Roar Global
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B
- OfferingServices
Roar Global firmographics
Firmographics- Name
- Roar Global
- Legal name
- Roar Global
- Website
- https://roar.global
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Roar Global industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- International / Market Entry & Expansion Marketing Strategy (MPAAAFAL)
- akta.pro secondary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
Keywords
Where Roar Global is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices7 records
Markets served
Roar Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Platform Reselling (Meta, Google, LinkedIn): Revenue from authorized reseller partnerships with major advertising platforms, providing local billing, consultancy, and campaign management services to advertisers in emerging markets.
- Content Production (Roar Media): Platform-tailored content production for brands and agencies, producing short-form videos, text-based graphics, and articles at scale for Facebook, Instagram, TikTok, YouTube, LinkedIn.
- UGC Platform (Creator Flow): Marketplace commission from connecting brands with UGC creators for content creation. Australia's largest UGC platform with 300+ vetted creators.
- AI-Powered Services (BrandRadar, Apex AI): AI-driven marketing tools and automation services including brand visibility tracking and talent augmentation.
- Talent Services (Roar Apex): Professional employment services matching marketing and engineering talent with businesses, handling recruitment, onboarding, payroll and compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Roar Apex - All-in-one talent subscription |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Roar Global product offering
Product offeringCore offering
Roar Global is an APAC-based venture builder that builds, acquires, and scales specialized marketing technology companies. Through its portfolio, it offers Meta and TikTok advertising consultancy (Roar AdX), Google marketing solutions (3P Media), content production (Roar Media), AI-powered brand visibility tracking (BrandRadar), AI automation (Apex AI), a UGC creators marketplace (Creator Flow), and applied AI research (Roar Labs) to enterprises and brands across emerging APAC markets.
Product overview
Roar Global is an APAC-based venture builder that operates a portfolio of seven specialized companies across marketing, platforms, and AI. The company follows a multi-product platform architecture with distinct brands serving different market needs: Roar AdX (Meta/TikTok advertising consultancy) and 3P Media (Google advertising solutions) form the Platform Media cluster representing 45% of revenue; Roar Media (content production studio) and Creator Flow (UGC creators marketplace) form the Creative cluster at 25% of revenue; and Apex AI (automation), BrandRadar (AI discovery optimization), and Roar Labs (applied AI research) form the AI cluster at 25% of revenue. The portfolio operates as a unified ecosystem with shared infrastructure, systems, and specialized talent enabling cross-selling and integrated solutions for clients across eight markets.
Differentiator
Problem solved
Functional benefit
Brands
- Roar AdX: Meta & TikTok advertising consultancy - helps brands navigate Meta advertising and grow their business
- Roar Media
- Apex AI
- BrandRadar
- 3P Media
- Creator Flow
- Roar Labs
Products and services
- Roar AdX Meta and TikTok advertising consultancy that helps brands optimize advertising campaigns on Meta platforms. Roar AdX is a Meta Authorized Sales Partner (ASP) in Sri Lanka and Bangladesh, providing expert campaign consultancy, local billing solutions, and strategic insights for Meta advertising.
- 3P Media Official Media Sales Representative for Google in Sri Lanka, Laos, and Brunei. Provides Google Ads solutions, training, and support for advertisers across search, YouTube, and display advertising.
- Roar Media Content production studio for the platform age, specializing in platform-tailored content for brands and agencies. Produces short-form videos, text-based graphics, and articles at scale optimized for Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- BrandRadar Full-stack AI discovery solution that helps brands measure, track, and improve their visibility across AI-driven discovery platforms including ChatGPT, Gemini, Perplexity, and AI-powered search. Provides visibility benchmarking, citation analysis, competitor tracking, and content/technical optimization.
- Apex AI AI-powered automation capability deployed at speed for businesses, connecting them with certified AI automation talent. Part of Roar Global's AI cluster providing enterprise-grade automation solutions.
- Creator Flow Australia's largest UGC creators platform, acquired by Roar Global in July 2024. Connects brands with over 300 vetted creators to produce high-performing user-generated content for digital platforms including video ads, review videos, and TikTok-style content.
- Roar Labs Applied AI research lab that identifies structural shifts in AI and marketing, translates insights into working products, and tests market demand. Successful ideas scale into standalone ventures within the Roar Global portfolio.
Quantifiable outcome
- 128x return on ad spend during seasonal sales campaigns
- +3 more outcomes
Companies that use Roar Global
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Roar Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Roar Global partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and key.
- Spike CommunityminorRoar Global joined as Venture Builder Partner supporting Spike's founder-focused programming with insights on platform-led growth, AI adoption, market access, and scaling beyond Sri Lanka.
- SLASSCOM Women in Tech 4.0minorRoar Global participated as MarTech Ecosystem Partner, contributing platform-specific knowledge to help women entrepreneurs understand digital platform growth systems.
- Spa Ceylon Ayurveda Wellness (Her Business Matters)minorPartnership with Spa Ceylon's Her Business Matters initiative providing practical insights on Meta and TikTok growth strategies for women-led SMEs.
- BetterLabs (Creator Flow acquisition)coreAcquisition of Creator Flow, Australia's largest UGC marketplace with 300+ vetted creators, from BetterLabs. BetterLabs developed Creator Flow in their Venture Studio, helping 400+ brands access creators for content delivery.
- European Chamber of Commerce and Industry in Laos (ECCIL)minor3P Media partnered with ECCIL to host Google Ads workshops for Laos tourism and hospitality businesses in Vientiane and Luang Prabang.
