One Brands

What One Brands does

One Brands, originally founded in 1999 by Ron McAfee as Oh Yeah! Nutrition and later rebranded, is a US-based protein bar company that operates as a wholly-owned subsidiary of The Hershey Company (NYSE: HSY) following its 2022 acquisition. The company's core product is a portfolio of high-protein, low-sugar snack bars delivering 18-20g of protein and only 1-3g of sugar per 2.12 oz serving, with all SKUs certified gluten-free and most certified Kosher (OU). Its product line spans 15+ flavors including original ONE BARS variants (Maple Glazed Doughnut, Birthday Cake, Chocolate Chip Cookie Dough, Peanut Butter Cup, Cinnamon Roll, Blueberry Cobbler, Chocolate Almond Bliss, Lemon Cake, Fruity Cereal, S'mores) and a growing co-branded lineup leveraging Hershey's IP (ONE Hershey's Double Chocolate, ONE Hershey's Cookies 'n' Creme, ONE Reese's Peanut Butter Lovers, and the newly launched ONE x Reese's Peanut Butter Chocolate Layered Protein Bar).

The company serves health-conscious general consumers, fitness enthusiasts and athletes, and gluten-free seekers through a multi-channel go-to-market: direct-to-consumer via its own e-commerce site, Amazon as the primary online marketplace (and launch channel for new products), and US retail distribution enabled by Hershey's national shelf presence, with limited Canadian availability. Pricing is not publicly disclosed but the format offers single bars, 4-count, and 12-count packs. Revenue is generated entirely through one-time product sales (CPG model) and is not separately disclosed from Hershey's consolidated financials.

The underlying technology is food formulation rather than software: a proprietary protein bar formulation system that maintains dessert-level taste (including licensed Hershey/Reese's flavors) at low sugar content and high protein density. There are no disclosed software platforms, APIs, AI/ML systems, or digital product components — the company's competitive differentiation rests on brand licensing, formulation, and Hershey's distribution infrastructure rather than on technology stacks.

Name

One Brands

Legal name

ONE Brands

Website

https://one1brands.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

One Brands is a Charlotte-based protein bar company and wholly-owned subsidiary of The Hershey Company, selling 15+ SKUs of high-protein (18-20g), low-sugar (1-3g) gluten-free bars through Amazon, US retail, and DTC channels to health-conscious consumers, fitness enthusiasts, and gluten-free seekers.

Ownership category

akta.pro rank

Product category

Protein Snack Bars

NAICS

Other Snack Food Manufacturing (311919)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industries

Grain-Based Breakfast & Nutrition Bars Manufacturing (cereal bars, granola bars) (AFAKABAI), Health/Protein Snack Bars Manufacturing (AFAKAIAN)

Keywords

• Protein snack bars
• Low sugar nutrition bars
• Gluten free protein bars
• Better for you snacks
• Confectionery flavored protein bars

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Protein Bar Sales: ONE Brands generates revenue through direct sales of protein bars in various formats (single bars, 4-count boxes, 12-count boxes) through e-commerce and retail channels

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

One Brands manufactures and sells a portfolio of high-protein, low-sugar snack bars under the ONE BARS brand, each delivering 18-20g of protein and 1-3g of sugar per 2.12 oz bar. The line includes original dessert-inspired flavors (Chocolate Chip Cookie Dough, Peanut Butter Cup, Birthday Cake, Blueberry Cobbler, Maple Glazed Doughnut, Cinnamon Roll, Lemon Cake, Fruity Cereal, S'mores, Chocolate Almond Bliss) and licensed Hershey's and Reese's co-branded varieties (Double Chocolate, Cookies 'N' Creme, Peanut Butter Lovers, Peanut Butter Chocolate Layered).

