What Etain does

Etain, LLC, doing business as FLUENT Cannabis, is a private multi-state medical marijuana company founded in 2015 and headquartered in New York. The company operates company-owned retail dispensaries across four US states — Florida, Pennsylvania, Texas, and New York — and serves adult patients with qualifying medical conditions who hold state-issued medical marijuana cards. In Texas, FLUENT additionally offers home delivery, and it extends its reach through a wholesale distribution channel with Entourage Wholesale.

The company's core technology centers on cannabis cultivation, retail dispensary operations, and third-party lab testing partnerships (notably with Kaycha Labs in Florida) that provide Certificate of Analysis documentation and a publicly accessible COA search portal for batch-level potency and safety verification. FLUENT's product portfolio spans three primary categories — flower, vapes, and oral products — organized under a stable of sub-brands including Bag-O, FLUENT Flower, Freedom Town, Knack Flower, Origins Selects, E85, Black Line, Hyer Kind, MOODs, MOODs Black, Smokiez, and Wandr, with ongoing product extensions into pre-rolls and smalls.

Commercially, FLUENT runs a direct-to-consumer retail model with revenue generated through point-of-sale transactions at dispensaries and delivery services. The company is led by a family-founded executive team — co-founder and CEO Amy Peckham, COO Hillary Peckham, and Chief Horticultural Officer Keeley Peckham — and uses state-specific websites, social media channels, and a rewards/loyalty program to drive customer acquisition and retention. Licensing and regulatory entitlements across the four states (NY OCM-XROD-23-000004, FL MM0403D, PA MM0407D, TX MM0408D) form the structural foundation of the business.

Name

Etain

Legal name

Etain, LLC dba FLUENT Cannabis

Website

https://etainhealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Etain, LLC (dba FLUENT Cannabis) is a private, multi-state medical marijuana operator founded in 2015, running company-owned dispensaries in Florida, Pennsylvania, Texas, and New York, serving cardholding medical patients with flower, vapes, and oral products backed by third-party lab testing.

Ownership category

akta.pro rank

Product category

Medical Cannabis Retail

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Medical Cannabis Dispensaries (CRANAFAB)

akta.pro secondary industries

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)

Keywords

• Medical cannabis dispensary
• Cannabis product retail
• Medical marijuana sales
• Cannabis cultivation
• Cannabis product distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Cannabis Product Retail Sales: Direct retail sales of cannabis products including flower, vapes, and oral products through company-owned dispensaries in Florida, Pennsylvania, Texas, and New York. Revenue generated through point-of-sale transactions at retail locations and delivery services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Etain, LLC, operating as FLUENT Cannabis, runs a multi-state medical marijuana dispensary business that cultivates, distributes, and sells cannabis products including flower, vapes, and oral formats through company-owned dispensaries in Florida, New York, Pennsylvania, and Texas. Products are verified through third-party lab testing partners such as Kaycha Labs, with Certificates of Analysis accessible to customers via an online COA Search Portal. The company also offers a Texas home delivery service, a state-specific rewards/loyalty program, medical marijuana card assistance, and wholesale distribution through Entourage Wholesale.

Product overview

FLUENT Cannabis is a multi-state medical cannabis dispensary brand operated by Etain, LLC. The company offers a portfolio of cannabis products across four categories: flower products (including Bag-O Flower, FLUENT Flower, Freedom Town, Knack Flower, Origins Selects, and E85), vape products (Black Line, Hyer Kind, MOODs, and MOODs Black), and oral products (Smokiez and Wandr). FLUENT operates dispensaries in Florida, Pennsylvania, Texas, and New York, with products tested through partner laboratories including Kaycha Labs and third-party testing companies accessible via the COA search portal.

