The Predictive Index
The Predictive Index is a behavioral science-based talent optimization platform serving HR leaders, executives, and managers at 10,000+ organizations across 90+ countries, combining validated psychometric assessments with AI-powered analytics for hiring, leadership development, and employee engagement.
- Company typePrivate
- Founded1955
- HeadquartersWestwood, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What The Predictive Index does
The Predictive Index (PI) is a privately held behavioral science-based talent optimization platform founded in 1955 and headquartered in Westwood, Massachusetts. The company offers a suite of validated psychometric assessments—principally the PI Behavioral Assessment and PI Cognitive Assessment—built on more than 70 years of behavioral research, 383 validity studies, and a dataset of 37.5M+ administered assessments. These assessments feed into five integrated software modules: PI Hire (validated hiring), PI Perform (people management, enhanced by the October 2023 acquisition of Charma), PI Manage (leadership development), PI Diagnose (employee engagement via pulse surveys), and PI Design (team development). The platform is positioned as a single source of behavioral truth across the employee lifecycle, with AI-powered capabilities layered over the underlying psychometric data for predictive analytics, personalized recommendations, and process automation.
The company's commercial model is a tiered SaaS subscription, primarily sold through a hybrid go-to-market motion combining direct enterprise field sales, inside sales for mid-market, a self-serve product-led growth entry point (free PI Behavioral Assessment at try.predictiveindex.com), and a global network of 800+ certified implementation and consulting partners. Revenue mechanics are not publicly disclosed, but pricing is quote-based, billed annually, and segmented by organization size and feature access. The company sells into HR leaders, executive leaders, and people managers across five core verticals—Manufacturing, Construction, Software & Tech, Healthcare, and Financial Services—and claims 10,000+ client organizations across 90+ countries. Distribution is materially amplified by certified partners such as Wipfli Advisory, Humanostics, and PI Midlantic, who deliver implementation, training, and reseller services. The company's intellectual property portfolio includes registered trademarks for the PI Behavioral Assessment, PI Cognitive Assessment, Reference Profiles, and the Talent Optimization methodology, and it is ranked #1 in G2's Talent Assessment Software category.
Operationally, PI has raised a disclosed cumulative total of approximately $100.99 million across multiple rounds, including a $50 million General Catalyst round in January 2019 and a $30 million minority investment from JM Family Enterprises in September 2022. In March 2026, the company appointed Lance Neuhauser—an AI-veteran entrepreneur (co-founder of Resolution Media and 4C Insights, founder of AI platform Wendy)—as Chief Executive Officer, signaling an explicit strategic pivot toward deeper AI integration across the platform. The company is incorporated as Predictive Index, LLC, has 251–500 employees, and maintains enterprise-grade technology infrastructure on Microsoft Azure with Snowflake for analytics, Salesforce for CRM, and Auth0 for identity.
The Predictive Index firmographics
Firmographics- Name
- The Predictive Index
- Legal name
- Predictive Index, LLC
- Website
- https://predictiveindex.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Predictive Index is a behavioral science-based talent optimization platform serving HR leaders, executives, and managers at 10,000+ organizations across 90+ countries, combining validated psychometric assessments with AI-powered analytics for hiring, leadership development, and employee engagement.
- Ownership category
- akta.pro rank
The Predictive Index industry classification
Industry- Product category
- Talent Optimization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personality & Behavioral Assessments (BPACAMAC)
- akta.pro secondary industries
- Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH)
Keywords
Where The Predictive Index is headquartered
LocationHeadquarters
- HQ city
- Westwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Predictive Index business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Platform Subscription: The Predictive Index operates primarily on a subscription model, providing access to its talent optimization platform including assessments, analytics, and management tools. Pricing is likely tiered based on organization size and feature access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform with full talent optimization capabilities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
The Predictive Index product offering
Product offeringCore offering
The Predictive Index sells a subscription-based talent optimization software platform that combines validated behavioral and cognitive psychometric assessments with AI-powered analytics across the employee lifecycle. Its core deliverables are the PI Behavioral Assessment and PI Cognitive Assessment, integrated into modules for hiring, people management, leadership development, engagement, and team design, augmented by the Charma performance management platform acquired in 2023.
Product overview
The Predictive Index is a talent optimization platform that evolved from a pre-hire assessment tool into a comprehensive behavioral science-powered HR platform. The core offering is the PI Talent Optimization Platform, which includes the flagship PI Behavioral Assessment and PI Cognitive Assessment as foundational tools. These assessments feed into multiple integrated modules: PI Hire (validated hiring), PI Perform (people management/performance management), PI Manage (leadership development), PI Diagnose (employee engagement), and PI Design (team development). The platform weaves behavioral insights across the entire employee lifecycle, creating a single source of truth for how people work, lead, and grow. In October 2023, PI expanded its post-hire capabilities through the acquisition of Charma, a performance management platform that added team performance, goals, and feedback features. PI Learn provides education and certification resources alongside the software platform.
Differentiator
Problem solved
Functional benefit
Brands
- Charma: Performance management platform acquired by The Predictive Index in October 2023, offering goal setting, feedback, and team collaboration tools integrated into PI's talent optimization suite.
Products and services
- PI Talent Optimization Platform
Quantifiable outcome
- 12% EBITDA growth
- +4 more outcomes
Companies that use The Predictive Index
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles2 records
The Predictive Index technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
The Predictive Index partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- CharmacoreThe Predictive Index acquired Charma, a performance management platform, in October 2023. The merger enhances PI's talent optimization offerings by incorporating Charma's post-hire solutions with PI's behavioral science data, fostering a comprehensive management tool. Charma's team joined PI and continues product development under PI's structure.
