Lytx
Lytx is a privately held, San Diego-based provider of AI-powered video telematics and fleet management solutions, serving 7,000+ commercial organizations and 6.3M+ drivers across trucking, construction, transit, distribution, utilities, and government via subscriptions, hardware, and a global reseller network.
- Company typePrivate
- Founded1998
- HeadquartersSan Diego, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Lytx does
Lytx, Inc. is a privately held, San Diego-based provider of video-based driver safety, video telematics, and fleet management solutions for commercial fleets. The company sells the Driver Safety Program, the DriveCam SF-Series and Surfsight AI-14 dash cams, the asset trackers, and the newer LytxOne and Lytx+ with Geotab all-in-one platforms, serving 7,000+ organizations and 6.3M+ drivers across trucking, construction, transit, distribution, utilities, field services, retail, and government. Its core technology is a hybrid Machine Vision + AI (MV+AI) pipeline trained on 311+ billion miles of proprietary driving data and 1M+ hours of video, with on-device edge inference, 100+ behavior detections, and a human-in-the-loop review layer; recent additions include generative AI coaching (Coach Assist), multimodal Dynamic Risk combining AI with NOAA weather data, and a patented fatigue detection capability. Revenue is generated primarily through multi-year (3-5 year) subscription contracts at approximately $40+ per vehicle per month, supplemented by hardware sales, professional services, an insurance partner channel, and a 100+ reseller network distributing Surfsight worldwide in 90+ countries; Lytx+ with Geotab is sold jointly with Geotab in the U.S. and Canada, and LytxOne is being introduced as a lighter-weight tier for smaller fleets via authorized resellers. Lytx is majority-owned by private equity firm Permira, which acquired its stake from GTCR at a reported valuation above $2.5 billion in 2020, and is led by CEO Chris Cabrera (appointed July 2025).
Lytx firmographics
Firmographics- Name
- Lytx
- Legal name
- Lytx, Inc.
- Website
- https://lytx.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Lytx is a privately held, San Diego-based provider of AI-powered video telematics and fleet management solutions, serving 7,000+ commercial organizations and 6.3M+ drivers across trucking, construction, transit, distribution, utilities, and government via subscriptions, hardware, and a global reseller network.
- Ownership category
- akta.pro rank
Lytx industry classification
Industry- Product category
- Video Telematics and Fleet Management Software
- NAICS
- Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- Video Telematics & AI Dashcams (TLAEANAA)
- akta.pro secondary industries
- Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
Keywords
Where Lytx is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Lytx business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure
Revenue model
- Subscription/Recurring Software: Recurring subscription revenue from the Driver Safety Program, LytxOne, and Lytx+ with Geotab platforms, charged per vehicle on multi-year contracts (typically 3-5 year terms with auto-renewal); pricing reportedly starts around $40+ per vehicle per month for safety-first fleets.
- Hardware Sales: One-time and bundled hardware sales of DriveCam SF-Series Event Recorders, Surfsight AI-14 dash cams, and Asset Trackers; hardware is typically deployed as part of multi-year service agreements.
- Professional Services (Coaching and Support): Professional services including human-validated review of fatigue and distraction events, expert onboarding, Lytx Academy training, white-glove support, and consultative coaching workflow implementation for enterprise clients.
- Reseller/Channel Licensing: Revenue from resellers and strategic partners distributing Lytx Surfsight globally under white-label and partner models, with API access through the Lytx Vision Platform.
