SmashSwing

What SmashSwing does

SmashSwing Immersive is a Lewisville, Texas-based private company founded in 2023 that builds and licenses a multi-player, multi-ball tracking, large-screen golf simulator installed inside dedicated projection theaters. The physical footprint of each unit spans 500-1,200 square feet with screen widths of 40-100 feet, lengths of 40-75 feet, and ceiling heights of 20-50 feet, accommodating 3 to 24 simultaneous players in intimate 3-4 player setups (500-600 sq. ft., 12'+ ceilings) or large-format theaters (8-24 players, 20-30' ceilings). The company's underlying multi-ball tracking and simulation system is described as patent-pending, complemented by automatic and adjustable tees, automated ball return, advanced projection mapping, and true-to-turf putting surfaces. Beyond the core simulator, SmashSwing ships a portfolio of seasonally updated arcade-style game modules — ASTEROIDS (reimagined Atari classic), BRICK BUSTER, and GUNSLINGER — plus a PULSEFIT mobile app, all managed remotely so venues do not require specialized labor to keep content fresh.

The platform is sold to two primary vertical segments (golf clubs/country clubs and family entertainment centers) and three secondary segments (hotels and resorts, sports bars and movie theaters, convention centers). Go-to-market blends enterprise field sales for venue licensing and partnership deployment — anchored by a strategic arrangement with Heritage Golf Group that produced the disclosed flagship installation at The River Club of Mequon in Wisconsin in April 2026 — with a direct-to-consumer $12.99/month membership channel that lets individuals access SmashSwing-equipped venues independently. Marketing relies on a Wix-hosted smashswing.golf site and organic social (Instagram, Facebook, TikTok) with bottom-of-funnel demo request handling, and the typical installation cycle is 8-12 weeks with full design-through-training support.

SmashSwing monetizes through three streams: (1) venue licensing/royalty arrangements that bundle ongoing software updates, remote diagnostics, and marketing support; (2) recurring consumer membership subscriptions at $12.99 per month; and (3) venue-side food-and-beverage and event revenue captured by operators from elevated dwell time (e.g., Masters watch parties, private screenings, birthday and corporate events). The leadership team disclosed in the input is limited to founder and CEO TJ Schier, headcount is 1-10, and no institutional funding rounds or revenue figures have been publicly disclosed; ownership and investor composition are also not disclosed, constraining forward visibility on capital and scale.

Name

SmashSwing

Legal name

SmashSwing Immersive

Website

https://smashswingimmersive.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

SmashSwing Immersive is a Lewisville, Texas-based venue entertainment company that builds and licenses large-screen, multi-ball tracking, multi-player golf simulator installations for golf clubs, family entertainment centers, hotels, and other hospitality operators, with a $12.99 per month direct consumer membership.

Ownership category

akta.pro rank

Product category

Golf Entertainment Simulators

NAICS

Amusement Arcades (713120)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Immersive golf simulators
• Multi-player golf entertainment
• Golf venue licensing
• Golf training systems
• Gamified sports entertainment

Headquarters

HQ city

Lewisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Venue Licensing: Licensing model for venue operators (golf clubs, FECs, hotels, resorts) to install SmashSwing systems. Partners receive ongoing software updates, remote diagnostics, and marketing support.
2. Consumer Membership: Direct membership program at $12.99 per month for individual consumers to access SmashSwing venues and experiences.
3. F&B and Event Revenue: Venues generate revenue from increased dwell time, food and beverage sales, and private events including watch parties and movie screenings.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SmashSwing designs, manufactures, and licenses a patent-pending multi-player, multi-ball tracking gamified golf simulator system deployed in massive projection theaters. The platform combines social entertainment (arcade-style games, historic courses, watch parties) with professional-grade golf training data, licensed to venue operators (golf clubs, FECs, hotels, resorts) and accessed by consumers through a monthly membership.

Product overview

SmashSwing is a social entertainment and golf training platform that combines immersive golf simulators with arcade-style gaming. The core offering is the SmashSwing Immersive Golf experience featuring projection theaters where 3-24 players can hit golf balls simultaneously. The platform includes multiple game modules (ASTEROIDS, BRICK BUSTER, GUNSLINGER) that are released seasonally. SmashSwing offers two venue configurations: FEC Venue for family entertainment centers and Golf Facility for traditional golf venues. The system provides shot and swing data tracking, automatic tees, automated ball return, advanced projection mapping, and true-to-turf putting courses. Installation typically takes 8-12 weeks with 500-1,200 sq. ft. space requirements depending on configuration.

Differentiator

Problem solved

Functional benefit

Products and services

• SmashSwing Immersive Golf Simulator System
• SmashSwing Consumer Membership

Quantifiable outcome

• Increased dwell time and F&B sales for operators
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Heritage Golf GroupcoreStrategic or Co-development Partner · 30 April 2026Heritage Golf Group, an operator of golf clubs including The River Club of Mequon, installed SmashSwing as part of a strategic initiative to enhance member engagement, increase group and event sales, and provide year-round entertainment options. This represents a flagship installation showcasing SmashSwing's capabilities in the golf venue market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Topgolf: Topgolf operates large-scale golf entertainment venues combining tech-enabled hitting bays with F&B, events, and social gaming. While much larger and venue-operating rather than licensing, it defines the social golf-entertainment category SmashSwing is selling into for FECs, hotels, and resorts.
• Drive Shack: Drive Shack operates tech-enabled golf entertainment venues (Puttery, Drive Shack) with food, beverage, and interactive gameplay. It is a broader incumbent in the social golf-entertainment space and competes for venue and consumer mindshare.

Direct peers

• Trackman: Trackman is a leading manufacturer of indoor golf simulators and launch monitors used by coaches, ranges, and venues globally. SmashSwing competes directly for venue simulator installations where Trackman is the incumbent, particularly in golf clubs and training facilities.
• Full Swing Golf: Full Swing Golf produces indoor golf simulators used by pros, off-course venues, and entertainment concepts (including Topgolf suites). It is a direct competitor in the venue simulator category, with overlapping golf-club and entertainment-venue customers.
• Foresight Sports: Foresight Sports designs launch monitors and simulators (GCQuad, GCHawk) widely used in fitting studios, retail, and indoor golf venues. It is a direct peer in the venue simulator segment where SmashSwing sells multi-player installations.
• GOLFZON: GOLFZON is a global leader in indoor golf simulators with a strong presence in Korea, Asia, and increasingly North America. Its multi-bay, social-venue configurations compete directly with SmashSwing for FECs, golf clubs, and entertainment venue deployments.
• About Golf: About Golf manufactures indoor golf simulators (PGA Show award-winning products) and supports entertainment venues, golf academies, and clubs. It is a direct competitor in the venue simulator market where SmashSwing sells.
• Big Shots Golf: Big Shots Golf operates tech-enabled, social golf entertainment venues similar in concept to SmashSwing's FEC positioning. It directly competes for sports-bar, family entertainment, and resort venue entertainment dollars.
• Five Iron Golf: Five Iron Golf operates indoor golf bars combining simulators, F&B, and social events in urban locations. It is a comparable social-golf-entertainment venue concept competing for the same urban and resort entertainment consumer.

Others

• Range Servant America: Range Servant supplies driving range equipment, ball distribution, and tee-line systems used at golf facilities and entertainment ranges. It is adjacent infrastructure to SmashSwing's venue deployments where customers pair range operations with simulator attractions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/smashswinggolf
• Instagraminstagram.com/smashswinggolf
• TikToktiktok.com/@smashswinggolf
• LinkedInlinkedin.com/company/smashswing-immersive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmashSwing