Bomgaars
Bomgaars Supply Inc. is a privately held, Sioux City-headquartered farm-and-ranch and home improvement retailer operating 187 stores across 14 Midwest, Great Plains, and select South Central and Mid-South states, serving farm/ranch operators, rural homeowners, pet owners, outdoor enthusiasts, and commercial/industrial buyers with a broad merchandise assortment, private-label brands, e-commerce, and B2B sales.
- Company typePrivate
- Founded1944
- HeadquartersSioux City, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bomgaars does
Bomgaars Supply Inc. is a privately held, regional farm-and-ranch and home improvement retailer founded in 1944 and headquartered in Sioux City, Iowa. The company operates 187 retail stores across 14 states spanning the Midwest, Great Plains, Mountain West, and select South Central and Mid-South markets (Iowa, South Dakota, Nebraska, Minnesota, Colorado, Wyoming, Idaho, Kansas, Missouri, Oklahoma, Texas, Arkansas, Indiana, Kentucky, Ohio). Stores carry a broad assortment spanning automotive, climate control, clothing and footwear, farm and ranch supplies, home goods, home improvement, lawn and garden, livestock, outdoor living, pets, power equipment, sporting goods, tools, and wildlife — positioning Bomgaars as a "one-stop" rural general merchandise and farm-supply destination serving farm and ranch operators, DIY homeowners, pet and animal owners, outdoor recreationists, and commercial/industrial buyers.
The company's technology layer consists of a standard e-commerce storefront (bomgaars.com) with store locator, advanced product search across more than 1,000 brand partners, customer accounts, integrated BOPIS, a loyalty rewards program, an online rebate center, and a content blog ("The Fence Post"). The product portfolio is anchored by an extensive set of third-party brand partnerships (DeWALT, Stihl, Milwaukee, Purina, Merrick, Champion, Black+Decker, Noble Outfitters, Pit Boss, Igloo, Weaver Leather, ChannelLock, Farnam, Ortho/Scotts, Annin, Black Sierra Equipment) alongside a growing line of proprietary private-label brands including Bomgaars Feeds, Bomgaars Country Health pet food, Bomgaars Backyard Blends, Bomgaars Select, and Bomgaars Power.
The business model is traditional retail merchandise sales — physical store revenue supplemented by e-commerce and a dedicated Industrial/B2B sales division serving commercial agricultural operations, construction firms, and municipalities with charge accounts, tax-exempt purchasing, and financing. Pricing follows a standard unit-pricing model with regular and promotional sale prices, weekly flyers, seasonal promotions, mail-in rebates, and a points-based loyalty program. Revenue streams include in-store retail, e-commerce, B2B/industrial sales, and private-label product sales. The company is privately held with no disclosed parent, no institutional investors identified, and no public ownership signal.
Bomgaars firmographics
Firmographics- Name
- Bomgaars
- Legal name
- Bomgaars Supply Inc.
- Website
- https://bomgaars.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bomgaars Supply Inc. is a privately held, Sioux City-headquartered farm-and-ranch and home improvement retailer operating 187 stores across 14 Midwest, Great Plains, and select South Central and Mid-South states, serving farm/ranch operators, rural homeowners, pet owners, outdoor enthusiasts, and commercial/industrial buyers with a broad merchandise assortment, private-label brands, e-commerce, and B2B sales.
- Ownership category
- akta.pro rank
Where Bomgaars is headquartered
LocationHeadquarters
- HQ city
- Sioux City
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Bomgaars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Store Sales: Physical retail store sales across 187 locations in 14 states. Stores offer comprehensive product selection across automotive, farm & ranch, home goods, sporting goods, tools, and other categories.
- E-commerce Sales: Online sales through bomgaars.com with integrated BOPIS (Buy Online Pick Up in Store) functionality for seamless omnichannel experience.
- Industrial/B2B Sales: Dedicated B2B division serving commercial agricultural operations, construction companies, and other businesses with specialized account services including tax exemption and financing options.
- Private Label Products: Proprietary branded products including Bomgaars Feeds, Bomgaars Backyard Blends, Bomgaars Country Health, and other private label offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing with regular and sale prices |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Bomgaars product offering
Product offeringCore offering
Bomgaars operates a 187-store farm, ranch, and home improvement retail chain across 14 Midwest and Great Plains states, selling automotive, farm and ranch, livestock, pet, tools, outdoor, sporting goods, and home goods products under both national brands and its own private labels (Bomgaars Feeds, Bomgaars Country Health, Bomgaars Select, Bomgaars Power, Bomgaars Backyard Blends). Customers can shop in physical stores, online at bomgaars.com, or use Buy Online Pick Up in Store (BOPIS), and commercial buyers are served through a dedicated B2B industrial sales division with charge accounts, tax-exempt purchasing, and financing.