- Insurance Channel Programs: Revenue from insurance partner programs including referral, funded referral, and subsidy models where insurance providers offer Lytx to commercial policyholders to reduce claims.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Safety-first enterprise tier at approximately $40+ per vehicle per month with 3-5 year contracts |
| Subscription | Multi-year contract | LytxOne lighter-weight all-in-one tier for less complex fleets at a competitive price point |
| Freemium | Pay-as-you-go | Free trial of up to one month with hardware shipment fees potentially applicable |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Lytx product offering
Product offeringCore offering
Lytx develops and sells AI-powered video telematics and fleet management software, paired with proprietary dash cam hardware (DriveCam SF-Series and Surfsight AI-14), that detects distracted, drowsy, and risky driving in commercial fleets, triggers in-cab alerts, and feeds structured coaching workflows. Its platform combines machine vision + AI, edge processing, telematics, asset tracking, and compliance services (CSA, ELD, IFTA, DVIR) into subscription solutions sold directly to enterprises and through resellers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- DriveCam: Flagship AI-powered commercial dash cam / event recorder hardware product line and the original brand name of the company.
- Surfsight
- LytxOne
- Lytx+ with Geotab
- Lytx Vision Platform
- Lytx Driver App
- Lytx Lab
- Lytx Trust Center
- Lytx Protect Conference
Products and services
- Driver Safety Program Complete AI-powered video safety solution with in-cab alerts, machine vision + AI risk detection, and structured coaching workflows for commercial fleets. Identifies distracted, drowsy, and risky driving behaviors before they lead to collisions.
- LytxOne All-in-one fleet management solution combining video safety, telematics, maintenance, compliance, and asset tracking into a single platform. Lighter-weight, cost-effective offering for fleets of all sizes, available through authorized resellers and limited direct release.
- Lytx+ with Geotab Unified fleet management solution combining Lytx video safety with Geotab telematics into a single platform with one login, one installation, one billing, one driver app, and one comprehensive data platform for unified reporting.
- Surfsight Reseller Solution Video safety solution sold exclusively through a worldwide network of 100+ authorized resellers, telematics service providers, insurance partners, and OEMs. Targeted at mid-market and SMB fleets under 100 vehicles.
- DriveCam SF-Series Event Recorder AI-powered commercial dash cam with advanced sensors, dual wide-angle HD lens, low-light infrared LED visibility, integrated microphone, ECM connectivity, driver badge ID, up to 400 hours of continual video, and over-the-air updates.
- Surfsight AI-14 Dash Cam Next-generation AI dash cam with MV+AI Gen 2 algorithms, integrated LCD touchscreen, configurable audio recording, tamper-resistant design, accelerometer and gyroscope, built-in GPS, infrared night vision, and built-in Wi-Fi hotspot. Sold exclusively through authorized resellers.
- Asset Trackers
- Lytx Vision Platform
Quantifiable outcome
- 75% drop in risky incidents within one month (Pierce Transit)
- +13 more outcomes
Companies that use Lytx
Customer profileNamed customers39 records
Segments11 records
Ideal customer profiles3 records
Lytx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability6 records
Feature11 records
Lytx partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core and minor.
- FleetworthyflagshipPartnership to integrate time-specific video snapshots directly into Fleetworthy's Safety+ program within Map View, alongside driver behavior and weather data. Eliminates need for fleet managers to manually cross-reference multiple portals. Available to all Safety+ subscribers using Lytx cameras at no additional cost.
- WasteVision AIflagshipProduction-ready integration adding WasteVision's Operational AI capabilities (Service Verification, Overflow Detection, Contamination Detection) to Lytx's existing fleet safety platform for waste haulers. Enables waste haulers already using Lytx to access AI-powered collection monitoring without replacing their current investment. Extends intelligence from the cab to the curb.
- Platform ScienceflagshipCollaboration to integrate Lytx's video technology into Platform Science's Virtual Vehicle for enterprise trucking. Provides customers with multiple all-in-one solutions combining video safety and telematics capabilities.
- Hyundai TransleadflagshipStrategic partnership to integrate Hyundai Translead's HT LinkVue 360-degree trailer camera system into the Lytx telematics platform. Allows fleets to centralize trailer visibility alongside vehicle and operational data within existing workflows. Designed to simplify deployment and enable easier adoption of trailer camera technology. Expanded further on 2026-03-17 with additional HT LinkVue+ product and Trailer Blind Spot Monitoring.
