Pointly
Pointly is a Berlin-based SaaS company providing AI-powered 3D point cloud classification and management for government agencies, infrastructure operators, and geospatial service providers across Europe, combining freemium software, tiered subscriptions, and custom AI services.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Pointly does
Pointly GmbH is a Berlin-based B2B SaaS company that provides AI-powered classification and management of large-scale 3D point cloud data, primarily serving government agencies, municipal authorities, infrastructure operators (railways, highways, energy/utilities), geospatial service providers, and engineering firms across Europe. Founded in 2021 as a spin-off of German data science firm Supper & Supper GmbH, the company targets organizations that collect LiDAR, mobile mapping, and airborne scan data and need to convert raw 3D point clouds into structured, classified information for digital twins, asset management, and urban planning. The firm reports 1–10 employees and operates without disclosed external venture funding.
The platform is built on Microsoft Azure infrastructure with ISO/IEC 27001:2022 certification and combines deep-learning-based automatic classification with intuitive manual annotation tools in a single cloud environment. Core technology assets include pre-trained Standard Classifiers for specific verticals (Airborne Laser Scan, Highway, Mobile Mapping City Inventories), a custom classifier development workflow with iterative training and transfer learning, automatic vectorization to open formats (GeoJSON, CAD, raster), instance segmentation for per-object analysis, and an API plus on-premise "Pointly Box" deployment option. Recent product launches include an Automatic Powerline Analysis workflow (2026-03) and dedicated Railway Sector LiDAR processing for BIM/digital-twin use cases (2026-03).
The business model blends a freemium funnel (free tier capped at 3 projects / 15M points) with tiered subscriptions: Professional S at €99/month (500 MPoints), Professional M at €490/month (5,000 MPoints), Annotator seats at €49/month, and quote-based Enterprise contracts. Revenue is also generated from usage-based API access and on-demand professional services (custom AI classifier development, labeling, detection, analysis, conversion). The company employs a hybrid product-led growth and enterprise field-sales motion, supported by content marketing, video tutorials, and partnerships with industry associations (EAASI, MAPPS).
Pointly firmographics
Firmographics- Name
- Pointly
- Legal name
- Pointly GmbH
- Website
- https://pointly.ai
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pointly is a Berlin-based SaaS company providing AI-powered 3D point cloud classification and management for government agencies, infrastructure operators, and geospatial service providers across Europe, combining freemium software, tiered subscriptions, and custom AI services.
- Ownership category
- akta.pro rank
Pointly industry classification
Industry- Product category
- 3D Point Cloud Classification Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (54137), Surveying and Mapping (except Geophysical) Services (541370)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- 3D Vision, Depth Sensing & Point Cloud Analytics (HDAAAEAK)
- akta.pro secondary industries
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB), Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)
Keywords
Where Pointly is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Pointly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions: Monthly/annual subscriptions providing access to the Pointly platform with tiered storage limits (500 MPoints to variable for Enterprise). Revenue generated through Professional S, Professional M, and Enterprise tiers, plus Annotator accounts for team collaboration. Discounts available for quarterly (7.5%) and yearly (15%) billing.
- Professional Services: On-demand advanced 3D point cloud services including labeling, custom classifiers, object detection, analysis, and conversion. Tailor-made solutions for specific customer requirements including custom AI model training and deployment.
- API Usage: API-based classification service for automated, scalable point cloud processing. Fully automated processing with no manual platform interaction required.
- Freemium Conversion: Free tier (3 point clouds, 15MPoints max, exports disabled) drives conversion to paid Professional accounts with unlimited projects, exports, and expanded storage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Professional S: 99€/month - All Pointly Features with 500 MPoints Storage |
| Subscription | Monthly | Professional M: 490€/month - All Pointly Features with 5,000 MPoints Storage |
| Subscription | Monthly | Enterprise: Contact Us - Variable Storage for large projects |
| Per seat | Monthly | Annotator: 49€/month - Access to shared Projects (requires Professional Account) |
| Freemium | Pay-as-you-go | Free Account: No payment required - Limited to 3 point clouds with 15MPoints max |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Pointly product offering
Product offeringCore offering
Pointly operates a cloud-based B2B SaaS platform that uses AI and deep learning to automatically classify 3D point clouds (LiDAR, mobile mapping, airborne laser scan) into structured categories such as ground, buildings, vegetation, powerlines, and road assets. The platform combines automated classification with manual annotation tools, point cloud management, and vectorization, and is complemented by professional services including custom AI classifier training, labeling, object detection, and conversion to CAD, GIS, and BIM formats.
