What Microdesk does

Microdesk, founded in 1994 and headquartered in Fresno, California, is a technology consulting firm that was acquired by Symetri, an Addnode Group company, in March 2022. Following the acquisition, the combined entity positions itself as a leading global provider of software for the design and make industries, operating across approximately 11 countries including the United States, United Kingdom, Ireland, the Nordics, Brazil, and Canada, with a headcount of 251–500 employees. The company serves architecture, engineering, construction (AEC), and manufacturing customers by delivering digital BIM, product design, and lifecycle solutions built around the Autodesk software ecosystem (Revit, AutoCAD, Plant 3D, Inventor, Vault, BIM 360, and Autodesk Construction Cloud/Forma).

The company's product portfolio combines proprietary add-on modules with professional services. Proprietary offerings include Naviate (a Revit add-in for BIM and sustainable building workflows), Sovelia (product lifecycle management and design automation), CQFlexmon (software license monitoring), and CQi (quality and compliance management). The recent Naviate Zero launch in 2024 extended the portfolio into sustainable building design and embodied carbon reduction. The Evolve training program delivers per-student needs assessments, tailored curricula, and remote training, while the company provides BIM advisory, business process analysis, software migration (e.g., BIM 360 to Autodesk Forma), and custom software development services. As an Autodesk Platinum Partner—the highest tier in the Autodesk partner network—Microdesk also resells Autodesk software subscriptions.

The revenue model is a blend of recurring Autodesk subscription resale, project-based professional services, and customized training engagements. Pricing is quote-based, reflecting enterprise deal sizing and tailored scope. Customer engagement is sales-led, with needs assessments, structured migration methodologies, and channel co-marketing with Autodesk. Named customers include LEMOINE (emergency management), Gordon Inc. (manufacturing), University of Pennsylvania Health System (healthcare), Mint Innovation (clean technology), and Bernheimer Architecture, indicating a diverse enterprise and mid-market mix across verticals. Microdesk's operating geographies, products, and partnerships have been folded into Symetri's broader global footprint since 2022, and Microdesk no longer operates as an independent entity.

Name

Microdesk

Website

https://microdesk.com

Company type

Private

Founded year

1994

Operating status

Acquired

Headcount range

251–500 employees

Short description

Microdesk, acquired by Symetri (Addnode Group) in March 2022, is an Autodesk Platinum Partner providing BIM, product design, and lifecycle software and consulting to enterprise and mid-market customers across the AEC and manufacturing sectors.

Ownership category

akta.pro rank

Product category

BIM Consulting and Design Engineering Software

NAICS

Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)

akta.pro primary industry

Product Lifecycle, NPI & Industrialization (Design-to-Operate) (BPAHAHAK)

akta.pro secondary industries

Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH), Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• BIM consulting services
• Autodesk software resale
• Product lifecycle management
• Digital construction solutions
• Design engineering services

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Autodesk Software Resale: As an Autodesk Platinum Partner, the company resells Autodesk software subscriptions and licenses to customers in the AEC and manufacturing sectors
2. Consulting and Professional Services: Implementation services including BIM advisory, business process analysis, project implementation, license management, data management, PLM support, and software development services
3. Training Services: The Evolve tailored training program delivers customized Autodesk software training with per-student assessments, remote delivery options, and curriculum aligned with university design school programs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Microdesk (now Symetri USA following the March 2022 acquisition by Symetri/Addnode Group) is a technology consulting firm and Autodesk Platinum Partner that provides digital BIM, product design, and lifecycle solutions to architecture, engineering, construction, and manufacturing enterprises. Its core offerings include Autodesk software resale (Revit, AutoCAD, Plant 3D, Inventor, Vault, BIM 360, Autodesk Construction Cloud/Forma), proprietary add-on products (Naviate, Naviate Zero, Sovelia, CQFlexmon, CQi), tailored training programs (Evolve), and professional consulting services spanning BIM advisory, business process analysis, project implementation, license management, data management, PLM support, and software migration.

Product overview

Microdesk, now part of Symetri following its March 2022 acquisition by Addnode Group, operates as a platform-plus-modules architecture offering digital BIM, product design, and lifecycle solutions. The core portfolio includes proprietary add-in and module products—Naviate (an Autodesk Revit add-in for the Nordic market), Sovelia (PLM solution), CQFlexmon (license monitoring), and CQi (quality management)—along with professional services including tailored Evolve Training programs and consulting for Autodesk software implementations. The recent Naviate Zero launch expands sustainable building design capabilities. As an Autodesk Platinum Partner, the company provides solutions across the AECO and manufacturing industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Naviate Standalone Autodesk Revit add-in (originally developed for the Nordic market) providing tools for documentation, BIM management, sustainable building design, and architectural workflows, sold to AEC firms as an extension of the Autodesk ecosystem.
• Naviate Zero Sustainable building design solution that helps AECO and manufacturing customers reduce embodied carbon and CO2 emissions through enhanced sustainable design practices.
• Sovelia Standalone product lifecycle management and design automation solution for engineering IT management, PLM processes, and product/engineering data management, targeted at manufacturing and product design customers.
• CQFlexmon Standalone software license monitoring and compliance management tool for tracking and managing software usage, deployments, and licenses across organizations.
• CQi Standalone quality and compliance management solution for engineering and manufacturing process quality assurance.
• Evolve Training Program Tailored, per-student-assessed Autodesk software training service delivered to enterprise teams with personalized learning paths and remote delivery options, designed to build customer proficiency in Autodesk tools and aligned with university design school curricula.
• Autodesk Software Resale and Implementation Resale and subscription distribution of Autodesk software products (Revit, AutoCAD, Plant 3D, Inventor, Vault, BIM 360, Autodesk Construction Cloud/Forma) to AEC and manufacturing enterprises, bundled with implementation and deployment services.
• BIM and Product Design Consulting Services Professional consulting services for BIM advisory, business process analysis, project implementation, license management, data management, PLM support, software migration, and custom software development for AEC and manufacturing enterprise customers.

