Daraz.lk
Daraz.lk is Sri Lanka's largest horizontal online marketplace, connecting third-party sellers with consumers across electronics, fashion, home goods, and groceries. Backed by Alibaba via Lazada, it operates in-house logistics, payments, and a 4.8-rated mobile app.
- Company typePrivate
- Founded2012
- HeadquartersColombo, Sri Lanka
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Daraz.lk does
Daraz.lk is a horizontal e-commerce marketplace operating in Sri Lanka, founded in 2012 and headquartered in Colombo. It connects third-party sellers with consumers across categories spanning consumer electronics, home appliances, fashion, groceries, and general merchandise. The platform is part of the Daraz Group (which also operates in Pakistan, Bangladesh, Nepal, and Myanmar) and sits within the Alibaba Group ecosystem through the Lazada ownership chain, granting it access to shared e-commerce technology, logistics know-how, and payment infrastructure.
The platform's core technology stack is Lazada-powered and comprises several integrated proprietary modules: Daraz Logistics (in-house last-mile delivery across major Sri Lankan cities including Colombo, Kandy, Jaffna, Negombo, and Trincomalee), Daraz Pay (integrated checkout accepting cash on delivery, Visa, MasterCard, American Express, KOKO installments, and Daraz points), a Verified Seller program, and mobile applications on iOS, Android, and Huawei app stores carrying a 4.8-star rating. Auxiliary modules include dMart for online groceries, KOKO EDU for buy-now-pay-later installments, Daraz University for seller education, the Daraz Affiliate Program, and Daraz Collection Points for physical pickup.
Daraz generates revenue through four streams: (1) marketplace commissions on third-party seller transactions, (2) seller services and fulfillment fees for logistics and value-added services, (3) flash sales and promotional/advertising placements, and (4) affiliate referral commissions. The customer base is dual-sided — general Sri Lankan consumers shopping on the free-to-use platform, and SMB-to-enterprise sellers ranging from individual entrepreneurs to branded retailers (e.g., Vivya, Swisstek Aluminium Ltd, Quantum Fitness). Cross-border shopping is enabled through integration with Lazada platforms across Southeast Asia.
Daraz.lk firmographics
Firmographics- Name
- Daraz.lk
- Legal name
- Daraz
- Website
- https://daraz.lk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Daraz.lk is Sri Lanka's largest horizontal online marketplace, connecting third-party sellers with consumers across electronics, fashion, home goods, and groceries. Backed by Alibaba via Lazada, it operates in-house logistics, payments, and a 4.8-rated mobile app.
- Ownership category
- akta.pro rank
Daraz.lk industry classification
Industry- Product category
- Online Marketplace
- NAICS
- Local Messengers and Local Delivery (492210), General Warehousing and Storage (493110)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industries
- Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking) (TLAIADAD), BNPL Merchant Enablement (Plugins, Gateways, Reconciliation) (FSAGAIAF)
Keywords
Where Daraz.lk is headquartered
LocationHeadquarters
- HQ city
- Colombo
- HQ country
- Sri Lanka
- HQ region
- Asia
Offices1 record
Markets served
Daraz.lk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Marketplace Commission: Daraz charges sellers a commission fee on transactions completed through the platform. Sellers list products and Daraz facilitates the transaction, taking a percentage as revenue.
- Seller Services & Fulfillment: Additional revenue from logistics, fulfillment, and promotional services offered to sellers on the platform
- Flash Sales & Promotions: Revenue generated from promotional campaigns, flash sales, and featured seller placements
- Affiliate Program: Daraz Affiliate Program allows partners to earn commissions by referring customers to the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consumer shopping is free with occasional delivery fees depending on promotions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Daraz.lk product offering
Product offeringCore offering
Daraz.lk is a horizontal online marketplace that connects third-party sellers with Sri Lankan consumers across electronics, fashion, home appliances, groceries, and general merchandise. The platform manages transactions through an integrated payments system, handles last-mile fulfillment via Daraz Logistics, and provides pickup through physical collection points. It earns revenue from seller commissions, fulfillment services, promotional placements, and affiliate referrals.
