Name

Label Daddy

Legal name

LabelDaddy

Website

https://labeldaddy.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personalized Labels and Decals

NAICS

Packaging and Labeling Services (561910)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industry

Packaging Design & Labeling (MPAAAEAD)

Keywords

• Personalized name labels
• Custom peel-and-stick labels
• Vinyl label printing
• School and camp labels
• Wall decals

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Name Labels: One-time purchase of customized peel-and-stick labels for identifying personal belongings. Customers select designs, add names/custom text, and purchase finished products. Pricing based on label pack size and quantity. No recurring revenue - each order is a standalone transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Label Daddy manufactures and sells personalized peel-and-stick vinyl name labels and wall decals through its Shopify-powered website labeldaddy.com. Customers customize designs online and order per-pack quantities of waterproof, laundry-, dishwasher-, microwave-, and freezer-safe labels that adhere to garment care tags, bottles, school supplies, and personal items for use across daycare, school, camp, college, senior care, pet, office, and home settings. The company complements its core labels with licensed MLB and NHL sports collections and a school fundraiser program.

Product overview

Label Daddy is an eCommerce company offering personalized peel-and-stick name labels for school, camp, sports, daycare, college, senior care, office, home, and pet items. The core product line consists of vinyl name labels with industrial-strength adhesive, available in various sizes and themed designs. The main product families include: School Labels (School Pack, Starter School Pack, Deluxe School Pack, All Purpose Labels in Extra Small, Small, Medium, and Large sizes), Clothing Labels (Combo Clothing Pack, Clothing Mega Pack, X-Small Kiddie Labels, Mini Shoe Labels, Zipper Tags), Camp Labels (Camp Pack, Day Camp Pack, Camp Trunk Labels, Bag Tags), Specialty Labels (Allergy Labels, Accessibility Labels, Contact Labels, Teacher Labels), and licensed collections (MLB and NHL branded labels). Additional offerings include Wall Decals, Pantry & Spice Labels, Write-On Labels, Return Address Labels, Luggage Labels, Office Labels, and Pet Labels. The company also offers a Fundraiser Program for schools and organizations. Key product features include waterproof, dishwasher-safe, laundry-safe, and microwave-safe properties, with an optional lamination add-on for extra durability. Labels are designed to withstand over 100 washes and are applied to garment care tags or brand imprints. The company has served over 1 million customers for 18 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Label Pack Pack of 155 peel-and-stick name labels (75 Extra Small Clothing Labels plus 80 Small All Purpose Labels) priced for outfitting small items and clothing; waterproof, dishwasher, microwave, laundry, and freezer safe.
• Starter School Pack Entry-level school label pack with 82 labels for backpacks, jackets, lunchboxes, and other school items; waterproof, microwave, dryer, dishwasher, and freezer safe.
• Small All Purpose Labels Stylish peel-and-stick labels sized for everyday items such as bottles, containers, and personal accessories; waterproof, microwave, dryer, dishwasher, and freezer safe.
• Combo Clothing Pack Bundle of 128 clothing labels in extra small, small, and mini shoe sizes for children's clothes and camp or school gear; peel-and-stick application to garment care tags without sewing or ironing.
• University Label Pack Label pack of 82 labels (30 Extra Small Clothing, 32 Small All Purpose, 20 Medium All Purpose) tailored for college dorm room belongings, textbooks, electronics, and personal items.
• Clothing Mega Pack Comprehensive clothing label pack with 225 labels in multiple sizes designed for extensive clothing labeling at camp or school.
• MLB Baseball Label Pack Licensed MLB-branded label pack with 50 labels for marking baseball equipment and gear, featuring official MLB team branding.
• Senior Label Pack Label pack of 60 labels designed for loved ones in retirement or nursing homes, with clear, easy-to-read templates suited for care facilities.
• Classic Combo Pack Value bundle with 205 labels spanning Extra Small (75), Small (80), and Medium (50) All Purpose sizes for broad household or family use.
• Camp Pack Comprehensive 154-label pack designed for summer camp, with lamination option available for extra durability under repeated camp laundering.
• Day Camp Pack 52-label pack designed for day camp items, waterproof and laundry, microwave, dryer, dishwasher, and freezer safe.
• Bag Tags Sturdy luggage-style tags sold 8 per pack for marking bags, trunks, and luggage; waterproof and durable for travel.
• Water Bottle Labels Peel-and-stick labels engineered to wrap around water bottles without curling, available in multiple themed designs including Gamer, Girl Power, Unicorn Friends, and licensed MLB styles.
• Allergy Labels Alert labels for children with food sensitivities, available in Bold, Alert, Bright, Stop, and Medical styles with 27 labels per pack.
• Return Address Labels Personalized return address stickers with 63-72 labels per pack, available in Monogram, Classic, Simple, Watercolor, Modern, Pop Icon, and seasonal designs.
• Luggage Labels Durable luggage tags and bag labels built for travel conditions; waterproof, dishwasher safe, and available with MLB branding.
• Wall Decals Vinyl name wall decals for nurseries, bedrooms, and playrooms, easy to apply, remove, and reposition, available in multiple quote and name designs from $11 to $60.
• Pantry & Spice Labels Organization labels for kitchen pantries including Clear Pantry, Black Pantry, Spice, Write-On Framed, Write-On Combo, and Watercolor styles.
• Pet Labels Labels for pet supplies including Pet Classic Combo, Pet Mini, Pet Large, Pet Medium, and Pet Small All Purpose variants; waterproof and dishwasher safe.
• Office Labels Professional labels for workplace supplies including Office Mini, Office Small, Office Medium, Office Large, and Office Classic Combo Packs.
• Accessibility Labels Specialty labels for accessibility needs, including Transportation Tags, Person First Identity Labels, Starter Accessibility Pack, and Independence Aid Tags.

