What Durite does

Durite Limited is a UK-based manufacturer and supplier of commercial vehicle safety equipment and auto electrical components, operating on a trade-only basis since at least 1961. The company offers a 5,000+ SKU portfolio across four main categories: camera safety solutions (including AI-powered Progressive Safe Systems, DVR kits, dashcams, blind spot detection, telematics, and 360° camera systems), vehicle LED lighting (900+ products including the patented HINVII technology work lamps, beacons, and warning lights), quality core components (cables, switches, relays, wiring accessories), and vehicle accessories (voltage inverters, battery chargers, workshop equipment). The flagship product is the Progressive Safe System (PSS), an all-in-one AI-powered safety solution designed for Transport for London's DVS Phase 2 compliance, combining Blind Spot Information System (BSIS) and Moving Off Information System (MOIS) to detect Vulnerable Road Users with dynamic driver warnings, independently tested and certified by Loughborough University.

The company's underlying technology stack combines edge AI computer vision for onboard detection with the Durite Live 4G connected platform for real-time fleet monitoring, GPS tracking, geofencing, and incident recording. AI camera systems process video feeds for blind spot detection, VRU identification, and low bridge strike prevention, with patented HINVII LED technology providing differentiated active illumination of high-visibility materials. Revenue is generated primarily through hardware sales (vehicle safety products, LED lighting, core components, accessories) supplemented by professional installation services delivered UK-wide. Go-to-market is trade-only, with distribution through a nationwide distributor network, direct OEM supply to specialist manufacturers, and a trade-account-gated e-commerce platform. Customers are predominantly commercial fleet operators — including named enterprise accounts Enva (waste management), Motus (commercial vehicle services), and Gardner and Grandson (transportation and logistics) — alongside construction and utility firms, bus and coach operators, and specialist vehicle builders. The company is privately held, UK-domiciled, and serves the UK market exclusively.

Name

Durite

Legal name

Durite Limited

Website

https://durite.co.uk

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

101–250 employees

Short description

Durite Limited is a UK trade-only manufacturer and supplier of commercial vehicle safety and electrical components, offering 5,000+ SKUs across AI camera systems, LED lighting, and core components. It serves commercial fleet operators, OEMs, and distributors via a nationwide distributor network and direct trade sales, with a flagship Progressive Safe System for DVS Phase 2 compliance.

Ownership category

akta.pro rank

Headquarters

HQ city

Dovercourt

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Safety Hardware Products: Sale of safety equipment including camera systems, DVR kits, dashcams, blind spot detection systems, 4G connected devices, and telematics trackers. Products are E-marked and come with 2-year warranty as standard.
2. Vehicle LED Lighting Products: Sale of LED warning lights, work lamps, beacons, light bars, and comprehensive lighting solutions for commercial vehicles. Includes branded products like ECCO, Truck-Lite, Labcraft, and LED Autolamps.
3. Quality Core Components: Sale of cables, wiring accessories, switches, indicators, relays, flashers, replacement components, and equipment accessories for commercial vehicle electrical systems.
4. Vehicle Accessories: Sale of voltage inverters, battery chargers, workshop equipment, test equipment, and related accessories. Includes voltage converters with various amp ratings.
5. Installation Services: UK-wide installation services available for safety systems and compliance solutions, providing additional revenue stream alongside product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Durite manufactures and supplies AI-powered camera safety systems, LED lighting, telematics, and auto electrical components for commercial vehicles on a trade-only basis. Its flagship offering is the Progressive Safe System (PSS), an all-in-one AI safety solution certified against TfL's DVS Phase 2 specification, complemented by the Durite Live 4G-connected fleet monitoring platform, dashcams, DVRs, blind spot detection, and a 900+ product LED lighting range. Sales are made through a nationwide UK distributor network, direct to specialist manufacturers as OEM, and via a registered trade e-commerce shop, with UK-wide installation services available.

Product overview

Durite is a commercial vehicle safety and components supplier offering a comprehensive portfolio organized into four main categories: Camera Safety Solutions (including AI-powered Progressive Safe Systems, DVR kits, dashcams, blind spot detection, telematics, and 360-degree camera systems), Vehicle LED Lighting (900+ products including work lamps, warning lights, beacons, and the patented HINVII technology lighting), Quality Core Components (cables, switches, relays, and wiring accessories), and Vehicle Accessories (voltage inverters, battery chargers, workshop equipment). The flagship product is the Progressive Safe System (PSS), an All-in-One AI-powered safety solution for DVS Phase 2 compliance that combines Blind Spot Information System (BSIS), Moving Off Information System (MOIS), cameras, sensors, and optional 4G DVR recording into a unified platform. Products are E-marked with 2-year warranties and sold on a trade-only basis through distributors.

Differentiator

Problem solved

Functional benefit

Brands

• HINVII: Patented technology featured in Durite LED Warning Lights that actively illuminates high visibility clothing and safety materials, improving worker visibility in high traffic areas, low light conditions and fog.
• Durite Live
• Durite Progressive Safe System (PSS)

Products and services

• Progressive Safe System (PSS)

Quantifiable outcome

• Three out of four Transport and Fleet operators believe cameras bring exceptional value to their fleet operations
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lytx: Video telematics and fleet safety platform with AI dash cam and driver behavior analytics. Direct overlap with Durite's DVR, 4G live streaming, and driver warning solutions.
• Samsara: US-listed leader in fleet telematics, AI dash cams, and connected fleet operations. Competes with Durite Live for fleet software spend and offers similar vehicle camera/AI safety features at scale across multiple geographies.
• Geotab: Global fleet telematics platform with hardware trackers, video telematics, and fleet management software. Overlaps with Durite's telematics trackers and Durite Live fleet offerings.
• Webfleet (Bridgestone): Major European fleet management and vehicle tracking platform owned by Bridgestone. Competes in connected fleet and telematics space alongside Durite Live and Smart Telematics Trackers.
• Trimble Transportation: Enterprise fleet and transportation management platform with telematics and video-based safety offerings. Comparable as a broader incumbent in connected fleet software serving commercial vehicle operators.
• ECCO Safety Group: Global manufacturer of commercial vehicle warning lights, beacons, and safety lighting — Durite already resells ECCO branded products. Closest broader incumbent in vehicle LED warning lighting.

Direct peers

• Brigade Electronics: UK-based manufacturer of vehicle camera safety systems, blind spot AI, and DVS-compliant Progressive Safe Systems for HGVs. Closest direct competitor to Durite in the UK commercial vehicle ADAS and DVS retrofit market.
• Stoneridge-Orlaco: Provider of camera and monitor systems for commercial vehicles, including blind spot and rear-view solutions. Directly comparable to Durite's camera monitoring and blind spot product lines.
• Brigade (see above) / Then there is also a UK firm called Vision Techniques: UK manufacturer of commercial vehicle safety products including reversing cameras, DVRs, and DVS PSS kits. Direct competitor with overlapping customer base among UK fleet operators.

Regional players

• Ring Automotive: UK-based supplier of automotive and commercial vehicle lighting, auto electrical parts, and workshop equipment. Comparable in the UK auto electrical aftermarket channel that Durite serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DuriteLimited
• Facebookfacebook.com/DuriteLimited
• LinkedInlinkedin.com/company/durite-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Durite