SkilLab

What SkilLab does

SkilLab is a Brazilian corporate training and gamification consultancy founded in 2012 by Ivan Prado and operating with 1-10 employees out of Poços de Caldas, with legal forum in São Paulo. The firm delivers three revenue streams: (i) enterprise AI workshops (Claude Cowork with Anthropic, Copilot Empresarial for Microsoft 365, Google Workspace + IA for Gemini, and ChatGPT Empresarial), each sold as a 4-16 hour modular program for teams of up to 15 people; (ii) corporate gamification services built on exclusive Celemi representation across 35+ Americas countries, distributing and customizing simulators such as Mind the Gap, Innovation Journey, and Apples & Oranges; and (iii) consulting, training, and instructional design, including AI maturity diagnostics and monthly accompaniment. The company also operates the SkilLab AI Hub (ai.skillab.co) — a trilingual (PT-BR, EN, ES) editorial and technical hub publishing four proprietary frameworks (AI Agency Ladder, Harness Stack, Agent Trust Stack, Prompt Infection Taxonomy) and a twice-weekly newsletter. An affiliated social impact arm, Instituto Chaosa, holds its own CNPJ and connects SkilLab to the USBEA network reaching 60,000+ students in Brazilian public education.

Commercially, SkilLab runs a sales-led, event-driven go-to-market aimed at Fortune 500 Brazilian enterprises. All engagements are quote-based ('Investimento sob consulta'), with a free 20-minute discovery call feeding a customized proposal, multi-year contracts, and a typical 8-week post-workshop accompaniment cycle. There is no public e-commerce or self-serve motion. Brand credibility rests on Training Industry Top 20 recognition in 2018 and 2019, 14 years of Fortune 500 delivery, and a forming-stage seat in the Anthropic Claude Partner Network (gating on 10 people certified in 4 Anthropic Academy courses during 2026). The firm is privately held, founder-owned, has no disclosed external funding, and reports no public revenue figures.

The technical surface is professional services, not software: the four frameworks and the ai.skillab.co content hub constitute the firm's only documented proprietary IP, and there are no patents, no APIs, no SDKs, and no in-house AI models. The underlying technology stack consists of the third-party AI platforms SkilLab teaches clients to use (Claude, Copilot, Gemini, ChatGPT), Celemi simulation products, Microsoft Power Automate for workflow patterns, and LGPD-compliant publishing infrastructure (Cloudflare D1, Brazil datacenter). The strategic center of gravity is shifting from a Celemi-gamification franchise toward a multi-vendor AI training and agent-governance practice, with the SkilLab AI Hub functioning as a content and lead-generation engine for the workshop business.

Name

SkilLab

Legal name

SkilLab

Website

https://skillab.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

SkilLab is a Brazilian corporate training consultancy that delivers AI adoption workshops (Anthropic, Microsoft 365 Copilot, Google Gemini, OpenAI), Celemi-based corporate gamification, and AI maturity consulting to Fortune 500 enterprises, supported by a trilingual content hub and four proprietary AI governance frameworks.

Ownership category

akta.pro rank

Product category

Corporate Training and AI Skills Development

NAICS

Computer Training (611420), Professional and Management Development Training (61143)

akta.pro primary industry

Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)

Keywords

• Corporate AI training
• Corporate gamification
• Instructional design
• Learning management
• Leadership development

Headquarters

HQ city

Poços de Caldas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Workshops: Hands-on AI workshops (Claude Cowork, Copilot Empresarial, Google Workspace + IA, ChatGPT Empresarial) delivered in 4-16 hour modular formats. Pricing under consultation, customized per engagement.
2. Gamification & Simulations: Celemi simulator distribution and customization for corporate leadership, finance, strategy and culture training. Certified Celemi facilitators.
3. Consulting & Training: AI maturity diagnosis, training program design, and ongoing monthly accompaniment for enterprise AI adoption.
4. Instructional Design: Custom educational content development — e-learning, facilitator-student materials, and custom simulators.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SkilLab delivers corporate AI training workshops (Claude Cowork, Copilot Empresarial, Google Workspace + IA) and corporate gamification services using Celemi simulators for Brazilian enterprises. The company provides AI maturity diagnostics, instructional design, and consulting services focused on moving organizations from exploratory AI curiosity to AI as operational infrastructure. They also publish proprietary AI governance frameworks (AI Agency Ladder, Harness Stack, Agent Trust Stack, Prompt Infection Taxonomy) through the SkilLab AI Hub editorial platform.

Product overview

SkilLab is a corporate gamification and enterprise AI training company operating since 2012. The portfolio consists of AI workshops (Claude Cowork, Copilot Empresarial, Google Workspace + IA), corporate gamification services using Celemi simulators, consulting & training, and instructional design. The SkilLab AI Hub (ai.skillab.co) publishes proprietary frameworks including AI Agency Ladder, Harness Stack, Agent Trust Stack, and Prompt Infection Taxonomy for AI governance and agent development. The Instituto Chaosa foundation operates as an independent social impact entity connected to SkilLab.

