Walpole Outdoors

Name

Walpole Outdoors

Legal name

Walpole Outdoors

Website

http://walpoleoutdoors.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

Walpole Outdoors is a family-owned manufacturer and retailer founded in 1933 that designs, fabricates, and installs handcrafted outdoor structures — fences, pergolas, arbors, gates, railings, and outdoor kitchens — for residential and commercial customers across 11 Eastern US states.

Ownership category

akta.pro rank

Product category

Outdoor Structures and Living Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Other Building Material Dealers (444180)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

akta.pro secondary industries

Pergolas, Gazebos & Shade Structures (HSAPALAD), Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)

Keywords

• Handcrafted outdoor structures
• Custom pergolas and arbors
• Residential fencing and gates
• Solid cellular vinyl fabrication
• Outdoor living products

Headquarters

HQ city

Walpole

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Sale of handcrafted outdoor structures including fences, pergolas, arbors, gates, railings, cupolas, outdoor kitchens, outdoor showers, small buildings, and accessories. Products available in standard designs (ready-to-ship) and custom configurations (made to order).
2. Installation Services: Full installation services for projects near showroom locations, or remote contractor support for projects beyond service areas. Pricing for products does not include installation.
3. Design Consulting Services: Complimentary in-home design consultations including measurements, detailed proposals, and guidance on styles and accessories. National Sales department provides remote design assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Walpole Outdoors handcrafts and sells custom and standard outdoor structures including fences, pergolas, arbors, driveway and walkway gates, railings, outdoor kitchens, outdoor shower enclosures, cupolas, small buildings, and signs/flagpoles. Products are manufactured primarily from solid cellular vinyl and wood in New England facilities and sold through company-owned showrooms, an e-commerce platform, in-home design consultations, and a dedicated trade professional program.

Product overview

Walpole Outdoors is an outdoor living products company offering a comprehensive portfolio of handcrafted fencing, pergolas, arbors, gates, railings, outdoor kitchens, showers, cupolas, and small buildings. The company operates a three-tier product model: (1) Standard Designs - ready-to-install prefabricated products, (2) Custom Designs - fully customized structures built to specification, and (3) Online Shop - ready-to-ship accessories and smaller products. Key product lines include the Ambiance Louvered Room Elite Pergola featuring motorized patent-pending louver technology, the Signature Outdoor Kitchens collection (offered through Danver partnership), over 35 fence designs, 18 driveway gate styles, 11 walkway gate options, and various pergola styles including Cedar, Lockhart, Straight Top, and Arched configurations. Products are manufactured in solid cellular vinyl, wood (cedar), and metal. The company also serves commercial clients through its trade professional program. Corporate headquarters is located in Foxborough, MA with retail showrooms across 11 states.

Differentiator

Problem solved

Functional benefit

Brands

• Finyl Products: Architectural Millwork brand under Walpole Outdoors

Products and services

• Standard Arbor Collection A ready-to-install collection of handcrafted arbors in standard designs, including Arched Arbor, Brookfield Arbor, Crescent Arbor, Classic Gateway Arbor, and Single Arch Arbor, priced from $918 to $7,855. Made-to-order with shipping coordinated through a Walpole representative; intended for residential landscape accent and entryway applications.
• Standard Fence Collection Over 35 handcrafted fence designs including Brentwood, Cambridge, Cape Cod Picket, Chesapeake, Chestnut Hill, and Chilmark styles with various lattice topper options. All custom-made to order in solid cellular vinyl or wood for residential and commercial privacy, security, and curb appeal.
• Driveway Gate Collection 18 handcrafted driveway gate designs including Chestnut Hill Picket, Chippendale Drive Gate, Cohasset, Farmstyle Post & Rail, Metal Driveway Gate, and Montauk Horizontal/Vertical configurations for residential and estate entryways.
• Walkway Gate Collection 11 walkway gate designs including Basking Ridge Gate, Bristol Walk Gate, Chelsea Picket Gate, Chippendale Star Walk Gate, Hampton Single and Double Gates, and Seaview Walk Gate, priced from $1,665 to $4,490.
• Standard Pergola Designs Pergola designs available in attached and freestanding configurations, including Straight Top, Arched Top, and Lockhart Freestanding Pergola Kit options, with round or square column choices. Priced from $3,779 to $21,995 depending on configuration.
• Ambiance Louvered Room Elite Pergola Premium motorized louvered pergola system with patent-pending technology, featuring 8\" x 8\" reinforced posts and beams, available in Umbra Gray, White, and Black. Includes add-on features such as LED lighting, motorized side screens, solid wall panels, fan bar, and heaters. Pricing is quote-based.
• Signature Outdoor Kitchens Premium outdoor kitchen collections offered through the Danver partnership, featuring frameless European-style cabinetry with powder-coat finishes. Models include Haven ($14,163), Arbor ($18,153), Veranda ($19,347), Retreat ($19,577), Oasis ($20,832), Grove ($23,826), and Alcove ($24,576).
• Lattice & Trellis Collection 12 lattice and trellis products including Cameo Lattice Panel, Manhasset Lattice Panel Kit, Rectangular Standard Lattice Panel, Sheldon Trellis Bracket, Woodbury Lattice Panel, and Trellis Lathing, priced from $103 to $1,337 for decorative screening and plant support.
• Outdoor Shower Enclosures 7 outdoor shower enclosure designs including Board & Topper, Cedar Shower Deck, Horizontal Universal, Louvered, and Universal enclosures, priced from $289 to $7,395 for residential outdoor bathing installations.
• Cupola Collection 3 cupola designs: Brittany ($838-$2,223), Ipswich ($1,415-$2,958), and Wynnfield ($837-$2,043) for rooftop and outbuilding architectural accents.
• Small Buildings & Sheds 5 small building designs including Cape Codder, Cuttyhunk, Quivett Cape, Stony Brook Saltbox, and Vineyard Overhang, plus Pine Harbor custom sheds and cabanas available through select showroom locations.
• Railings Collection Custom railing designs including Jamestown Railing and Pendleton Railing for residential deck and porch installations.
• Signs, Mailbox Posts & Flagpoles Handcrafted signage and flagpole products including Custom One-Sided Oval Sign ($189-$599), Fiberglass Flagpole ($859-$999), and Handcrafted Two Sided Oval Sign ($619-$849) for residential and property identification.
• Online Shop Products Ready-to-ship accessories available for direct online purchase including Flags & Flagpoles, Garden Accessories, Hardware, Lattice, Lights & Light Posts, Mailboxes & Mail Posts, Planters/Window Boxes/Obelisks, Shower Accessories, Signs, and Weathervanes.
• Custom Design Services Full-service custom design collaboration working from professional drawings, sketches, photographs, or ideas to create custom outdoor structures tailored to customer specifications, available across all product categories.
• Custom Commercial Projects Professional commercial project services including custom pergolas, railings, and architectural millwork for architects, builders, developers, and commercial property owners, with project support, installation coordination, and remote contractor support for projects beyond local service areas.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered subsidiary, core, flagship and minor.

