Farm & Home Supply

What Farm & Home Supply does

Farm & Home Supply, legally Quincy Farm Supply Co., is a privately held, family-owned regional farm and home retailer founded in 1960 in Quincy, Illinois, as Quincy Farm Supply. The company operates 15 physical retail stores across Illinois (10 locations including two in Springfield), Iowa (Keokuk and Fort Madison), and Missouri (Hannibal, High Ridge, and Cottleville), supported by a centralized distribution center at 525 North 48th, Quincy. It also runs an e-commerce website shipping to the continental United States (excluding California, Alaska, and Hawaii), with in-store pickup, curbside pickup, and vendor drop-ship capabilities bridging online and physical channels. Headcount is reported at 501-1,000 employees.

The company runs a 14-department assortment spanning Hunting & Shooting (including firearms and ammunition that cannot be shipped online), Sporting Goods, Lawn & Garden, Power Equipment, Farm & Ag, Tools & Hardware, Automotive, Clothing, Footwear, Pets & Livestock, Home & Patio, and Toys, plus ancillary services such as a Product Protection Plan, gift cards, and a 4-H/FFA youth discount program. Technology infrastructure is conventional retail rather than proprietary: a standard e-commerce storefront, York-powered EDI for B2B transactions, Horizon Retail Solutions for store management, and Afterpay for buy-now-pay-later checkout. Marketing combines weekly print-style digital ads, email newsletters, a lifestyle blog ("Rooted in Good Living"), and active social channels (Facebook, Instagram, YouTube).

Farm & Home Supply generates revenue primarily through hardware/merchandise sales across physical retail and e-commerce, with a minor transaction-fee stream from Afterpay. The company is a member of Mid-States Distributing Company, a buying group of independently owned farm and ranch retailers that provides pooled purchasing power and access to exclusive private-label brands. Its primary customer segments are Farmers and Agricultural Operations, Homeowners and Rural Residents in the Midwest, Outdoor Enthusiasts (hunters, fishers, campers), and Pet and Livestock Owners — all served through a one-stop-shopping value proposition emphasizing community ties, knowledgeable local staff, and broad category breadth.

Name

Farm & Home Supply

Legal name

Quincy Farm Supply Co.

Website

https://farmandhomesupply.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Farm & Home Supply (Quincy Farm Supply Co.) is a privately held, family-owned regional farm and home retailer founded in 1960, operating 15 stores across Illinois, Iowa, and Missouri plus an e-commerce site, serving rural and suburban Midwest customers with farm, home, outdoor, and general merchandise.

Ownership category

akta.pro rank

Product category

Farm and Home Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Auto & Home Supply Stores (5531), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ)

Keywords

• Farm supply retail
• Home improvement stores
• Outdoor sporting goods
• Pet and livestock supplies
• Power equipment sales

Headquarters

HQ city

Quincy

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Retail Store Sales: Revenue generated from 15 physical retail stores across Illinois, Iowa, and Missouri. Stores offer a wide range of products including sporting goods, farm/ag equipment, automotive supplies, clothing, footwear, pets, livestock, hunting gear, and home/patio items.
2. E-commerce Online Sales: Revenue from the company's website at farmandhomesupply.com, which ships to customers across the continental United States. Online orders can also be picked up at physical store locations or via curbside pickup.
3. Afterpay Buy-Now-Pay-Later: The company offers Afterpay as a payment option, allowing customers to pay in four installments over six weeks without interest. This attracts price-sensitive consumers and may increase average order values.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Farm & Home Supply is a regional farm-and-home retail chain selling farm supplies, ranch and livestock equipment, home and outdoor goods, sporting goods, automotive parts and accessories, clothing and footwear, pet supplies, and tools and hardware. The company serves consumers through 15 owned-and-operated retail stores across Illinois, Iowa, and Missouri and a complementary e-commerce website offering in-store pickup, curbside pickup, and vendor drop-ship fulfillment.

