AllPeople Marketplace

What AllPeople Marketplace does

AllPeople Marketplace is a values-driven e-commerce marketplace based in San Luis Obispo, California, founded in 2013 and operating as a 100% employee and customer owned company. The platform aggregates vetted organic, ethical, and sustainable products across grocery, bath and body, household, wellness, baby and children, and pet care categories from third-party brands such as One Degree Organic Foods, Muso From Japan, Mineral Fusion, and Soothing Touch. Its core differentiator is a built-in charitable giving mechanism: 5% of every order is automatically donated to one of 16 nonprofit partners (including No Kid Hungry, City Harvest, Concern Worldwide, and Children Incorporated) chosen by the customer at checkout, with no subscription or extra cost to the shopper.

The platform is built on Shopify and operates as a direct-to-consumer marketplace, distributing via a self-serve online storefront with free shipping on orders over $50 within the Continental US. Per disclosed cost economics, roughly 65% of revenue funds product costs, 20% flows to brand partner margins, 10% covers platform operations, and 5% is directed to customer-chosen causes. Marketing is community-driven through nonprofit partner referrals and email; there is no evidence of paid acquisition, app presence, or international operations. The company is currently gathering expressions of interest for an SEC Regulation Crowdfunding equity round, signaling intent to broaden ownership and fund growth.

Name

AllPeople Marketplace

Legal name

AllPeople Marketplace

Website

https://allpeoplemarketplace.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

AllPeople Marketplace is a 100% employee- and customer-owned DTC e-commerce marketplace that sells vetted organic, ethical, and sustainable products across grocery, wellness, baby, and pet categories, donating 5% of every order to one of 16 nonprofit partners chosen by the shopper.

Ownership category

akta.pro rank

Product category

Online Health & Wellness Marketplace

NAICS

Specialty Food Retailers (4452), General Merchandise Retailers (455), Other Health and Personal Care Retailers (45619)

SIC

Retail-Variety Stores (5331), Retail-Grocery Stores (5411), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Organic e-commerce marketplace
• Ethical consumer products
• Sustainable lifestyle products
• Charitable giving platform
• Values-driven marketplace

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales Commission: AllPeople operates as a marketplace, earning revenue through product sales. According to their cost breakdown, platform operations represent approximately 10% of revenue, with product costs at 65%, brand partner margins at 20%, and 5% donated to customer-chosen causes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AllPeople Marketplace is a direct-to-consumer e-commerce marketplace that sells vetted organic, ethical, and sustainable everyday products sourced from third-party brand partners across categories such as Grocery & Pantry, Bath & Body, Household, Wellness, Baby & Children, and Pet Care. Every order automatically triggers a 5% donation to a nonprofit or school chosen by the customer at checkout, with the platform operating under a 100% employee and customer ownership model.

Product overview

AllPeople Marketplace is a single, unified e-commerce platform that connects shoppers with vetted organic, ethical, and sustainable products from third-party brands. The platform's core differentiator is its built-in charitable giving model — 5% of every purchase is automatically donated to a nonprofit or school the customer selects at checkout. Products span multiple categories including Grocery & Pantry, Bath & Body, Home & Clean, Wellness, Baby & Children, and Pet Care, featuring various vendor brands such as One Degree Organic Foods, Muso From Japan, Mineral Fusion, Soothing Touch, and many others. The company operates as a 100% employee and customer-owned cooperative structure.

Differentiator

Problem solved

Functional benefit

Products and services

• AllPeople Marketplace A values-driven e-commerce marketplace where shoppers purchase vetted organic, ethical, and sustainable everyday products from third-party brand partners, with 5% of every order automatically donated to a nonprofit or school chosen by the customer at checkout. Products span Grocery & Pantry, Bath & Body, Household, Wellness, Baby & Children, and Pet Care, featuring brands such as One Degree Organic Foods, Muso From Japan, Mineral Fusion, and Soothing Touch.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship and core.