- NetradynecoreHyundai Translead expanded strategic partnerships with both Lytx and Netradyne alongside existing partnerships with Platform Science and Samsara to integrate trailer technologies with customers' existing fleet management systems.
- Cambridge Mobile Telematics (CMT)flagshipCMT's DriveWell Fleet program integrates Lytx (along with Samsara, Verizon Connect, Netradyne, GPS Insight, and Linxup), collectively covering over 80% of the connected commercial vehicle market. Designed to turn fleet telematics data into insurance pricing data.
- SamsaracoreBoth Lytx and Samsara are integrated as telematics data sources for Cambridge Mobile Telematics' DriveWell Fleet commercial auto insurance program.
- Daimler Truck North America (DTNA)flagshipOEM integration agreement secured in 2022; Lytx integrates with DTNA's truck safety systems as a strategic OEM embedded integration.
- GeotabflagshipStrategic partnership originating in 2020; co-developed Lytx+ with Geotab, a unified fleet management solution combining video safety with Geotab telematics. Available in U.S. and Canada, with single contract, installation, user interface, bill, and driver app. Connects via IOX cable between Lytx and Geotab devices.
- Surfsight (acquired)flagshipLytx acquired Surfsight in 2020 to expand distribution channels globally; the Surfsight product line is sold exclusively through resellers worldwide.
- FleetiocoreSoftware integration with Fleetio for management of day-to-day fleet operations. Integrates Lytx data with maintenance and asset tracking workflows. Featured in Lytx Integration Network marketplace.
- DescartescoreIntegration with Descartes, described as the industry's leading logistics platform, for routing and delivery tracking. Descartes Live and Descartes Route Planning and Dispatch are featured in the Lytx+ with Geotab marketplace.
- Assured TelematicsminorCustom telematics solutions for enterprise fleets through Assured Telematics. Listed in the Lytx Integration Network under Custom Applications category.
- YaharaminorIntegration with Yahara, a systems integrator for fleet performance and communications.
- T-MobilecoreT-Mobile is featured as a Lytx partner customer testimonial. Per Sigmund Golabek, Sr. Manager of Business Sales at T-Mobile: "Lytx stands out as a true partner. The Lytx channel team goes above and beyond to support our needs and our customer needs."
- NetradynecoreNetradyne is integrated as a telematics data source for Cambridge Mobile Telematics' DriveWell Fleet commercial auto insurance program alongside Lytx.
- Verizon ConnectcoreVerizon Connect is integrated as a telematics data source for Cambridge Mobile Telematics' DriveWell Fleet commercial auto insurance program alongside Lytx.
- GPS InsightcoreGPS Insight is integrated as a telematics data source for Cambridge Mobile Telematics' DriveWell Fleet commercial auto insurance program alongside Lytx.
- LinxupcoreLinxup is integrated as a telematics data source for Cambridge Mobile Telematics' DriveWell Fleet commercial auto insurance program alongside Lytx.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Lytx competitors and assessment
Company assessmentDirect peers
- Samsara: Samsara is a publicly-traded, all-in-one fleet management and video telematics platform serving commercial fleets. It is the closest direct competitor to Lytx, overlapping on AI dash cams, telematics, asset tracking, and the broader all-in-one platform category that LytxOne now targets.
- Motive: Motive (formerly KeepTruckin) is an all-in-one operations platform for physical economy businesses, offering AI dash cams, GPS tracking, equipment monitoring, and spend management. It directly competes with Lytx in video telematics and fleet management for mid-market and enterprise fleets.
- Netradyne: Netradyne is an AI-powered fleet safety and video telematics company whose Driver-i dashcam directly competes with Lytx's DriveCam and Surfsight AI-14. It is one of the named peers in the Hyundai Translead and Cambridge Mobile Telematics integrations alongside Lytx.
- Azuga: Azuga is a fleet tracking and video telematics provider offering AI dash cams, GPS, ELD compliance, and driver-coaching tools. It is a direct SMB and mid-market peer to Lytx, particularly through the insurance-channel and reseller channels where Lytx also operates.
