Made in America Movement
The Made in America Movement is a U.S. non-profit advocacy organization founded in 2010 that operates a directory of 20,000 American-sourced companies, a blog, a newsletter, and a Made in USA Certified program, serving domestic manufacturers and consumers seeking verified American-made products.
- Company typePrivate
- Founded2010
- HeadquartersScranton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Made in America Movement does
The Made in America Movement is a U.S.-based non-profit advocacy organization founded in 2010 by Mark Andol, also the founder of the Made in America Store in Elma, New York. Headquartered in Scranton, Pennsylvania, the organization operates a web-based content and directory platform that connects consumers seeking American-made products with domestic manufacturers. Its core offerings are The Directory (a searchable database of 20,000 American-sourced companies), The Blog (news and educational content on manufacturing, reshoring, supply chains, and policy), a Newsletter subscription service, the Made in USA Certified program (which verifies products against FTC Made in USA labeling guidelines), and The Pledge (an advocacy commitment program for consumers and businesses). The underlying technology is a standard web-based content management and directory platform with no disclosed proprietary components.
The organization runs on a membership-and-sponsorship revenue model with subscription-recurring characteristics: directory listings, certification, and sponsorship opportunities for American businesses are offered on a quote-based basis, with pricing not publicly disclosed. Its go-to-market is community-led, driven by content marketing (blog and newsletter), seven social media channels (LinkedIn, Facebook, Instagram, YouTube, X, Pinterest, Threads), and high-profile event presence including the White House Made in America Product Showcase. The customer base is horizontal — U.S.-based SMBs and individual manufacturers seeking visibility, certification, and alignment with patriotic consumer demand. The organization has been featured in major media outlets including Fox News, CNN, Forbes, BBC, and the Associated Press, and is led by CEO Margarita Mendoza, Founder Mark Andol, and Chairman Kurt Uhlir, with a team of 11–50 employees and no disclosed institutional funding.
Made in America Movement firmographics
Firmographics- Name
- Made in America Movement
- Legal name
- The Made in America Movement
- Website
- https://themadeinamericamovement.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Made in America Movement is a U.S. non-profit advocacy organization founded in 2010 that operates a directory of 20,000 American-sourced companies, a blog, a newsletter, and a Made in USA Certified program, serving domestic manufacturers and consumers seeking verified American-made products.
- Ownership category
- akta.pro rank
Made in America Movement industry classification
Industry- Product category
- Manufacturing Advocacy Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Cause Marketing & Co-Promotions (BPAFAMAK)
Keywords
Where Made in America Movement is headquartered
LocationHeadquarters
- HQ city
- Scranton
- HQ country
- United States
- HQ region
- North America
Markets served
Made in America Movement business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Membership and Sponsorship: The organization offers membership programs and sponsorship opportunities for American businesses and brands to get listed in the directory, gain visibility, and align with the Made in America brand. Contact representatives respond within 48 hours for membership and sponsorship inquiries.
- Directory Listings: The organization operates a directory of American-sourced companies, offering listing services for businesses to showcase their American-made products and services.
- Certification Program: The organization offers a 'Made in USA Certified' program for businesses seeking formal recognition of their domestic manufacturing credentials.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Made in America Movement product offering
Product offeringCore offering
The Made in America Movement is a nonprofit advocacy organization that operates a directory platform connecting consumers with 20,000 American-sourced companies. It sells membership listings, sponsorships, and a Made in USA certification program to U.S. manufacturers and brands seeking visibility, formal recognition, and community alignment with domestic manufacturing values. The organization complements these commercial offerings with a blog, email newsletter, and consumer pledge program to drive awareness and advocacy.
Product overview
The Made in America Movement is an advocacy organization (not a traditional software product company) that operates a content and directory platform promoting American-made products. The core offerings consist of The Directory (a searchable database of 20,000 American-sourced companies), The Blog (news and educational content about manufacturing and reshoring), a Newsletter subscription service, Made in USA Certified (a product certification program), and The Pledge (an advocacy commitment program). These services work together to connect consumers with American manufacturers and promote domestic sourcing.
Differentiator
Problem solved
Functional benefit
Products and services
- The Directory An online directory representing 20,000 American-sourced companies that allows consumers to find and purchase American-made products. Businesses pay to be listed in the directory.
