Louisiana Fish Fry

What Louisiana Fish Fry does

Louisiana Fish Fry Products is a Baton Rouge, Louisiana-based, privately held manufacturer of branded Cajun and Creole food products. Founded in 1982 by Tony Pizzolato to commercialize the seasoned fish fry recipe originating from his 1959 produce stand, the company operates a single US manufacturing plant and headquarters at 5267 Plank Rd, Baton Rouge, and employs 251-500 people across production and operations. The product portfolio spans seven categories: batters and coatings (fish fry, chicken fry, beer batter, hush puppy, shrimp fry), seafood boils (powdered seasonings, liquid boil, boil boosters, Cajun Drip butter sauces), sauces and marinades (tartar, cocktail, remoulade, hot sauce, garlic butter), entree and rice mixes (gumbo, étouffée, jambalaya, bisque, red beans & rice), spices and seasonings (Cajun seasoning, blackened seasoning, Trinity Shake), baking mixes (cornbread, biscuit, cobbler), and gift boxes. The company generates revenue primarily through consumer packaged goods sales at mass retail (Walmart, Target, Amazon, regional grocery, specialty online retailers) and its own e-commerce storefront, with a secondary revenue stream from a foodservice division supplying bulk pack sizes to restaurants, institutions, and caterers. Marketing leverages celebrity and influencer partnerships (Trombone Shorty, Emeril Lagasse, Marcus Spears as Chief Fry Officer), a recipe and how-to content library, paid digital advertising, social channels, and community programs.

Name

Louisiana Fish Fry

Legal name

Louisiana Fish Fry, Ltd.

Website

https://louisianafishfry.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Louisiana Fish Fry Products is a privately held Baton Rouge, Louisiana manufacturer of branded Cajun and Creole batters, seafood boils, sauces, entree mixes, and seasonings, selling through Walmart, Target, Amazon, its own e-commerce site, and a foodservice division serving restaurants and caterers.

Ownership category

akta.pro rank

Product category

Seasoned Food Coatings and Cajun/Creole Cooking Mixes

NAICS

Food Manufacturing (311), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Other Food Manufacturing (3119), Bakeries and Tortilla Manufacturing (3118)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050)

akta.pro primary industry

BBQ Sauce & Marinades Manufacturing (AFAKADAH)

akta.pro secondary industries

Condiments, Sauces & Dressings (CRADAAAB), Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Prepared Meat & Seafood Entrées with Sides (Complete Meals) (AFANAFAI), Soups, Broths & Meal Starters (CRADAAAF)

Keywords

• Cajun seasoning products
• Seafood boil mixes
• Batter coatings
• Creole cooking ingredients
• Food manufacturing

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Packaged Goods (CPG) - Retail: Louisiana Fish Fry generates revenue through the manufacture and sale of branded Cajun/Creole food products sold at major national and regional grocery retailers (Walmart, Target, Amazon, specialty stores), as well as direct-to-consumer online sales through its website and Amazon storefront.
2. Foodservice / B2B: The company serves restaurants, institutions, and large-event caterers with foodservice-sized product formats, generating B2B revenue from wholesale and bulk product sales.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Louisiana Fish Fry manufactures and sells branded Cajun and Creole cooking products, including seasoned batter and coating mixes, seafood boil seasonings and flavor boosters, table and finishing sauces, marinades, entrée and rice mixes (such as gumbo, etouffée, jambalaya, and red beans and rice), and Cajun spice blends. The portfolio is sold in retail consumer pack sizes through grocery, mass, club, and online channels, with a parallel foodservice line offering bulk packaging for restaurants and institutional buyers.

Product overview

Louisiana Fish Fry is a Baton Rouge-based manufacturer of Cajun and Creole cooking products offering a diverse portfolio of food seasoning and preparation products. The product portfolio spans seven main categories: (1) Batters & Coatings including fish fry and chicken fry mixes in various sizes; (2) Seafood Boils including powdered seasonings, liquid boil, boil boosters, and Cajun Drip butter sauces; (3) Sauces & Marinades including tartar sauce, cocktail sauce, remoulade, hot sauce, and garlic butter; (4) Entrees & Rice Mixes including gumbo base, étouffée base, jambalaya mix, bisque base, and red beans & rice; (5) Spices & Seasonings including Cajun seasoning, blackened seasoning, cayenne pepper, and Trinity Shake; (6) Baking Mixes including cornbread, biscuit, and fruit cobbler; and (7) Gift Boxes. The company emphasizes authentic Louisiana flavor with products designed for home cooks to prepare restaurant-quality Cajun meals. The brand has expanded through celebrity collaborations with Chef Emeril Lagasse and musician Trombone Shorty (Troy Andrews).