Quantifiable outcome

• 87.5% reduction in shop drawing creation time (12 hours in AutoCAD reduced to 90 minutes in Autodesk Revit)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• AutodeskflagshipChannel Partner/ Reseller/ DistributorAutodesk Platinum Partner - the highest tier in Autodesk's partner network. Provides software resale, implementation services, training, and support for Autodesk solutions including Revit, AutoCAD, BIM 360, Construction Cloud, Inventor, and Vault.
• EsricoreTechnology or IntegrationTechnology partnership for GIS solutions. Symetri USA serves as primary integrator for Esri's ArcGIS ecosystem (ArcGIS Online, ArcGIS Field Maps, ArcGIS Experience Builder) in customer implementations such as the LEMOINE emergency management system.
• LEMOINEcoreImplementation/ SI/ Consulting PartnerMultiprofessional services company partnering with Symetri USA to develop GIS-enabled emergency management solutions. LEMOINE operates across building & infrastructure, disaster response, and advisory services with over 1,000 professionals.
• NaviatecoreTechnology or IntegrationProprietary building and infrastructure software solution developed by Symetri, integrated with Autodesk Revit for sustainable building design, BIM workflows, and enhanced data management capabilities.
• SoveliacoreTechnology or IntegrationProduct lifecycle management and design automation technology partner providing engineering IT management, PLM support, and process automation solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Graitec: Graitec is an Autodesk Platinum Partner focused on structural engineering, BIM, and fabrication, with a portfolio that includes its own Advance Steel and PowerPack add-ons. It competes directly with Microdesk in AEC consulting, Autodesk resale, and proprietary extensions to Autodesk tooling.
• IMAGINiT Technologies: IMAGINiT is an Autodesk Platinum Partner providing BIM, CAD, and PLM consulting, software, and training to AEC and manufacturing customers in North America. It is one of the closest direct competitors to Microdesk, competing head-to-head on enterprise Autodesk implementations and proprietary add-ons.
• CADsoft Consulting: CADsoft Consulting is an Autodesk partner providing BIM, CAD, and GIS consulting to AEC firms. It is comparable to Microdesk in serving mid-market and enterprise AEC customers with Autodesk-centric implementation services, though at smaller scale.
• Hagerman & Company: Hagerman & Company is an Autodesk Platinum Partner providing Autodesk software, BIM consulting, and engineering IT services to AEC and manufacturing firms. It is a direct peer in terms of Autodesk Platinum partnership, vertical focus, and services-led GTM.
• KETIV Technologies: KETIV is an Autodesk Platinum Partner serving manufacturing and AEC customers with Autodesk software, training, and consulting. It is comparable to Microdesk in business model (resale + services + training) and target verticals (manufacturing and AEC).
• Applied Software (USCAD): Applied Software, now operating as USCAD, is an Autodesk partner specializing in BIM, AEC, and manufacturing solutions with implementation services and training. It competes with Microdesk in Autodesk-led digital transformation engagements, particularly in the US AEC market.

Broad incumbents

• Trimble: Trimble is a broad AEC and geospatial technology incumbent offering design, construction, and operations software. It competes with Microdesk indirectly as a platform choice for AEC customers, even though it is not part of the Autodesk ecosystem.
• Autodesk: Autodesk is the underlying software vendor (Revit, AutoCAD, Forma, Inventor) that Microdesk resells and extends. While not a direct competitor on services, Autodesk's moves toward direct customer relationships and AI-native tooling directly shape Microdesk's economics and competitive space.
• Nemetschek Group: Nemetschek Group is a European-headquartered AEC software incumbent (Allplan, Graphisoft, Vectorworks, Solibri). It overlaps with Microdesk's AEC vertical as an alternative platform whose resellers and integrators compete with Autodesk-centric services providers.
• Procore Technologies: Procore is a leading construction management SaaS platform that competes for AEC technology budgets. While its focus is construction operations rather than design, it influences customer platform choices that affect Microdesk's Autodesk-centric service and resale opportunities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MicrodeskInc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Microdesk