- Made in USA Certified A certification program that verifies products meet 'Made in USA' labeling requirements under the FTC's guidelines. Offered to U.S. manufacturers and brands seeking formal recognition of their domestic manufacturing credentials.
- The Blog A news and educational platform featuring articles about manufacturing, reshoring, jobs, technology, supply chains, and American-made products.
- Newsletter An email subscription service that delivers news and updates about American manufacturing, reshoring, and Made in USA products to subscribers.
- The Pledge A pledge program inviting consumers and businesses to commit to buying and supporting American-made products.
Companies that use Made in America Movement
Customer profileSegments1 record
Ideal customer profiles2 records
Made in America Movement technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Made in America Movement partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TopPickminorTopPick served as a supporting partner for the 2017 HR and Recruiting Survey, providing the digital interview kit platform for the survey conducted by the Made in America Movement which reached out to 25,000+ HR professionals and 17,000+ executives.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Made in America Movement competitors and assessment
Company assessmentDirect peers
- Made in America Store: Founded by the same person (Mark Andol), this is the original American-made-only retail store in Elma, NY that seeded the Movement; directly comparable as a fellow promoter of exclusively American-sourced goods with shared branding, founder, and mission.
- Reshoring Initiative: Non-profit founded by Harry Moser to bring manufacturing jobs back to the U.S.; directly comparable as a mission-aligned advocacy organization publishing data, reports, and policy recommendations around reshoring and domestic manufacturing.
- USA Love List: Curated online directory and editorial platform that showcases American-made brands and products; comparable as a consumer-facing American-made product discovery platform with a similar directory-plus-content model.
- American Made Matters: Advocacy-focused organization promoting American-made products through education, events, and certification-adjacent programs; comparable as a peer advocacy and awareness entity competing for similar sponsor and consumer mindshare.
- Shop American Made: Online directory of American-made brands organized by product category; comparable as a competing discoverability platform for consumers seeking domestically manufactured goods and for brands seeking visibility.
Broad incumbents
- American Apparel & Footwear Association (AAFA): Established trade association representing apparel and footwear brands, including significant work on sourcing, labeling, and Made in USA compliance policy; comparable as a larger industry-body that influences Made-in-USA standards and advocacy.
- National Association of Manufacturers (NAM): Largest U.S. manufacturing trade association with deep policy advocacy on domestic production, tariffs, and supply chains; comparable as a larger, more established advocacy body operating in the same reshoring/domestic-manufacturing policy lane.
Others
- Buy American Act compliance programs (e.g., DOD procurement): Government and defense procurement frameworks that require domestic sourcing; comparable as adjacent regulatory and compliance ecosystems shaping the rules the Movement's certification program helps members navigate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Made in America Movement social profiles
Digital presenceMade in America Movement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made in America Movement leadership team
Management profileNumber of profiles
Profiles3 records
Made in America Movement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made in America Movement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made in America Movement
What does Made in America Movement do?
The Made in America Movement is a nonprofit advocacy organization that operates a directory platform connecting consumers with 20,000 American-sourced companies. It sells membership listings, sponsorships, and a Made in USA certification program to U.S. manufacturers and brands seeking visibility, formal recognition, and community alignment with domestic manufacturing values. The organization complements these commercial offerings with a blog, email newsletter, and consumer pledge program to drive awareness and advocacy.
Is Made in America Movement a public or private company?
Made in America Movement is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Made in America Movement founded?
Made in America Movement was founded in 2010. It employs 11 to 50 people.
Where is Made in America Movement based?
Made in America Movement is headquartered in Scranton, United States, in the North America region.
How does Made in America Movement make money?
Three revenue lines are on record. Membership and Sponsorship is the primary driver. The others are directory Listings and certification Program.
Who are Made in America Movement's main competitors?
Direct peers on record are Made in America Store, Reshoring Initiative, USA Love List, American Made Matters and Shop American Made. Broad incumbents are American Apparel & Footwear Association (AAFA) and National Association of Manufacturers (NAM). Buy American Act compliance programs (e.g., DOD procurement) is listed as an others.
Does Made in America Movement have an API?
No public API is recorded for Made in America Movement.
What industry is Made in America Movement in?
Made in America Movement's product category is Manufacturing Advocacy Services. Its primary akta.pro industry code is BPAFAMAK, Cause Marketing & Co-Promotions. Its NAICS code is 7113 and its SIC code is 7311.