Wish4Fish

Name

Wish4Fish

Legal name

Wish4Fish

Website

https://wish4fish.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Recreation Media & Marketing Services

NAICS

Fishing (1141)

SIC

Fishing, Hunting And Trapping (900)

akta.pro primary industry

Fishing & Angling Charters / Guides (THAAALAD)

akta.pro secondary industries

Fly Fishing Specialty Retail (CRAMALAD), Fishing & Spearfishing Charters (recreational/eco-managed) (THAAAIAJ)

Keywords

• Fly fishing content
• Hosted fishing trips
• Outdoor media production
• Brand SEO services
• Fishing merchandise

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Content Monetization: Revenue generated from YouTube channel through ad revenue and content partnerships. The channel focuses on fly fishing destination trips, tips, gear reviews, and fishing tactics.
2. Brand and SEO Services: Marketing and SEO services offered to brands, lodges, and outfitters to help them gain online exposure and improve search engine rankings.
3. Hosted Trips: Guided fly fishing trips offered to customers at various destinations worldwide, including Key West, Belize, Louisiana, Labrador, and Bolivia.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Wish4Fish is a fly fishing media company that creates and distributes fly fishing video content on YouTube and across social media, hosts guided fly fishing trips at global destinations (Key West, Belize, Louisiana, Labrador, Bolivia), and sells marketing and SEO exposure services to fly fishing brands, lodges, and outfitters. It also sells fly fishing merchandise such as sling packs through an online shop.

Product overview

Wish4Fish is a fly fishing content creation and media company operating primarily through YouTube as its main platform, supplemented by social media channels (Facebook, Instagram, Tumblr, Pinterest). The company offers a portfolio of three interconnected services: YouTube content creation featuring reviews, tips, and destination adventures; hosted fly fishing trips worldwide; and branding/SEO exposure services for outdoor industry brands, lodges, and outfitters. Additionally, the company operates a merchandise shop selling fly fishing gear and sling packs. The offering is a unified media and marketing services platform rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• YouTube Fly Fishing Content Channel YouTube-based fly fishing content platform featuring destination trip videos, gear reviews, technique tutorials, and tips targeted at fly fishing consumers; also functions as an SEO and branding vehicle for partner brands.
• Hosted Fly Fishing Trips Guided fly fishing experiences at global destinations targeting species such as Tarpon, Permit, Bonefish, Golden Dorado, Brook Trout, and Redfish; offered directly to consumers via direct booking.
• Branding and SEO Exposure Services Marketing and SEO services that leverage the company's YouTube channel authority and social media reach to provide brand exposure, content creation, and improved search engine rankings for fly fishing brands, lodges, and outfitters.
• Fly Fishing Merchandise Shop E-commerce storefront selling branded fly fishing merchandise including sling packs and related outdoor gear to consumers.

