What Hewitt Matthews does

Hewitt Matthews is a UK-based digital marketing agency founded in 2016 by Carl Hewitt and Reece Matthews (originally operating as DigitalDinos). The firm is headquartered in Portsmouth with a regional office in Farringdon, London, and in July 2025 acquired Sheffield-based Quba to form the Hewitt Matthews Group. The agency delivers two integrated service lines: Digital Marketing Services (paid search across Google Ads, Bing and Spotify; paid social across Meta platforms; SEO; conversion rate optimisation; display and retargeting) and Website Services (WordPress design and development, hosting, maintenance, and UX/UI). Workflow is supported by an entirely in-house specialist team and a technology stack including Google Ads, Meta Ads Manager, HubSpot, Salesforce, and Google Analytics, with Salesforce integration enabling full-funnel attribution from paid media click to closed revenue.

The customer base is a horizontal mix of UK mid-market and enterprise clients spanning healthcare (NHS, NIHR), education (University of Portsmouth, Universities UK International, Unilife), retail (IKEA), media (ITV), sport (Pompey FC, Ninja Warrior UK), financial services (YesCanDo Money), equipment hire, insurance (Insurance 2 Go), telecoms (Toob) and B2B services (Lead Forensics). Documented outcomes include a 67% cost-per-lead reduction (£101 to £33) and 200% conversion rate increase for YesCanDo Money, a 5.39x ROI and £1M annual revenue outcome for Heating & Cooling Equipment Hire from £180k ad spend, £388k Google Ads revenue and £118k+ Meta revenue in Q4 2025 for Ninja Warrior UK, and a 23.4% active-user increase with 65.7% organic search growth for Unilife.

The business model is professional services revenue on a quote-based, project or retainer basis; campaign engagements typically combine a management fee with ad-spend pass-through, while website projects are scoped individually. Go-to-market is sales-led via website contact forms, phone consultations, and direct outreach, supplemented by content marketing, webinars, organic social, paid search, paid social, and industry awards. The firm is founder-owned and privately held (legal entity DigitalDinos Limited), with no disclosed external institutional investment. AI is layered into creative production and campaign optimisation through third-party generative tools (ChatGPT, Midjourney, Jasper) and Google's AI Max for Search and Performance Max, with the Quba integration intended to formalise AI capability across the group's offering.

Name

Hewitt Matthews

Legal name

DigitalDinos Limited

Website

https://hewittmatthews.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Hewitt Matthews is a UK digital marketing agency providing paid media management, SEO, and web development services to mid-market and enterprise clients. Operating from Portsmouth and London, it formed the Hewitt Matthews Group in 2025 via its acquisition of Sheffield-based Quba.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

akta.pro secondary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Paid media management
• Search engine optimization
• Web development services
• Conversion rate optimisation
• Digital marketing agency

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Professional services revenue generated through managed paid media campaigns (Google Ads, Meta advertising), SEO services, social advertising, and conversion rate optimisation. Services are delivered on a project, retainer, or ongoing managed service basis with fees based on service scope and campaign budgets.
2. Web Development and Design Services: Website design, development, hosting, and ongoing maintenance services. Revenue generated through website development projects, hosting contracts, and support retainer agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Hewitt Matthews is a UK-based digital marketing agency that delivers paid media management (Google Ads, Meta/Bing PPC), SEO, paid social, conversion rate optimisation, and full-service web design, development, hosting and support. Campaigns are managed in-house with full-funnel conversion tracking that links advertising spend to closed revenue via CRM integration. The agency serves mid-market and enterprise clients across sectors including retail, healthcare, education, financial services, leisure and B2B services.