Product overview
Pointly is a cloud-based B2B SaaS platform for automated and manual classification of 3D point clouds, complemented by professional services. The core Pointly Platform enables AI-powered point cloud classification and management, with Standard Classifiers (pre-trained AI models) for common use cases and Custom Classifier Services for tailored solutions. The Point Cloud Management Platform provides enterprise collaboration tools. Pointly Services offer end-to-end solutions including labeling, object detection, analysis, and format conversion. The platform supports classification via web interface, API, or on-premise deployment (Pointly Box).
Differentiator
Problem solved
Functional benefit
Products and services
- Pointly Platform Cloud-based SaaS platform for AI-powered and manual classification of 3D point clouds. Users upload LiDAR, mobile mapping, or airborne laser scan data, run automatic classifiers, refine results with manual tools, and export classified point clouds and vector models.
- Point Cloud Management Platform Cloud-based management system for organizing and sharing point cloud projects across teams. Includes role-based access, project sharing, tagging, annotations, basemap integration, and collaborative communication tools for enterprise point cloud data governance.
- Custom Classifier Service On-demand service for training custom AI models tailored to specific customer use cases. Includes creation of training data, iterative AI model training, and deployment of the resulting classifier to the Pointly platform or via API.
- Pointly Labeling Service Scalable professional workforce for manual point cloud annotation. Provides access to labeling service providers with intelligent selection tools for faster, higher-quality manual annotation results.
- Pointly Detection Services Automatic point cloud classification and object detection using 3D AI algorithms. Includes automatic instance segmentation that addresses individual objects to extract position, shape, dimensions, area, volume, and bounding box per instance.
- Pointly Analysis Services Automated analysis pipelines that extract insights from classified point clouds, including distances, volumes, surface properties, elevation, and per-object metrics (position, shape, dimensions, area, volume).
- Pointly Conversion Services Point cloud to CAD, vector, raster, and tabular data conversion services. Outputs include GeoJSON, GeoTiff, CAD models, shapefiles, PDF reports, and interactive dashboards.
- Pointly Classification API REST API exposing Pointly's classifiers for programmatic, fully automated point cloud classification. Data is sent to a selected model and classified files are automatically returned, enabling seamless integration into existing workflows and scalable automated processing.
- Pointly Box (On-Premise) Custom on-premise software package that allows the Pointly classifier to run locally on customer infrastructure, enabling classification without sending data to the cloud. Targeted at organizations with data residency or on-premise requirements.
- Automatic Powerline Analysis AI-based end-to-end workflow for powerline corridor monitoring. Automates classification, vectorization, and encroachment detection (vegetation or objects approaching safety distances), and produces PDF reports for inspection and asset management.
Quantifiable outcome
- Point cloud classification time reduced from days to hours with custom AI models
- +4 more outcomes
Companies that use Pointly
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
Pointly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature9 records
Pointly partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Supper & Supper GmbHcoreParent company and spin-off origin. Supper & Supper is one of the leading full-service data science service providers in Germany, developing tailor-made solutions for machine learning, AI, and digital transformation. Pointly leverages their years of AI/deep learning experience. Stefanie Supper serves as Pointly GmbH's representative.
- Cloud VermessungminorPartner company offering cloud-based surveying solutions. Collaboration to realize tailor-made solutions for point cloud classification and management.
- ZIM (Zentrales Innovationsprogramm Mittelstand)minorGerman federal program supporting SMEs. Partnership enables collaborative innovation in point cloud classification technology.
- Fair Fleet 360minorPartner company specializing in fleet and infrastructure surveying solutions. Collaboration for point cloud services and solutions.
- EAASI (European Association of Aerial Surveying Industries)minorEuropean industry association for aerial surveying. Partnership supports industry collaboration and standards development.
- MAPPSminorInternational association for geospatial professionals. Partnership for industry networking and collaboration.
- Lumi DBminorPartner company in the geospatial data ecosystem. Collaboration for integrated point cloud solutions.
- Microsoft AzurecoreCloud infrastructure provider hosting Pointly platform. Microsoft Azure provides 256-bit AES encryption, FIPS 140-2 standard compliance, and Azure Key Vault for user management.
- StripecorePayment processing provider for subscription billing. Handles credit card payments securely with automatic billing cycle processing.
- Potree ViewercoreOpen-source point cloud viewer used by Pointly for efficient web browser visualization of large point clouds.
- HubSpotcoreCRM platform used for customer relationship management, demo scheduling, and marketing automation.