Quantifiable outcome

• IGFA World Record achieved - Whiterack Bass All-Tackle Length Fly World Record
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• AirflocoreGTM or Marketing PartnerAirflo is a fly fishing gear manufacturer featured as a partner on the Wish4Fish affiliates page, indicating a brand partnership or sponsorship relationship.
• Fish Fisherman's ChannelminorGTM or Marketing PartnerPartner associated with discount code W4F2022, indicating a promotional/marketing partnership in the fly fishing media space.
• Northern Lights Fishing LodgecoreStrategic or Co-development PartnerFeatured destination partner for Labrador trips hosting Wish4Fish content creators chasing giant Brook Trout, land locked Salmon, Northern Pike. One of the primary hosted trip destinations.
• Tsimane Secure LodgecoreStrategic or Co-development PartnerBolivia-based lodge partner for Golden Dorado fishing trips. Featured destination for Wish4Fish hosted trips targeting massive Golden Dorado, Pacu, and Yatorana.
• Tarpon Caye LodgecoreStrategic or Co-development PartnerBelize lodge partner for Permit, Tarpon and Bonefish fishing. Featured destination for hosted trips with bonus spearfishing experiences.
• Capt Max HamlincoreChannel Partner/ Reseller/ DistributorKey West guide partner specializing in Tarpon fishing. Works with Wish4Fish on hosted trip content creation in the Florida Keys.
• Todd Monson / Louisiana On FlyminorChannel Partner/ Reseller/ DistributorLouisiana guide partner for hosted fly fishing trips, featuring content from last stop in Louisiana.
• Minturn AnglerscoreChannel Partner/ Reseller/ DistributorColorado-based fly fishing guide service where team member Alec Lucas guides on the Eagle and Colorado Rivers, focusing on trophy brown trout and saltwater species.
• Henry's Fork AnglerscoreChannel Partner/ Reseller/ DistributorIdaho-based outfitter where multiple Wish4Fish team members (Colton Scholfield, Shawn McKay, Scott Kennedy, Max Hamlin) work as guides during fishing season. Key partner in the Henry's Fork region.
• Dunoir Fishing AdventuresminorChannel Partner/ Reseller/ DistributorWyoming outfitter where team member Noah Studdard guides alongside Cutthroat Fly Shop & Adventures.
• Cutthroat Fly Shop & AdventuresminorChannel Partner/ Reseller/ DistributorWyoming-based fly shop and guide service partnered with Wish4Fish team member Noah Studdard.
• George Anderson's Yellowstone AnglercoreChannel Partner/ Reseller/ DistributorMontana-based premium fly fishing destination where team member Holden Russell accepted a guiding position in May, representing a prestigious destination partnership.
• Untamed AnglingcoreStrategic or Co-development PartnerFeatured partner for Bolivia lodge operations at Tsimane Secure Lodge, hosting Wish4Fish trips for Golden Dorado fishing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Fly Shop: California-based fly fishing retailer and outfitter running hosted trips, schools, and destination content. Comparable because it bundles e-commerce, hosted trips, and content under one fly fishing brand, much like Wish4Fish.
• Untamed Angling: Boutique fly fishing outfitter operating hosted trips at Tsimane (Bolivia) and other exotic destinations, with strong content marketing. Directly comparable as both a partner and competitor for Wish4Fish's Bolivia and destination trip offering.
• Hatch Magazine: Long-running fly fishing digital magazine and content brand covering gear, destinations, technique, and culture. Comparable as a niche fly fishing media outlet pursuing similar audience monetization (advertising, partnerships, gear affiliate revenue).
• Yellow Dog Flyfishing Adventures: Booking agency and content publisher for hosted fly fishing trips worldwide, with a strong SEO-driven website and lodge partnerships. Closest direct peer to Wish4Fish's hosted-trip-plus-content model.
• Gink & Gasoline: Fly fishing media and trip-planning site with gear reviews, destination guides, and conservation content. Comparable as a digital-first competitor in the same fly fishing content niche.

Others

• Trout Unlimited: Large coldwater conservation non-profit that runs fly fishing content, events, and trips for members. Adjacent comparator as another fly fishing media-and-experiences brand, though structured as a non-profit rather than a for-profit agency.

Broad incumbents

• Orvis: Largest US fly fishing brand combining retail gear, lodges, schools, content (Orvis News, podcast, Friday Fly-Fishing Film Festival), and hosted trips. Directly comparable because it operates the same fly fishing content + trip + retail flywheel Wish4Fish is building, but at vastly greater scale.
• Fly Fisherman Magazine: Established fly fishing media brand (print + digital) covering destinations, techniques, gear, and conservation. Comparable as a content-first competitor targeting the same fly fishing enthusiast audience that Wish4Fish reaches on YouTube and social.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/wish4fish
• Facebookfacebook.com/Wish4Fish
• Instagraminstagram.com/wish4fish
• Pinterestpinterest.com/Wish4Fish
• Xx.com/Wish4FishTV
• LinkedInlinkedin.com/company/wish4fish

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wish4Fish