- Wipfli Advisory LLCcoreWipfli Advisory LLC is a certified PI partner since 1987 with 3,000+ associates and 48 offices in the U.S., Philippines, and India. They provide talent optimization consulting, organizational development, leadership development, and change management services. Partners Jeff Wulf and Heather Debelak lead PI consulting services.
- Auth0supportingIdentity management subprocessors providing authentication infrastructure for the PI platform.
- Microsoft AzuresupportingCloud infrastructure and data hosting platform for PI's products and services.
- SalesforcesupportingCRM platform for managing customer relationships and sales processes.
- SnowflakesupportingData warehouse platform used for analytics and data processing.
- HumanosticscoreGlobal certified PI partner with offices across multiple countries including Australia, UK, Germany, Singapore, Indonesia, Thailand, Malaysia, Netherlands, Poland, Belgium, Iceland, Norway. One of the largest regional partners in PI's network.
- PI MidlanticcoreCertified PI partner operating across the Mid-Atlantic US region with offices in Maryland, Virginia, Pennsylvania, Delaware, New Jersey, New York, and California. Specializes in regional enterprise deployments.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
The Predictive Index competitors and assessment
Company assessmentDirect peers
- Hogan Assessments: Hogan is a long-established provider of personality and behavioral assessments used for hiring, leadership development and executive succession — directly overlapping with PI Behavioral Assessment, PI Cognitive Assessment and PI Manage use cases for HR and executive buyers.
- Gallup: Gallup's CliftonStrengths is the most recognizable personality/behavioral assessment franchise for workplace use, competing head-to-head with PI Behavioral Assessment and PI Diagnose engagement offerings across enterprise HR and people-development budgets.
- Wiley (Everything DiSC): Everything DiSC is a personality/behavioral assessment product widely used in team development, leadership training and sales — competing directly with PI's behavioral assessment, Reference Profiles and PI Design team-development modules.
- SHL: SHL provides psychometric assessments, cognitive tests and talent analytics for high-volume hiring and leadership — directly comparable to PI Hire, PI Cognitive Assessment and the platform's predictive-analytics value proposition for enterprise talent decisions.
- Harver: Harver (which absorbed Pymetrics) offers AI-driven behavioral and cognitive assessments for pre-hire selection and volume hiring, making it a direct competitor to PI Hire and PI Behavioral Assessment, especially with mid-market and enterprise recruiters.
Broad incumbents
- Korn Ferry: Korn Ferry's Talent Consulting and KF Assessments businesses span assessment, leadership development, succession and broader talent management — overlapping with PI's full lifecycle platform but delivered as part of a much wider executive search and consulting portfolio.
- Mercer: Mercer is a global HR consulting and advisory firm that bundles assessments, engagement surveys and people analytics with broader compensation, benefits and talent advisory work — a broad incumbent alternative to PI's platform-plus-partner model.
- Workday: Workday's HCM and Peakon employee engagement products increasingly embed talent and engagement functionality that overlaps with PI Hire, PI Diagnose and PI Perform — relevant as enterprise buyers consolidate HR tooling into mega-suites.
Emerging players
- Culture Amp: Culture Amp is an employee engagement and performance platform with growing assessment and people-science capabilities — partial overlap with PI Diagnose (engagement) and PI Perform (performance management) in the mid-market and enterprise HR buyer.
- Humu: Humu applies behavioral science and AI-driven nudges to manager and employee behavior change, conceptually adjacent to PI Manage and PI Diagnose — competing for a share of the same people-science budget, though with a narrower product surface.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Predictive Index social profiles
Digital presenceThe Predictive Index financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Predictive Index leadership team
Management profileNumber of profiles
Profiles8 records
The Predictive Index subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Predictive Index funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Predictive Index M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Predictive Index
What does The Predictive Index do?
The Predictive Index sells a subscription-based talent optimization software platform that combines validated behavioral and cognitive psychometric assessments with AI-powered analytics across the employee lifecycle. Its core deliverables are the PI Behavioral Assessment and PI Cognitive Assessment, integrated into modules for hiring, people management, leadership development, engagement, and team design, augmented by the Charma performance management platform acquired in 2023.
Is The Predictive Index a public or private company?
The Predictive Index is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Predictive Index founded?
The Predictive Index was founded in 1955. It employs 251 to 500 people.
Where is The Predictive Index based?
The Predictive Index is headquartered in Westwood, United States, in the North America region.
How does The Predictive Index make money?
One revenue line is on record: software Platform Subscription.
Who are The Predictive Index's main competitors?
Direct peers on record are Hogan Assessments, Gallup, Wiley (Everything DiSC), SHL and Harver. Broad incumbents are Korn Ferry, Mercer and Workday. Emerging players are Culture Amp and Humu.
Does The Predictive Index have an API?
No public API is recorded for The Predictive Index.
What industry is The Predictive Index in?
The Predictive Index's product category is Talent Optimization Software. Its primary akta.pro industry code is BPACAMAC, Personality & Behavioral Assessments, with a secondary code of BPACAMAI, Emotional Intelligence, Motivation & Culture-Fit Assessments. Its NAICS code is 5132 and its SIC code is 7372.