Product overview
Bomgaars is a regional farm, ranch, and home improvement retail chain operating 187 stores across multiple states. The company offers a unified e-commerce platform (Bomgaars eCommerce) alongside its physical retail footprint, enabling buy online pickup in store (BOPIS), store locator, and a loyalty rewards program. The product portfolio centers on seven core retail categories—Automotive, Climate Control, Clothing & Footwear, Farm & Ranch, Home Goods, Home Improvement, Lawn & Garden, Livestock, Outdoor Living, Pets, Power Equipment, Sporting Goods, Tools, Toys, and Wildlife—with proprietary house brands including Bomgaars Feeds (livestock and animal nutrition), Bomgaars Country Health (pet food), Bomgaars Select (general merchandise), and Bomgaars Power (power equipment). The company also operates complementary services such as a Building Center, B2B Industrial Sales division, Rebate Center, and The Fence Post Blog content hub. Featured brand partnerships include DEWALT, Milwaukee, Stihl, Noble Outfitters, Pit Boss, Igloo, Black Sierra Equipment, Annin, Ortho, Weaver Leather, and Purina. In 2026, Bomgaars celebrated 250 years of operation.
Differentiator
Problem solved
Functional benefit
Brands
- Bomgaars Feeds: Private label animal feed products including horse feed, goat feed, and livestock feed
- Bomgaars Country Health
- Bomgaars Select
- Bomgaars Power
- Bomgaars Backyard Blends
- Bomgaars Country Health
Products and services
- Bomgaars Retail Store Network
- Bomgaars eCommerce Online Store
- Bomgaars Feeds (Private Label)
- Bomgaars Country Health (Private Label)
- Bomgaars Select (Private Label)
- Bomgaars Power (Private Label)
- Bomgaars Backyard Blends (Private Label)
- Bomgaars Building Center
- Bomgaars Industrial / B2B Sales
Quantifiable outcome
- 187 retail locations across 14 states serving rural and suburban communities
- +1 more outcomes
Companies that use Bomgaars
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Bomgaars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bomgaars partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Noble OutfitterscoreFeatured brand partner prominently featured in clothing and footwear sections. Noble Outfitters is a work and western apparel brand. Bomgaars features Noble Outfitters products across Men's, Women's, Boy's, and Girl's categories with dedicated featured brand landing page.
- DeWALTcoreFeatured tool brand prominently marketed with dedicated promotional sections and featured brand page. DeWALT power tools and accessories featured throughout the tools and power equipment sections.
- StihlcoreFeatured outdoor power equipment brand with dedicated brand page. STIHL chainsaws and outdoor power equipment featured in power equipment section.
- Milwaukee ToolcoreFeatured tool brand with dedicated brand page in tools section. Milwaukee power tools and accessories prominently featured.
- Black Sierra EquipmentminorFeatured brand for outdoor and work equipment with dedicated brand page.
- PurinacoreFeatured animal feed and pet food brand with promotional offers such as Save $2 on Purina Flock Raiser Chicken Feed. Purina products featured across livestock feed and pet food categories.
- MerrickminorNatural pet food brand featured in pet food sections with promotional offers on select Merrick products.
- ChampionminorShooting and outdoor sports brand featured in sporting goods section with clay targets and shooting accessories.
- FarnamminorHorse health and fly control brand featured prominently in equine section with multiple promotional offers including $5 off Endure Sweat Resistant Fly Spray for Horses.
- Igloo ProductsminorCooler and outdoor products brand with dedicated featured brand page and products in outdoor living section.
- Annin ProductsminorFlag and flagpole brand featured in outdoor decor section.
- Ortho (Scotts)minorLawn and garden care products brand featured in lawn & garden section.
- ChannelLockminorHand tool brand featured in tools section with featured brand page.
- Weaver LeatherminorLeather goods and livestock equipment brand with dedicated brand page in livestock handling section.
- PRCA (Professional Rodeo Cowboys Association)minorSponsorship partnership for Bomgaars PRCA Rodeo events including the event at Tyson Events Center in Sioux City, Iowa.