Differentiator

Problem solved

Functional benefit

Products and services

• Seasoned Fish Fry Batter

Quantifiable outcome

• 80% of consumers prioritize meals that take 30 minutes or less to prepare

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Trombone Shorty (Troy Andrews)flagshipStrategic or Co-development Partner · 21 May 2026Grammy-winning New Orleans musician Trombone Shorty (Troy Andrews) co-created the Bayou Beat Shorty Shaker, an all-purpose seafood seasoning, with Louisiana Fish Fry. The partnership includes the 'Make Tonight Cajun Night' campaign featuring Trombone Shorty-curated playlists and a short-form video series with Chef Emeril Lagasse. The collaboration targets younger home cooks and leverages New Orleans's cultural identity (both musical and culinary) to bring bold, authentic Cajun flavor to kitchens nationwide.
• Chef Emeril LagasseflagshipStrategic or Co-development Partner · 3 April 2026Celebrity chef Emeril Lagasse partners with Louisiana Fish Fry for a short-form video series showcasing Cajun-inspired recipes using the company's products. The three-part series, released throughout 2026 on Emeril's social media channels, features dishes including Shrimp Boil, Spicy Fried Chicken, and Cajun-Fried Fish. This collaboration is part of the brand's broader marketing strategy to drive consumer engagement and product sales across retailers nationwide, and connects to the 'Make Tonight Cajun Night' initiative co-developed with Trombone Shorty.
• Marcus Spears ('The Big Swagu')coreGTM or Marketing Partner · 19 April 2023Former NFL player and Baton Rouge native Marcus Spears, known as 'The Big Swagu,' was named Chief Fry Officer (CFO) of Louisiana Fish Fry Products. In this role, he serves as a brand ambassador, provides cooking tips, shares recipes, and promotes the brand through media appearances and content creation. Spears created 'The Swagu Special' recipe combining Louisiana Fish Fry's Seasoned Fish Fry and Cajun Fish Fry products.
• Wish to FishminorGTM or Marketing Partner · 16 October 2019Louisiana Fish Fry is a proud partner of Wish to Fish, an organization that sets up fishing experiences for children who might not otherwise have the opportunity. This community partnership aligns with the brand's Louisiana roots and seafood heritage, providing experiential marketing while supporting youth outdoor education.
• Chef Isaac Toups (Toups Meatery)minorStrategic or Co-development PartnerChef Isaac Toups of NOLA's Toups Meatery partnered with Louisiana Fish Fry to create the Louisiana Fried Sazerac—a first-of-its-kind dish inspired by the Super Bowl LIX host city (New Orleans)—using Louisiana Fish Fry's New Orleans-Style Lemon Fish Fry. A portion of proceeds from menu sales at Toups Eatery benefited Toups Family Meal, a non-profit combating food insecurity in New Orleans.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zatarain's: McCormick-owned brand specializing in Cajun and Creole rice mixes, jambalaya, gumbo, and seafood boil seasonings. Most direct competitor in the same Louisiana-style product categories and retail channels as Louisiana Fish Fry.
• Tony Chachere's: Iconic Louisiana-based maker of Cajun seasonings, injectables, and Creole products. Competes head-to-head with Louisiana Fish Fry in seasoning blends, marinades, and batters in U.S. grocery and specialty retail.
• Slap Ya Mama: Family-owned Louisiana Cajun seasoning and sauce brand offering Cajun spice blends, peppers, and batters. Direct peer in both product mix and authentic Louisiana heritage positioning.

Broad incumbents

• McCormick & Company: Largest global spice and seasoning company, with broad portfolio overlap through its McCormick, Zatarain's, and French's brands. Sets category pricing, slotting, and marketing tempo that any mid-sized seasoning brand must compete against.
• Old Bay: McCormick-owned seafood and seasoning brand with strong household penetration in U.S. retail. Adjacent competitor in seafood seasoning occasions, particularly in Mid-Atlantic and Gulf regions.
• Lawry's: McCormick-owned brand of marinades, seasonings, and seasonings, competing for the same retail shelf and consumer occasions (proteins, marinades, weeknight cooking) as Louisiana Fish Fry's batters and seasoning lines.
• French's: McCormick-owned condiment brand with deep U.S. grocery penetration. Competes for condiments, sauce, and cooking-occasion shelf space where LFF markets its sauces, marinades, and gravy mixes.

Regional players

• Tabasco: Louisiana-based McIlhenny Company producing pepper sauces and related seasonings. Shares Louisiana heritage and foodservice presence, and overlaps in hot-sauce and seafood-occasion use cases with LFF's sauce portfolio.

Others

• CajunGrocer.com: Specialty online retailer of Louisiana and Cajun food products, including Louisiana Fish Fry SKUs. Functions both as a distribution channel for LFF and a competitive multi-brand storefront for niche Louisiana-Cajun CPG products.

Emerging players

• Primal Kitchen: Growth-stage better-for-you sauces, marinades, and condiments brand with national retail distribution. Comparable in sauces and marinades format and growth profile, though positioned on clean-label rather than heritage authenticity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LA_Fish_Fry
• YouTubeyoutube.com/@louisianafishfry4318
• Facebookfacebook.com/lafishfry
• Instagraminstagram.com/lafishfry
• Pinterestpinterest.com/LAFishFry
• LinkedInlinkedin.com/company/louisiana-fish-fry-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Louisiana Fish Fry