What SnackNation does

SnackNation is a Los Angeles-based B2B subscription company that delivers curated, better-for-you snack assortments to corporate offices and remote employee homes. Founded in 2014, the company serves buyers across a wide size band — from teams of 10 employees to enterprises of 10,000+ — targeting office managers, HR, and people-operations functions responsible for employee wellness, engagement, and culture. Named customers in disclosed marketing include ChowNow, Wpromote, and DataScience, indicating traction across mid-market technology and consumer-facing verticals. The company also distributes Corporate Gifting & Swag (custom gift boxes, welcome kits, conference swag) and serves both centralized offices and distributed home addresses, positioning for hybrid-work use cases.

The core product is a monthly subscription box powered by a proprietary curation and account-management platform. The platform supports budget setting, multi-destination shipping, and program administration in a single interface. The Snack Sneak Peek feature lets buyers preview, accept, or exclude upcoming items, with an automated data-driven curation mode for hands-off accounts. The supply side is anchored by exclusive partnerships with over 5,000 snack brands spanning bars, chips, jerky, granola, trail mix, dried fruit, sweets, and classics, providing rotating assortment depth. The company has built a substantial content marketing footprint — 800+ articles reaching 31.7M+ professionals annually — and operates a one-for-one meal donation program with Feeding America that has delivered 20M meals cumulatively.

Revenue mechanics are subscription-based with monthly billing and custom pricing by team size; the company uses a hybrid go-to-market combining a self-serve e-commerce experience with enterprise field sales for larger accounts. Strategic capital activity has been concentrated in 2017–2018, including a $2M early round, a $6M round from Relevance Ventures, a $12M Series A led by 3L Capital, and two same-day acquisitions (Love With Food for D2C snack subscription and EdgiLife Media for content/SEO). The company operates as a private, for-profit entity headquartered in Los Angeles with 101–250 employees.

Name

SnackNation

Legal name

SnackNation

Website

https://SnackNation.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

SnackNation is a B2B subscription service delivering curated healthy snacks to corporate offices and remote employee homes. It serves companies ranging from 10 to 10,000+ employees via a proprietary curation platform backed by 5,000+ snack brand partnerships.

Ownership category

akta.pro rank

Product category

Office Snack Delivery Services

NAICS

Other Snack Food Manufacturing (311919), Snack Food Manufacturing (31191), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Sugar & Confectionery Products (2060)

akta.pro primary industry

Snacks & Small Bites (Protein Boxes, Snack Packs, Charcuterie Cups) (CRAHAKAH)

akta.pro secondary industries

Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Office snack delivery
• Corporate snack subscription
• Employee wellness programs
• Corporate gifting services
• Healthy snack boxes

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Monthly Snack Subscription Boxes: Recurring monthly delivery of curated healthy snacks to corporate offices and remote employee homes. Customized options based on team size and preferences. The subscription model provides predictable recurring revenue with customizable tiers for different company sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SnackNation is a tech-enabled office snack delivery subscription service that delivers curated, better-for-you snacks from over 5,000 partner brands directly to corporate offices and remote employee homes. The service provides monthly subscription boxes featuring rotating varieties of bars, chips, jerky, granola, trail mix, dried fruit, sweets, and classics, managed through a proprietary technology platform that handles budget setting, shipping, and program administration. SnackNation also offers corporate gifting and company swag solutions for employee appreciation and team building.

Product overview

SnackNation is a tech-enabled office snack delivery platform offering a monthly subscription box service for offices and homes. The core product is the Snack Subscription Box featuring curated healthy snacks from over 5,000 partner brands, supplemented by the Snack Sneak Peek customization feature that allows users to choose their snack preferences. Additional offerings include Corporate Gifting & Swag services for employee appreciation and team building, with flexible Office and Home Delivery supporting hybrid work environments. The platform uses proprietary technology for budget setting, shipping management, and program administration.

Differentiator

Problem solved

Functional benefit

Products and services

• SnackNation Snack Subscription Box A monthly subscription service delivering curated healthy snacks to corporate offices and remote employee homes. Customers include office managers, HR professionals, and people operations teams at companies ranging from 10 to 10,000+ employees. Managed through a proprietary technology platform that handles budget setting, shipping, and account administration.
• Corporate Gifting and Company Swag A service providing custom corporate gift boxes and company swag for employee appreciation, team building, and conference giveaways, including welcome kits and branded merchandise. Targeted at corporate HR, people operations, and marketing teams seeking to support recognition, onboarding, and event programs.

Quantifiable outcome

• 20 million meals donated to Feeding America
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Feeding AmericacoreStrategic or Co-development PartnerFor every snack box delivered, SnackNation donates meals to Feeding America on behalf of their customers. The company has donated 20 million meals and counting. This partnership represents a core social impact initiative that differentiates SnackNation's value proposition and appeals to corporate wellness and CSR programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SnackMagic: SnackMagic is a direct competitor offering curated snack and treat boxes for offices, events, and remote teams, with very similar product positioning, buyer persona, and delivery model.
• Caroo: Caroo is a direct peer providing curated snack boxes and corporate gifting to businesses of all sizes, targeting the same office manager and HR buyer with subscription-based snack delivery.
• Knack: Knack is a corporate gifting and swag platform that allows companies to send curated gift boxes to employees, prospects, and clients, overlapping significantly with SnackNation's corporate gifting extension.
• NatureBox: NatureBox is a snack subscription service that delivers curated better-for-you snacks, sharing a similar curation, healthy-snack positioning, and subscription business model.
• Love With Food: Love With Food was a curated snack subscription service that was acquired by SnackNation in 2018, sharing nearly identical product, customer, and business model characteristics.

Emerging players

• Sendoso: Sendoso is a sending platform used by B2B sales, marketing, and HR teams for gifting and direct mail, overlapping with SnackNation's corporate gifting use case while primarily serving sales/marketing buyers.
• Goody: Goody is a corporate gifting and employee recognition platform that lets businesses send gifts, snacks, and swag, competing for the same HR and office manager budgets as SnackNation.
• Loop & Tie: Loop & Tie offers curated corporate gifting collections for employee recognition and client gifting, overlapping with SnackNation's gifting and swag modules.

Broad incumbents

• Imperfect Foods: Imperfect Foods is a subscription food delivery service covering snacks and broader grocery items direct to homes/offices, with a wider product portfolio than SnackNation's snack-focused offering.
• Amazon Business: Amazon Business serves corporate procurement across snacks, beverages, and office supplies, and is a broad incumbent alternative that buyers can use in place of a curated snack subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/snacknation
• Xx.com/snacknation
• Facebookfacebook.com/snacknation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SnackNation