returns.
The underlying technology is a self-serve digital investment platform with web and mobile interfaces, a profile-assessment-driven fund recommendation flow, live portfolio tracking, visualizations, and personalized reports. A Slack-based Climate Investing Community complements the fund by serving as a top-of-funnel engagement channel and word-of-mouth acquisition vehicle for climate-focused investors. Affiliations displayed on the website (Greentown Labs, Money 20/20, On Deck) suggest founder-network roots in climate-tech and fintech ecosystems, though these are presented as brand associations rather than formal partnerships.
Intention's business model is asset-management fee-based (subscription/recurring), generating revenue from management fees on assets under management once the fund is operational. Its go-to-market combines product-led growth (self-serve onboarding with a $500 minimum) and community-led growth (the Slack community). The target customer is the climate-conscious individual investor — retail and accredited — seeking alignment between personal finances and decarbonization outcomes. The company is currently in pre-launch: it is not a registered broker-dealer or investment adviser, has not yet commenced securities offerings, and is collecting email signups for fund-launch updates.
Intention firmographics
Firmographics- Name
- Intention
- Legal name
- Intention
- Website
- https://investwithintention.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Intention is a pre-launch Houston fintech building a self-serve digital platform that plans to offer individual investors access to a climate-technology venture capital fund with a $500 minimum and recurring deposits, supported by a Slack-based climate-investing community.
- Ownership category
- akta.pro rank
Intention industry classification
Industry- Product category
- Climate Venture Capital Investing
- NAICS
- Portfolio Management and Investment Advice (523940), Other Investment Pools and Funds (5259)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Sustainable/Thematic Investing (Climate, Clean Tech, Water, Biodiversity) (FSAAALAB)
- akta.pro secondary industries
- ESG/Sustainable & Thematic Digital Investing Platforms (FSAGAEAK), Goal-Based & Micro-Investing Platforms (Round-ups, Fractional) (FSAGAEAG), Impact / ESG Venture Capital (FSANAAAG), SDG / Thematic Sustainable Investment Funds (FSANAJAN)
Keywords
Where Intention is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
Intention business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Fund Management Fees: Investment management fees charged on assets under management within their climate venture funds
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Climate venture fund investment |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Intention product offering
Product offeringCore offering
Intention is building a digital investment platform that gives individual investors access to professionally managed venture capital funds focused on climate technology and decarbonization. The core offering is the Climate Tech Venture Fund, which enables retail investors to participate in VC-level climate deals with a $500 minimum and recurring deposits, supplemented by a Climate Investing Community Slack group for climate-aligned personal finance discussion.
Product overview
Intention is a unified investment platform offering climate-focused venture capital funds to retail investors. The core product is the Climate Tech Venture Fund, which provides access to innovative climate technology companies typically only available to institutional investors, with a minimum investment starting at $500. The platform also includes the Climate Investing Community, a Slack-based community that complements the investment offering by enabling discussion around climate-aligned personal finance strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Climate Tech Venture Fund A venture capital fund focused on climate technology startups and decarbonization efforts, enabling retail investors to access VC deals typically only available to the ultra-wealthy with minimum investments starting at $500 and recurring deposit options.
- Climate Investing Community A Slack-based community bringing together individuals interested in discussing climate impact through personal finances, focusing on climate-friendly ways to save, spend, donate, and invest.
Quantifiable outcome
- Global energy transition investment reached $755B+ in 2021
- +1 more outcomes
Companies that use Intention
Customer profileSegments1 record
Ideal customer profiles1 record
Intention technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Intention partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights4 records
Intention competitors and assessment
Company assessmentDirect peers
- Clim8 Invest: Clim8 Invest is a UK-based mobile app that allows retail investors to build portfolios focused exclusively on climate-aligned companies. Like Intention, it democratizes climate investing with low minimums and thematic fund structures, making it the most directly comparable competitor.
- Titan: Titan is a mobile investment platform offering actively managed thematic strategies including climate/green strategies to retail investors. It shares Intention's model of bringing institutional-quality, thematic active management to retail clients via an engaging app.
- Ellevest: Ellevest is a digital wealth platform originally built for women that now offers impact and climate-aligned portfolios to retail investors. Both Intention and Ellevest target mission-driven retail investors seeking values-aligned investment options with low minimums.
- Carbon Collective: Carbon Collective is a climate-focused investing platform that divests from fossil fuels and invests in climate solutions for individual investors. It is a near-perfect peer given its specific climate-tech and decarbonization thesis at the retail level.
- Ethic: Ethic is a sustainable wealth management platform serving individuals and advisors with personalized ESG and impact portfolios. It competes for the same climate-conscious retail and advisor-channel investors that Intention targets.
Broad incumbents
- Aspiration: Aspiration is a larger sustainable banking and investing platform offering climate-aligned deposit, spending, and investment products to consumers. It is a broad incumbent in the climate-conscious retail finance space and an indirect competitor to Intention's investment offering.
- OpenInvest: OpenInvest offers ESG and impact portfolio management tools to advisors and institutions. It is a broader incumbent in sustainable investment management, with overlapping climate-thematic capabilities but a more institutional focus than Intention.
- Saturna Capital: Saturna Capital is an asset manager offering sustainable and Islamic mutual funds with a long track record in ESG investing. It represents the established asset manager category that competes for climate-conscious retail investors via mutual fund structures.
Emerging players
- Acorns: Acorns is a consumer micro-investing platform with round-up features and ESG portfolio options. While broader than Intention, it overlaps on the low-minimum, mobile-first retail investing model and partial climate/ESG exposure.
- Sphere (formerly NAE): Sphere is a fintech platform focused on climate-aligned giving and investment products for individuals. It shares Intention's mission of connecting personal finances to climate impact, though it is more focused on the giving and donation layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Intention social profiles
Digital presenceIntention financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intention leadership team
Management profileNumber of profiles
Profiles1 record
Intention funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intention M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intention
What does Intention do?
Intention is building a digital investment platform that gives individual investors access to professionally managed venture capital funds focused on climate technology and decarbonization. The core offering is the Climate Tech Venture Fund, which enables retail investors to participate in VC-level climate deals with a $500 minimum and recurring deposits, supplemented by a Climate Investing Community Slack group for climate-aligned personal finance discussion.
Is Intention a public or private company?
Intention is a private company. It is classified as unknown and is currently operating.
When was Intention founded?
Intention was founded in 2019. It employs 1 to 10 people.
Where is Intention based?
Intention is headquartered in Houston, United States, in the North America region.
How does Intention make money?
One revenue line is on record: fund Management Fees.
Who are Intention's main competitors?
Direct peers on record are Clim8 Invest, Titan, Ellevest, Carbon Collective and Ethic. Broad incumbents are Aspiration, OpenInvest and Saturna Capital. Emerging players are Acorns and Sphere (formerly NAE).
Does Intention have an API?
No public API is recorded for Intention.
What industry is Intention in?
Intention's product category is Climate Venture Capital Investing. Its primary akta.pro industry code is FSAAALAB, Sustainable/Thematic Investing (Climate, Clean Tech, Water, Biodiversity), with a secondary code of FSAGAEAK, ESG/Sustainable & Thematic Digital Investing Platforms. Its NAICS code is 523940 and its SIC code is 6282.