Product overview
Daraz.lk is a multi-category online marketplace and e-commerce platform operating in Sri Lanka as part of the broader Daraz International network (also present in Pakistan, Bangladesh, Nepal, and Myanmar). The platform serves as a consumer-facing marketplace connecting verified sellers with buyers, offering products across electronics (smartphones, laptops, cameras), home appliances (washing machines, refrigerators, air conditioners), fashion (clothing, shoes, accessories), groceries via dMart, books, and numerous other categories. The core product is the Daraz Marketplace complemented by the Daraz Mobile App for iOS and Android devices. Key platform features include Flash Sale promotions (daily and weekend events), Daraz Pay for payment processing, KOKO EDU for installment payments, dMart for grocery delivery, Daraz University for seller education, the Affiliate Program for marketing partnerships, Daraz Donates for charitable contributions, and Daraz Gift Cards for gifting. The platform also integrates with Lazada for international cross-border shopping and offers physical collection points for order pickup.
Differentiator
Problem solved
Functional benefit
Brands
- Daraz Mart: Grocery and essential products section on Daraz
- Daraz Pay
- Daraz University
- Daraz Donates
- Daraz Collection Points
- dMart
- KOKO
Products and services
- Daraz Marketplace Multi-category online marketplace platform connecting third-party sellers with Sri Lankan consumers, offering products across electronics, fashion, home appliances, groceries, books, and general merchandise with delivery services and verified sellers.
- Daraz Mobile App Mobile shopping application available on iOS App Store, Google Play Store, and Huawei AppGallery that lets users browse, search, and purchase marketplace products with push notifications for deals, secure payment processing, and order tracking. App is rated 4.8 stars.
- dMart (Daraz Mart) Online grocery storefront on the Daraz platform offering food staples, beverages, breakfast items, baby care products, and household essentials with home delivery.
- Daraz Pay Integrated payment solution within the Daraz platform that supports secure checkout transactions across multiple methods including cash on delivery, Visa, MasterCard, American Express, monthly installments, KOKO, and Daraz points.
- KOKO EDU Buy-now-pay-later installment payment option within Daraz that allows shoppers to purchase products and repay in monthly installments.
- Daraz Collection Points Physical pickup locations where Daraz customers can collect online orders as an alternative to home delivery.
- Daraz Gift Cards Digital gift cards available for purchase that can be redeemed for products on the Daraz marketplace.
- Daraz Live Live streaming capability delivering exclusive content on the platform, including live streaming of Lanka Premier League cricket events.
Companies that use Daraz.lk
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Daraz.lk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Daraz.lk partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and general.
- Lazada GroupcoreDaraz is part of the Lazada Group, a leading e-commerce platform in Southeast Asia. Daraz operates in Sri Lanka, Pakistan, Bangladesh, Nepal, and Myanmar under the Lazada umbrella, benefiting from shared technology, logistics expertise, and operational best practices.
- AliPay/Alibaba EcosystemcoreDaraz is backed by Alibaba Group (parent of AliPay) through the Lazada connection, providing access to Alibaba's e-commerce technology stack, payment infrastructure, and operational expertise.
- VisageneralVisa payment processing integrated as one of the accepted payment methods on Daraz platform for credit and debit card transactions.
- MasterCardgeneralMasterCard payment processing integrated as one of the accepted payment methods on Daraz platform.
- American ExpressgeneralAmerican Express payment processing available as a payment option on the platform.
- Daraz Affiliate PartnersgeneralIndividuals and businesses participating in the Daraz Affiliate Program to earn commissions by referring customers to the platform.
