4-Star Electric Ltd
4-Star Electric Ltd is a family-owned electrical services contractor founded in 1989, serving Calgary and 10 surrounding communities with residential and commercial installations, repairs, inspections, and emergency services. The company operates a 24/7 'Warehouse on Wheels' field-service model and offers a subscription Home Protection Plan membership for recurring revenue.
- Company typePrivate
- Founded1989
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What 4-Star Electric Ltd does
4-Star Electric Ltd is a family-owned electrical services contractor founded in 1989 by John and Irene Vannus and headquartered in Calgary, Alberta. The company provides residential and commercial electrical services including installations, repairs, inspections, and maintenance, with a 'Warehouse on Wheels' operating model in which electricians arrive in fully stocked service vehicles to enable same-day job completion. Its service portfolio spans home lighting, electrical panel upgrades, smoke/CO detectors, EV charger installation, underground electrical repairs, whole-home surge protection, emergency services, electrical inspections, aluminum wiring replacement, and smart home automation, plus a dedicated property manager / commercial maintenance offering.
The company's revenue model combines transactional service fees (residential and commercial one-time work), a recurring Home Protection Plan membership at $24.79/month that delivers priority booking, free inspections, a 6-year product guarantee, and 10% service discounts, and ongoing commercial maintenance contracts. Go-to-market is direct-to-consumer field service with 24/7/365 phone and online booking, supported by local SEO, content marketing via the 4star-blog, organic social (Facebook, X, Instagram), word-of-mouth referrals, and a third-party review base of 1,100+ Google reviews at 4.9 stars.
Service area spans Calgary and 10 surrounding communities within approximately 100 km (Airdrie, Cochrane, Okotoks, High River, Banff, Canmore, Chestermere, Strathmore, Langdon, Crossfield). Ownership and operations remain with the founding family — Denny Vannus (Director, 25-year tenure, master/journeyman licensed, PEC) and Dustin Vannus are actively involved alongside the founders. The company is privately held with no external funding, no parent company, and no subsidiaries disclosed.
4-Star Electric Ltd firmographics
Firmographics- Name
- 4-Star Electric Ltd
- Legal name
- 4-Star Electric Ltd.
- Website
- https://4starelectric.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 4-Star Electric Ltd is a family-owned electrical services contractor founded in 1989, serving Calgary and 10 surrounding communities with residential and commercial installations, repairs, inspections, and emergency services. The company operates a 24/7 'Warehouse on Wheels' field-service model and offers a subscription Home Protection Plan membership for recurring revenue.
- Ownership category
- akta.pro rank
4-Star Electric Ltd industry classification
Industry- Product category
- Electrical Contracting Services
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Electrical Panel Upgrades & Service Changes (HSAOADAB)
- akta.pro secondary industries
- Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD), Surge Protection & Power Conditioning (Whole-Home/Point-of-Use) (HSAOADAH), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
Keywords
Where 4-Star Electric Ltd is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
4-Star Electric Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Residential Electrical Services: One-time service fees for residential electrical work including repairs, installations, upgrades, and inspections. Pricing is provided upfront before work begins. Includes services such as lighting installation, panel upgrades, EV charger installation, smoke/CO detector installation, aluminum wiring replacement, and surge protection.
- Commercial Electrical Services: Service fees for commercial electrical projects of any size, from small service work to large renovations. Pricing is provided upfront with approval required before work begins. Includes warehouse lighting, LED upgrades, emergency lighting, and computer/data cabling.
- Home Protection Plan Membership: Monthly subscription at $24.79/month providing priority booking, free electrical safety inspections, exclusive member specials, a 6-year product guarantee (vs. 3 years standard), 10% savings on all services, and waived service fees. The membership is fully transferable between homeowners of the same property.
- Property Manager / Commercial Maintenance: Ongoing electrical maintenance contracts for property managers and commercial building owners, designed to reduce risk, control costs, and protect buildings through regular inspections and preventive maintenance.
