100 Coaches
100 Coaches Agency is a New York-based executive coaching firm that matches senior leaders at Fortune 500 companies with elite coaches via its proprietary Matchcraft™ process, complemented by an online learning platform, book imprint, and thought-leadership content.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What 100 Coaches does
100 Coaches Agency is a private executive coaching services firm headquartered in New York and founded in 2016 by Marshall Goldsmith, Scott Osman (CEO), and Jacquelyn Lane (President), with Claire Diaz-Ortiz serving as Partner. The company operates a curated matching service that connects senior leaders at Fortune 500 companies and market-leading organizations with a vetted network of elite executive coaches, using its proprietary Matchcraft™ six-step process (Discovery, Curation, Chemistry, Assessment, Coaching, Results). The Matchcraft process is positioned as a human-curated methodology combining "art and science with deep intuition," and underpins the agency's value proposition of precision-matched coaching partnerships.
100 Coaches firmographics
Firmographics- Name
- 100 Coaches
- Legal name
- 100 Coaches Agency
- Website
- https://100coaches.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- 100 Coaches Agency is a New York-based executive coaching firm that matches senior leaders at Fortune 500 companies with elite coaches via its proprietary Matchcraft™ process, complemented by an online learning platform, book imprint, and thought-leadership content.
- Ownership category
- akta.pro rank
100 Coaches industry classification
Industry- Product category
- Executive Coaching Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143)
- akta.pro primary industry
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
- akta.pro secondary industries
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Performance & Accountability Coaching (EDABANAD), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Organizational Change & Transformation Coaching (EDABANAG)
Keywords
Where 100 Coaches is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
100 Coaches business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Executive Coaching Services: Professional executive coaching services delivered through a network of senior-level executive coaches, matched to leaders at Fortune 500 companies and market-leading organizations. Revenue is generated through bespoke coaching engagements with enterprise clients.
- Learning & Development Programs: Methods by 100 Coaches online learning platform offering courses from world-class executive coaches and thought leaders. Additionally, 100 Coaches Publishing produces books on leadership and coaching topics.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
100 Coaches product offering
Product offeringCore offering
100 Coaches Agency is an executive and leadership coaching firm that matches value-creating leaders with a premier network of senior-level executive coaches using its proprietary Matchcraft™ six-step curation process. The firm serves Fortune 500 companies and market-leading organizations through bespoke coaching engagements, complemented by an online learning platform (Methods by 100 Coaches), a book publishing imprint (100 Coaches Publishing), and a video interview series (Coaching Legends).
Product overview
100 Coaches Agency is an executive and leadership coaching services company that operates as a unified platform combining bespoke coaching services with complementary learning and publishing products. At its core is the Matchcraft™ proprietary process—a six-step methodology combining discovery, curation, chemistry sessions, assessment, coaching, and results tracking. This core service connects Fortune 500 executives with elite coaches. The company extends its ecosystem through Methods by 100 Coaches (online learning platform), 100 Coaches Publishing (book imprint), the 100 Coaches Community platform, and the Coaching Legends video series. The product portfolio also includes authored books like the Wall Street Journal bestseller Becoming Coachable, CEO Ready, The Earned Life, and Why Can't They Be Like Me?, plus resource guides for HR leaders.
Differentiator
Problem solved
Functional benefit
Brands
- Matchcraft: Proprietary executive coaching match process that combines art and science with deep intuition to ensure precision-matched coaching partnerships
- Methods by 100 Coaches
- 100 Coaches Publishing
- Coaching Legends
Products and services
- Executive Coaching Services Bespoke executive and leadership coaching services that match value-creating leaders at Fortune 500 companies and market-leading organizations with senior-level executive coaches from the 100 Coaches premier network. Engagements are managed end-to-end via the Matchcraft™ process.
- Matchcraft™ Process A proprietary six-step coaching matching process (Discovery, Curation, Chemistry, Assessment, Coaching, Results) that combines art and science with deep intuition to ensure precision-matched executive coaching partnerships between leaders and coaches.
- Methods by 100 Coaches An online learning platform offering exclusive, interactive courses from world-class executive coaches, thought leaders, and CEOs for leadership development.
- 100 Coaches Publishing A book imprint that publishes new books authored by members of the 100 Coaches community on leadership and coaching topics.
- 100 Coaches Community A community platform connecting coaches, leadership experts, and executives with resources and networking opportunities.
- Coaching Legends Video Series A video interview series featuring conversations between Marshall Goldsmith and other renowned coaches, developed in collaboration with Thinkers50 and BetterUp.
- Becoming Coachable (Book) A Wall Street Journal bestselling guidebook on coachability—the top leadership skill for ongoing learning and development—co-authored by Marshall Goldsmith, Scott Osman, and Jacquelyn Lane.
