Mabel's Labels

Name

Mabel's Labels

Legal name

Mabel's Labels

Website

https://mabelslabels.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Personalized Labels

NAICS

Packaging and Labeling Services (561910), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industry

Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

Keywords

• Personalized name labels
• Kids clothing labels
• Custom label printing
• Waterproof name stickers
• School supply labels

Headquarters

HQ city

Brea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for customizable name labels and clothing tags sold directly to consumers through the e-commerce website. Products include school labels, daycare labels, clothing labels, and medical/safety labels. No subscription required; customers purchase individual products or combo packs.
2. Fundraising Program Commission: Schools, teams, and organizations earn 20% commission on sales generated through their fundraising campaigns. Mabel's Labels provides all resources and handles order fulfillment; fundraisers earn without distribution or sorting responsibilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mabel's Labels designs, personalizes, and sells durable name labels and identification products for children's personal belongings through a direct-to-consumer e-commerce platform. Products include waterproof sticker labels, stick-on and iron-on clothing labels, silicone water bottle bands, and curated combo packs targeted at school, daycare, and medical/safety use cases. A complementary fundraising program allows schools, teams, and organizations to earn a 20% commission on sales generated through their networks.

Product overview

Mabel's Labels is a direct-to-consumer e-commerce company offering customizable name labels and identification products for children. The product portfolio centers on the core labeling platform with multiple product lines: Small Rectangle Labels and Tag Mates™ Stick On Clothing Labels serve as foundational best-sellers, while the Ultimate Back-to-School Combo and Daycare Label Pack provide curated bundles for specific use cases. The Build Your Own Combo enables full customization. Products are organized into four main categories: School Labels (back-to-school oriented), Daycare Labels (for daycare settings), Clothing Labels (laundry-safe garment identification), and Safety And Medical Labels (medical/household safety). A Fundraising Program add-on allows organizations to earn commission on sales through a dedicated captain portal.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20% commission for fundraising partners
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Schools, Teams, and Organizations (Fundraising Partners)coreChannel Partner/ Reseller/ DistributorMabel's Labels operates a fundraising program where schools, sports teams, and community organizations can sign up to earn 20% commission on all sales generated through their fundraising efforts. The company provides all marketing materials and handles order fulfillment and shipping. Fundraisers need no inventory, distribution, or sorting—families shop directly through the provided links and the organization earns automatically.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Stuck on You: Australia-founded personalized labels company offering name labels, clothing labels, and lunch boxes for children. Closest direct peer to Mabel's Labels given near-identical product portfolio, target customer (parents of young children), and DTC model.
• Oliver's Labels: Canadian personalized labels company offering dishwasher-safe and laundry-safe name labels for kids' belongings. Direct competitor with overlapping product features (waterproof, durable) and target market of parents.
• Name Bubbles: US-based personalized name labels company selling dishwasher-safe, laundry-safe labels for school, daycare, and camp use. Direct peer in product offering, target customer, and DTC e-commerce distribution.
• Label Daddy: US-based personalized label provider offering custom labels for kids, medical alert labels, and household organization. Direct peer with comparable product breadth and target customer base.
• StickerYou: Custom sticker and label printing company offering personalized name labels and product labels. Direct peer in custom label printing, with broader product scope including business and promotional stickers.

Emerging players

• Lily & Jack: Small-batch personalized label seller on Etsy serving the kids' labels market. Represents the fragmented long tail of custom-label makers competing with Mabel's Labels on price and personalization.

Broad incumbents

• Vistaprint: Large-scale custom printing platform offering business cards, marketing materials, and customizable labels. Broad incumbent that overlaps with Mabel's Labels in custom label production but serves a much wider SMB and consumer base.
• Sticker Mule: Online custom sticker and label printing company serving individuals and businesses. Broad incumbent offering custom die-cut stickers and labels that can substitute for kids' name labels at lower price points.

Others

• Babylist: Baby registry and parenting product marketplace that has featured Mabel's Labels. Comparable as a distribution/recommendation channel reaching the same parent demographic rather than as a direct product competitor.
• Oriental Trading: Bulk party supplies and educational products retailer selling personalized items including labels. Adjacent participant in the kids'-product ecosystem, relevant for fundraising and bulk-label use cases that overlap with Mabel's Labels' school/organization channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mabelhood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mabel's Labels