- EV Charger Installation: One-time installation fees for Level 1 and Level 2 EV/Tesla home charger installations, including electrical panel assessment and potential upgrades.
- Emergency Electrical Services: Emergency service fees for 24/7 urgent electrical issues including power outages, exposed live wires, sparking outlets, and other electrical hazards. Service available around the clock every day of the year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Home Protection Plan Membership at $24.79/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
4-Star Electric Ltd product offering
Product offeringCore offering
4-Star Electric Ltd is a family-owned electrical contracting company providing residential and commercial electrical services in Calgary and surrounding communities. Core offerings include electrical installations, repairs, panel upgrades, EV charger installation, smoke/CO detector services, aluminum wiring replacement, smart home automation, electrical inspections, and 24/7 emergency response. The company supplements its one-time services with a recurring Home Protection Plan membership ($24.79/month) that delivers priority booking, free safety inspections, member discounts, and extended guarantees.
Product overview
4-Star Electric Ltd is a family-owned electrical services company serving Calgary and surrounding areas since 1989. The company operates as a single-service business model providing residential and commercial electrical services rather than a software product platform. Their core service portfolio includes Electrical Inspections, Electrical Panel Upgrades, Emergency Electrical Services, Aluminum Wiring Replacement, Whole-Home Surge Protection, and Underground Electrical Repairs. Specialized offerings encompass Home Lighting Installations, Smoke & CO Detector Services, EV Charger Services, and Smart Home Automation. The company also offers a Home Protection Plan membership add-on that provides priority booking, free inspections, and extended guarantees for ongoing client value. All services are delivered by licensed electricians with a 100% satisfaction guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Electrical Services
Quantifiable outcome
- 100% satisfaction guarantee — payment is not accepted until the customer is fully satisfied with the work
- +6 more outcomes
Companies that use 4-Star Electric Ltd
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
4-Star Electric Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
4-Star Electric Ltd partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BBB (Better Business Bureau)core4-Star Electric is recognized by the Better Business Bureau with the Torch Award for Ethics, demonstrating commitment to ethical business practices. The BBB accreditation and review platform serves as a third-party endorsement of the company's trustworthiness.
- Google Reviewscore4-Star Electric maintains a 4.9-star rating on Google with over 1,100 reviews, which serves as a primary trust and marketing signal. The company references these reviews as evidence of their reputation and customer satisfaction.
- HouzzminorThe company maintains a presence on Houzz, a home improvement platform that provides customer reviews and project photos. Houzz reviews contribute to the company's online reputation and serve as a marketing channel.
- Enmax (Calgary)minorEnmax is Calgary's utility company. 4-Star Electric coordinates with Enmax for permits and approvals related to underground electrical repairs and main electrical service work in Calgary. The company references the Enmax outage map as a resource for customers to determine if an issue is with the main local grid.
- Fortis Alberta (Outside Calgary)minorFortis Alberta is the utility provider outside of Calgary. 4-Star Electric coordinates with Fortis for permits and approvals related to underground electrical repairs and main electrical service work in areas served by Fortis.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
4-Star Electric Ltd competitors and assessment
Company assessmentDirect peers
- Mr. Electric: National residential and commercial electrical service franchise under Neighborly, offering installation, repair, and maintenance across multiple markets. Closest structural comparable to 4-Star Electric's service portfolio and on-site dispatch model, but operating at franchise/national scale rather than single-metro family-owned.
- Mister Sparky Electric: National electrical service franchise focused on residential repair, installation, and emergency service with on-time guarantees. Directly comparable on service mix (residential electrical, emergency response, panel work) and on the marketing of trust/upfront pricing that 4-Star Electric also emphasizes.
- HomeServe USA: Subscription-based home repair and emergency service plan provider covering electrical, plumbing, HVAC, and appliance issues for a monthly fee. Highly comparable business-model peer to 4-Star Electric's Home Protection Plan membership, though HomeServe operates at national/utility-partnered scale across multiple trades.