Product overview

ONE Brands is a protein bar company and subsidiary of The Hershey Company, offering a portfolio of high-protein snack bars designed for consumers seeking great taste without compromising on nutrition. The product line consists primarily of ONE BARS protein bars available in various flavors including Chocolate Chip Cookie Dough, Peanut Butter Cup, Birthday Cake, Blueberry Cobbler, Cinnamon Roll, Maple Glazed Doughnut, Lemon Cake, Fruity Cereal, S'mores, and Chocolate Almond Bliss. The portfolio also includes co-branded Hershey and Reese's licensed flavors such as Double Chocolate, Cookies 'N' Creme, Peanut Butter Lovers, and the new Peanut Butter Chocolate Layered format. All bars provide 18-20g of protein and 1-3g of sugar per serving, are gluten-free, and are marketed as guilt-free indulgences combining dessert-level flavors with functional nutrition for workouts, breakfast, or on-the-go snacking.

Differentiator

Problem solved

Functional benefit

Brands

• ONE REESE'S: A collaboration sub-brand featuring Reese's peanut butter and chocolate flavored protein bars, including the Layered Protein Bar and Peanut Butter Lovers variants.
• ONE HERSHEY'S

Products and services

• ONE REESE'S Peanut Butter Chocolate Flavored Layered Protein Bar A layered protein bar combining Reese's peanut butter and chocolate flavor with 18g of protein and 2g of sugar, featuring multiple texture layers for an indulgent taste experience. Targeted at consumers seeking functional nutrition with familiar confectionery flavor.
• ONE HERSHEY'S Double Chocolate Flavored Protein Bar A protein bar inspired by classic HERSHEY'S chocolate, delivering 18g of protein and 1g of sugar for indulgent chocolate flavor with functional nutrition. Targeted at chocolate lovers seeking a high-protein, low-sugar snack.
• ONE REESE'S Peanut Butter Lovers Flavored Protein Bar A protein bar featuring Reese's Peanut Butter Lovers flavor with 18g of protein and 3g of sugar, delivering an intense peanut butter taste. Targeted at peanut butter enthusiasts seeking high-protein snacking.
• ONE HERSHEY'S Cookies 'N' Creme Flavored Protein Bar A protein bar with Hershey's Cookies 'N' Creme flavor, containing 18g of protein and 3g of sugar for an indulgent cookie-and-cream taste. Targeted at consumers seeking a low-sugar alternative to traditional candy bars.
• ONE BARS Maple Glazed Doughnut Flavored Protein Bar A protein bar capturing the taste of maple glazed doughnuts with 20g of protein and 1g of sugar, suitable as a high-protein breakfast or snack. Targeted at consumers seeking a sweet, indulgent breakfast or on-the-go protein option.
• ONE BARS Birthday Cake Flavored Protein Bar A celebratory protein bar with birthday cake flavor, delivering 20g of protein and 1g of sugar for a sweet treat without the guilt. Targeted at consumers seeking a low-sugar dessert-style snack.
• ONE BARS Chocolate Chip Cookie Dough Flavored Protein Bar A protein bar with chocolate chip cookie dough flavor, offering 20g of protein and 1g of sugar as an after-workout or on-the-go snack. Targeted at fitness consumers and general snackers.
• ONE BARS Peanut Butter Cup Flavored Protein Bar A gluten-free protein bar combining peanut butter and chocolate flavors with 20g of protein and 1g of sugar for a guilt-free, candy-inspired treat. Targeted at consumers seeking a low-sugar peanut butter cup alternative.
• ONE BARS Cinnamon Roll Flavored Protein Bar A protein bar delivering the taste of freshly baked cinnamon rolls with 20g of protein and 1g of sugar, functioning as a pre-workout snack. Targeted at fitness consumers and dessert-style snackers.
• ONE BARS Blueberry Cobbler Flavored Protein Bar A protein bar inspired by blueberry cobbler with 20g of protein and 1g of sugar, featuring blueberry and sweet crusty topping flavors as a post-workout snack. Targeted at consumers seeking fruit-forward, low-sugar protein snacks.
• ONE BARS Chocolate Almond Bliss Flavored Protein Bar A gluten-free coconut almond protein bar combining chocolate and almond flavors with 20g of protein and 1g of sugar for an indulgent snack experience. Targeted at consumers seeking gluten-free, dessert-style protein options.
• ONE BARS Lemon Cake Flavored Protein Bar A protein bar with sweet and tart lemon cake flavor containing 20g of protein and 1g of sugar, providing energy for gym sessions or long work hours. Targeted at consumers seeking a citrus dessert alternative in protein form.
• ONE BARS Fruity Cereal Flavored Protein Bar A protein bar capturing fruity cereal taste with 20g of protein and 1g of sugar, offering a grown-up twist on a childhood cereal favorite. Targeted at consumers nostalgic for fruity cereal flavors.
• ONE BARS S'mores Flavored Protein Bar A protein bar combining marshmallow, chocolate, and graham cracker flavors reminiscent of campfire s'mores with 20g of protein and 1g of sugar. Targeted at consumers seeking a low-sugar s'mores-flavored indulgence.