• Finyl ProductssubsidiaryOthersArchitectural Millwork brand operating as a Walpole Outdoors brand. Located at 255 Patriot Place, Foxborough, MA 02035.
• Sherwin WilliamscoreStrategic or Co-development PartnerTwo-year collaborative development partnership to create a unique high-performance coating for solid cellular vinyl products. Recognized for aesthetic value and natural resemblance to wood. Partnership enabled creation of 50+ proprietary dies for seamless components.
• DanvercoreChannel Partner/ Reseller/ DistributorWalpole offers Danver outdoor kitchens featuring frameless European-style cabinetry in a range of powder-coat finishes. Part of standard and custom outdoor kitchen offerings.
• PBS This Old HouseflagshipOthersWalpole Woodworkers appeared on the premier episode of PBS TV's This Old House in 1974. The relationship continues today.
• Pine HarborminorChannel Partner/ Reseller/ DistributorWalpole offers Pine Harbor small buildings (sheds, cabanas) through select showroom locations including Hyannis and Harwich, MA.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Barrette Outdoor Living: North America's largest manufacturer of vinyl and aluminum fencing, railings, and outdoor structures. Direct competitor to Walpole in custom vinyl fences, pergolas, and outdoor living products across both residential and trade channels.
• Fortress Building Products: Manufacturer of outdoor fencing, railing, pergola, and structural framing systems serving both residential and commercial markets. Overlaps directly with Walpole's pergola, railing, and custom structure offerings, with comparable premium positioning.
• Backyard Discovery: Manufacturer of ready-to-assemble pergolas, gazebos, sheds, and outdoor structures sold through retail and online channels. Comparable product breadth and adjacent go-to-market through showrooms and mass retail, though more standardized and less custom than Walpole.

Broad incumbents

• AZEK Company: Public company producing TimberTech composite decking, AZEK trim/molding, and railings under a large outdoor-living portfolio. Competes with Walpole in premium decking, railings, and outdoor structures via mass-market distribution and dealer networks.
• Trex Company: Largest manufacturer of composite decking and railings, with growing pergola and outdoor structure lines through Trex Enhance and Trex Outdoor Lighting. Head-to-head competitor for premium outdoor living projects, though distribution is more retail-channel dependent.
• Sunjoy: Large-volume importer and seller of outdoor pergolas, gazebos, canopies, and patio structures through major retailers. Competes with Walpole at the lower-priced end of the pergola/outdoor structure market, especially via online channels.
• Polywood: Manufacturer of premium outdoor furniture and outdoor structures made from recycled materials, sold via DTC and dealers. Adjacent competitor in the premium outdoor living category with overlapping affluent-customer base, though focused primarily on furniture.

Others

• Master Halco: Largest North American wholesale distributor of fencing, gates, and outdoor access products to lumber yards and fence contractors. Adjacent rather than directly competitive, but services overlapping trade-pro and contractor customers for fence materials.

Emerging players

• StruXure Outdoor: Specialist in motorized louvered pergola systems with comparable Ambiance-style functionality. Most direct competitor to Walpole's patent-pending Ambiance Elite product in the premium, tech-enabled outdoor pergola category.

Regional players

• Cedar Safe: Manufacturer of Western Red Cedar outdoor structures including pergolas, gazebos, and pavilions for residential and light commercial markets. Comparable premium materials-based outdoor structure business though typically operating with a different regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/walpoleoutdoors
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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walpole Outdoors