Differentiator

Problem solved

Functional benefit

Products and services

• Claude Cowork Workshop Enterprise AI workshop transitioning teams from chat-based AI to work-embedded AI. Includes personalized department-specific skills, Anthropic Claude integration training, and a path to Anthropic Academy certification. Duration is 4-16 hours modular, delivered in remote, presencial, or hybrid format for teams up to 15 participants. Targeted at enterprises with Claude contracts.
• Copilot Empresarial Workshop Microsoft 365 Copilot hands-on workshop for teams with existing M365 Copilot licensing. Covers Outlook, Teams, Word, Excel, and PowerPoint integration with governance and LGPD compliance. Delivered in 4-16 hour format for teams already licensed with Copilot.
• Google Workspace + IA Workshop Gemini for Workspace workshop covering Gmail, Docs, Sheets, Meet, Slides, and NotebookLM integration for Google-first companies. Includes champion program guidance and 4-hour modular format delivered remotely via Meet.
• Gamificação Corporativa (Celemi Simulators) Corporate gamification service using Celemi simulators and custom dynamics for leadership, finance, strategy, and culture training. SkilLab is the official Celemi representative for 35+ Americas countries, offering certified facilitation and customization services.
• Consultoria & Treinamento AI maturity diagnosis, training program design, and continuous implementation support for enterprise AI adoption. Includes 5-level AI maturity assessment, formative journey mapping, and monthly follow-up accompaniment.
• Design Instrucional Custom educational content development including e-learning, facilitator-student materials, and custom simulator content. Covers lesson scripts, Celemi simulator customization, and audiovisual content production.

Quantifiable outcome

• 60-75% time reduction in specific workflows with Copilot (e.g., financial closing from 4-6 hours/month to 90 minutes/month per client)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• Anthropic (Claude Partner Network)coreStrategic or Co-development Partner · 1 January 2026Formation-stage Claude Partner Network member since 2026. Workshops aligned with Anthropic best practices with path to 4 public Anthropic Academy courses. Status will update to 'official' after completing gate requirements (10 people certified in 4 Anthropic Academy courses) throughout 2026.
• CelemicoreChannel Partner/ Reseller/ DistributorOfficial Celemi representatives for 35+ countries across the Americas. Authorized distribution and customization of corporate simulators including Mind the Gap, Innovation Journey, and Apples & Oranges. Certified Celemi facilitators.
• Google (Google Ads / Ad Grants)minorGTM or Marketing PartnerSkilLab participates in Google Ad Grants program for nonprofits. Conversion tracking via gclid (Google Click ID) with 10% revenue pass-through to Instituto Chaosa social impact arm.
• Anthropic AcademysupportingTechnology or Integration4 public courses produced by Anthropic offered as part of Claude Cowork workshop path. SkilLab provides structured accompaniment, not content authorship.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BTS: Sweden-founded business simulations and corporate learning company. Closely comparable to SkilLab's business-simulation workshop model and Fortune 500 client base; both monetize experiential corporate training programs.
• Filtered: Enterprise AI enablement platform focused on workforce AI literacy and adoption. Directly comparable to SkilLab's Claude Cowork/Copilot/Gemini workshop line in target market (mid-market and enterprise) and solution (AI tool training + governance).
• Celemi: Swedish creator of the business simulators (Mind the Gap, Innovation Journey, Apples & Oranges) that SkilLab distributes and customizes in the Americas. Same end product (simulator-based corporate training), with Celemi as principal and SkilLab as Americas channel/customizer.

Broad incumbents

• Skillsoft: Large enterprise learning platform offering AI, tech, and leadership courses. Overlaps with SkilLab's corporate training catalogue at the content and enterprise-buyer level but SkilLab specializes in hands-on workshops while Skillsoft delivers self-paced SaaS content.
• Cornerstone OnDemand: Enterprise learning and talent management suite including AI-powered content and learning paths. Comparable enterprise L&D buyer and overlap on AI upskilling programs, with broader HCM platform scope than SkilLab.
• Coursera for Business: Enterprise arm of Coursera, providing AI/professional development course catalogs for Fortune 1000 buyers. Comparable enterprise L&D motion and AI catalogue, broader portfolio (Stanford/DeepLearning.AI content) but lighter on hands-on workshop delivery.
• Pluralsight: Technology skills training platform with enterprise tier covering AI/ML, cloud, and data. Comparable buyer (enterprise L&D) and partially overlapping subject area (AI skill development) but Pluralsight is subscription SaaS versus SkilLab's facilitated workshops.

Regional players

• Alura: Leading Brazilian online tech education platform covering programming, data, and AI. Comparable Brazilian market footprint and partial subject overlap (AI training), but consumer/professional learner focus rather than enterprise facilitated workshops.
• FIAP: Brazilian technology and AI education provider offering corporate training, bootcamps, and graduate programs. Comparable Brazil-based corporate AI/marketing training buyer ecosystem, with deeper academic-program DNA versus SkilLab's workshop-led model.

Emerging players

• Maven: Cohort-based professional learning platform serving enterprise teams on AI, product, and leadership topics. Comparable use case (structured cohort training for working professionals) and partial overlap with SkilLab's AI workshop and 8-week accompaniment format.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/skillab-training

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SkilLab