- RAIDBOXEScoreWordPress hosting provider for Pointly's marketing website with data processing agreement in place.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Pointly competitors and assessment
Company assessmentBroad incumbents
- Esri: ArcGIS platform leader with native point cloud tools and deep government/municipal footprint — the same primary segment Pointly targets — and a likely 'good enough' alternative for many GIS-led customers.
- Bentley Systems: Infrastructure engineering software provider (OpenUtilities, iTwin Capture, ContextCapture) that processes reality capture and point clouds for digital twins — overlapping with Pointly's infrastructure and rail use cases but within a much broader platform.
- Trimble: Global geospatial and construction technology incumbent whose Trimble RealWorks, eCognition, and geospatial suites offer point cloud classification, feature extraction, and asset inventory at scale; Pointly is also a Trimble service provider.
- Autodesk (ReCap): Offers ReCap Pro and AI-assisted point cloud classification as part of its AEC design suite; competes with Pointly for architects, engineers, and construction customers who already standardize on Autodesk.
Emerging players
- CloudCompare: Open-source 3D point cloud processing software widely used by researchers and geospatial professionals for classification, segmentation, and meshing — a free alternative that competes for budget-conscious Pointly free-tier users.
Direct peers
- GeoCue: Provider of TrueView LiDAR sensors and processing software (LP360) for point cloud classification, asset management, and corridor mapping — competing with Pointly in power, transportation, and municipal verticals.
- 3Dflow: Developer of 3DF Zephyr and related point cloud processing/reality capture tools used for surveying, heritage, and AEC — overlapping SME use cases and feature set with Pointly's cloud platform.
- LASTools: Long-standing suite of LiDAR processing utilities (LASzip, las2dem, lasclassify) widely used by aerial surveying firms for point cloud classification, tiling, and DEM generation — competing head-on with Pointly's standard classifiers.
- TerraSolid: Specialist in LiDAR and point cloud processing software (TerraScan, TerraMatch, TerraModel) for surveying, mapping, and infrastructure — directly competing with Pointly's core classification workflow for airborne and mobile laser scanning data.
- Pix4D: Photogrammetry and point cloud processing platform (PIX4Dmatic, PIX4Dsurvey) targeting surveying, construction, and infrastructure — adjacent use cases served by similar mobile and aerial datasets to Pointly's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Pointly social profiles
Digital presencePointly compliance and trust
Trust signalCompliance1 record
Pointly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pointly leadership team
Management profileNumber of profiles
Profiles2 records
Pointly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pointly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pointly
What does Pointly do?
Pointly operates a cloud-based B2B SaaS platform that uses AI and deep learning to automatically classify 3D point clouds (LiDAR, mobile mapping, airborne laser scan) into structured categories such as ground, buildings, vegetation, powerlines, and road assets. The platform combines automated classification with manual annotation tools, point cloud management, and vectorization, and is complemented by professional services including custom AI classifier training, labeling, object detection, and conversion to CAD, GIS, and BIM formats.
Is Pointly a public or private company?
Pointly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pointly founded?
Pointly was founded in 2021. It employs 1 to 10 people.
Where is Pointly based?
Pointly is headquartered in Berlin, Germany, in the Europe region.
How does Pointly make money?
Four revenue lines are on record. SaaS Subscriptions are the primary driver. The others are professional Services, API Usage and freemium Conversion.
Who are Pointly's main competitors?
Broad incumbents on record are Esri, Bentley Systems, Trimble and Autodesk (ReCap). CloudCompare is listed as an emerging player. Direct peers are GeoCue, 3Dflow, LASTools, TerraSolid and Pix4D.
Does Pointly have an API?
Yes. Pointly offers an API for cloud-based point cloud classification. The API allows users to integrate classification models into external workflows and platforms for automated processing. With the API, data is sent to the selected model and classified files are automatically returned. The API provides seamless integration into existing workflows for simple, fast, and scalable automated processing. Additionally, the 'Pointly Box' on-premise option allows the classifier to be run locally as a custom software package. Developer documentation is at 6882569.fs1.hubspotusercontent-na1.net/hubfs/6882569/API/Pointly%20API%20Documentation.pdf.
What industry is Pointly in?
Pointly's product category is 3D Point Cloud Classification Software. Its primary akta.pro industry code is HDAAAEAK, 3D Vision, Depth Sensing & Point Cloud Analytics, with a secondary code of HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores). Its NAICS code is 54137 and its SIC code is 7374.