- Pit BossminorGrills and outdoor cooking brand featured in outdoor living section with prominent product placements and pricing.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bomgaars competitors and assessment
Company assessmentBroad incumbents
- Menards: Menards is a large Midwest-based home improvement chain offering building materials, tools, and outdoor products. It overlaps Bomgaars in home improvement, lawn and garden, and tools categories but lacks the deep farm-and-ranch assortment that defines Bomgaars' niche.
- Ace Hardware: Ace Hardware is a national hardware cooperative with thousands of independent and corporate stores selling tools, hardware, and home goods. It overlaps Bomgaars in hardware and DIY categories but lacks the deep farm-and-ranch assortment that anchors Bomgaars' brand.
- True Value: True Value is a national hardware cooperative serving independent retailers with hardware, paint, and farm/Ranch supplies. Several True Value dealers overlap with Bomgaars in small-town geographies, making it an indirect but comparable specialty retail competitor.
Direct peers
- Runnings: Runnings is a regional farm, ranch, and home retailer with ~70 stores across the Upper Midwest and Northern Plains, offering a comparable mix of farm supplies, apparel, tools, and outdoor goods. It is a smaller but directly comparable specialty retailer to Bomgaars in overlapping geographies.
- Fleet Farm: Fleet Farm operates a regional chain of farm, auto, and home stores across the Upper Midwest, with a similar broad-assortment, multi-category value proposition. It overlaps Bomgaars directly in Iowa, Minnesota, and Wisconsin geographies and customer segments.
- Rural King: Rural King is a privately held farm-and-home retailer with ~140+ stores across the Midwest and South, offering comparable product breadth across farm, ranch, hardware, and outdoor. It competes head-to-head with Bomgaars in many of the same rural markets and is one of the closest scale comps.
- Southern States Cooperative: Southern States is an agricultural cooperative supplying farm inputs, livestock feed, and hardware across the Mid-Atlantic and Southeast. While geographically distinct, its farm-and-ranch retail model is closely analogous to Bomgaars' core farm supply business.
- Tractor Supply Company: Tractor Supply is the largest U.S. farm-and-rural lifestyle retailer with ~2,200 stores and broad product mix across farm supplies, tools, pet, and outdoor categories. It is the most directly comparable operator to Bomgaars, serving the same customer with the same broad assortment model.
- Blain's Farm & Fleet: Blain's Farm & Fleet is a privately held Midwest farm, auto, and home retailer with stores in Illinois, Iowa, Wisconsin, and Michigan. It mirrors Bomgaars' broad-assortment rural retail model and competes directly in adjacent geographies.
- Atwoods Farm & Ranch: Atwoods is a regional farm-and-ranch retailer with stores across Oklahoma, Texas, Arkansas, Kansas, and Missouri. It competes with Bomgaars in livestock, hardware, and outdoor categories in overlapping Southern Plains geographies.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights4 records
Customer concentration
Bomgaars social profiles
Digital presenceBomgaars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bomgaars leadership team
Management profileNumber of profiles
Profiles1 record
Bomgaars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bomgaars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bomgaars
What does Bomgaars do?
Bomgaars operates a 187-store farm, ranch, and home improvement retail chain across 14 Midwest and Great Plains states, selling automotive, farm and ranch, livestock, pet, tools, outdoor, sporting goods, and home goods products under both national brands and its own private labels (Bomgaars Feeds, Bomgaars Country Health, Bomgaars Select, Bomgaars Power, Bomgaars Backyard Blends). Customers can shop in physical stores, online at bomgaars.com, or use Buy Online Pick Up in Store (BOPIS), and commercial buyers are served through a dedicated B2B industrial sales division with charge accounts, tax-exempt purchasing, and financing.
Is Bomgaars a public or private company?
Bomgaars is a private company. It is classified as family owned and is currently operating.
When was Bomgaars founded?
Bomgaars was founded in 1944. It employs 1,001 to 5,000 people.
Where is Bomgaars based?
Bomgaars is headquartered in Sioux City, United States, in the North America region.
How does Bomgaars make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Sales, industrial/B2B Sales and private Label Products.
Who are Bomgaars's main competitors?
Broad incumbents on record are Menards, Ace Hardware and True Value. Direct peers are Runnings, Fleet Farm, Rural King, Southern States Cooperative, Tractor Supply Company, Blain's Farm & Fleet and Atwoods Farm & Ranch.
Does Bomgaars have an API?
No public API is recorded for Bomgaars.