Amplify Publishing Group
Amplify Publishing Group is an independent hybrid book publisher founded in 2003 in Herndon, Virginia, operating five imprints — Amplify, RealClear, 100 Coaches, SBJ, and Thinkers50 — to publish nonfiction for business executives, thought leaders, and subject-matter experts, with authors financing production and retaining IP.
- Company typePrivate
- Founded2003
- HeadquartersHerndon, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Amplify Publishing Group does
Amplify Publishing Group (APG) is an independent hybrid book publisher founded in 2003 and headquartered in Herndon, Virginia, just outside Washington, DC. The company operates five imprints — Amplify Publishing (business and leadership), RealClear Publishing (politics, in partnership with RealClear Media Group), 100 Coaches Publishing (executive coaching and motivational speaking), SBJ Publishing (sports business, a joint venture with Sports Business Journal), and Thinkers50 (management ideas) — and has published more than 399 titles across nonfiction categories. APG's hybrid publishing model requires authors to finance editorial, design, printing, and promotional services while retaining intellectual property, creative control, and the majority of revenue (e.g., 85% in the SBJ model), with APG retaining the publisher share plus collecting service fees.
Amplify Publishing Group firmographics
Firmographics- Name
- Amplify Publishing Group
- Legal name
- Amplify Publishing Group
- Website
- https://amplifypublishinggroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Amplify Publishing Group is an independent hybrid book publisher founded in 2003 in Herndon, Virginia, operating five imprints — Amplify, RealClear, 100 Coaches, SBJ, and Thinkers50 — to publish nonfiction for business executives, thought leaders, and subject-matter experts, with authors financing production and retaining IP.
- Ownership category
- akta.pro rank
Amplify Publishing Group industry classification
Industry- Product category
- Book Publishing Services
- NAICS
- Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Business, Personal Finance & Careers Trade Publishing (MPAJAAAK)
- akta.pro secondary industries
- Ghostwriting & Collaborative Writing Services (MPAJAJAI), Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL), Self-Publishing Distribution Aggregators (Wide E-book/Audiobook/Print) (MPAJAJAC), Editorial & Production Services (Copyediting, Proofreading, Formatting, Typesetting) (MPAJAJAG)
Keywords
Where Amplify Publishing Group is headquartered
LocationHeadquarters
- HQ city
- Herndon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amplify Publishing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Book Sales (Print and Digital): APG generates revenue through direct sales of published books via its e-commerce platform. Authors receive a portion of revenue while APG retains the remainder as publisher share. The company offers various formats including hardcover, paperback, and eBook versions.
- Hybrid Publishing Services: As a hybrid publisher, APG charges authors for production services including editorial, design, printing, and promotion. Authors finance the editorial, design, printing and production and promotion of their books, while retaining intellectual property and creative control of their work.
- SBJ Publishing Joint Venture Revenue: Sports Business Journal Publishing, a joint venture with Amplify Publishing Group, operates under a hybrid model where authors pay licensing fees and production costs. Authors retain all intellectual property and keep 85% of revenue from sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Paperback books priced between $14.99 and $34.95 |
| Unit Pricing | Pay-as-you-go | Hardcover books priced between $26.95 and $36.00 |
| Unit Pricing | Pay-as-you-go | eBook versions priced starting at $9.99 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Amplify Publishing Group product offering
Product offeringCore offering
Amplify Publishing Group is a hybrid book publisher that produces nonfiction books for thought leaders, executives, and subject matter experts across multiple imprints (business, politics, sports, leadership, management). Authors finance editorial, design, printing, and promotion costs while retaining intellectual property and creative control, and the company provides comprehensive publishing services including ghostwriting, editorial, graphic design, production, distribution, marketing/publicity, and book launch coordination.
Product overview
Amplify Publishing Group operates as a hybrid book publisher with a portfolio of five distinct imprints—Amplify Publishing (business/leadership), RealClear Publishing (politics/current affairs), 100 Coaches Publishing (motivational speaking), SBJ Publishing (sports business journal, a joint venture with Sports Business Journal), and Thinkers50 (management ideas)—alongside a comprehensive suite of publishing services including ghostwriting, editorial support, graphic design, production, distribution, marketing, and book launch coordination. The company follows a hybrid publishing model where authors co-invest in production costs while retaining intellectual property and creative control.
Differentiator
Problem solved
Functional benefit
Brands
- Amplify Publishing: Core business book publishing imprint focused on thought leadership
- RealClear Publishing
- 100 Coaches Publishing
- SBJ Publishing
- Thinkers50
Products and services
- Amplify Publishing
Quantifiable outcome
- Authors have been featured in Fortune magazine and Kirkus Reviews
- +1 more outcomes
Companies that use Amplify Publishing Group
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Amplify Publishing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amplify Publishing Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and supporting.
- RealClear PoliticscoreJoint publishing imprint partnership with RealClear Media Group to publish political books. RealClear Politics is a leading political news website. The partnership disseminates bold ideas contributing to America's civic discourse.
- 100 Coaches PublishingcoreJoint venture with 100 Coaches Agency to publish books for the executive coaching and motivational speaking community. APG provides publishing expertise while 100 Coaches provides access to its network of coaches and thought leaders.