Quantifiable outcome

• 18-20g protein per bar with only 1-3g sugar

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• The Hershey CompanycoreStrategic or Co-development Partner · 18 June 2026ONE Brands is a subsidiary of The Hershey Company. The partnership involves product licensing allowing ONE Brands to use Hershey's iconic brands including Reese's and Hershey's in protein bar formulations. The ONE x Reese's Peanut Butter Chocolate Flavored Layered Protein Bar represents a key product launch as part of Hershey's strategy to expand its protein portfolio.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon serves as the primary e-commerce distribution partner for ONE Brands, hosting the brand's products on their marketplace platform. The Reese's layered protein bar launched first on Amazon as part of the go-to-market strategy.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Quest Nutrition: Quest Nutrition is a leading direct competitor in the high-protein, low-sugar nutrition bar category, with a comparable product positioning (20g+ protein, low sugar), similar DTC and retail distribution model, and overlapping target customers (fitness enthusiasts and health-conscious snackers).
• RXBAR: RXBAR (owned by Kellogg's / Kellanova) is a direct competitor in the protein/whole-food bar category, targeting similar health-conscious consumers with high-protein, clean-ingredient bar products distributed across US mass and grocery retail channels.
• Barebells: Barebells is a fast-growing protein bar brand competing directly in the high-protein, low-sugar, indulgent-flavor segment — the same positioning ONE occupies — with parallel retail and DTC distribution and a similar target consumer (fitness and lifestyle snackers).
• Built Bar: Built Bar is a direct protein bar competitor offering 17g protein with low sugar and dessert-inspired flavors, targeting the same fitness-and-indulgence crossover consumer as ONE Brands with overlapping retail and e-commerce distribution.
• KIND Snacks: KIND (owned by Mars) is a broad incumbent competitor in the better-for-you snack bar category, overlapping with ONE on the health-conscious consumer and the premium bar segment, with a much wider portfolio of nut-, fruit-, and protein-based bars.
• Perfect Bar: Perfect Bar is a direct competitor in the protein/refrigerated nutrition bar segment, positioning whole-food protein and indulgent flavors to a similar health-conscious consumer base, with comparable grocery and DTC distribution.
• Atkins / Think!: Atkins and its Think! protein bar line (owned by Simply Good Foods) compete directly with ONE in the high-protein, low-sugar nutrition bar category, targeting consumers managing macros with comparable product formats and retail distribution.

Broad incumbents

• Clif Bar: Clif Bar (owned by Mondelez) is a broader incumbent in the energy/nutrition bar category with a wider portfolio (energy bars, protein bars, bars for kids), competing with ONE for the same health-conscious athlete and active-lifestyle consumer.

Emerging players

• GoMacro: GoMacro is a niche competitor focused on organic, vegan, and clean-ingredient nutrition bars, addressing a more specialized segment of the same better-for-you bar consumer that ONE targets.
• Premier Protein: Premier Protein (owned by BellRing Brands) is an emerging category competitor in the high-protein better-for-you snack space; while anchored in shakes, its bar line competes for the same protein-forward consumer and overlaps in retail placement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/one1brands
• Instagraminstagram.com/one1brands
• TikToktiktok.com/@one1brands
• Pinterestpinterest.com/one1brands
• Xx.com/one1brands
• LinkedInlinkedin.com/company/ohyeah-nutrition

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Brands