Broad incumbents
- Verizon Connect: Verizon Connect is a broad incumbent fleet telematics and video solutions provider serving enterprise and SMB fleets globally. It overlaps with Lytx on telematics and dash cams and is named alongside Lytx as a Cambridge Mobile Telematics data source.
- Geotab: Geotab is the largest pure-play telematics platform globally and Lytx's flagship partner in the Lytx+ with Geotab integrated solution. Geotab is both a deep partner (IOX-cable video integration) and a competitive adjacent platform in the broader fleet management category.
- Trimble Transportation: Trimble's transportation segment offers fleet management, video, and compliance solutions to enterprise trucking and logistics customers. It is a broad incumbent comparable to Lytx on telematics, video safety, and asset tracking across the trucking segment.
Emerging players
- Platform Science: Platform Science is an enterprise trucking platform whose Virtual Vehicle integrates Lytx video alongside other telematics solutions. It is a partner and an emerging competitor-adjacent platform that could disintermediate Lytx by aggregating video within the truck cab OS.
- Fleetio: Fleetio is a fleet maintenance and operations platform with a pre-built integration into Lytx's Integration Network. While not a video-safety competitor, Fleetio is a comparable partner/competitor in fleet operations software that overlaps with LytxOne's maintenance and asset-tracking scope.
Others
- Cambridge Mobile Telematics: CMT is the leading usage-based insurance telematics provider; its DriveWell Fleet program aggregates Lytx (along with Samsara, Verizon Connect, Netradyne, GPS Insight, and Linxup) to power commercial auto insurance pricing. CMT is an ecosystem enabler that monetizes Lytx data into insurance distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Lytx social profiles
Digital presenceLytx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lytx leadership team
Management profileNumber of profiles
Profiles10 records
Lytx subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lytx funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lytx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lytx
What does Lytx do?
Lytx develops and sells AI-powered video telematics and fleet management software, paired with proprietary dash cam hardware (DriveCam SF-Series and Surfsight AI-14), that detects distracted, drowsy, and risky driving in commercial fleets, triggers in-cab alerts, and feeds structured coaching workflows. Its platform combines machine vision + AI, edge processing, telematics, asset tracking, and compliance services (CSA, ELD, IFTA, DVIR) into subscription solutions sold directly to enterprises and through resellers worldwide.
Is Lytx a public or private company?
Lytx is a private company. It is classified as private equity controlled and is currently operating.
When was Lytx founded?
Lytx was founded in 1998. It employs 501 to 1,000 people.
Where is Lytx based?
Lytx is headquartered in San Diego, United States, in the North America region.
How does Lytx make money?
Five revenue lines are on record. Subscription/Recurring Software is the primary driver. The others are hardware Sales, professional Services (Coaching and Support), reseller/Channel Licensing and insurance Channel Programs.
Who are Lytx's main competitors?
Direct peers on record are Samsara, Motive, Netradyne and Azuga. Broad incumbents are Verizon Connect, Geotab and Trimble Transportation. Emerging players are Platform Science and Fleetio. Cambridge Mobile Telematics is listed as an others.
Does Lytx have an API?
Yes. Lytx offers a public-facing API via the Lytx Vision Platform and Surfsight Developer Portal. The open API framework enables developers to integrate Lytx video safety and telematics data (video, real-time GPS, telematics, AI-detected events) into third-party applications and to build custom fleet management solutions. Includes pre-built data connectors and SDKs accessible at developer.surfsight.net. Auth and rate-limit specifics not specified. Developer documentation is at developer.surfsight.net.
What industry is Lytx in?
Lytx's product category is Video Telematics and Fleet Management Software. Its primary akta.pro industry code is TLAEANAA, Video Telematics & AI Dashcams, with a secondary code of TLAEAFAF, Driver Behavior, Safety Scoring & Usage-Based Telematics. Its NAICS code is 54151.