Nuts.com
Nuts.com is a privately held, U.S.-based multi-channel specialty food retailer selling premium nuts, dried fruits, chocolates, snacks, pantry staples, and gifts to individual consumers and corporate buyers via its nuts.com e-commerce site, wholesale program, and Pop & Sol retail brand.
- Company typePrivate
- Founded1929
- HeadquartersCranford, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Nuts.com does
Nuts.com is an American multi-channel specialty food retailer selling premium nuts, dried fruits, chocolates, snacks, trail mixes, pantry staples, and gift assortments to U.S. consumers. The company operates a direct-to-consumer e-commerce storefront on nuts.com (built on a Commercetools product catalog) with a $59 free-shipping threshold and an auto-delivery subscription offering 5% savings, complemented by a dedicated Nuts For Business wholesale arm serving corporate and bulk buyers. In June 2025 the firm extended into physical retail through its Pop & Sol sub-brand, placing savory snacks exclusively at Target and sweet snacks at Shoprite and The Fresh Market, marking its first move beyond catalog and online channels after a brand heritage dating to 1929.
The catalog spans thousands of SKUs across nuts and seeds (almonds, cashews, pistachios, walnuts and specialty seeds in varied roasts and salt levels), chocolate-covered items, dried fruit, snacks (chips, jerky, popcorn, sesame sticks), Build-Your-Own boxes, custom trail mixes, charcuterie assortments, and trending lines such as Dubai Chocolate Bars. Marketing is conducted through the website, email, social (Facebook, Instagram, LinkedIn), a referral program paying $20 per successful referral, and earned media placements in outlets such as Food & Wine. Recent operating signals include a 2024 organic-assortment expansion and an FY2026 FDA Class I recall affecting approximately 10,190 pounds of Espresso Malted Milk Balls for undeclared wheat and soy allergens.
The firm is privately held, headquartered at 125 Moen Street, Cranford, New Jersey, employs 501–1,000 people, and lists Jeff Braverman as CEO and Owner. Revenue, ownership structure, and capitalization are not publicly disclosed; the company operates only within North America.
Nuts.com firmographics
Firmographics- Name
- Nuts.com
- Legal name
- Nuts.com
- Website
- https://nuts.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nuts.com is a privately held, U.S.-based multi-channel specialty food retailer selling premium nuts, dried fruits, chocolates, snacks, pantry staples, and gifts to individual consumers and corporate buyers via its nuts.com e-commerce site, wholesale program, and Pop & Sol retail brand.
- Ownership category
- akta.pro rank
Nuts.com industry classification
Industry- Product category
- Specialty Snack E-commerce
- NAICS
- Confectionery and Nut Retailers (445292), Specialty Food Retailers (4452), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Catalog & Mail-Order Houses (5961), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer (CRAHAMAG)
- akta.pro secondary industries
- Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Grocery & Pantry Inventory-led Online Retailers (CRAFADAF), Nuts, Seeds & Trail Mix Snacks (CRADABAF), Specialty Food Gift Shops & Hampers (CRAHAGAN)
Keywords
Where Nuts.com is headquartered
LocationHeadquarters
- HQ city
- Cranford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nuts.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through nuts.com website where customers purchase nuts, dried fruits, chocolates, snacks, and gifts directly. Offers auto-delivery subscription option with 5% savings.
- Retail Distribution: Wholesale distribution of Pop & Sol brand products to physical retail stores including Target (savory snacks) and Shoprite/The Fresh Market (sweet snacks).
- Corporate/Bulk Wholesale: Nuts For Business wholesale program serving commercial customers with bulk orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard e-commerce pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Nuts.com product offering
Product offeringCore offering
Nuts.com is a multi-channel retailer selling premium nuts, seeds, dried fruits, chocolates, candies, trail mixes, snacks, gift baskets, and pantry staples directly to consumers through its own e-commerce website and through physical retail under its Pop & Sol sub-brand. Customers can purchase individual items, build custom gift boxes, subscribe via auto-delivery for recurring orders with 5% savings, or place bulk wholesale orders through the Nuts For Business program.