• No Kid HungryflagshipStrategic or Co-development PartnerFeatured partner of the month. AllPeople Marketplace partners with No Kid Hungry to support their mission of ending child hunger in the United States through grants to schools and organizations providing meals.
• City HarvestcoreStrategic or Co-development PartnerNew York City-based food rescue organization working to end hunger through food redistribution.
• Earth GuardianscoreStrategic or Co-development PartnerYouth-led environmental organization working to protect the planet through grassroots action.
• Endometriosis Foundation of AmericacoreStrategic or Co-development PartnerNonprofit focused on endometriosis awareness, education, and research.
• Concern WorldwidecoreStrategic or Co-development PartnerInternational humanitarian organization working to end extreme poverty.
• F.A.R.M.S.coreStrategic or Co-development PartnerOrganization focused on agricultural and rural development.
• Children IncorporatedcoreStrategic or Co-development PartnerNonprofit supporting children in need through sponsorship programs.
• Tango2 Research FoundationcoreStrategic or Co-development PartnerFoundation focused on research for Tango2 gene mutations.
• Common CausecoreStrategic or Co-development PartnerNonprofit advocating for democracy and civic engagement.
• Go CampaigncoreStrategic or Co-development PartnerOrganization funding transformative projects for children in need worldwide.
• A Better ChancecoreStrategic or Co-development PartnerOrganization focused on increasing educational opportunities for youth of color.
• MathkindcoreStrategic or Co-development PartnerOrganization making math education accessible to underserved communities.
• Rebuilding Together Austin San AntoniocoreStrategic or Co-development PartnerOrganization providing home repairs and modifications for low-income homeowners.
• Seed Programs InternationalcoreStrategic or Co-development PartnerOrganization improving food security through seed distribution and agricultural training.
• Giving to the NationscoreStrategic or Co-development PartnerNonprofit focused on humanitarian aid and development assistance.
• The Land Conservancy of SLO CountycoreStrategic or Co-development PartnerLand conservation organization protecting natural spaces in San Luis Obispo County, California.
• Arlene's Angels: Hand in Paw HealingcoreStrategic or Co-development PartnerOrganization providing animal-assisted therapy and support programs.

Scale indicators5 records

Recent moves5 records

Expansion highlights8 records

Direct peers

• Misfits Market: Online marketplace delivering organic produce and sustainably sourced pantry goods at reduced prices, addressing food waste and accessibility. Comparable as a values-driven food and household marketplace with direct-to-consumer delivery.
• Imperfect Foods: Online grocer delivering 'ugly' produce and surplus food to reduce waste, with a values-driven subscription model. Comparable as a mission-driven online food and household marketplace targeting conscious consumers.
• Thrive Market: Online membership-based marketplace for organic, non-GMO, and sustainable groceries and household essentials with a mission-driven 1-for-1 donation model. Closely comparable to AllPeople in category mix, values-driven positioning, and direct-to-consumer e-commerce model.
• Grove Collaborative: Online retailer of sustainably produced home, personal care, and cleaning essentials sold direct to consumers. Overlaps with AllPeople's household, bath and body, and wellness categories with a shared sustainable-mission positioning.
• Public Goods: Direct-to-consumer essentials brand offering sustainable household, personal care, and pantry staples under a values-driven model. Comparable category mix and DTC marketplace approach with a similar cost-plus ethos.

Emerging players

• Daily Harvest: Direct-to-consumer food brand focused on frozen, organic, plant-forward meals and snacks. Overlaps with AllPeople's Grocery & Pantry and Wellness categories and shares a values-driven organic positioning, though narrower in category scope.
• Brandless: Was a direct-to-consumer marketplace offering affordable, sustainable everyday essentials across multiple categories with a values-driven brand. Comparable multi-category marketplace model with similar curation and pricing ethos, though Brandless has wound down direct operations.
• Care/of: Direct-to-consumer personalized vitamin and supplement brand with a values-driven, transparency-focused positioning. Overlaps with AllPeople's Wellness category and DTC model with mission-led branding.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AllPeopleMarketplace
• LinkedInlinkedin.com/company/allpeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllPeople Marketplace