- CEO Ready (Book)
Companies that use 100 Coaches
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
100 Coaches technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
100 Coaches partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Marshall GoldsmithcoreExclusive partnership with Marshall Goldsmith, the world's most recognized executive coach. Marshall Goldsmith is the founder of Marshall Goldsmith Group and co-founder of 100 Coaches Agency. He is the inaugural winner of the Lifetime Achievement Award by the Institute of Coaching at Harvard Medical School, a Thinkers50 Management Hall of Fame inductee, and has advised over 200 major CEOs. His bestselling books include 'What Got You Here Won't Get You There' and 'The Earned Life'.
- Thinkers50flagshipCollaboration on the 'Coaching Legends' video series, recognizing and honoring exceptional coaches. Thinkers50 is the world's most reliable resource for identifying, ranking, and sharing leading management ideas. The Financial Times calls their awards 'the Oscars of management thinking.'
- BetterUpflagshipPartner in the Coaching Legends series alongside Thinkers50 and 100 Coaches, bringing together insights from exceptional coaches who have worked with top business leaders.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
100 Coaches competitors and assessment
Company assessmentDirect peers
- BetterUp: BetterUp is a tech-enabled enterprise coaching and mental wellness platform serving large corporations, similar to 100 Coaches' Fortune 500 focus. The two collaborate on the Coaching Legends series but compete for the same HR-led enterprise coaching budget.
- EZRA (Coaching EZRA): EZRA is a digital coaching provider for enterprise customers, offering curated matching between employees and coaches. It competes with 100 Coaches for the same Fortune 500 coaching engagements, especially for individual leaders.
- Marshall Goldsmith Group: Founder Marshall Goldsmith's own executive coaching firm, which is directly connected through his co-founding role at 100 Coaches. The two share clientele, methodology lineage, and brand, and together define the premium executive-coaching category.
- TPC Leadership: TPC Leadership is a coaching firm focused on executive and leadership development for senior teams. It serves as a direct comparable to 100 Coaches for executive coaching engagements and culture/team coaching work.
- CoachHub: CoachHub is a digital enterprise coaching platform that matches employees with vetted coaches globally, serving large enterprises. It overlaps directly with 100 Coaches' bespoke matching and serves as a comparable scale-stage enterprise coaching vendor.
Broad incumbents
- Korn Ferry: Korn Ferry is a global organizational consulting firm that, through its Leadership & Professional Development offering, provides executive coaching among broader talent services. It overlaps with 100 Coaches on Fortune 500 executive coaching mandates.
- Heidrick & Struggles: Heidrick & Struggles is a leadership advisory firm providing executive search plus leadership coaching and assessment. It competes for adjacent enterprise coaching and leadership development spend alongside 100 Coaches.
- Center for Creative Leadership (CCL): CCL is a globally recognized leadership development institution offering executive coaching and programs. It is a broader, education-oriented incumbent in the same executive coaching market that 100 Coaches addresses for senior leaders.
- Egon Zehnder: Egon Zehnder is a global leadership advisory and executive search firm that delivers executive coaching as part of broader leadership services. It is a comparable broad incumbent for enterprise HR buyers evaluating 100 Coaches.
- DDI (Development Dimensions International): DDI is a global leadership development firm providing assessment, coaching, and training to enterprises. It is comparable to 100 Coaches at the Fortune 500 executive development layer it serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
100 Coaches social profiles
Digital presence100 Coaches financial estimates
Financial estimateRevenue estimate
Valuation estimate
100 Coaches leadership team
Management profileNumber of profiles
Profiles5 records
100 Coaches subsidiaries and ownership
Company hierarchySubsidiaries2 records
100 Coaches funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
100 Coaches M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 100 Coaches
What does 100 Coaches do?
100 Coaches Agency is an executive and leadership coaching firm that matches value-creating leaders with a premier network of senior-level executive coaches using its proprietary Matchcraft™ six-step curation process. The firm serves Fortune 500 companies and market-leading organizations through bespoke coaching engagements, complemented by an online learning platform (Methods by 100 Coaches), a book publishing imprint (100 Coaches Publishing), and a video interview series (Coaching Legends).
Is 100 Coaches a public or private company?
100 Coaches is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 100 Coaches founded?
100 Coaches was founded in 2016.
Where is 100 Coaches based?
100 Coaches is headquartered in New York, United States, in the North America region.
How does 100 Coaches make money?
Two revenue lines are on record. Executive Coaching Services are the primary driver. The others are learning & Development Programs.
Who are 100 Coaches's main competitors?
Direct peers on record are BetterUp, EZRA (Coaching EZRA), Marshall Goldsmith Group, TPC Leadership and CoachHub. Broad incumbents are Korn Ferry, Heidrick & Struggles, Center for Creative Leadership (CCL), Egon Zehnder and DDI (Development Dimensions International).
Does 100 Coaches have an API?
No public API is recorded for 100 Coaches.
What industry is 100 Coaches in?
100 Coaches's product category is Executive Coaching Services. Its primary akta.pro industry code is EDABANAH, Strategy, Decision-Making & Business Acumen Coaching, with a secondary code of EDABANAF, Team & Group Executive Coaching (Leadership Teams). Its NAICS code is 611430.