Shop American Saturday

What Shop American Saturday does

Shop American Saturday is a privately held awareness campaign founded in 2013 by Stephen Hall and operated as a grassroots initiative to promote American Made products and the merchants, makers, producers, and craftsmen behind them. The organization runs an annual celebration on the Saturday before July 4th, headlined by its flagship in-person event, the Market & Music Festival, held at CRAFTED at the Port of Los Angeles in San Pedro, California. The festival brings together approximately 100 permanent vendors and draws roughly 2,000–2,500 weekend visitors, and is supported by a coalition of community partners including niche American Made blogs (MadeinUSA.LA, MadeinUSABlog.org, Fashion-Kat, Mrs. American Made) and local marketing partners (KCRW, San Pedro Brewing Company, Off The Vine wineries, Long Beach Derby Gals).

The core product is the annual campaign and event platform, complemented by year-round participant registration, an email newsletter, and a Journal/Blog featuring stories about the American Made community. The organization does not sell products directly and has no proprietary software, no mobile app, and no API; distribution is achieved through participating businesses activating American Made sections in their own retail and online stores, plus the annual flagship festival. Technology infrastructure is limited to a Squarespace-hosted website and standard social media channels (Facebook, X, Instagram, Pinterest).

The business model is event-driven monetization. Direct revenue comes from vendor booth fees at $175 per 10x10 market stall at the Market & Music Festival, with no disclosed consumer-side pricing (the campaign is free for shoppers). The organization serves two primary segments: (1) the American Made business ecosystem (makers, manufacturers, retailers, service providers, and suppliers of domestic manufacturing) who register and pay to participate, and (2) conscious American consumers seeking to identify and purchase American Made goods. Geographic scope is currently limited to California / Los Angeles, with no disclosed expansion, institutional funding, M&A activity, or revenue figures.

Name

Shop American Saturday

Legal name

Shop American Saturday

Website

https://shopamericansaturday.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Shop American Saturday is a grassroots awareness campaign and annual event series promoting American Made products, serving independent vendors, makers, and consumers through a flagship Market & Music Festival at CRAFTED LA.

Ownership category

akta.pro rank

Product category

Event Marketing and Awareness Campaign Services

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industries

Local Community & Multi-Category Fairs (MPAGAFAO), Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG)

Keywords

• American Made awareness campaign
• Domestic manufacturing promotion
• American-made product advocacy
• Patriotic shopping events
• Made in USA celebration

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Vendor Registration Fees: Revenue is generated through vendor booth fees at the Market & Music Festival events. Vendors pay $175 for a 10x10 market stall during market hours. This covers participation in the flagship in-person celebration events where American Made products are showcased.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Shop American Saturday operates an annual awareness campaign celebrating American Made goods and the merchants, makers, producers, and craftsmen behind them. The organization runs online activations and a flagship in-person Market & Music Festival at CRAFTED at the Port of Los Angeles, inviting businesses that sell or promote American Made products to participate through store and online activations tied to patriotic themes.

Product overview

Shop American Saturday is a single unified awareness campaign centered around celebrating American Made products and domestic manufacturing. The organization operates as a campaign platform offering participant and vendor registration services, an annual Market & Music Festival flagship event, a newsletter subscription service, and a Journal/blog for community stories. The campaign's core offering is the annual celebration event and its associated promotional tools and participant coordination—not a traditional software product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Shop American Saturday Campaign
• Shop American Saturday Market & Music Festival
• Vendor Booth Participation