Differentiator

Problem solved

Functional benefit

Brands

• Freedom Town: Cannabis flower product brand
• MOODs

Products and services

• FLUENT Cannabis Dispensary Service Retail dispensary service under the FLUENT Cannabis brand operating across New York, Florida, Pennsylvania, and Texas, selling medical marijuana products to state-registered patients via in-store purchases, a Texas home delivery service, and state-specific rewards/loyalty programs. Includes medical marijuana card assistance in select markets.
• FLUENT Flower Product Line Cannabis flower product line sold through FLUENT dispensaries, including the flagship FLUENT Flower brand and additional sub-brands Bag-O Flower, Freedom Town, Knack Flower, Origins Selects, and E85, targeted at medical marijuana patients.
• FLUENT Vape Product Line Cannabis vape cartridge product line sold through FLUENT dispensaries, comprising Black Line, Hyer Kind, MOODs, and MOODs Black sub-brands, targeted at medical marijuana patients seeking inhalation-based consumption.
• FLUENT Oral Product Line Oral cannabis product line sold through FLUENT dispensaries, comprising the Smokiez and Wandr sub-brands, targeted at medical marijuana patients seeking edible/oral consumption formats.
• FLUENT Pre-Rolls (Origins TKZ) Pre-roll single cannabis product from the Origins line (Origins TKZ), sold through FLUENT dispensaries as a ready-to-use format for medical marijuana patients.
• FLUENT Smalls (Gas Drop) Cannabis smalls (popcorn/buds) product offering branded as Gas Drop, sold through FLUENT dispensaries as a value format for medical marijuana patients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Kaycha LabscoreTechnology or IntegrationFLUENT partners with Kaycha Labs in Florida to provide third-party testing for cannabis products, including potency testing and Certificate of Analysis documentation. This partnership enables transparent and accurate lab results for consumers.
• Entourage WholesaleminorChannel Partner/ Reseller/ DistributorWholesale distribution partner for cannabis products. FLUENT offers wholesale CoA (Certificate of Analysis) through this partnership channel.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Columbia Care: Multi-state cannabis operator with significant dispensary presence in New York, Florida, and Pennsylvania under the Cannabist brand — direct overlap with FLUENT's three-state core footprint.
• iAnthus Capital Holdings: Multi-state cannabis MSO operating dispensaries (Be. and others) in New York and Florida with a multi-state license footprint structurally similar to FLUENT's.
• Verano Holdings: Multi-state cannabis MSO operating The Botanist and MUV dispensaries in Florida, New York, and Pennsylvania, with multi-brand strategy analogous to FLUENT's portfolio approach.
• Ayr Wellness: Multi-state cannabis MSO with dispensary operations in Florida, New York, and Pennsylvania — directly competing with FLUENT in three of its four operating states with comparable multi-format offerings.
• Acreage Holdings: Multi-state cannabis operator with dispensary presence in multiple Northeast and Mid-Atlantic states — overlapping FLUENT's regional strategy and license-portfolio approach.
• MedMen Enterprises: Multi-state cannabis retailer with a wellness- and brand-forward positioning similar to FLUENT's, with retail experience across multiple state markets.
• Trulieve Cannabis Corp. Largest cannabis operator in Florida and a major Pennsylvania player with a multi-brand retail portfolio — directly comparable to FLUENT in medical-grade cannabis retail across two of FLUENT's four states.
• Cresco Labs: Multi-state cannabis operator with Sunnyside dispensaries in Florida, New York, and Pennsylvania, plus a multi-brand portfolio — overlapping FLUENT's footprint across three of its four operating states.
• Curaleaf Holdings: Multi-state cannabis operator with significant dispensary footprints in Florida, New York, and Pennsylvania — directly overlapping FLUENT's core markets with comparable flower, vape, and oral product assortments.
• Green Thumb Industries (GTI): Multi-state cannabis MSO with Rise Dispensaries operating across Florida, New York, and Pennsylvania — directly competing with FLUENT in all three of its non-Texas markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EtainHealth
• Facebookfacebook.com/FluentNY
• LinkedInlinkedin.com/company/fluentcannabiscare
• Instagraminstagram.com/fluent_ny

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etain