- Roto-Rooter: Nationally franchised home services brand primarily focused on plumbing and drain cleaning, with adjacent electrical/water-damage services. Comparable as a franchise-based, locally-dispatched home services model with 24/7 availability and an emphasis on trust signals similar to 4-Star's positioning.
Others
- HomeStars: Canadian home services marketplace connecting homeowners with vetted contractors across categories including electrical. Relevant as an adjacent channel/ecosystem participant where 4-Star Electric competes for homeowner leads and reviews in its Calgary footprint.
- ServiceTitan: SaaS platform for residential and commercial trades businesses (HVAC, plumbing, electrical), providing dispatch, CRM, membership, and financing tooling. Enabling/ecosystem peer whose software powers many franchise electrical contractors comparable to 4-Star Electric.
- Enmax: Calgary-based electric utility and energy services provider that 4-Star Electric coordinates with for permits, underground electrical work, and grid-related issues. Ecosystem/utility participant in the same Calgary market rather than a direct competitor.
Broad incumbents
- Neighborly: Parent company of Mr. Electric, Mister Sparky, and other home-services franchises across multiple trades. Broad incumbent in the home services franchise space that 4-Star Electric competes against in spirit (trust, brand, franchise scale) though not directly as a single trade brand.
- The Home Depot Installation Services: Large home-improvement retailer offering professional installation services (electrical, lighting, EV chargers, smart home) through a national contractor network. Broad incumbent competing with independent local electricians like 4-Star Electric for retail-driven installation demand.
Regional players
- Direct Energy: Canadian retail energy provider offering electricity, natural gas, and home services across Alberta and other provinces. Adjacent regional player operating in 4-Star Electric's core Calgary/Alberta market with overlapping energy-services and home-services positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
4-Star Electric Ltd social profiles
Digital presence4-Star Electric Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
4-Star Electric Ltd leadership team
Management profileNumber of profiles
Profiles4 records
4-Star Electric Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4-Star Electric Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4-Star Electric Ltd
What does 4-Star Electric Ltd do?
4-Star Electric Ltd is a family-owned electrical contracting company providing residential and commercial electrical services in Calgary and surrounding communities. Core offerings include electrical installations, repairs, panel upgrades, EV charger installation, smoke/CO detector services, aluminum wiring replacement, smart home automation, electrical inspections, and 24/7 emergency response. The company supplements its one-time services with a recurring Home Protection Plan membership ($24.79/month) that delivers priority booking, free safety inspections, member discounts, and extended guarantees.
Is 4-Star Electric Ltd a public or private company?
4-Star Electric Ltd is a private company. It is classified as family owned and is currently operating.
When was 4-Star Electric Ltd founded?
4-Star Electric Ltd was founded in 1989. It employs 11 to 50 people.
Where is 4-Star Electric Ltd based?
4-Star Electric Ltd is headquartered in Calgary, Canada, in the North America region.
How does 4-Star Electric Ltd make money?
Six revenue lines are on record. Residential Electrical Services are the primary driver. The others are commercial Electrical Services, home Protection Plan Membership, property Manager / Commercial Maintenance, EV Charger Installation and emergency Electrical Services.
Who are 4-Star Electric Ltd's main competitors?
Direct peers on record are Mr. Electric, Mister Sparky Electric, HomeServe USA and Roto-Rooter. Others are HomeStars, ServiceTitan and Enmax. Broad incumbents are Neighborly and The Home Depot Installation Services. Direct Energy is listed as a regional player.
Does 4-Star Electric Ltd have an API?
No public API is recorded for 4-Star Electric Ltd.
What industry is 4-Star Electric Ltd in?
4-Star Electric Ltd's product category is Electrical Contracting Services. Its primary akta.pro industry code is HSAOADAB, Electrical Panel Upgrades & Service Changes, with a secondary code of HSAOADAD, Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub). Its SIC code is 1731.