- Daraz International (Cross-border)generalPartnership with Lazada platforms in Singapore, Malaysia, Philippines, Indonesia, Vietnam, Thailand, and Miravia in Spain/Portugal enabling Sri Lankan consumers to shop internationally.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Daraz.lk competitors and assessment
Company assessmentBroad incumbents
- Flipkart: India's leading horizontal e-commerce marketplace owned by Walmart, covering electronics, fashion, grocery, and more. Comparable marketplace model and South Asian operating context to Daraz.lk, though at vastly larger scale.
- Shopee: Sea Group's horizontal marketplace dominant across Southeast Asia, with mobile-first shopping, in-app games, and live-streaming. Closest large-scale direct competitor to the broader Lazada/Daraz model in the region.
- Lazada Group: Sister marketplace platform under Alibaba covering six Southeast Asian countries. Operates the same technology stack, logistics framework, and seller tools that Daraz.lk relies on, serving as the closest operational template and internal benchmark.
- Amazon India: Amazon's Indian marketplace covering the full horizontal e-commerce spectrum with Prime logistics and payments. Comparable marketplace model and South Asian consumer base, and a potential cross-border competitive threat to Daraz.lk via international listings.
Emerging players
- Meesho: India-focused social commerce marketplace targeting tier-2/tier-3 cities with affordable assortment and reseller-led model. Comparable in addressing value-conscious South Asian consumers with thin digital infrastructure, mirroring Daraz's Sri Lanka playbook.
- mydeal.lk: Growing Sri Lankan online marketplace focused on electronics and general merchandise with competitive pricing. Targets similar Sri Lankan consumers as Daraz.lk but with a narrower category footprint.
Direct peers
- Wow.lk: One of Sri Lanka's earliest and most established horizontal online marketplaces, offering electronics, fashion, home goods, and groceries. Directly competes with Daraz.lk for both sellers and consumers within the same domestic market.
- Kapruka: Long-standing Sri Lankan e-commerce platform specializing in gift delivery, groceries, and general merchandise, with island-wide delivery. Operates as a direct competitor in the same horizontal marketplace category as Daraz.lk.
- Daraz.pk: The Pakistani arm of the Daraz network, operating under the same Alibaba/Lazada parent with the same marketplace, logistics, and payments playbook. Closely comparable in business model and operating geography family.
- Takas.lk: Sri Lankan classifieds and marketplace platform where individuals and businesses can list new and used goods across categories. Comparable marketplace dynamics and target audience to Daraz.lk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Daraz.lk social profiles
Digital presenceDaraz.lk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daraz.lk leadership team
Management profileNumber of profiles
Daraz.lk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daraz.lk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daraz.lk
What does Daraz.lk do?
Daraz.lk is a horizontal online marketplace that connects third-party sellers with Sri Lankan consumers across electronics, fashion, home appliances, groceries, and general merchandise. The platform manages transactions through an integrated payments system, handles last-mile fulfillment via Daraz Logistics, and provides pickup through physical collection points. It earns revenue from seller commissions, fulfillment services, promotional placements, and affiliate referrals.
Is Daraz.lk a public or private company?
Daraz.lk is a private company. It is classified as corporate owned and is currently operating.
When was Daraz.lk founded?
Daraz.lk was founded in 2012. It employs 51 to 100 people.
Where is Daraz.lk based?
Daraz.lk is headquartered in Colombo, Sri Lanka, in the Asia region.
How does Daraz.lk make money?
Four revenue lines are on record. Marketplace Commission is the primary driver. The others are seller Services & Fulfillment, flash Sales & Promotions and affiliate Program.
Who are Daraz.lk's main competitors?
Broad incumbents on record are Flipkart, Shopee, Lazada Group and Amazon India. Emerging players are Meesho and mydeal.lk. Direct peers are Wow.lk, Kapruka, Daraz.pk and Takas.lk.
Does Daraz.lk have an API?
No public API is recorded for Daraz.lk.
What industry is Daraz.lk in?
Daraz.lk's product category is Online Marketplace. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of TLAIADAD, Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking). Its NAICS code is 492210 and its SIC code is 4210.