Technically Media

What Technically Media does

Technically Media Inc., operating as Technical.ly, is a Philadelphia-based, founder-owned publishing strategy firm founded in 2009 that operates a multi-local news platform covering technology, entrepreneurship, and workforce-development ecosystems across approximately eight US markets (Philadelphia, Pittsburgh, Maryland, DC, Delaware, Louisiana, Omaha, National, with Virginia recently added). Its core product is the Technical.ly website and companion products including the Thriving audio documentary on economic mobility, the Money Moves funding tracker, RealLIST Connectors and Startup Tracker editorial/data tools, the Technical.ly Awards, and signature events such as the Builders Conference, Developers Conference, Philly Tech Week, and Baltimore Innovation Week. The underlying platform is a standard WordPress/Newspack publishing stack with an embedded regional newsroom model. The business model is bootstrapped and self-funded: principal income derives from employer-brand marketing services, custom and sponsored events, underwritten research and reporting series (e.g., foundations such as William Penn, Knight, and Pew), and advertising/partnerships distributed through owned newsletters, the Slack community, and social channels. Customers and partners identified include technology employers such as Comcast, government and economic-development clients such as Arlington Economic Development, foundation underwriters, and ecosystem partners such as Public Source, the University City Science Center, and Ben Franklin Technology Partners.

Name

Technically Media

Legal name

Technically Media Inc.

Website

https://technical.ly

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Technically Media, operating as Technical.ly, is a Philadelphia-based multi-local news and events company covering technology and entrepreneurship ecosystems across eight US markets, funded by employer-brand marketing, sponsored events, and underwritten reporting.

Ownership category

akta.pro rank

Product category

Digital Media and Local Tech Journalism

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Local tech journalism
• Tech ecosystem reporting
• Employer brand marketing
• Sponsored tech events
• Startup news coverage

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Client Services - Employer Brand Marketing: The company's principal income comes from employer brand marketing services targeting tech and startup communities across their regional markets.
2. Custom and Sponsored Events: Technical.ly produces sponsored events and underwritten research projects for partners seeking to reach their audience of technologists and entrepreneurs.
3. Underwritten Research: The company creates editorial research series that are underwritten by financial partners, enabling independent journalism while generating revenue.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Technically Media operates Technical.ly, a multi-local news platform producing original journalism on technology, startups, venture capital, workforce development, and civic tech across Philadelphia, Pittsburgh, Baltimore, Washington DC, Delaware, Louisiana, Maryland, and National editions. The company's principal revenue comes from B2B client services including employer brand marketing, custom and sponsored events, underwritten research, and sponsored editorial content, while audience-facing products include free newsletters, podcasts, and ticketed community events.

Product overview

Technically Media operates Technical.ly, a multi-local news platform that serves as a unified media product covering technology and entrepreneurship ecosystems across multiple US cities. The portfolio includes the core Technical.ly news platform with regional editions (Philadelphia, Pittsburgh, Baltimore, Washington DC, Delaware, Louisiana, Maryland, and National coverage), supported by specialized editorial series such as the Thriving audio documentary, Money Moves funding tracker, and RealLIST Connectors ecosystem leaders. The company also produces signature events including the annual Builders Conference, Developers Conference, Philly Tech Week, and Baltimore Innovation Week, alongside the Technical.ly Awards program. Additional services include a Careers Resource Hub and Ecosystems Map tool. The company is wholly owned by Technically Media Inc., earning income from employer brand marketing, custom events, and underwritten research.