Product overview

Hewitt Matthews is a digital marketing agency offering a comprehensive suite of services under two main categories: Digital Marketing Services (SEO, Google Ads/PPC, CRO, Display, Paid Social, Retargeting) and Website Services (Development, Hosting, Maintenance). Their integrated approach combines paid media marketing with website design and development, enabling organizations to reach target audiences and drive conversions. All services are delivered by an entirely in-house team based across the UK. The agency also provides analytics and reporting, leveraging AI-powered tools for campaign optimization and creative production.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services Comprehensive digital marketing services including SEO, Google Ads (PPC) management, conversion rate optimisation, display advertising, paid social, retargeting and ad creative. Campaigns are managed across Google Ads, Facebook Ads, Instagram Ads and other paid channels using data-driven strategies to drive leads, sales and ROI for UK mid-market and enterprise clients.
• Website Services End-to-end website services covering custom design, WordPress development, UX/UI design, reliable hosting and ongoing maintenance/support with clear SLAs. Creates visually appealing, user-friendly, search-optimised websites for organisations needing digital presence, redesigns or new builds.
• Paid Search (PPC) Pay-per-click advertising management across Google Ads, Bing Ads and paid social channels covering keyword research, ad copy creation, landing page optimisation and continuous A/B testing focused on conversion rate improvement and reduced cost per acquisition.
• SEO Search Engine Optimisation services including technical, on-page and content SEO, keyword research, competitor analysis, backlink reviews and performance monitoring using Google Analytics, Search Console, SE Ranking and Screaming Frog.
• Paid Social Social media advertising across Facebook Ads, Instagram Ads, LinkedIn and other platforms with advanced audience targeting including remarketing, demographic targeting and custom audience creation to reach decision-makers and consumer audiences.
• Web Development & Design Custom responsive website design and development creating high-performance websites with seamless functionality and intuitive user experience. Specialises in WordPress development with flexible content architecture, multilingual support and accessibility compliance.
• Hosting & Support
• UX & UI Design User experience and interface design services focused on creating intuitive navigation, compelling visuals and conversion-optimised design systems that support marketing performance goals.

Quantifiable outcome

• 67% reduction in cost per lead (£101 to £33) for YesCanDo Money
• +5 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• QubacoreStrategic or Co-development Partner · 30 July 2025Hewitt Matthews acquired Sheffield-based digital agency Quba to form the Hewitt Matthews Group (HMG). The new group aims to integrate enterprise technology, digital marketing, and AI to enhance client services and expand national and global presence. This acquisition represents a strategic expansion of Hewitt Matthews' service capabilities and geographic reach across the UK.

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Vertical Leap: UK digital marketing agency focused on SEO, paid media and content. Similar size, geographic focus, and performance-led proposition targeting mid-market UK clients.
• Croud: UK-headquartered digital marketing agency providing paid media, SEO, content, and analytics with an in-house 'Croudian' network delivery model. Comparable multi-channel digital marketing scope and UK-mid-market client profile.
• Hallam: Multi-award-winning UK digital marketing agency providing paid media, SEO and integrated campaigns. Comparable mid-market UK agency with similar premium positioning and integrated paid-media-led proposition.
• Tug: Digital marketing agency offering paid search, SEO, programmatic, and creative services. Comparable integrated paid-media-and-content agency offering targeting mid-market clients.
• The SEO Works: UK digital marketing agency with a similar service mix spanning SEO, paid search, paid social, and web design. Comparable size, regional UK footprint, and SMB-to-mid-market positioning.
• Brainlabs: UK-based, data-led digital marketing agency offering paid media, SEO, and analytics with similar focus on performance measurement. Closest direct comparable in terms of mid-market positioning and data-driven optimisation approach.
• Click Consult: UK-based digital agency offering SEO, PPC, paid social and content marketing with similar retainer-based service model. Direct comparable in mid-market UK paid-media agency category.

Broad incumbents

• Dentsu: Global advertising and marketing services group with extensive media, creative and CX capabilities. Broad incumbent competitor for larger enterprise and multinational clients that Hewitt Matthews could be benchmarked against.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering paid media, SEO, content and creative. Larger incumbent with broader global footprint and deeper enterprise client base, serving as a ceiling-and-aspiration peer.
• WCG (Wirehouse Creative Group): Larger UK-based marketing agency group with broader service portfolio spanning digital, creative, and brand. Overlaps on paid media and web services but operates a wider portfolio across more verticals and client sizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/HewittMatthews
• Facebookfacebook.com/HewittMatthewsUK
• LinkedInlinkedin.com/company/hewittmatthews
• Instagraminstagram.com/hewittmatthews

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hewitt Matthews