Kar's Nuts

What Kar's Nuts does

Kar's Nuts is a packaged-snack brand specializing in nut and trail mixes, operated as a brand within the Second Nature Brands portfolio alongside Brownie Brittle, Sahale Snacks, Sanders Candy, Second Nature Snacks, and Voortman Bakery. The product range centers on a signature Sweet 'N Salty Mix® line, augmented by Sweet 'N Spicy, Sweet 'N Fruity, Nuts & Seeds, and PB 'N Dark Chocolate variants in 28oz and 34oz bags, plus single-serve On-The-Go Pouches and pre-built or customizable Variety Packs. Two co-branded licensed lines — M&M'S Trail Mixes and Dunkin'™ Mixes — are prominently featured as collaborative product collections on the storefront.

The brand sells exclusively direct-to-consumer through its own Shopify-based e-commerce storefront at karsnuts.com, with no retail or third-party distribution indicated. Pricing is fixed per unit, with a $60 free 1-3 day shipping threshold, a Build-a-Bundle tool offering $20 off when five flavors are selected, and an Auto Delivery subscription service providing a 10% discount. Customer service is staffed seven days a week via a dedicated phone line (903-201-0157), and marketing is run through email (10-20% off subscriber acquisition incentives), organic Instagram and Facebook, and seasonal promotional campaigns.

The target customers are individual consumers seeking premium snack mixes for personal consumption, gifting, or on-the-go use, with a secondary bulk/event use case for offices and gatherings. The underlying technology is conventional packaged-food manufacturing and e-commerce merchandising; no proprietary software platform, AI/ML systems, or app surface was disclosed. Kar's Nuts is a private, US-domestic brand and a wholly owned property of Second Nature Brands.

Name

Kar's Nuts

Legal name

Second Nature Brands

Website

https://karsnuts.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

Kar's Nuts is a US-based direct-to-consumer snack brand under Second Nature Brands that sells nut and trail mixes — including a trademarked Sweet 'N Salty Mix®, M&M'S and Dunkin' co-branded lines, variety packs, and bundles — to individual consumers through its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Snack Foods

NAICS

Confectionery and Nut Retailers (445292), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Nuts, Seeds & Trail Mix Snacks (CRADABAF)

akta.pro secondary industry

Trail Mix & Snack Mix Manufacturing (AFAKAIAG)

Keywords

• Premium nut mixes
• Trail mix snacks
• Snack e-commerce
• Variety snack packs
• Licensed snack brands

Headquarters

HQ city

Madison Heights

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Direct-to-consumer sale of branded nut and snack mix products. Revenue generated through e-commerce transactions for bags, variety packs, and bundle products. One-time purchase model with optional subscription auto-delivery for recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Kar's Nuts manufactures and sells premium nut and trail mix snacks directly to consumers through its own e-commerce storefront. The core product line includes signature Sweet 'N Salty Mix, Sweet 'N Spicy, PB 'N Dark Chocolate, Sweet 'N Fruity Mix, and Nuts & Seeds varieties, supplemented by licensed collaborative products with M&M'S® and Dunkin'™. Customers can purchase individual bags, variety packs, on-the-go pouches, or use a Build-a-Bundle tool to create custom 5-flavor bundles with free shipping.

Product overview

Kar's Nuts is a snack food brand under Second Nature Brands offering a portfolio of nut and trail mixes. The core product line includes signature Sweet 'N Salty Mix®, Sweet 'N Spicy, Sweet 'N Fruity Mix, Nuts & Seeds Mix, and PB 'N Dark Chocolate trail mixes. The portfolio features licensed collaborative products including M&M'S® Trail Mixes and Dunkin'™ Mixes. The company offers products in various formats including 28oz and 34oz bags, On-The-Go Pouches, and Variety Packs with a Build a Bundle customization option.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweet 'N Salty Mix®

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• M&M'scoreOEM/ Whitelabel/ Licensing PartnerLicensed partnership for M&M's Trail Mix product line. Kar's Nuts produces and sells trail mix products featuring M&M's candy under brand collaboration. Products marketed as M&M's Trail Mixes on e-commerce platform with dedicated collection page.
• Dunkin'coreOEM/ Whitelabel/ Licensing PartnerLicensed partnership for Dunkin'-branded snack mixes. Kar's Nuts produces nostalgic snack-time treats inspired by Dunkin' coffeehouse brand. Products marketed as 'Kar's Nuts x Dunkin' Mixes' featuring sweet, crunchy snacks with fun sprinkles. Dedicated collection page and promotional marketing.

Recent moves6 records

Expansion highlights5 records

Direct peers

• SnackNation: Subscription-based healthy snack box service targeting consumers and offices with curated mixes and bulk/gifting use cases. Comparable in DTC snack mix subscription and bundle model.
• Oh! Nuts: Online specialty retailer of nuts, dried fruits, trail mixes, and snack gift assortments with strong gifting and bulk positioning. Comparable in product mix and DTC gifting use cases.
• Sahale Snacks: Sister brand within Second Nature Brands offering premium nut and trail mix snack products. Most directly comparable peer given shared parent, identical category, and overlapping DTC and retail presence.
• Nuts.com: Direct-to-consumer online retailer specializing in nuts, trail mixes, and snack mixes with broad assortment and bundle/customization offerings. Closest comparable in DTC business model and product category.

Emerging players

• NatureBox: DTC subscription snack brand with snack mix portfolio emphasizing better-for-you positioning. Comparable in DTC subscription snack model targeting similar consumer occasions.
• MadeGood: Better-for-you snack brand offering granola bars, minis, and snack mixes in retail and DTC. Comparable in premium, healthier snack mix positioning and product format innovation.

Broad incumbents

• Trader Joe's: Specialty grocery retailer with strong private-label nut mix and trail mix assortment that competes on price and assortment. Comparable as a competitive pressure point on Kar's Nuts' premium DTC positioning.
• Blue Diamond Almonds: Cooperative-owned almond and nut snack brand with broad grocery distribution and snack mix offerings. Comparable in nut/snack mix category with significantly larger scale and channel coverage.
• Emerald Nuts: National nut snack brand (owned by Smucker) offering 100-calorie packs, nuts, and trail mixes in mass retail. Comparable in nut/trail mix category with mainstream positioning.
• Planters: Iconic mainstream nut snack brand under Hormel with national mass-market retail distribution. Comparable in core product (nuts, mixes) but vastly larger scale and broader channel presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/KarsNuts
• Instagraminstagram.com/karsnuts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kar's Nuts