Quantifiable outcome

• Labels withstand 100+ wash cycles while maintaining adhesion and legibility
• +2 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MLB (Major League Baseball)coreTechnology or IntegrationLicensed MLB team label collection featuring official team logos and branding. Products include MLB Small All Purpose Labels, MLB Classic Combo Pack, MLB Camp Pack, MLB X-Small Clothing Labels, MLB Medium/Large All Purpose Labels, MLB Clothing Mega Pack, MLB School Pack, MLB Shoe Labels, and MLB Luggage Tags. Collection launched in 2025.
• NHL (National Hockey League)coreTechnology or IntegrationLicensed NHL team label collection featuring official NHL team branding. Products include NHL Hockey Label Pack and related NHL-themed labels, blankets, journals, laundry bags, and wall decals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mabel's Labels: Canadian-founded direct competitor offering personalized, dishwasher-safe and laundry-safe peel-and-stick name labels for kids' school, camp, and daycare items. Operates a similar DTO e-commerce model targeting the same parent customer base as Label Daddy.
• Name Bubbles: US-based direct competitor specializing in personalized waterproof name labels for children's clothing, school, and camp use. Sells through a DTO e-commerce site with a comparable customization tool and product line to Label Daddy.
• Stuck on You: Australia-headquartered personalized labels and gifts brand with international DTO shipping. Sells custom name labels, lunchboxes, and school products targeting families — directly comparable category, customer, and business model to Label Daddy.
• Oliver's Labels: Canadian personalized label company offering custom stick-on and iron-on name labels for kids and adults, including senior care and allergy labels. Closely overlapping catalog and use cases with Label Daddy.
• StickerYou: Custom sticker and label platform that lets consumers and businesses design and order personalized die-cut stickers and labels. Overlaps Label Daddy on custom personal labels while also serving a broader B2B and creator customer base.
• Evermine Labels: Personalized labels and stationery brand offering custom name labels, address labels, and wedding favors. Overlaps with Label Daddy on return-address and personalized label categories.

Emerging players

• Tiny Tags: Smaller specialty brand focused on pet ID tags and labels, a category where Label Daddy also competes with its Pet Labels collection. Comparable product (custom engraved/printed pet tags) and overlap on the pet-owner customer segment.

Broad incumbents

• Cimpress (Vistaprint): Large customized print and marketing products platform (parent of Vistaprint) offering custom labels, stickers, and packaging alongside business cards and signage. A broad incumbent that competes with Label Daddy in custom labels/stickers but does not specialize in children's name labels.
• Custom Ink: US custom apparel and accessories brand with a Lab Samples business offering custom labels and packaging. Comparable custom-printing technology and B2B/consumer overlap, but operates at much larger scale across apparel rather than specializing in name labels.

Others

• Identification Solutions: Provider of industrial and institutional labeling products, including name tags, asset labels, and ID solutions. Thematically related as a labeling specialist but serves healthcare, hospitality, and corporate markets rather than the consumer parent segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/LabelDaddy
• Instagraminstagram.com/labeldaddy/?hl=en
• Xx.com/labeldaddy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Label Daddy