Quantifiable outcome

• 200,000 additional jobs would be created if consumers spent $64 more per year on American Made products
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• CRAFTED at the Port of Los AngelescoreStrategic or Co-development Partner · 29 June 2013CRAFTED at the Port of LA is the primary venue host for the Shop American Saturday Market & Music Festival. The event coincides with CRAFTED LA's one-year anniversary and leverages their nearly 100 permanent vendors and 2000+ weekend visitors. CRAFTED LA is described as hosting the flagship event.
• KCRWminorGTM or Marketing Partner · 29 June 2013KCRW's 'Moves' vehicle participated in the inaugural Shop American Saturday event, playing music and conducting giveaways from 12pm-2pm during the Market & Music Festival.
• San Pedro Brewing CompanyminorGTM or Marketing Partner · 29 June 2013Local craft beer provider for the Market & Music Festival, providing libations for attendees of all ages at the flagship event.
• Off The VineminorGTM or Marketing Partner · 29 June 2013Local wineries from Southern California provided wine selection for the Market & Music Festival beverages.
• Long Beach Derby GalsminorGTM or Marketing Partner · 29 June 2013Local roller derby team made an appearance at the inaugural Market & Music Festival to entertain attendees.
• fifty13minorOthers · 29 June 2013Listed as a sponsor for the Shop American Saturday Market & Music Festival at CRAFTED LA.
• MadeinUSA.LAminorOthersCommunity member featured in 'American Made Voice' series. Created by Mary Beth Trama in 2008 to help promote locally sourced products and especially products Made In The USA. Provides directory of companies that manufacture and sell USA Made products.
• MadeinUSABlog.orgminorOthersCommunity member featured in 'American Made Voice' series. Started by Alex Kaplan in 2008 to document shopping experiences buying American and highlight domestic manufacturing companies.
• Fashion-KatminorOthersBlog featuring latest fashions made in America, written by cousins (Kim, Autumn, and Tiffany) of Michigan. Created in response to personal experience in fashion industry and struggling U.S. economy.
• Mrs. American MademinorOthersStyle blog featuring only American-made apparel created by Ana Bogusky from Boulder, Colorado. Features women's American-made fashion to demonstrate that American Made style is achievable.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Etsy: Etsy operates a large online marketplace heavily populated with handmade and American-made goods. It is comparable to Shop American Saturday as a discovery and commercial channel for the same American Made / handmade vendor and consumer base, though at much greater scale and as a year-round platform rather than an annual event.
• Shopify: Shopify powers the e-commerce storefronts of many of the small American Made merchants that Shop American Saturday promotes (and whose online activations are a core distribution channel). It is a broad incumbent enabling the same vendor ecosystem, rather than a direct event competitor.

Emerging players

• Faire: Faire is a wholesale marketplace that connects independent makers and brands with retail buyers. It serves the same small-batch American Made vendor base that Shop American Saturday attracts, but as a year-round B2B commerce channel versus an awareness-driven annual event.
• The Citizenry: The Citizenry is a direct-to-consumer home goods brand that emphasizes American-made and globally sourced artisan production. It shares Shop American Saturday's emphasis on American craftsmanship and conscious consumer appeal, though as a single-brand retailer rather than a multi-vendor event.
• Maker's Row: Maker's Row is a platform connecting brands to American manufacturers and factories. It overlaps with Shop American Saturday's American Made business ecosystem by serving domestic makers and manufacturers, but it operates online as a sourcing/B2B platform rather than a consumer-facing event.

Direct peers

• Renegade Craft Fair: Renegade Craft Fair organizes large-scale craft fairs and markets featuring independent makers across multiple U.S. cities. It is a direct competitor in the curated craft/hobby market-fair category that Shop American Saturday operates in with its Market & Music Festival.
• Made in America Store: Made in America Store is a retailer dedicated exclusively to products made in the U.S.A. It directly mirrors Shop American Saturday's mission of promoting American Made goods to consumers and supporting domestic manufacturers, making it one of the closest direct comparables.
• CRAFTED at the Port of Los Angeles: CRAFTED LA is the venue partner that hosts Shop American Saturday's flagship event and operates its own permanent marketplace of nearly 100 hand-crafted merchants. As both a host venue and a parallel artisan marketplace, it is directly comparable in mission and audience.
• UniqueMarkets: UniqueMarkets operates curated pop-up shopping events featuring independent designers and makers. It is comparable to Shop American Saturday as a recurring event-driven platform that aggregates small-batch and American-made vendors in physical retail-like settings.

Others

• Made in USA Foundation: Made in USA Foundation is an advocacy organization promoting American-made products across the U.S. It is comparable to Shop American Saturday as an ecosystem partner / movement-builder in the American Made space, though it is a non-profit rather than a commercial event organizer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shop_american
• Facebookfacebook.com/shopamerican
• Instagraminstagram.com/shopamerican
• Pinterestpinterest.com/shopamerican
• LinkedInlinkedin.com/company/shop-american-saturday

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shop American Saturday