- Sports Business JournalcoreJoint venture with Sports Business Journal to publish sports business books under the SBJ Publishing imprint. Since 1998, SBJ has been recognized as the authority on sports business. Authors gain access to SBJ's audience and brand credibility.
- Thinkers50majorPartnership with Thinkers50, described as the leading authority in management ideas, to publish books on management thinking and leadership ideas.
- Gotham GhostwriterssupportingGhostwriting agency partnership providing authors access to professional ghostwriting services as part of APG's comprehensive publishing offerings.
- Speak BrandsupportingDigital marketing agency partnership to support author platform development and promotional campaigns.
- CicoSpacesupportingVideo production agency partnership to support author video content creation for book launches and promotional materials.
- Thought Leadership LeveragesupportingThought leadership consulting partnership to provide authors with additional strategic guidance on building their thought leadership platforms.
- Caraballo & Co.supportingPublishing strategists partnership providing authors with strategic guidance on publishing decisions and book positioning.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Amplify Publishing Group competitors and assessment
Company assessmentDirect peers
- Greenleaf Book Group: Independent hybrid publisher offering similar author-paid production services, distribution, and marketing for business and nonfiction authors. Operates a comparable model with author IP retention and revenue share, making it the closest direct competitor to APG in the hybrid publishing space.
- Archway Publishing: Hybrid publishing imprint of Simon & Schuster offering author-paid publishing services across fiction and nonfiction. Directly comparable business model with the added credibility of a Big Five parent, making it a primary alternative for APG's target author segment.
- BookBaby: Self-publishing services company providing editing, design, printing, and distribution for independent authors. Adjacent rather than identical—BookBaby is more self-service and lower-priced—but competes for the same author-services wallet share.
- Page Two Strategies: Book packaging and publishing services firm working with thought leaders and executives on nonfiction titles. Comparable in serving the business thought leadership publishing segment and operating a similar service-plus-royalty model.
- Lulu Press: Open self-publishing platform offering print-on-demand, distribution, and author services globally. Competes with APG for independent nonfiction authors, particularly in the lower-priced service tier.
Emerging players
- Matt Holt Books (Wiley Imprint): Hybrid publishing imprint of John Wiley & Sons focused on business and nonfiction. Provides APG a direct competitive reference point and benefits from Wiley's distribution scale, representing a more institutionally-backed hybrid model.
- Disruption Books: Hybrid publisher focused on business and self-help titles with author-paid production and revenue share. A smaller, more focused competitor in the same business thought leadership category APG targets with its core Amplify Publishing imprint.
Others
- IngramSpark (Ingram Content Group): Self-publishing distribution platform owned by Ingram, providing print-on-demand and distribution to retailers. Functions as an infrastructure provider that APG and many hybrid publishers leverage rather than compete with directly.
Broad incumbents
- Simon & Schuster: One of the Big Five traditional publishers, with a broad catalog across all major genres. Represents the incumbent model APG's hybrid offering is partially substituting; also parent of Archway Publishing, a direct hybrid competitor.
- Amazon Kindle Direct Publishing (KDP): Amazon's free self-publishing platform for ebooks and print-on-demand paperbacks. Represents the dominant low-cost alternative to hybrid publishing and the primary competitive threat to APG's author-services value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Amplify Publishing Group social profiles
Digital presenceAmplify Publishing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplify Publishing Group leadership team
Management profileNumber of profiles
Profiles4 records
Amplify Publishing Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Amplify Publishing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplify Publishing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplify Publishing Group
What does Amplify Publishing Group do?
Amplify Publishing Group is a hybrid book publisher that produces nonfiction books for thought leaders, executives, and subject matter experts across multiple imprints (business, politics, sports, leadership, management). Authors finance editorial, design, printing, and promotion costs while retaining intellectual property and creative control, and the company provides comprehensive publishing services including ghostwriting, editorial, graphic design, production, distribution, marketing/publicity, and book launch coordination.
Is Amplify Publishing Group a public or private company?
Amplify Publishing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amplify Publishing Group founded?
Amplify Publishing Group was founded in 2003. It employs 101 to 250 people.
Where is Amplify Publishing Group based?
Amplify Publishing Group is headquartered in Herndon, United States, in the North America region.
How does Amplify Publishing Group make money?
Three revenue lines are on record. Book Sales (Print and Digital) is the primary driver. The others are hybrid Publishing Services and SBJ Publishing Joint Venture Revenue.
Who are Amplify Publishing Group's main competitors?
Direct peers on record are Greenleaf Book Group, Archway Publishing, BookBaby, Page Two Strategies and Lulu Press. Emerging players are Matt Holt Books (Wiley Imprint) and Disruption Books. IngramSpark (Ingram Content Group) is listed as an others. Broad incumbents are Simon & Schuster and Amazon Kindle Direct Publishing (KDP).
Does Amplify Publishing Group have an API?
No public API is recorded for Amplify Publishing Group.
What industry is Amplify Publishing Group in?
Amplify Publishing Group's product category is Book Publishing Services. Its primary akta.pro industry code is MPAJAAAK, Business, Personal Finance & Careers Trade Publishing, with a secondary code of MPAJAJAI, Ghostwriting & Collaborative Writing Services. Its NAICS code is 51313 and its SIC code is 2731.