Product overview
Nuts.com is an American ecommerce snack brand founded in 1929, offering a comprehensive portfolio of snacks through both its direct-to-consumer website and, since 2025, through physical retail via its Pop & Sol sub-brand. The core product lineup centers on premium nuts and seeds (almonds, cashews, pistachios, walnuts, and specialty seeds), chocolates and sweets (dark, milk, and white chocolate varieties including chocolate-covered nuts, espresso beans, and malted milk balls), dried fruits, snacks (chips, cookies, crackers, popcorn, pretzels), and trail mixes. The company also offers pantry essentials, gift products (baskets, boxes, tins, trays), and custom gift options including Build Your Own Box and custom trail mixes. Recent product expansion includes Dubai Chocolate Bars featuring Middle Eastern-inspired flavors. The company ships free on orders over $59 within the contiguous U.S.
Differentiator
Problem solved
Functional benefit
Brands
- Pop & Sol: A better-for-you snack brand launched in physical retail stores featuring natural ingredients, protein content (2-7 grams per serving), and global flavors such as jalapeño and elote. Savory snacks sold exclusively at Target, sweet snacks at Shoprite and The Fresh Market.
Products and services
- Pop & Sol Better-for-you snack sub-brand featuring savory and sweet snacks with natural ingredients and 2–7 grams of protein per serving, incorporating global flavors such as jalapeño and elote; sold through Target, Shoprite, and The Fresh Market.
- Dubai Chocolate Bars Chocolate bars featuring Middle Eastern-inspired flavors and ingredients, including Pistachio Dubai Chocolate Bar, Hazelnut Dubai Chocolate Bar, Cookie Butter Dubai Chocolate Bar, and Cookies & Cream Dubai Chocolate Bar.
- Fudge Assorted fudge varieties including Chocolate Walnut Fudge, White Chocolate Peppermint Fudge, Chocolate Peanut Butter Fudge, Old Fashioned Chocolate Fudge, Rocky Road Fudge, and Chocolate Cheesecake Fudge, available as samplers.
- Custom Gifts & Snacks Build Your Own Box, custom mixes, custom trays, and custom trail mix options allowing customers to personalize snack selections and gift configurations.
- Grab & Go / Single Serve Pre-portioned single-serve snacks and trial sizes for on-the-go consumption and portion control.
- Charcuterie Selections Curated selections of nuts, chocolates, dried fruits, and other snacks designed for charcuterie boards and grazing displays.
- Custom Trail Mix Custom and pre-made trail mixes featuring various nut, fruit, and snack combinations, with new flavors released monthly.
- Nuts For Business (Wholesale Program) B2B wholesale program serving commercial customers with bulk orders for employee gifts, client appreciation, corporate events, pantry stocking, and resale.
- Auto-Delivery Subscription Recurring auto-delivery ordering option offering 5% savings on regular prices for subscribed products.
Companies that use Nuts.com
Customer profileSegments4 records
Ideal customer profiles3 records
Nuts.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nuts.com partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- TargetcoreNuts.com launched its Pop & Sol brand in Target retail stores with savory snacks available exclusively at Target. This partnership represents the company's expansion into physical retail, with products featuring better-for-you consumer trends with natural ingredients, protein content (2-7 grams per serving), and global flavors such as jalapeño and elote.
- Shoprite and The Fresh MarketcoreNuts.com launched its Pop & Sol brand sweet snacks at Shoprite and The Fresh Market grocery chains. The partnership focuses on better-for-you snack trends with natural ingredients, protein content (2-7 grams per serving), and global flavors targeting health-conscious consumers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Nuts.com competitors and assessment
Company assessmentBroad incumbents
- Bare Snacks (PepsiCo): Baked fruit and vegetable snack brand owned by PepsiCo, sold across mass retail. Comparable better-for-you snack brand operating at national CPG scale versus Nuts.com's Pop & Sol retail push.