Differentiator

Problem solved

Functional benefit

Products and services

• Technical.ly A multi-local news publication covering technology and entrepreneurship ecosystems across US cities including Philadelphia, Pittsburgh, Baltimore, Washington DC, Delaware, Louisiana, Maryland, and National. Provides original reporting on startups, venture capital, workforce development, and civic tech.
• Thriving Series A 10-part audio documentary podcast series focused on economic mobility in the United States, featuring stories from a dozen cities across 10 persona groups representing 500 residents. Won Journalistic Impact Award from LION Publishers and Top Podcast from PA NewsMedia Association.
• Builders Conference An annual conference produced by Technical.ly focusing on technology and entrepreneurship topics, bringing together ecosystem leaders across the company's regional markets.
• Developers Conference An annual conference produced by Technical.ly focused on software development and technology topics.
• Philly Tech Week A technology-focused week of events in Philadelphia, co-founded by Technical.ly.
• Baltimore Innovation Week A week of innovation-focused events in Baltimore, co-founded by Technical.ly.
• Technical.ly Awards An annual awards program recognizing excellence in technology and entrepreneurship.
• Careers Resource Hub A job board and career resources section helping connect technologists with employment opportunities across the company's coverage regions.
• Ecosystems Map An interactive mapping tool showcasing technology and startup ecosystems across coverage regions.
• Startup Tracker (RealLIST) A beta tool for tracking startups in coverage regions and assessing their potential for growth and community impact.
• Employer Brand Marketing Services Principal client service offering employer brand marketing, branded content, and recruitment advertising targeted at tech employers and recruiters across the company's regional markets.
• Custom and Sponsored Events Production of custom and sponsored events for partners seeking to reach Technical.ly's audience of technologists and entrepreneurs.
• Underwritten Research Editorial research series underwritten by financial partners (e.g., William Penn Foundation, Knight Foundation, The Pew Charitable Trusts), enabling independent journalism while generating revenue.

Quantifiable outcome

• Thriving podcast won Journalistic Impact Award from LION Publishers
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Public SourceminorStrategic or Co-development PartnerCollaborative journalism partnership for the 'Pittsburgh at Work' series, which won a Golden Quill award from Western PA Press Club in 2026.
• LION PublishersminorOthersProfessional association membership for independent local news publishers.
• ESHIP AllianceminorOthersNational Ecosystem Resource Provider designation for entrepreneurship ecosystem support.
• University City Science CenterminorStrategic or Co-development PartnerPhiladelphia's premier catalyst of entrepreneurial activity and healthcare innovation. Technical.ly covers their ecosystem activities and companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GeekWire: GeekWire is a Pacific Northwest tech news outlet covering startups, funding and the local innovation ecosystem with original reporting, events and a jobs board — highly comparable to Technical.ly's regional tech news + events formula.
• AlleyWatch: AlleyWatch is a New York City-focused tech startup media outlet covering funding, founders and the local ecosystem with sponsored content — same single-region tech media niche as one of Technical.ly's market editions.
• Startland News: Startland News covers the Kansas City startup and innovation ecosystem with original reporting and community events — a same-sized, same-model regional tech media peer.
• Hypepotamus: Hypepotamus covers the Atlanta startup and tech ecosystem with original reporting, events and community programming — directly comparable in scale and mission to Technical.ly's regional newsroom model.
• BetaKit: BetaKit is a Canadian tech and startup news publication covering funding, founders and innovation across major Canadian tech hubs — mirrors Technical.ly's regional news + ecosystem storytelling model in a different geography.
• Built In: Built In operates a portfolio of city-specific tech publications (Boston, Chicago, Austin, NYC, LA, Seattle, etc.) with employer branding, sponsored content, events and jobs — the closest direct competitor to Technical.ly's multi-local B2B tech media model, just at significantly larger scale.

Broad incumbents

• Crunchbase News: Crunchbase News provides startup, funding and ecosystem reporting as a complement to Crunchbase's data platform — competes for the same tech/startup audience Technical.ly cultivates but with national reach and a data-product backbone.
• The Information: The Information is a subscription-based B2B tech news outlet covering startups, venture capital and Big Tech at national scale — overlaps with Technical.ly's B2B tech journalism audience but at significantly broader scope and price point.
• Axios Local: Axios Local operates city-specific newsletters and events in multiple US metros with a similar local-ecosystem content + sponsor model to Technical.ly, but as part of Axios's much larger national media portfolio.

Others

• LION Publishers: LION Publishers is the industry association for independent local online news publishers; Technical.ly is an award-winning member, making LION a peer ecosystem organization rather than a competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/technicallym
• Facebookfacebook.com/technically-media-136933983031192
• LinkedInlinkedin.com/company/technically-media
• Instagraminstagram.com/technical_ly

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Technically Media