Product overview

Farm & Home Supply operates as a regional farm and home department store with 15 physical retail locations across Illinois, Iowa, and Missouri, plus an e-commerce website. The company was founded in 1960 as Quincy Farm Supply and offers a broad product portfolio organized into multiple core departments: Hunting & Shooting (firearms, ammunition, archery, game calls, trail cameras), Sporting Goods (fishing, kayaks, camping), Lawn & Garden (power equipment, seeds, fertilizers), Farm & Ag (fencing, sprayers, tractor accessories), Tools & Hardware (power tools, welding, plumbing), Automotive (batteries, fluids, towing), Clothing and Footwear (workwear, casual wear, boots), Pets & Livestock (pet food, livestock supplies, beekeeping), and Home & Patio (grills, pools, canning supplies). Additional services include a Product Protection Plan (extended warranty), Gift Cards, 4-H/FFA Discount Program, and In-Store Pick Up with curbside option. The company is part of Mid-States Distributing Company buying group and carries both major brands and private label products.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm & Ranch Department Farm and ranch merchandise for agricultural producers including livestock equipment, fencing, feed-related accessories, work boots, and workwear, sold to farm and ranch customers across the Tri-State region.
• Home & Outdoors Department Home and outdoor merchandise including lawn and garden, outdoor power equipment, and household goods for homeowners and DIY consumers.
• Sporting Goods Department Sporting goods merchandise including hunting, fishing, and camping equipment plus ammunition and related accessories for outdoor recreation consumers.
• Automotive Department Automotive parts and accessories for DIY vehicle maintenance and light-duty repair needs of consumer customers.
• Clothing & Footwear Department Workwear, casual apparel, and footwear including boots, jeans, jackets, and related accessories for farm, ranch, work, and outdoor use.
• Pet & Livestock Department Pet and livestock supplies including animal care, feeding, grooming, and related accessories for household pets and smallholder livestock owners.
• Tools & Hardware Department Tools and hardware merchandise including hand tools, power tools, fasteners, and related hardware items for farm, home, and DIY use.
• MasterCover Service Plan Extended protection plan service that augments manufacturer warranties on eligible purchases made at Farm & Home Supply.
• In-Store and Curbside Pickup Buy-online-pickup-in-store and curbside pickup service for e-commerce orders, allowing customers to collect merchandise at their local Farm & Home Supply store, typically same day for orders placed by the cutoff time.
• Drop-Ship Delivery (York) Drop-ship delivery service fulfilled by vendor York for oversized and freight items that cannot ship via standard parcel carriers, with delivery directly to the customer's home or business.
• Afterpay Buy-Now-Pay-Later Financing Afterpay installment financing available on the e-commerce site, allowing customers to split eligible purchases into four interest-free biweekly payments.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Mid-States Distributing CompanycoreStrategic or Co-development PartnerFarm & Home Supply is a member of Mid-States Distributing Company, a buying group of independently owned and operated farm and ranch retailers located throughout the US and Canada. Membership enables smaller retailers to carry a broad range of high-end products with unique store brands and compete with big box stores.
• AfterpayminorOthersAfterpay is a buy-now-pay-later service integrated into the checkout process, allowing customers to pay in four installments over six weeks without interest.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Blain's Farm & Fleet: Privately held Midwestern farm and home retailer with ~45 stores across Illinois, Wisconsin, Iowa, and Michigan. Closely comparable to Farm & Home Supply on product mix (farm, auto, home, sporting goods) and target customer (rural and small-town households).
• Tractor Supply Company: Largest US farm and rural lifestyle retailer with ~2,000+ stores nationwide. Directly comparable product categories (livestock, tools, workwear, pet) and rural target customer, though significantly larger scale and footprint than Farm & Home Supply.
• Rural King: Family-owned farm and home retailer with 130+ stores across the Midwest, South, and Southeast. Comparable broad assortment (farm supplies, tools, sporting goods, automotive, clothing) and similar rural customer profile.
• Orscheln Farm and Home: Midwest-based farm and home retailer historically operating across MO, KS, IA, IL, NE, OK, and TX; a portion of stores was acquired by Tractor Supply in 2024. Highly comparable assortment (farm/ag, automotive, lawn & garden, livestock) and rural customer base.
• Runnings: Employee-owned farm and home retailer with stores across the upper Midwest and Plains states. Comparable mix of farm supplies, clothing, footwear, sporting goods, and pet/livestock categories serving rural communities.
• Fleet Farm: Upper Midwest-based retailer (stores in MN, WI, IA, ND, SD) with broad farm, automotive, pet, sporting goods, and clothing assortment. Closely comparable rural/small-town customer and multi-category one-stop shop model.
• Bomgaars: Family-owned farm and home supply chain with ~75 stores across IA, MN, NE, SD, ND, WY, CO, and OK. Highly comparable product mix (farm, lawn & garden, automotive, clothing, pet) and rural customer base.
• Atwood's: Regional farm and home retailer with 50+ stores across AR, OK, KS, MO, and TX. Comparable assortment (farm supplies, tools, sporting goods, pet/livestock) but primarily operates in a different geographic region than Farm & Home Supply.

Broad incumbents

• Menards: Midwest-headquartered home improvement retailer with 300+ stores across the Midwest. Comparable on tools/hardware/garden offerings and overlapping customer, though narrower on farm/ag and livestock versus Farm & Home Supply.
• Home Depot: Largest US home improvement retailer with national footprint. Overlaps with Farm & Home Supply on tools, hardware, lawn & garden, and farm/ag-light categories, though lacks the depth of livestock, hunting, and rural-lifestyle assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCz6DpsthEQRlpKN68z5f5zA
• Facebookfacebook.com/farmandhomesupply
• Instagraminstagram.com/farmandhomesupply
• Xx.com/fhsupply

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm & Home Supply