- See's Candies: Iconic U.S. confectionery and chocolate gift retailer with nationwide physical stores plus online. Comparable in the gifting-and-sweets category that overlaps Nuts.com's Chocolates & Sweets assortment.
- Planters (Hormel): Iconic mass-market nut and snack brand owned by Hormel, sold across grocery nationwide. Comparable incumbent in the same nut/snack category, with broader CPG scale and shelf presence.
- Whole Foods Market (Amazon): Amazon-owned premium grocery retailer carrying bulk nuts, dried fruit, and specialty snacks both in-store and online. Comparable as a specialty grocery omnichannel incumbent against which Nuts.com's Pop & Sol retail launch must compete.
- Amazon (Amazon Fresh, Whole Foods Online): Dominant e-commerce and grocery platform with extensive nuts, dried fruit, and snack assortment plus Prime delivery. Sets the competitive ceiling on price, assortment, and shipping convenience for DTC specialty food players.
Direct peers
- Harry & David (1-800-Flowers): Multi-channel premium food gifting retailer (fruit, baked goods, chocolates, nuts) under 1-800-Flowers. Direct peer in online specialty food gifting and corporate gifting.
- Kar's Nuts: Mid-sized U.S. snack brand specializing in trail mixes, nut snacks, and individually packaged snacks sold at retail and through corporate gifting. Direct peer in nuts/trail mix and B2B gifting.
- Wonderful Pistachios & Almonds: Vertically integrated branded nut producer selling pistachios, almonds, and snack products via grocery and club channels. Comparable as a direct nut/snack brand with both DTC and mass retail distribution.
- Thrive Market: Online membership-based specialty grocery retailer focused on organic, non-GMO, and better-for-you pantry staples and snacks. Direct peer to Nuts.com's DTC e-commerce model and health-conscious product positioning.
Emerging players
- Sugarfina: Premium adult-focused candy and confectionery brand selling via DTC e-commerce and specialty retail. Comparable as a premium, design-led confectionery gifting brand targeting similar gifting occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nuts.com social profiles
Digital presenceNuts.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuts.com leadership team
Management profileNumber of profiles
Profiles3 records
Nuts.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuts.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuts.com
What does Nuts.com do?
Nuts.com is a multi-channel retailer selling premium nuts, seeds, dried fruits, chocolates, candies, trail mixes, snacks, gift baskets, and pantry staples directly to consumers through its own e-commerce website and through physical retail under its Pop & Sol sub-brand. Customers can purchase individual items, build custom gift boxes, subscribe via auto-delivery for recurring orders with 5% savings, or place bulk wholesale orders through the Nuts For Business program.
Is Nuts.com a public or private company?
Nuts.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nuts.com founded?
Nuts.com was founded in 1929. It employs 501 to 1,000 people.
Where is Nuts.com based?
Nuts.com is headquartered in Cranford, United States, in the North America region.
How does Nuts.com make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and corporate/Bulk Wholesale.
Who are Nuts.com's main competitors?
Broad incumbents on record are Bare Snacks (PepsiCo), See's Candies, Planters (Hormel), Whole Foods Market (Amazon) and Amazon (Amazon Fresh, Whole Foods Online). Direct peers are Harry & David (1-800-Flowers), Kar's Nuts, Wonderful Pistachios & Almonds and Thrive Market. Sugarfina is listed as an emerging player.
Does Nuts.com have an API?
No public API is recorded for Nuts.com.
What industry is Nuts.com in?
Nuts.com's product category is Specialty Snack E-commerce. Its primary akta.pro industry code is CRAHAMAG, Bulk Confectionery, Nuts & Snack Wholesalers-to-Consumer, with a secondary code of CRAHAIAE, Online Specialty Grocery (Organic/Health/Ethnic/Gourmet). Its NAICS code is 445292 and its SIC code is 5961.