What AtmanCo does

AtmanCo is a Canadian psychometric software company headquartered in Montreal that has commercialized a multidimensional personality and competency assessment platform built on its proprietary IMDP™ model. The platform helps organizations make hiring, leadership, and development decisions by mapping individuals to six personality styles and evaluating candidates against a library of 60+ competencies, 150+ sub-competencies, and 500+ observable behaviors, with assessments available in eight languages and validated by independent personality researchers across millions of historical employee evaluations.

The core offering is organized into three solution areas: Recruiting & Integration, Management & Leadership, and Competency Development, supported by on-demand sample reports, an interview-guide generator, and team-compatibility and culture-fit analytics. Revenue is generated through a subscription-based enterprise platform with quote-based pricing, professional services such as profile interpretation, team building, executive coaching and conflict resolution, an HR-consultant and strategic-partner channel program with certification and exclusive pricing, and direct-to-consumer e-commerce sales of the Happiness Toolbox product line (Happy Kit, Own Your Style, Uncover Your Essence, How Do You See Me?, stickers, posters).

The company serves over 1,500 organizations across 25 countries, with named enterprise customers spanning retail (Lowe's), manufacturing (Biron, Tata Steel), financial services (Desjardins), transportation (TC), food production (Olymel, Danone), and creative/media (Eltoro Studio). AtmanCo is led by President Marie-Christine Drolet, is publicly listed on TSX Venture under the symbol cve:ATW, operates a Montreal headquarters and a French office in Saint-Germain-en-Laye, and has historically pursued inorganic growth through acquisitions of VuduMobile (2017) and VoxTel RNIS Telecommunications (2016), along with a single disclosed funding round of approximately $386K CAD from Fondaction in 2018.

Name

AtmanCo

Legal name

AtmanCo Inc.

Website

https://atmanco.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

AtmanCo is a Montreal-based psychometric software company that sells an IMDP™-backed assessment platform for hiring, leadership, and competency development to 1,500+ organizations across 25 countries, supplemented by consulting, a partner channel, and direct e-commerce team-building products.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Subscription-based access to the psychometric platform for recruitment, management, and development. Pricing not publicly disclosed.
2. Professional Services: Consulting services including profile interpretation, team analysis, team building, potential evaluation, executive coaching, training, and conflict resolution.
3. Team-Building Products: Direct sales of interactive team-building activities including Happy Kit, Own Your Style, Uncover Your Essence, How Do You See Me card game, stickers, and posters.
4. Partner Program: Channel partners (HR consultants and strategic partners) access platform at discounted rates and may resell or provide services using the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

AtmanCo provides a cloud-based psychometric platform that helps organizations hire, lead, and grow talent using its proprietary IMDP™ multidimensional psychometric model. The platform delivers psychometric assessments, a 60+ competencies library, and personality style analysis covering recruitment, team leadership, and competency development. It also sells interactive Happiness Toolbox team-building products and offers expert-led consulting and certification services.

Product overview

AtmanCo offers an all-in-one psychometric platform designed to help organizations hire, lead, and grow talent. The core platform (AtmanCo Psychometric Platform) provides multidimensional psychometric assessments, a competencies library (60+ skills with 150+ sub-competencies and 500+ observable behaviors), and personality style analysis based on the proprietary IMDP™ model. The platform is organized around three solution areas: Recruiting & Integration (for hiring decisions and onboarding), Management & Leadership (for team engagement and mobilization), and Competency Development (for talent growth). Supporting the platform is the Happiness Toolbox suite of interactive team-building activities including Own Your Style, Uncover Your Essence, How Do You See Me?, Personality Style Stickers, AtmanCo Universe poster, and bundled packages like the Happy Kit. The company also offers consulting services (profile interpretation, team analysis, team building, potential evaluation, executive coaching, training, conflict resolution) and a certification program. The platform is available in multiple languages (French, English, Spanish, Portuguese, German, Italian, Mandarin, Japanese) with GDPR compliance.

Differentiator

Problem solved

Functional benefit

Brands

• IMDP Model: A proprietary multidimensional psychometric model used as the scientific foundation for AtmanCo's assessments.
• Happiness Toolbox
• Personality Styles

Products and services

• AtmanCo Psychometric Platform

Quantifiable outcome

• Teams created based on personality and expertise show increased performance
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature14 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Halifax ConsultingcoreStrategic or Co-development PartnerHR consulting firm that enriches service offering with AtmanCo's science-based psychometric tools. Partner testimonial from Coralia Raducea, HR Consultant, highlights value creation in team interventions.
• GoRHcoreImplementation/ SI/ Consulting PartnerHR consulting partner using AtmanCo as a privileged tool for HR functions across diverse sectors.
• SAP Business Network (Ariba)minorChannel Partner/ Reseller/ DistributorListed as partner in SAP Business Network, enabling B2B procurement connections through Ariba platform.
• Effeo Alliance ConseilcoreStrategic or Co-development PartnerStrategic consulting partner leveraging AtmanCo for HR solutions and client services.
• Iceberg ManagementminorChannel Partner/ Reseller/ DistributorPartner organization using AtmanCo platform for talent management services.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hogan Assessments: Hogan Assessments is one of the most established personality-based assessment providers globally, focused on leadership selection, development, and coaching using proprietary personality inventories. Direct competitor to AtmanCo's psychometric platform across enterprise hiring and leadership use cases.
• Predictive Index (PI): Predictive Index offers a behavioral assessment platform for talent acquisition, team design, and leadership development, with a strong SaaS GTM. Competes directly with AtmanCo's Hire/Lead/Grow solution pillars.
• TTI Success Insights: TTI Success Insights provides multi-science assessments (DISC, Motivators, DNA) for talent management, served heavily through a partner/consultant channel. Directly comparable to AtmanCo's consultant-partner motion and personality style framework.
• AssessFirst: AssessFirst offers personality, motivation, and cognitive assessments for recruitment and talent development, with a strong European footprint including France. Closely aligned to AtmanCo's multidimensional psychometric model and European office presence.
• Caliper (Mercuri Urval): Caliper provides personality and motivation assessments for selection, development, and succession, now part of Mercuri Urval. Direct competitor to AtmanCo's competency-based assessment approach.

Emerging players

• Traitify (by Paradox): Traitify provides visual, mobile-first personality assessments for high-volume hiring, now part of Paradox's conversational AI recruiting platform. Represents the more digitally native, AI-forward edge of the same psychometric assessment category.
• Pymetrics: Pymetrics uses neuroscience-based gamified assessments and audited AI for hiring and internal mobility. Operates in the same talent-assessment category as AtmanCo, with a stronger AI/data-science positioning.
• Plum: Plum provides a talent assessment and people analytics platform measuring traits, cognitive ability, and behavior for hiring and development. Competes in the same SMB/mid-market HR assessment niche with a SaaS-first motion.

Broad incumbents

• SHL (Veritone): SHL is one of the largest global psychometric assessment providers, offering broad talent measurement solutions spanning cognitive ability, personality, and situational judgment. Represents a well-resourced incumbent that overlaps heavily with AtmanCo's enterprise customers.
• Korn Ferry (Assessments): Korn Ferry's assessment solutions include personality inventories, competency frameworks, and leadership development tools. Competes with AtmanCo in the enterprise consulting-and-assessment segment and offers overlapping competency library content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AtmanCo
• YouTubeyoutube.com/channel/UCxVJGB7XZkqL2d_LsT8KJ_g
• Facebookfacebook.com/atmanco
• LinkedInlinkedin.com/company/2017112
• Instagraminstagram.com/atmanco_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AtmanCo