- Andrew Yeung / OOO SummitminorRoar Apex co-hosted exclusive dinner event with Andrew Yeung at OOO Summit 2025 in New York City, connecting with 25 founders and operators in the US startup ecosystem.
- Venture Loft (New York)minorVenue partnership for Roar Apex exclusive networking events targeting US startup founders and investors.
- RainMan Marketing Consulting AgencykeyCollaborative partnership with RainMan Marketing Consulting Agency and Pizza Hut Sri Lanka for Sri Lanka's first Meta Marketing Mix Modeling analysis.
- Daraz Sri LankakeyRoar AdX appointed as exclusive representative for Daraz Marketing Solutions in Sri Lanka, helping merchants leverage advertising tools on the e-commerce platform reaching 25+ million users across five South Asian markets.
- LinkedInkeyRoar AdX operates as consulting agency and reseller for LinkedIn marketing in Sri Lanka and Bangladesh, helping businesses leverage B2B marketing opportunities on the professional network.
- Googlecore3P Media serves as Official Media Sales Representative for Google in Sri Lanka, Laos, and Brunei, enabling businesses to advertise on Google Ads, YouTube, and other Google platforms with local support and training.
- Meta (Facebook)coreRoar AdX operates as Meta Authorized Sales Partner (ASP) in Sri Lanka, providing local billing, consultancy, training, and campaign management for Meta advertising platforms including Facebook, Instagram, WhatsApp, and Messenger.
Scale indicators21 records
Recent moves12 records
Expansion highlights6 records
Roar Global competitors and assessment
Company assessmentBroad incumbents
- Dentsu International: Japan-headquartered global advertising holding company with extensive APAC footprint including Sri Lanka, Bangladesh, and ASEAN. Operates at vastly larger scale than Roar but competes for the same enterprise platform advertising budgets across the same emerging APAC geographies.
- GroupM (WPP): WPP's media investment arm and the world's largest media buying group. Operates Mindshare, Wavemaker, Essence, and other agency brands across APAC; comparable as a global platform advertising buyer competing for the same Meta/Google/LinkedIn advertising budgets.
- Publicis Groupe: Global advertising holding company operating Starcom, Digitas, and other digital-focused brands. Has a strong APAC presence and competes directly with Roar for large enterprise platform advertising engagements across the region.
- Hakuhodo: Japan's second-largest advertising agency with deep APAC roots. Operates across South and Southeast Asia and offers comparable platform advertising services, though at significantly larger scale and broader geographic coverage.
- Omnicom Group: Global advertising holding company operating OMD, PHD, and Hearts & Science across APAC. Competes with Roar for large enterprise platform advertising budgets and operates certified Meta/Google partner programs in similar geographies.
- Wavemaker: GroupM/WPP agency focused on digital and platform media buying across APAC and globally. Offers similar Meta/Google advertising services to enterprise clients in comparable emerging APAC markets.
- Starcom: Publicis-owned global media agency operating across APAC with strong Meta and Google platform partnerships. Competes for the same enterprise digital advertising budgets that Roar services through its authorized partner status.
Direct peers
- iProspect: Dentsu's global digital performance marketing agency focused on data-driven media buying across Meta, Google, and other platforms. Closest comparable in terms of being a performance-focused digital agency serving enterprise clients on major advertising platforms.
- MediaMonks: S4 Capital-owned digital-first creative and production company offering platform advertising, content production, and technology services. Comparable in providing integrated platform-tailored content production and digital marketing services to enterprise clients.
Others
- BetterLabs: Australian venture studio that built and sold Creator Flow (Australia's largest UGC marketplace) to Roar Global in July 2024. Directly comparable as an APAC venture studio and is a counterparty ecosystem participant rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roar Global social profiles
Digital presenceRoar Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roar Global leadership team
Management profileNumber of profiles
Profiles11 records
Roar Global subsidiaries and ownership
Company hierarchySubsidiaries7 records
Roar Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roar Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roar Global
What does Roar Global do?
Roar Global is an APAC-based venture builder that builds, acquires, and scales specialized marketing technology companies. Through its portfolio, it offers Meta and TikTok advertising consultancy (Roar AdX), Google marketing solutions (3P Media), content production (Roar Media), AI-powered brand visibility tracking (BrandRadar), AI automation (Apex AI), a UGC creators marketplace (Creator Flow), and applied AI research (Roar Labs) to enterprises and brands across emerging APAC markets.
Is Roar Global a public or private company?
Roar Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roar Global founded?
Roar Global was founded in 2014. It employs 51 to 100 people.
Where is Roar Global based?
Roar Global is headquartered in Singapore, Singapore, in the Asia region.
How does Roar Global make money?
Five revenue lines are on record. Platform Reselling (Meta, Google, LinkedIn) is the primary driver. The others are content Production (Roar Media), UGC Platform (Creator Flow), AI-Powered Services (BrandRadar, Apex AI) and talent Services (Roar Apex).
Who are Roar Global's main competitors?
Broad incumbents on record are Dentsu International, GroupM (WPP), Publicis Groupe, Hakuhodo, Omnicom Group, Wavemaker and Starcom. Direct peers are iProspect and MediaMonks. BetterLabs is listed as an others.
Does Roar Global have an API?
No public API is recorded for Roar Global.
What industry is Roar Global in?
Roar Global's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAFAL, International / Market Entry & Expansion Marketing Strategy, with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 54181 and its SIC code is 7311.